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lead nurturing

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By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Act-On     Published Date: Aug 28, 2012
Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that first contact to the closed deal.
Tags : lead nurturing, b2b, lead scoring, lead generation & automation
     Act-On
By: Act-On     Published Date: Aug 28, 2012
Qualified leads are hard to get; you can't afford to lose or waste them. 70% of the qualified leads that make it to sales get disqualified or discarded, often because they just aren't ready to buy now.
Tags : lead generation, lead nurturing, b2b marketing, lead scoring, lead generation & automation
     Act-On
By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Jul 08, 2015
Want to create a lead scoring program of your own? Our 5-step workbook gives you everything you need to get started.
Tags : lead generation, scoring, nurturing, marketing, business intelligence, lead generation & automation, sales
     Act-On
By: Conversica     Published Date: Nov 10, 2015
In this whitepaper you will learn how artificial intelligence can automatically interpret and respond to emails from leads.
Tags : conversica, sales leads, leads, lead nurturing, intelligence, web analytics, business intelligence, data management/analytics
     Conversica
By: Conversica     Published Date: Nov 10, 2015
In “Best Practices for Sales Development: Turning Leads into Opportunities,” Conversica and Five9, a cloud contact center software firm, share real-world metrics, strategies and resources for businesses ready to evolve to the next stage.
Tags : conversica, sales pipeline, sales opportunity, leads, lead nurturing, lead intelligence, nurturing, web analytics
     Conversica
By: Conversica     Published Date: Nov 10, 2015
Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.
Tags : conversica, leads, sales leads, lead response, communication, sales communication, prospects, nurturing
     Conversica
By: Digital Mind Factory     Published Date: May 05, 2010
Digital Mind Factory develops and manages performance-based media and marketing campaigns using our proprietary, turnkey demand generation and lead nurturing management service, that delivers results for such clients as Bausch & Lomb, The Walt Disney Co. and Anthem of Blue Cross.
Tags : roi, digital mind factory, bausch and lomb, demand generation, turnkey, lead nurturing, management, content management systems
     Digital Mind Factory
By: Ektron     Published Date: Jun 03, 2014
Increase relevancy and visitor engagement on your site with personas & content targeting
Tags : ektron, content targeting, lead nuturing, website, roi, relevancy, website development, emerging marketing
     Ektron
By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.
Tags : marketing measurement, revenue performance, marketing analytics, marketing revenue, marketing automation, revenue performance management, marketing metrics, lead nurturing
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
Tags : lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation
     Eloqua
By: Eloqua     Published Date: Aug 02, 2013
Turn tire kickers into customers (and other lead nurturing cliches that actually work).
Tags : lead nurturing, oracle eloqua, lead, nurturing, customer experience/engagement, business intelligence, market research, lead generation & automation
     Eloqua
By: Eloqua     Published Date: Sep 11, 2013
Turn tire kickers into customers (and other lead nurturing cliché’s that actually work.
Tags : oracle, lead nurturing, oracle eloqua, emerging marketing, list management
     Eloqua
By: Eloqua     Published Date: Apr 07, 2014
A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.
Tags : oracle, oracle eloqua, lead scoring, marketing, sales, buying process, targeting, lead scoring
     Eloqua
By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
     Engagio
By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
     Engagio
By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
Tags : foxtail marketing, b2b leads, social, google, content creation, lead nurturing, search marketing
     foxtailmarketing
By: Genius Inc     Published Date: Nov 13, 2009
In today's B2B market, where the customer has access to volumes of infor¬mation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the custom¬er's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
Tags : marketing automation, b2b, sales, genius, b2b, lead generation, demand generation, lead scoring
     Genius Inc
By: Genius Inc     Published Date: Nov 13, 2009
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. Interestingly, recent research from CSO Insights finds that only 26.9 precent of 550 companies surveyed have implemented a formal lead scoring process. So, why aren't marketers rushing to adopt this new technology-enabled feat?
Tags : genius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing
     Genius Inc
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