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By: Act-On     Published Date: Aug 28, 2012
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
Tags : social media roi, b2b marketing, social media engagement, gleanster, content marketing, social media metrics, social media marketing
     Act-On
By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, youíll find yourself creating thoroughly professional webinars.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if itís not just the latest black hole for marketing dollars. A marketerís best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, weíll cover five best practices to help you do just that.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Jan 08, 2015
Itís all about the leads. Itís true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But thatís not always an easy task. So how do todayís marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
Tags : act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
     Act-On
By: Act-On     Published Date: Jan 08, 2015
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better email personalization, ideas for effective trigger emails, effective ways to integrate with social media, and so much more!
Tags : act-on, email guide, email campaigns, mobile emails, mobile devices, personalization, personal content, email marketing
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Apr 20, 2015
One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines.
Tags : act-on, seo, search engine, search ranking, social, marketing, search marketing, business intelligence
     Act-On
By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : marketing, social media, strategy, best practices, integrated marketing, interactive marketing, social media marketing
     Act-On
By: Act-On     Published Date: Oct 09, 2015
Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : reachmail, social media, social media marketing, marketing plan, cross channel, cross channel marketing plan, marketing strategy, search marketing
     Act-On
By: Adobe     Published Date: May 22, 2012
How will trends in search, mobile, and social media impact your marketing strategy this year? Download our latest Global Digital Advertising Update to find out.
Tags : adobe, marketing, social media, emerging marketing, media, digital, digital advertising, search marketing
     Adobe
By: Adobe     Published Date: Jun 29, 2012
Customers and employees are becoming increasingly empowered by social technologies. This change is dramatically changing the way they communicate and collaborate. Find out how to succeed in this new social world by making fundamental changes to resources, skills, tools, processes, and culture.
Tags : marketing, forrester, social media, digital marketing, emerging marketing, social maturity, interactive marketing, web analytics
     Adobe
By: Adobe     Published Date: Nov 06, 2012
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
Tags : adobe, digital marketing, optimization, optimisation, web content management, customer experience, website development, emerging marketing
     Adobe
By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
Tags : digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation
     Adobe
By: Adobe     Published Date: Sep 19, 2013
With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
Tags : social media, marketing, content management, platforms, digital marketing, campaigns, social engagment
     Adobe
By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
Tags : adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities
     Adobe
By: Adobe     Published Date: Jan 21, 2014
Discover this yearís biggest social marketing trends in our Social Intelligence Report. Youíll learn where the greatest opportunities are in paid, earned, and owned socialóand youíll discover new tools and strategies for building stronger engagement and better results.
Tags : social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe, social media
     Adobe
By: Adobe     Published Date: Jan 21, 2014
Forrester identifies the social technology marketers need. Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
Tags : social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe, social media
     Adobe
By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, itís time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
Tags : adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing
     Adobe
By: AdRoll     Published Date: Aug 31, 2016
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, AdRoll has put together The Performance Advertiserís Guide to Instagram.
Tags : instagram marketing, instagram ads, marketing on instagram, social media marketing, instagram for business, advertising on instagram, emerging marketing, social media
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, weíll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, weíll break down how to get the most out of it.
Tags : instagram, advertising, marketing, advertising tips, social media
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, weíll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, weíll break down how to get the most out of it.
Tags : instagram, advertising, marketing, social media, advertising tips
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, weíll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, weíll break down how to get the most out of it.
Tags : instagram, advertising, marketing, social media, advertising tips
     AdRoll
By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
Tags : aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation
     Aprimo
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