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By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
Tags : customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm
     Selligent Marketing Cloud
By: SendGrid     Published Date: Jun 27, 2012
When you become a SendGrid customer, you gain instant access to data, tools and services that will help you quickly integrate with our system and measure delivery effectiveness to better manage your transactional email.
Tags : api, sendgrid
     SendGrid
By: ServiceNow     Published Date: May 21, 2015
Insurance Giant Allstate Corporation, like many companies, found it persistently challenging to maximize the value of the IT services it delivers to employees and customers. So they turned to ServiceNow’s cloud-based IT Service Management(ITSM) solution. Since deployment in 2013, Allstate has levered ServiceNow to: • Improve IT state productivity levels in incident and change management operations • Improve how incident –related data flows through the organization and, ultimately influencing decision making for the better of the business Download this case study to learn more about how ServiceNow transformed Allstate’s IT services.
Tags : cloud-based, allstate, servicenow, management solutions
     ServiceNow
By: ServiceSource     Published Date: Nov 01, 2013
In this book we describe best practices honed through 13 years of experience and partnership with some of the leading technology companies in the world. These best practices will give you insight into three key areas: • Data management & renewal opportunity generation • Sales strategy & execution • Continuing the renewal cycle We hope you enjoy this book!
Tags : reducing customer churn, servicesource, recurring revenue, higher profit margins, drive innovation, drive performance, saas companies, competitive markets
     ServiceSource
By: ServiceSource     Published Date: Sep 15, 2015
Companies that take a more sophisticated approach to customer success, revenue retention and revenue growth after the initial sale earn 46 percent more revenue compared to their less sophisticated peers, according to a global study conducted in 2015 across software, hardware, SaaS and life sciences companies. The study highlights the urgent need for companies to consider the full range of customer success and revenue growth activities after the initial sale—collectively called the “revenue lifecycle”—which includes onboarding, adoption, upselling/cross-selling, retention and renewal. The study shows that a company that improves people, processes, technology, data and KPIs in the revenue lifecycle can expect to improve renewal rates by more than 31 points.
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     ServiceSource
By: SessionM     Published Date: Jan 24, 2018
Learn the best strategies to stand out from your competition and increase purchase frequency, recency, spend and customer lifetime value.
Tags : customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization
     SessionM
By: SessionM     Published Date: Jan 24, 2018
Download Gartner’s latest Market Guide for Master Data Management of Customer Data Solutions to learn market definition, analysis and recommendations, the criteria necessary for evaluating marketing data management solutions and how master data sits in the middle of the 360° customer view.
Tags : customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization
     SessionM
By: Sierra Wireless     Published Date: May 08, 2019
The Industrial Internet of Things (IIoT) has made equipment more efficient while improving customer experiences. For the first time, it enables manufacturers to gather and analyze sensor-based data to enhance operations. Every year, Sierra Wireless finds more applications for this exciting new technology. Now, we are applying the benefits of the IIoT to commercial and industrial washing machines. To find out more download this whitepaper today!
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     Sierra Wireless
By: Sierra Wireless     Published Date: May 08, 2019
The industrial Internet of Things (IoT) has made equipment more efficient while improving customer experiences. For the first time, it enables manufacturers to gather and analyze sensor-based data to enhance operations. One industry that is experiencing the benefits of IoT is commercial and industrial washing machine manufacturers. OctaveTM, Sierra Wireless' new device-to-cloud solution, lets you securely extract, orchestrate, and act on data from your washing equipment at the edge, to the cloud.
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     Sierra Wireless
By: Sierra Wireless     Published Date: Jun 19, 2019
By simplifying the ability of companies to securely extract, orchestrate and act on data from when it is generated by energy assets to when it is transmitted to the cloud, Octave simplifies the development and commercialization of Energy IoT applications. With Octave, energy companies are empowered to realize the Energy IoT’s tremendous potential, with new demand response, energy efficiency optimization, predictive maintenance and other applications that maximize the value created by energy assets and minimize their environmental impact. In doing so, these Energy IoT applications can reduce energy costs, improve customer engagement, lower greenhouse gas emissions and increase energy reliability. Start with Sierra to learn more about how our Octave D2C data orchestration solution can help you bring to market Energy IoT applications that reimagine the future of energy.
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     Sierra Wireless
By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Tags : silverpop, engage, roi, metrics, email marketing, opens, clicks, recession
     Silverpop Engage B2B
By: Siperian     Published Date: Jan 24, 2007
Discover the essential steps to delivering a solid business case for the right customer-centric MDM architecture and achieve maximum ROI.
Tags : roi, data management, return on investment, master data management, mdm, data integration, data quality, siperian
     Siperian
By: Sirius Computer Solutions, Inc.     Published Date: Jul 17, 2014
To capitalize on sales opportunities through deeper insights into customer demand, CCBCC needed to crunch more data without increasing time-to-insight, while meeting existing service-level agreements.
Tags : sirius computer solutions, ibm, application performance, storage capacity, cost of ownership, flash technology, storage
     Sirius Computer Solutions, Inc.
By: Sitecore     Published Date: Sep 15, 2014
Are too many technologies preventing you from having a single customer view? Find out the latest customer lifetime value trends in the new Forbes Insights report.
Tags : strategies, technology, customer, relationship, loyalty, profitability, sales, insight
     Sitecore
By: Sitecore     Published Date: Nov 05, 2015
For the additional benefit of complete insight into each unique visitor's experience with your website, link activity to an existing database or CRM, and get the full picture of your customers at your fingertips.
