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By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
Tags : act-on, marketing, integration, lead scoring, b2b, strategy, roi, emerging marketing
     Act-On
By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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     Adobe
By: CEB     Published Date: Jul 01, 2014
Expand your survey’s potential by linking its content to your firm’s business priorities, and create a culture that fuels your organization’s strategy.
Tags : business priorities, framework, alignment, agility, engagement, organization, cultural attributes
     CEB
By: Cornerstone OnDemand     Published Date: Jan 31, 2018
Talent acquisition links different phases of the hiring process by implementing a more proactive strategy that leverages more robust software solutions to better discover, communicate with, and hire top talent. Using this approach enables companies to transition out of older recruiting models by using tools that facilitate a more streamlined, cost-effective approach towards recruiting, selecting, and hiring. Discover the five steps of an effective talent acquisition strategy.
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     Cornerstone OnDemand
By: Datalink     Published Date: Jun 01, 2012
This white paper looks at the benefits of data center virtualization and addresses both public and private cloud strategies. The paper reviews the necessary steps in the evolution and how to successfully put those steps into motion.
Tags : datalink, virtual, virtualization, data center, public cloud, private cloud, cloud, evolution
     Datalink
By: Dun & Bradstreet     Published Date: Mar 03, 2017
Complexity, globalization and digitalization are just some of the elements at play in the risk landscape—and data is becoming a core part of understanding and navigating risk. How do modern finance leaders view, navigate and manage enterprise risk with data? Dun & Bradstreet surveyed global finance leaders across industries and business types. Here are the top trends that emerged from the study: 1. The Enterprise Risk & Strategy Disconnect—Finance leaders are using data and managing risk programs, but over 65% of finance leaders say there’s missing link between risk and strategy. 2. The Risks of the Use and Misuse of Data—Up to 50% of the data used to manage modern risk is disconnected. Only 15% of leaders are confident about the quality of their data. 3. Risky Relationships—Only 20% of finance leaders say the data they use to manage risk is fully integrated and shared. Download the study to learn how finance leaders are approaching data and enterprise risk management
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     Dun & Bradstreet
By: Genesys     Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort
Tags : digital customer service, contact center, digital channel, ebook
     Genesys
By: IBM MaaS360     Published Date: Oct 27, 2014
Mobile productivity is a must. Be sure you’ve addressed key mobile security considerations--read The Forrester Wave: Enterprise Mobile Management, Q3 2014.
Tags : maas360, fiberlink, ibm, enterprise mobile management, enterprise mobile, emm, mobile management strategy, mobile device management
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 15, 2015
There's an app for every “that,” but are they secure? Mobile Application Lifecycle Management (MALM) is the key to ensuring the protection of apps and associated data by integrating security throughout the end to end process.
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 15, 2015
IT is set to be the great enabler of the lightweight application revolution, first though they need to learn how the new paradigm of multiple operating systems across all devices requires a new more open management mindset.
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 15, 2015
Volume II: Four Components of a Solid Mobile App Strategy! Successfully becoming mobile first and app enabled is a simple exercise of discovery, scalability, sustainability and security.
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 15, 2015
Volume III: Four Components of a Solid Mobile App Strategy! Successfully becoming mobile first and app enabled is a simple exercise of discovery, scalability, sustainability and security.
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 15, 2015
Mobile device Management was just the beginning of enterprise security needs for iOS, Android, Windows and the ever expanding universe of devices. Data, Apps and access are what will send businesses into a new galaxy of great performance. Get there at safely light-speed with Enterprise Mobility Management.
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 15, 2015
End users are demanding their own devices in the workplace, making IT the shepherds of a potentially unruly flock.?The good news is IT can embrace BYOD with security and confidence given the right preparation and technology.??
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 15, 2015
Bring Your Own Device has changed the rules for corporate security on smartphones and tablets. Companies need to find the right balance in securing devices and data without sacrificing the intuitive native experience that has made business move from typing to swiping.
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 15, 2015
Check out our “ABC’s of Mobile Device Management” e-book to learn about Android fragmentation, BYOD, the Cloud and more. Download it today!
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 15, 2015
Tired of hearing all the ways you need to go “mobile” and all the ”things” it can do for your business. Don’t buy the hype, here’s a list of perfectly valid reasons fast and secure mobile deployment and management is a bunch of hullabaloo and poppycock.
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 15, 2015
Get the latest mobile devices and apps in the handsof learners and educators quickly and securely with mobile device and app management.
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 15, 2015
With Mobile Device Management (MDM) iPhones, iPads and the slew of Androids on the market, you can meet the balance of open access for employees while ensuring adherence to regulatory compliance.
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 15, 2015
With Mobile Device Management (MDM) healthcare can rest easy that staff, doctors and nurses are equipped to deal with all emergencies.
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 15, 2015
Manufacturing: The Bring Your Own Device (BYOD) policies that thrive in other industries are gaining momentum in manufacturing as well.
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 15, 2015
With Mobile Device Management (MDM), Retail IT can ensure security of information across iPhones, iPads and Android devices.
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 16, 2015
Android: With each new confectionary code name, Google’s mobile OS makes new strides to remain flexible while making a shell so hard hackers will crack their teeth biting in.
Tags : fiberlink, android, mobile users, strategy, app enabled, scalability, security, device management
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 16, 2015
For a deeper dive into the EMM shift, Aragon sheds light on the need for secure and managed sharing of content to mobile devices.
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise
     IBM MaaS360
By: IBM MaaS360     Published Date: Apr 16, 2015
See where Ovum places the focus on EMM for 2015 and the vendors with the vision and executional ability to deliver.
Tags : fiberlink, deliverability, mobile users, strategy, app enabled, scalability, security, device management
     IBM MaaS360
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