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leveraging data

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By: AdRoll     Published Date: Oct 05, 2016
AdRoll looked in detail at the attribution strategies that agencies and brands across these markets are employing to find out how well they are leveraging their data to attract, convert and grow their customer base, as well as the challenges they face in integrating attribution into their marketing. From all of this AdRoll and Econsultancy deliver key insights and actionable insights which you can apply to your business in implementing or optimising attribution modeling.
Tags : website development, emerging marketing, internet marketing, crm & customer care
     AdRoll
By: Akamai Technologies     Published Date: Apr 13, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : monitor, optimize, validate, digital, experiences
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : monitor, optimize, validate, digital, experiences
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : monitor, optimize, validate, digital, experiences
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : monitor, optimize, validate, digital, experiences
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : monitor, optimize, validate, digital, experiences
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : monitor, optimize, validate, digital, experiences
     Akamai Technologies
By: Artemis Health     Published Date: Feb 05, 2019
Artemis Health teamed up with Employee Benefit News to research the current “benefits landscape.” We surveyed self-insured employers to find useful trends, interesting stats, and info on what leaders like you are doing to improve their benefits strategy. In this whitepaper, you'll discover: • Regional differences in benefits offerings and priorities • What benefit leaders believe they can accomplish with benefits data analytics • The features and functionality your peers are looking for when they evaluate a data solution
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     Artemis Health
By: Attunity     Published Date: Jan 14, 2019
This whitepaper explores how to automate your data lake pipeline to address common challenges including how to prevent data lakes from devolving into useless data swamps and how to deliver analytics-ready data via automation. Read Increase Data Lake ROI with Streaming Data Pipelines to learn about: • Common data lake origins and challenges including integrating diverse data from multiple data source platforms, including lakes on premises and in the cloud. • Delivering real-time integration, with change data capture (CDC) technology that integrates live transactions with the data lake. • Rethinking the data lake with multi-stage methodology, continuous data ingestion and merging processes that assemble a historical data store. • Leveraging a scalable and autonomous streaming data pipeline to deliver analytics-ready data sets for better business insights. Read this Attunity whitepaper now to get ahead on your data lake strategy in 2019.
Tags : data lake, data pipeline, change data capture, data swamp, hybrid data integration, data ingestion, streaming data, real-time data
     Attunity
By: Attunity     Published Date: Feb 12, 2019
This technical whitepaper by Radiant Advisors covers key findings from their work with a network of Fortune 1000 companies and clients from various industries. It assesses the major trends and tips to gain access to and optimize data streaming for more valuable insights. Read this report to learn from real-world successes in modern data integration, and better understand how to maximize the use of streaming data. You will also learn about the value of populating a cloud data lake with streaming operational data, leveraging database replication, automation and other key modern data integration techniques. Download this whitepaper today for about the latest approaches on modern data integration and streaming data technologies.
Tags : streaming data, cloud data lakes, cloud data lake, data lake, cloud, data lakes, streaming data, change data capture
     Attunity
By: Attunity     Published Date: Feb 12, 2019
Read this technical whitepaper to learn how data architects and DBAs can avoid the struggle of complex scripting for Kafka in modern data environments. You’ll also gain tips on how to avoid the time-consuming hassle of manually configuring data producers and data type conversions. Specifically, this paper will guide you on how to overcome these challenges by leveraging innovative technology such as Attunity Replicate. The solution can easily integrate source metadata and schema changes for automated configuration real-time data feeds and best practices.
Tags : data streaming, kafka, metadata integration, metadata, data streaming, apache kafka, data integration, data analytics
     Attunity
By: AWS     Published Date: Apr 27, 2018
Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data can now be processed in memory, and more significantly, analyzed as it arrives, in real time. Millions to hundreds of millions of events (such as video streams or application alerts) can be collected and analyzed per hour to deliver insights that can be acted upon in an instant. From financial services to manufacturing, this rev
Tags : 
     AWS
By: AWS     Published Date: May 18, 2018
We’ve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time. Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
Tags : 
     AWS
By: AWS     Published Date: Jun 20, 2018
Data and analytics have become an indispensable part of gaining and keeping a competitive edge. But many legacy data warehouses introduce a new challenge for organizations trying to manage large data sets: only a fraction of their data is ever made available for analysis. We call this the “dark data” problem: companies know there is value in the data they collected, but their existing data warehouse is too complex, too slow, and just too expensive to use. A modern data warehouse is designed to support rapid data growth and interactive analytics over a variety of relational, non-relational, and streaming data types leveraging a single, easy-to-use interface. It provides a common architectural platform for leveraging new big data technologies to existing data warehouse methods, thereby enabling organizations to derive deeper business insights. Key elements of a modern data warehouse: • Data ingestion: take advantage of relational, non-relational, and streaming data sources • Federated q
Tags : 
     AWS
By: AWS     Published Date: Aug 20, 2018
A modern data warehouse is designed to support rapid data growth and interactive analytics over a variety of relational, non-relational, and streaming data types leveraging a single, easy-to-use interface. It provides a common architectural platform for leveraging new big data technologies to existing data warehouse methods, thereby enabling organizations to derive deeper business insights. Key elements of a modern data warehouse: • Data ingestion: take advantage of relational, non-relational, and streaming data sources • Federated querying: ability to run a query across heterogeneous sources of data • Data consumption: support numerous types of analysis - ad-hoc exploration, predefined reporting/dashboards, predictive and advanced analytics
Tags : 
     AWS
By: Bazaarvoice     Published Date: Sep 21, 2016
The challenge for brands and retailers is clear. To win during the holiday shopping season, they must: • Plan holiday campaigns leveraging the very best data resources you can to inform messaging and targeting • Use the fragmented holiday shopping journey to their advantage – meeting shoppers in the moments that matter • Cut through the noise on Black Friday – and throughout holiday – to reach consumers with relevant, authentic messages that resonate
Tags : black friday, holiday shopping, holiday campaigns, customer messaging, customer targeting, holiday messaging strategy
     Bazaarvoice
By: BMC Software     Published Date: Jul 22, 2015
Find out how BMC TrueSight IT Data Analytics can help you identify and resolve issues faster by leveraging both monitoring and log data so you can avoid performance issues and improve quality of service while also enhancing IT staff productivity.
