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crm analytics

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By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Birst     Published Date: Jul 16, 2013
Discover seven indications that you need advanced analytics for your CRM application and why they matter. Learn about common CRM data analysis pain points and how advanced CRM analytics can solve them.
Tags : business intelligence, agile bi, self service bi, bi in the cloud, unified bi, mobile bi, embedded analytics, business analytics
     Birst
By: Bluekai     Published Date: Aug 10, 2012
How can you analyze ALL of your disparate first and third-party audience, campaign and performance data in one central place? How can a DMP power a 360 approach to audience data management and analysis to get more bang out of your marketing dollar?
Tags : dmp, data management platform, crm, analytics, audience targeting, predictive audience analytics, real-time campaign analytics, campaign performance
     Bluekai
By: ClearSlide, Inc     Published Date: Feb 25, 2015
Organizations treat customer data as a key component of CRM. Many organizations see an effective customer data management strategy as an important cornerstone of their CRM strategy. Most organizations are moving beyond tactical CRM initiatives focused on saving cost and driving efficiency to making their organization more effective and focused on driving better customer engagement and experience. Customer data is used to enhance customer experiences, improve service quality, target marketing efforts, capture customer sentiment, increase upsell opportunities and trigger product and service innovation.
Tags : crm, big data, customer engagement, customer service, emerging marketing, crm & customer care, marketing research
     ClearSlide, Inc
By: Epicor     Published Date: Jul 06, 2017
Distribution is being transformed by digital innovations. More and more distributors are replacing manual, paper-driven processes with digital tools and automation that allow employees to work more efficiently and effectively in the warehouse and beyond. Efficiency doesn’t just benefit employees—modern technology can help keep customers and vendors happier with up-to-date information accessible anytime. Epicor Prophet 21 software was designed to meet the unique needs of distributors. It offers robust features including eCommerce, mobility tools, customer relationship management (CRM), wireless warehouse management, purchase management, and analytics to make more informed business decisions. With deep industry knowledge and best practices built into features throughout the solution, Prophet 21 can deliver the digital transformation your organization needs to grow.
Tags : erp software, enterprise resource planning software, distribution software, prophet 21, p21, inventory management
     Epicor
By: Epsilon     Published Date: Aug 23, 2012
It is easy to lose sight of the fact that, on the other side of the reports, the analytics, and the technology, there is a real person having a conversation with your brand.
Tags : marketing, dmps, online data management platforms, crm, data onboarding, online data capture, analytics, data syndicatino
     Epsilon
By: F5 Networks Inc     Published Date: Jan 22, 2009
F5 Application Delivery Networking Solutions are the networking foundation for this market leading CRM and Analytics application. Oracle and F5 have validated and jointly documented the interoperability of F5’s BIG-IP LTM and WebAccelerator (the BIG-IP module and standalone appliance) solutions with Siebel working in hundreds of customers worldwide.
Tags : siebel, oracle, big-ip, arn, application ready network guide, oracle siebel, business applications, internet-enabled enterprise software
     F5 Networks Inc
By: GoodData     Published Date: Aug 02, 2013
Explore over 50 critical sales metrics in a live, checkable and drill able environment. View essential metrics for executive overview, pipeline management, product and regional analysis, and team management, as well as vivid visualizations of historical performance trends. Download this White Paper for more information!
Tags : sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections
     GoodData
By: GoodData     Published Date: Aug 02, 2013
Sales analytics is a hefty club you can wield to tighten pipeline forecasts and induce pipeline boosting behavior from your reps. This eBook presents 6 practical sales analysis strategies that can help you make it happen.
Tags : sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections
     GoodData
By: GoodData     Published Date: Aug 02, 2013
Salesforce provides a tremendous repository of customer information and interactions that’s organized and easily accessed. But that’s not enough! Once you begin to really use it, the questions you ask your salesforce data become more sophisticated. Then you start to uncover holes in your data, reporting strategy and Salesforce analytics itself. Download this white paper for 4 tips that are a surefire way to improve your salesforce analytics.
Tags : sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections
     GoodData
By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
Tags : 
     Group M_IBM Q119
By: HPE     Published Date: Mar 23, 2015
With new technologies, new opportunities often emerge, especially in business. The advent of innovations, such as social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Opportunities arising from the benefits of salesforce automation, business intelligence (BI), and customer relationship management (CRM) applications are providing new levels of insight, helping businesses acquire customers more efficiently and retain those customers longer. As a direct result, organizations that invest in better understanding potential customers are likely to see higher returns than those organizations that possess a more limited understanding of their customer base. Seeking the competitive advantage resulting from improved customer focus, IT organizations have increased investment in business intelligence and analytics and the underlying infrastructure to support those applications.