Tags : sitecore nfusion, website personalization, crm, customer loyalty, database, website development, marketing research
     Sitecore
By: Sitecore     Published Date: Mar 24, 2017
Getting started with personalization can seem overwhelming. We show you how with 10 easy tactics, from distinguishing between first-time web visitors and existing customers, to using real-time data to understand which calls to action will lead to conversions.
Tags : personalization, context marketing, digital experience, customer experience
     Sitecore
By: Sitecore EMEA     Published Date: Jan 23, 2018
The global beauty company provides an exhilarating example of the power of context-driven commerce. When customers can rely on brands to achieve the outcomes that are important to them, brand owners can shift their focus from nonstop customer acquisition to long-term customer engagement. The Sitecore Experience Platform and the underlying Sitecore Experience Database are foundation technologies for IT organizations wanting to implement context-driven commerce environments that function elegantly today and into the future. Sitecore puts an end to digital retailers’ obsession with cart abandonment, replacing it with opportunities to delight customers with personal, meaningful commerce offers.
Tags : advertising, revenue, customers, social channels, sitecore
     Sitecore EMEA
By: Solidcore     Published Date: Aug 21, 2007
Learn how change control technology helps organizations comply with PCI DSS by tracking changes to critical files, determining if changes are authorized, and selectively preventing unauthorized change.  Read this white paper on how you can relieve the burden of out-of-process and other unauthorized changes by using real-time monitoring and selective enforcement software. 
Tags : pci data, credit card, payment card, pci, compliance, privacy, customer information, data security
     Solidcore
By: Solidcore     Published Date: Jan 07, 2008
New report issued by Fortrex, Emagined Security and Solidcore reveals the cost of PCI compliance is justified. Fortrex, in conjunction with Solidcore and Emagined Security have compiled a PCI compliance report that reveals the cost of a breach can easily be 20 times the cost of PCI compliance, more than justifying the up-front investment.
Tags : pci, pci dss, pci compliance, compliance, payment card, credit card, data protection, data security
     Solidcore
By: SolidFire_NetApp     Published Date: May 10, 2016
Founded in 1992 as a provider of integrated network, voice and data centre solutions, Colt’s business today has grown to encompass a wide range of IT services, spanning enterprise application hosting, business critical cloud and end-user computing solutions. Colt has 29 data centre locations supporting thousands of customers across 28 countries in Europe and Asia, including Swiss International Airlines, Shurgard, Berenberg, and Jaguar Land Rover. Colt’s award-winning solution portfolio is based on end-to-end data centre, network and IT services capabilities; its aim is to help its customers compete and win in their markets without being held back by hardware, licensing and resource limitations.
Tags : network management, best practices, network optimization, network applications, application management, technology, telecommunications
     SolidFire_NetApp
By: Spectrum Enterprise     Published Date: Jun 05, 2017
FRONTEO provides end-to-end project management, litigation consulting and eDiscovery solutions for a global base of law firms and corporations. To meet customers’ time-critical information needs, Chief Operating Officer David Wilner, requires connectivity and data center solutions that can handle hundreds of terabytes of data—reliably and at top speeds. That’s why, by 2013, Wilner could no longer tolerate the reliability issues he was having with the company’s previous network provider. In search of a better partner, Wilner’s team chose Spectrum Enterprise. Unlike other providers who, Wilner felt, take little accountability for network reliability, he appreciated that— same as FRONTEO itself—Spectrum Enterprise offered a true end-to-end solution.
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     Spectrum Enterprise
By: Spectrum Enterprise     Published Date: Oct 05, 2017
Catskill Hudson Bank has grown from its roots as a community bank serving Sullivan County, NY to providing services to business customers across five counties by merging small-town customer service with "a big-bank technology backbone." As a result of this growth and to better respond to today's business customers, the bank needed better connectivity, reliability, and functionality than its existing network could provide. Read this case study to learn how Catskill Hudson Bank can push over 30 time more data over its network than before with better reliability, speed, and security.
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     Spectrum Enterprise
By: Splunk     Published Date: Apr 16, 2012
Using Splunk, Cricket was able to identify system degradation and failures, even in the application area of Cricket's highly-automated and virtualized environment. Read about Cricket's impressive hard and soft ROI.
Tags : splunk, cricket communications, virtualization, automation, customer behavior, data, analyzying, decision making
     Splunk
By: Splunk     Published Date: Aug 17, 2018
IT organizations are now responsible for delivering seamless customer experiences while preventing outages and managing an increasing number of systems. With growing responsibility placed on IT, there is an opportunity to drive strategy for company-wide business processes and operations. Companies using machine data powered platforms like Splunk collect disparate data types to quickly troubleshoot and monitor systems. By adding predictive capabilities, IT can glean critical insights for the business and develop strategic initiatives on issues that matter. Download the white paper “Embracing the Strategic Opportunity of IT” to learn how to: Enable a business aware IT organization Unlock operational efficiencies Solve problems with predictive analytics
Tags : it event management, it event management tool, event logs, aiops platform, what is aiops, aiops vendor, market guide for aiops platforms, guide for aiops platforms
     Splunk
By: Splunk     Published Date: Nov 29, 2018
DevOps allows teams to effectively build, test, release, and respond to your software. But creating an agile, data-driven culture is easier said than done. Developer and devops teams struggle with lack of visibility into application monitoring tools and systems, accelerated time-to-market pressure, and increased complexity throughout the devops lifecycle process. As a Splunk customer, how are you using your machine data platform to adopt DevOps and optimize your application delivery pipeline? Download your copy of Driving DevOps Success With Data to learn: How machine data can optimize your application delivery The four key capabilities DevOps teams must have to optimize speed and customer satisfaction Sample metrics to measure your DevOps processes against
Tags : devops, devops tools, continuous delivery, devops methodology
     Splunk
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