Tags : bmc truesight it data analytics, monitoring data, log data, performance issues, quality of service, productivity
     BMC Software
By: Bronto     Published Date: Jul 16, 2012
Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, market research
     Bronto
By: CA Technologies EMEA     Published Date: May 23, 2018
In today’s application economy, interaction between a business and its customers, partners and employees is increasingly through apps. And omni-channel access to these applications—from anywhere at any time—is dependent on APIs. These APIs provide an interface for developers to code against, and must be robust enough to support ever-growing demand. As a result, APIs are perhaps the most critical technology in digital business design today. APIs sit between your application clients —apps, websites and devices—and application backends. By leveraging APIs, you can securely stretch the boundaries of your enterprise by tapping into a broad array of digital businesses, digital customers and digital devices. But just as important as the API, is the application backend itself. Behind the API, the data access layer and application logic layer are doing the heavy lifting—implementing business rules, maintaining data consistency and managing interactions with various data sources. These three com
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     CA Technologies EMEA
By: CA Technologies EMEA     Published Date: May 25, 2018
The latest version of CA Project & Portfolio Management facilitates core financial activities with the ease and familiarity of a spreadsheet. Two years ago, CA began to reevaluate how organizations were leveraging their project and portfolio management solutions. Our goal was to identify ways CA Project & Portfolio Management (CA PPM) could better serve every user.CA PPM 15.3 simplifies the job of the financial manager with Microsoft Excel® -like functionality, embedded communication and collaboration features, and direct links to the industry’s most popular reporting and business intelligence tools. Today, CA PPM provides financial managers with the ability to visualize, manage and take advantage of data like never before—all from inside the solution.
Tags : budgets, project, cash, flows, finance, project, management
     CA Technologies EMEA
By: CDW     Published Date: Aug 04, 2016
With capacity demands growing constantly, storage environments must take advantage of both spinning-disk and flash technology. For decades, data center managers have faced a constant struggle to efficiently store and retrieve the massive amounts of information that their facilities collect, create and serve up to users. Being able to store and retrieve data quickly and cost-effectively is paramount to running a successful data center. But as the amounts of data that organizations store and retrieve grow at exponential rates, the challenges become thornier. Download this white paper to learn more!
Tags : best practices, technology, data, data center, demands, storage, white paper
     CDW
By: Cherwell Software     Published Date: Apr 12, 2019
Info-Tech’s Category Reports provide a comprehensive evaluation of popular products in the IT Service Management market. This buyer’s guide is designed to help prospective purchasers make better decisions by leveraging the experiences of real users. The data in this report is collected from real end users, meticulously verified for veracity, exhaustively analyzed, and visualized in easy to understand charts and graphs. Each product is compared and contrasted with all other vendors in their category to create a holistic, unbiased view of the product landscape. Use this report to determine which product is right for your organization. For highly detailed reports on individual products, see Info-Tech’s Product Scorecard.
Tags : 
     Cherwell Software
By: Cisco     Published Date: Sep 15, 2015
IDC finds that leveraging data analytics in business decisions is becoming a top priority for an increasing number of companies. This in turn is placing new demands on IT organizations; the need is twofold: to manage new streams of unstructured data from sources such as social media and to speed response times to deliver real-time analytics.
Tags : sap, analytics, data, real-time
     Cisco
By: Cisco     Published Date: Jun 21, 2016
Enterprises are leveraging advancements in what IDC calls “3rd Platform” technologies — cloud, Big Data, mobility, and social — to create new business opportunities and gain competitive advantage. These trends are putting more pressure on IT organizations to transform their datacenter operations to better support business initiatives aimed at reducing costs, increasing revenue, and strengthening customer relationships. This has driven increased demand for converged or integrated systems that provide the tools needed to reduce capital costs, improve operational efficiencies and, ultimately, increase agility within the datacenter.
Tags : 
     Cisco
By: Cisco     Published Date: Jun 21, 2016
Enterprises are leveraging advancements in what IDC calls “3rd Platform” technologies — cloud, Big Data, mobility, and social — to create new business opportunities and gain competitive advantage. These trends are putting more pressure on IT organizations to transform their datacenter operations to better support business initiatives aimed at reducing costs, increasing revenue, and strengthening customer relationships. This has driven increased demand for converged or integrated systems that provide the tools needed to reduce capital costs, improve operational efficiencies and, ultimately, increase agility within the datacenter.
Tags : 
     Cisco
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