Tags : 
     HPE
By: IBM     Published Date: May 31, 2012
Companies with a cohesive strategy for integrating digital and physical elements can successfully transform their business models - and set new directions for entire industries. To find out how to transform your business model to capitalize on today's digital age, download this executive report.
Tags : ibm, business, crm, customer satisfaction, business analytics, technology
     IBM
By: IBM     Published Date: Aug 01, 2012
Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
Tags : ibm, technology, marketing, predictive analytics, predictive imperatives, customer value, customer relationship management, analytics
     IBM
By: IBM     Published Date: Feb 10, 2014
Customer Intimacy has become an essential driver for company success.In this white paper, you’ll learn how customer intimacy can be implemented at your organization in five practical steps.
Tags : ibm, business analytics, customer analytics, crm, customer service, customer intimacy, cem, enterprise feedback management
     IBM
By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
Tags : ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience
     IBM
By: IBM     Published Date: Feb 04, 2015
Driving the right interaction at the right time. This paper examines the need to uncover and understand the dynamic roles and changing needs of individuals, the importance of synchronizing interactions with these changing needs, and how predictive analytics can drive customer intimacy by facilitating 1:1 interactions.
Tags : predictive analytics, customer interaction, crm, business analytics, marketing attributes, crm & customer care, business intelligence, market research
     IBM
By: IBM     Published Date: Apr 18, 2017
There are myriad software products, from complete CRM platforms that offer analytics to standalone or add-on software products that focus solely on analytics. There are analytics apps that can be added to your existing CRM platform. Or there’s the option to outsource analytics to a growing number of service providers. “The technologies are changing rapidly. There are a zillion startups offering either new tools or technologies, so it is kind of hard to navigate,”Mike Gualtieri, an analystfor Forrester Research Inc. in Cambridge, Mass., said in a recent webcast on analytics. “There isn’t just one platform that you’re going to need. There’s a whole ecosystem of platforms.” Having the right people on staff who know how to use the technology is equally important, analysts say. Analytics aren’t just for statisticians anymore—they’re used by sales, marketing and customer service teams in daily decision making.
Tags : data management, data system, business development, software integration, resource planning, enterprise management, data collection
     IBM
By: IGLOO Software     Published Date: Dec 29, 2009
Networked business models are the wave of the future as we extend collaboration, knowledge sharing and networking beyond the corporate firewall to customers, partners and suppliers. Focusing resources on optimizing your relationships with these stakeholders can make you more resilient and adaptive to shifts in the market.
Tags : social marketplace, igloo, collaboration, facebook, linkedin, twitter, web 2.0, loyalty
     IGLOO Software
By: iKnowtion     Published Date: Aug 11, 2010
Marketing executives seek ways to generate incremental revenue from marketing programs. A major retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
Tags : crm strategies, customer marketing, crm, marketing effectiveness, marketing analytics, lift modeling, incremental revenue, greater profits
     iKnowtion
By: iKnowtion     Published Date: Sep 14, 2010
The terms "customer segmentation" and "customer predictive modeling" are often used interchangeably, however, they're very different and support different business objectives. This paper explains why both are required to effectively compete in today's customer-centric marketing landscape.
Tags : crm strategies, customer intelligence, marketing analytics, customer development, marketing effectiveness, iknowtion, segmentation, modeling
     iKnowtion
By: iKnowtion     Published Date: Nov 09, 2011
A strong, multi-media advertising plan worked until sales started to decline. Using marketing mix modeling iKnowtion, helped this company understand the changing effectiveness of various media, and the impact these trends had on the customers acquired.
Tags : crm strategies, media effectiveness, strategy, development, mix modeling, consumer goods, marketing analytics, multi-media
     iKnowtion
By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
Tags : crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights
     iKnowtion
By: iKnowtion     Published Date: Nov 09, 2011
The financial services marketplace has changed dramatically, prompting many to review their marketing strategies. Find out how market segmentation, customer profitability, and customer mapping were used to help this company deliver desirable value propositions to customers.
Tags : crm strategies, market segments, customer mapping, profitability, value propositions, financial services, marketing strategies, analytics
     iKnowtion
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