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By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : marketing analytics, analytics-based marketing platform, kpis, best practices, metrics, return on marketing investment, romi, social media
     IBM
By: IBM     Published Date: May 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : 
     IBM
By: IBM     Published Date: Jun 09, 2015
Government revenue management agencies are using computer technology to capture and harvest data and extract value from it. This paper explains the importance of being data-droven and outlines a way forward in the journey of getting there.
Tags : ibm, government, data, records, legal, information, benefits
     IBM
By: IBM     Published Date: Jul 01, 2015
This paper discusses why it is important for healthcare organizations to become data driven, gives examples of organizations that are already leveraging a wide range of big data.
Tags : clinical analytics, enhanced data foundation, data-driven healthcare organization, integrated data sources, data lifecycle management, big data, healthcare analytics solutions
     IBM
By: IBM     Published Date: Jul 08, 2015
This survey explores where today’s testers are spending their time, what obstacles they most often encounter, and where they think their attention should be focused.
Tags : survey, data-driven report, test automation, mobile testing, testing experience, testing defects, testing delays
     IBM
By: IBM     Published Date: Jul 23, 2015
This white paper explains how predictive analytics can be used in education to improve student retention and includes IBM SPSS case studies.
Tags : data-driven decision-making, student life cycle, predictive analytics, higher education, student retention, data analytics, ibm spss
     IBM
By: IBM     Published Date: Sep 30, 2015
It’s one thing to buy into the current belief that data and analytics can transform business. It’s another thing to live it.
Tags : cloud, engagement, customer retention, digital channel, data, crm & customer care
     IBM
By: IBM     Published Date: Oct 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : ibm, business analytics, marketing, cmo, digital strategy, marketing research, traditional marketing
     IBM
By: IBM     Published Date: Mar 04, 2016
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : ibm, analytics, marketing platform, data
     IBM
By: IBM     Published Date: Mar 30, 2016
It is important for healthcare organizations to become data driven. IBM can help organizations leverage a wide range of big data to deliver clinical and financial benefits, and the provide the steps organizations should take to become data driven.
Tags : ibm, healthcare, big data, healthcare analytics, enterprise analytics systems
     IBM
By: IBM     Published Date: Apr 19, 2016
This white paper describes how IBM’s Pure Data System for Analytics delivers speed and simplicity to help organizations become more responsive and agile in today’s increasingly mobile and data-driven market.
Tags : ibm, ibm pure data system, big data, data analytics, analytics architecture
     IBM
By: IBM     Published Date: May 16, 2016
The data-driven organization is the new benchmark for success. Firms that harness data to dictate strategic and tactical decisions companywide make more informed business plans, better optimize operations, improve customer interactions, and provide competitive edge. To achieve these benefits, organizations increasingly see data refinement - transforming raw data from various sources into relevant and actionable information and delivering it through self - service access to any user who needs it - as the path toward success by helping break though immature processes and legacy systems. However, data refinement only functions as well as the strategies and approaches behind it. Organizations that do not understand the right way to embrace refinement will fail to catch up to competitors that have mastered the correct approach.
Tags : ibm, forrester, data-driven organization, data, analytics, analytic architecture
     IBM
By: IBM     Published Date: Jul 05, 2016
Today's data-driven organization is faced with magnified urgency around data volume, user needs and compressed decision time frames. In order to address these challenges, while maintaining an effective analytical culture, many organizations are exploring cloud-based environments coupled with powerful business intelligence (BI) and analytical technology to accelerate decisions and enhance performance.
Tags : ibm, datamart on demand, analytics, cloud, hybrid cloud, business insight
     IBM
By: IBM     Published Date: Jul 05, 2016
This white paper describes how IBM’s Pure Data System for Analytics delivers speed and simplicity to help organizations become more responsive and agile in today’s increasingly mobile and data-driven market.
Tags : ibm, ibm pure data system, big data, data analytics, analytics architecture
     IBM
By: IBM     Published Date: Jul 15, 2016
"The malware industry supplies all the components cybercriminals need to easily perpetrate malware-driven financial fraud and data theft. In today’s virtual world, the scope of organizations vulnerable to malware-driven cyber crime is quite broad. In addition to banks and credit unions that are subject to online banking fraud, financial fraud can be perpetrated on insurance companies, payment services, large e-commerce companies, airlines and many others. "
Tags : cybercrime, financial fraud, best practices, finance, banking fraud, e-commerce
     IBM
By: IBM     Published Date: Sep 30, 2016
"The malware industry supplies all the components cybercriminals need to easily perpetrate malware-driven financial fraud and data theft. In today’s virtual world, the scope of organizations vulnerable to malware-driven cybercrime is quite broad. In addition to banks and credit unions that are subject to online banking fraud, financial fraud can be perpetrated on insurance companies, payment services, large e-commerce companies, airlines and many others. "
Tags : ibm, security, web fraud, malware, cybercrime, cyber security
     IBM
By: IBM     Published Date: Oct 13, 2016
Smart on-line transaction processing systems will be able to leverage transactions and big data analytics on-demand, on an event-driven basis and in real-time for competitive advantage. Download to learn how!
