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By: SessionM     Published Date: Jan 24, 2018
Learn the best strategies to stand out from your competition and increase purchase frequency, recency, spend and customer lifetime value.
Tags : customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization
     SessionM
By: SessionM     Published Date: Jan 24, 2018
Download Gartnerís latest Market Guide for Master Data Management of Customer Data Solutions to learn market definition, analysis and recommendations, the criteria necessary for evaluating marketing data management solutions and how master data sits in the middle of the 360į customer view.
Tags : customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization
     SessionM
By: Signal     Published Date: Nov 09, 2016
Go beyond email. Learn how to leverage your first-party data to create brand champions across all devices and channels.
Tags : signal, marketing, brand loyalty, first-party data, loyalty programs, customer engagement, digital customer touchpoints, traditional marketing
     Signal
By: Signal     Published Date: Nov 09, 2016
Your customerís path to purchase is a winding road across multiple devices. If you canít follow her path, how can you reach her when and where it counts?
Tags : signal, marketing, cross-device, cross-channel, cross-device recognition, cross-device strategy, traditional marketing
     Signal
By: Signal     Published Date: Nov 09, 2016
With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale.
Tags : signal, marketing, people-based marketing, identity graphs, id graphs, cross channel, traditional marketing
     Signal
By: Sitecore     Published Date: Nov 05, 2015
Itís time to start treating your customers like the kings they areóby delivering relevant, contextual content, in real time, across all channels. Get started today by downloading our eBook.
Tags : sitecore nfusion, context marketing, customer insight, context-driven, website development
     Sitecore
By: Sitecore     Published Date: Mar 27, 2017
Itís time to start treating your customers like the kings they areóby delivering relevant, contextual content, in real time, across all channels. Get started today by downloading our eBook.
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     Sitecore
By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
Tags : hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar
     Sojern
By: Stitch Labs     Published Date: Sep 05, 2014
Any retailer will tell you that giving customers new, convenient ways to purchase a product is good for business. This Stitch Labs Guide offers four tips to help increase your sales channels without increasing your business complexity.
Tags : stitch labs, stitch labs guide, platform, tips, retail, warehouse, management, optimize
     Stitch Labs
By: StrikeIron     Published Date: Oct 03, 2013
Learn the best practices for implementing contact verification at point-of-sale in order to create a seamless experience across store fronts and digital channels while also providing retailers a way to foster customer relationships and pull those consumers back into the store.
Tags : best practices, customer experience, verifying data, point-of-sale, verifying data at point-of-sale, contact verification, consumers, customer relationship
     StrikeIron
By: SundaySky     Published Date: Mar 06, 2018
A Fortune 500 home improvement retailer turned to personalized video advertising in support of its companywide commitment to drive online transactions and revenue. By combining personalization with the alreadyengaging video medium, the top 10 Internet retailer aimed to provide a captivating ad experience that would differentiate the brand in a fiercely competitive market and drive online sales. The brand had already committed to engaging consumers on a 1-to-1 basis across all channels, and as such, partnered with SundaySky to extend this approach to its video advertising.
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     SundaySky
By: Tealium     Published Date: Feb 20, 2015
Unify Your Marketing Technology and DataĖItís Easy Download our free guidebook, ďBuild Your Own Marketing Cloudô,Ē to learn how to maximize your technology investments and drive superior cross-channel experiences.
Tags : tealium, marketing, technology, cloud, tag management, stack, data, advertising
     Tealium
By: Teradata     Published Date: Nov 06, 2014
As todayís marketing analytics requirements become increasingly cross-channel and real-time, your organization canít risk crude integration between marketing and analytics assets. Together, these assets must work like a well-oiled machine. So what can you do? Should you integrate standalone marketing and analytics systems? Watch this to discover answers from industry experts.
Tags : teradata, business intelligence, marketing intelligence, marketing analytics, marketing automation, market research
     Teradata
By: Thismoment     Published Date: Oct 08, 2014
Content marketing has changed the landscape of brand marketing and digital advertising, so why hasnít it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.
Tags : content marketing, content marketing tactics, best practices, rep enablement, business intelligence, market research, usability, sales
     Thismoment
By: TIBCO Software     Published Date: Aug 02, 2019
As an insurer, the challenges you face today are unprecedented. Siloed and heterogeneous existing systems make understanding whatís going on inside and outside your business difficult and costly. Your systems werenít set up to take advantage of, or even handle, the volume, velocity, and variety of new data streaming in from the internet of things, sensors, wearables, telematics, weather, social media, and more. And they werenít designed for heavy human interaction. Millennials demand immediate information and services across digital channels. Can your systems keep up?
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     TIBCO Software
By: ttec     Published Date: Jul 24, 2019
Omnichannel is one of those words everyone uses, but few use correctly. Itís not another word for multichannel. Itís a different state of existence. In our experience, multichannel is the ability to interact with customers across many different channels, but not necessarily in a cohesive fashion. As new channels become available, they are ďbolted onĒ to existing customer experience infrastructure such as CRM or customer support systems. Too frequently, the management of these channels becomes siloed (web versus in-store sales, for example). The effect of this from the customer experience standpoint can be disjointed and jarring. For example, the resolution of an issue following a customer conversation with an associate in the contact center may not be reflected when the customer goes online or into a store. Yet the ability to offer multichannel service experience is table stakes for todayís business. If youíre not available in the channels where customers want you to be, you cease to b
Tags : 
     ttec
By: ttec     Published Date: Oct 16, 2019
Omnichannel, in its most complete definition, means taking into account individual customer needs and perspectives to create seamless customer experience within and across multiple channels. The customer is in control, which creates amazing customer experiences and reduces friction for users and the business. With a true omnichannel experience, each conversation is a continuation from the last and customers donít have to reiterate their problems multiple times to multiple people. It provides better insights into a customerís next action, and it enables more personalized product recommendations and proactive outreach. Through technology and analytics, brands can improve their operational efficiency, optimize their channel mix, and take advantage of lower-cost channels, all while enabling a better experience for their customers.
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     ttec
By: Turn     Published Date: Jan 07, 2014
Download this report to learn about how the rise of the cross-channel brand.
Tags : cloud marketing, digital audience, audience targeting, audience segments, population segment, audience insights, emerging marketing
     Turn
By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
Tags : turn, forbes insights, privacy, big data, marketing, advertising, marketing solutions, security
     Turn
By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
Tags : turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement
     Turn
By: Turn     Published Date: Mar 27, 2014
Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : turn, marketing, global marketing, global digital audience, cross-channel brand, social networking, consumer engagement, roi
     Turn
By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
Tags : turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement
     Turn
By: Turn     Published Date: Mar 09, 2016
In this eBook, you'll learn how to reset your channel-first marketing strategy to put your audience first, delivering the right message at the right time in the right way. Discover new ways to reach your audience across channels and test your marketing-first quotient.
Tags : programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics
     Turn
By: Turn     Published Date: Mar 09, 2016
No marketer wants to risk the integrity of their brand by displaying ads in unsafe locations. In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible Ė across devices, media, and ad formats. Find out how the right brand safety tools can help your navigate this complex landscape, and deliver the right creative in the right context, every time.
Tags : programmatic, ebook, brand protection, brand safety, omnichannel advertising, multichannel advertising, dsp, demand side platform
     Turn
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