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demand generation

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By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Act-On     Published Date: Jan 20, 2012
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
Tags : demand generation, marketing, marketing programs, b2b, leads, lead generation, website/graphic design, business intelligence
     Act-On
By: Act-On     Published Date: Oct 14, 2015
Guide to the Tools and Tactics that drive engagement & pipeline
Tags : tools, engagement, pipeline, seo, crm solutions/software, business intelligence, search engine optimization (seo)
     Act-On
By: Arcserve     Published Date: Apr 22, 2015
We’ll walk you through the driving forces behind these rapidly evolving data protection architectures, the trends you’ll want to be keeping an eye on, what we should all demand of next generation architectures, and the state of the current market landscape.
Tags : network architecture, security, backup, disaster recovery, data loss
     Arcserve
By: Arcserve     Published Date: Jul 15, 2015
We’ll walk you through the driving forces behind these rapidly evolving data protection architectures, the trends you’ll want to be keeping an eye on, what we should all demand of next generation architectures, and the state of the current market landscape.
Tags : 
     Arcserve
By: AstuteIT_ABM_EMEA     Published Date: Feb 01, 2018
Why Read This Report The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
Tags : nosql, market, industries, strategy, presence, vendor
     AstuteIT_ABM_EMEA
By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
Tags : nosql, market, industries, strategy, presence, vendor
     AstuteIT_ABM_EMEA
By: Bizible     Published Date: Jun 09, 2017
Created to concisely to help B2B marketers understand both the complexity and benefit of marketing attribution. Learn how to prove your marketing ROI with marketing attribution.
Tags : b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution
     Bizible
By: Bizible     Published Date: Jun 19, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
Tags : pipeline marketing, full-funnel marketing, revenue marketing, b2b marketing, conversion tactics, growth marketing, growth hacking, demand generation
     Bizible
By: BlueCat     Published Date: Jul 09, 2008
A number of factors are fueling the demand for a new, intelligent approach to IP Address Management (IPAM). This document describes these factors while highlighting deficiencies in the legacy IPAM solutions and manual management techniques commonly used today. It also introduces the 'Five Pillars of IPAM Intelligence', BlueCat's framework for articulating its revolutionary, holistic approach to IPAM, and the foundation for the design of Proteus, BlueCat's next generation, intelligent IPAM platform.
Tags : ipam, ip address management, address management, dns, dhcp, ip address, bluecat, blue cat
     BlueCat
By: Brainshark     Published Date: Oct 16, 2013
With the time investment required to develop high quality marketing content, marketers aim to maximize the use, value and impact of the content for their varied audiences. To accomplish this, they need talent, technology and processes that help them “do more with less.” Inside this E-book, you'll hear from marketers that have found a way to easily combine the power of video, mobile and social media with their existing efforts to engage their audiences and drive demand generation.
Tags : video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video
     Brainshark
By: Brainshark     Published Date: Oct 16, 2013
Do you have a strategy specifically for video marketing? If not, you're missing out! Video has proven to be an effective means of boosting demand generation, enabling sales teams, improving PR practices, promoting upcoming events, and more. Read this E-book to get started now.
Tags : video marketing, content marketing, marketing best practices, social media, viral video, demand generation, tracking video, event promotion
     Brainshark
By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
Tags : video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing
     Brightcove
By: Brightcove     Published Date: Feb 18, 2016
Video moves business. No other form of content engages and converts more effectively than video.
Tags : video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing
     Brightcove
By: Brightcove     Published Date: Mar 02, 2016
Discover the pros and cons of free video tools and how a premium online video platform accommodates these shortcomings.
Tags : video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing
     Brightcove
By: CDI     Published Date: Feb 10, 2009
White paper or Webinar?  Free trial or sweepstakes?  Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.
Tags : connectdirect, cdi, lead generation, high-technology marketers, white papers, webinars, potential leads, lead generation & automation
     CDI
By: CEB     Published Date: Aug 12, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in theirf avor.
Tags : content marketing, thought leadership, b2b marketing, demand generation, lead generation, lead generation & automation
     CEB
By: CEB     Published Date: Sep 04, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in their favour.
Tags : content marketing, thought leadership, b2b marketing, demand generation, lead generation, lead generation & automation
     CEB
By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
Tags : b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies
     CEB
By: Centrica Business Solutions     Published Date: Aug 14, 2018
It's demanding times for businesses. Facing risks as diverse as extreme weather and cyber-attacks, ?rms are focusing more intently on business continuity plans. At the same time, the digital revolution is changing lifestyles, disrupting business models and acting as a catalyst for change. Energy itself is undergoing a transformation, as generation moves towards renewables and decentralization, while technological advances present new opportunities. Energy now has the potential to deliver competitive advantage, to enhance sustainability and resilience, and to power innovative business models. But equally, the range of new options available is making the management of energy more complex. Read this thought leadership paper to find out how energy can drive your business strategy.
Tags : business, strategy, energy, efficiency, performance
     Centrica Business Solutions
By: Cisco EMEA     Published Date: Nov 08, 2018
Enterprise IT is changing. It’s evolving from a rigid, static, manually configured and managed architecture to one where connectivity is dynamic, application services are on demand, and processes are automated. Enterprise networking is evolving along with IT. This has been evident in the past several years in initiatives such as enterprise digitization and as-a-service consumption models, as well as their enablers, including BYOD, IoT and cloud. Add to this, all of the security implications of each initiative. The purpose of this paper is to assess the switching requirements for next-generation campus networks incorporating wired switches, wireless LANs and WAN routers in an intuitive, intent-based network supporting cloud, mobility, IoT and digitization, with pervasive security.
Tags : 
     Cisco EMEA
By: Cisco EMEA     Published Date: Dec 11, 2018
Enterprise IT is changing. It’s evolving from a rigid, static, manually configured and managed architecture to one where connectivity is dynamic, application services are on demand, and processes are automated. Enterprise networking is evolving along with IT. This has been evident in the past several years in initiatives such as enterprise digitization and as-a-service consumption models, as well as their enablers, including BYOD, IoT and cloud. Add to this, all of the security implications of each initiative. The evolution of IT requires a network that evolves along with IT’s changing requirements – a network that continuously adapts to ever-changing security threats, and evolving digitization, mobility, IoT and cloud requirements. The purpose of this paper is to assess the switching requirements for next-generation campus networks incorporating wired switches, wireless LANs and WAN routers in an intuitive, intent-based network supporting cloud, mobility, IoT and digitization, with
Tags : 
     Cisco EMEA
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