Tags : big data, operational decision making, transaction data
     IBM
By: IBM     Published Date: Oct 13, 2016
This white paper describes how IBM’s Pure Data System for Analytics delivers speed and simplicity to help organizations become more responsive and agile in today’s increasingly mobile and data-driven market.
Tags : ibm, ibm pure data system, big data, data analytics, analytics architecture
     IBM
By: IBM     Published Date: Jan 13, 2017
As traditional network perimeters surrounding data centers dissolve, agencies face enormous difficulties fending off attacks using a patchwork of traditional security tools to protect classified or personally identifiable information (PII). Time and again, traditional security practices have proven porous and/or unsustainable. Read this i360Gov Book to understand the importance of: - Transforming federal fortifications into intelligence-driven defense - Intensifying focus on cyber intelligence -Needing a well trained cybersecurity force
Tags : ibm, analytics, government, public sector, security, cyber threat, cyber threat analysis, risk
     IBM
By: IBM     Published Date: May 22, 2017
Only a handful of industries have been transformed by the digital age the way banking has. Internet and mobile banking, digital wallets, and a raft of new and innovative products have redefined “the bank” from a local, brick-and-mortar branch to an anytime-anywhere process. The new banking environment has opened opportunities for national, regional, and community banks alike, which are no longer constrained to serve only customers located in the areas where they maintain a physical branch presence. But it has also brought challenges associated with collecting, processing, analyzing, storing, and protecting vast amounts of new data, from multiple locations and sources.
Tags : cloud privacy, cloud security, cloud management, cloud assurance, cloud visibility, enterprise management, data management
     IBM
By: IBM     Published Date: May 26, 2017
Securing your infrastructure, your customer interactions and protecting your data are critical to preserving your reputation and your bottom line. Many cyber attacks remain undetected for up to eight months1 and can cost an organization an average of 11 million USD.2 Today’s cyber actors are becoming more sophisticated, agile and capable of getting past any network security. Organizations must evolve, replacing traditional defensive security strategies with a proactive, intelligence-driven offense to prevent and disrupt these threats. IBM® i2® Enterprise Insight Analysis is a next generation intelligence solution that enables organizations to incorporate cyber threat hunting into their security strategy and turn their defense into a proactive offense.It helps organizations uncover critical insights about their threats and threat actors so they can mitigate and counter more threats with a combination of multi-dimensional visualte analysis capabilities
Tags : ibm, ibm i2, cyber security, customer interaction, enterprise insight analysis
     IBM
By: IBM     Published Date: Jul 13, 2017
Learn about a solution for electronics manufacturers to promote greater efficiency and profitability, as well as consumer satisfaction. The full spectrum of IoT electronics consists of Medical Devices, Consumer electronics and appliances, network equipment providers and many more. “These “smart, connected products”—made possible by vast improvements in processing power and device miniaturization and by the network benefits of ubiquitous wireless connectivity—have unleashed a new era of competition.”
Tags : iot, electronic industry, technology advancement, medical devices, greater efficiency, consumer satisfaction, data driven
     IBM
By: IBM     Published Date: Aug 30, 2017
DevOps (short for development and operations), like most new approaches, is only a buzzword for many people. Everyone talks about it, but not everyone knows what it is. In broad terms, DevOps is an approach based on lean and agile principles in which business owners and the development, operations, and quality assurance departments collaborate to deliver software in a continuous manner that enables the business to more quickly seize market opportunities and reduce the time to include customer feedback. Indeed, enterprise applications are so diverse and composed of multiple technologies, databases, end-user devices, and so on, that only a DevOps approach will be successful when dealing with these complexities. Opinions differ on how to use it, however. Some people say that DevOps is for practitioners only; others say that it revolves around the cloud. IBM takes a broad and holistic view and sees DevOps as a business-driven software delivery approach  — an approach that takes a new or en
Tags : devops, ibm, quality assurance, end-user devices, customer engagement
     IBM
By: IBM     Published Date: Oct 13, 2017
Blue Hill provides guidance on 1) the Customer Journey leading to a new generation of analytic tools, 2) key value propositions associated with moving to tools such as IBM Cognos Analytics and IBM Watson Analytics, and 3) recommendations for best practices in maximizing the value of insightful and predictive analytics for enterprise data.
Tags : blue hill research, data analytics, ibm cognos, watson analytics, enterprise data
     IBM
By: IBM     Published Date: Oct 17, 2017
The data quality tools market continues to show strong revenue growth, driven by cost, process optimization and digital business initiatives. Applying data quality tools to existing and emerging business scenarios will enable data and analytics leaders to deliver greater business value.
Tags : 
     IBM
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