RSS feed Get our RSS feed

News by Topic

online commerce

Results 1 - 25 of 163Sort Results By: Published Date | Title | Company Name
By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
Tags : organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping
     Acquia
By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
Tags : content marketing, online consumers, commerce site, brand generated content, emerging marketing, marketing research, branding, data management/analytics
     Acquia
By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
Tags : social experience, acquia, vitual commerce experience, online shopping, emerging marketing, social media, marketing research
     Acquia
By: Acquia     Published Date: Feb 26, 2015
The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers. In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.
Tags : audience segmentation, commerce-content connection, online shopping, acquia
     Acquia
By: Acquia     Published Date: Feb 26, 2015
With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
Tags : commerce, content and commerce, integration, cosmetics, increasing conversions, site content, content integration, online sales
     Acquia
By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Tags : commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform, internet marketing, marketing research
     Acquia
By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
Tags : holiday planning, retail, black friday, social media, mobile
     AdRoll
By: Affirm     Published Date: May 13, 2015
Millennials have very different expectations about online shopping than other generations, and retailers need to learn how to meet and exceed them. This article will showcase three successful e-commerce companies -- Casper, Tradesy, and Boosted Boards -- and how they are using specific strategies to build loyalty among their Millennial customers. We also offer actionable tips for e-commerce merchants to win over Millennials.
Tags : e-commerce, repeat visits, customer expectations, successful e-commerce, customer loyalty, customer experience/engagement
     Affirm
By: Affirm     Published Date: Jan 05, 2016
This article discusses how webrooming affects retailers and how online merchants can respond to maximize conversions on their sites.
Tags : affirm, webrooming, online retail, ecommerce, e-commerce
     Affirm
By: Affirm     Published Date: Jan 22, 2016
This article discusses how webrooming affects retailers and how online merchants can respond to maximize conversions on their sites.
Tags : affirm, webrooming, online retail, ecommerce
     Affirm
By: Akamai Technologies     Published Date: Apr 13, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : performance, testing, retail, websites, applications, retailers, ecommerce
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : performance, testing, retail, websites, applications, retailers, ecommerce
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : performance, testing, retail, websites, applications, retailers, ecommerce
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : performance, testing, retail, websites, applications, retailers, ecommerce
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : performance, testing, retail, websites, applications, retailers, ecommerce
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : performance, testing, retail, websites, applications, retailers, ecommerce
     Akamai Technologies
By: Alert Logic     Published Date: Jun 12, 2014
While e-commerce remains a relatively small percentage of overall retail spending (rates vary by country, but are generally in the 5–10% range), it continues to grow. The ongoing growth of e-commerce suggests that one of the initial objections to online shopping—concerns about whether consumer personal information would be secure—has been largely overcome. Standards like PCI, and payment services like PayPal, along with a general increase in security awareness, have gone a long way to change the perception of online shopping. Learn more about Information Security in the E-commerce Sector.
Tags : cloud security, cloud e-commerce, cloud pci, e-commerce security, compliance
     Alert Logic
By: Art Technology Group, Inc     Published Date: Jan 22, 2009
Forrester Research identified click to call technology as one of the "Twelve Technologies That Will Transform Online Retail". Online buyers seek to move between phone and Internet channels in a single unbroken session, merging the best of both worlds: the immediacy and human touch of the phone, with the ease and convenience of the Internet.  Read More.
Tags : estara, click to call, online retail, online transactions, e-commerce, e-commerce solutions
     Art Technology Group, Inc
By: ATG, Inc.     Published Date: Apr 27, 2010
ATG-powered CondisLine.com offers a personalized online experience across channels, from a single commerce platform.
Tags : atg, condis, multi channel management, mcm, online shopping, commerce ondemand, automated merchandising, e-commerce
     ATG, Inc.
By: ATG, Inc.     Published Date: Oct 07, 2010
Read the complimentary analyst report to gain valuable insight and actionable strategies for extending your customer service to the online channel.
Tags : atg, online customer service, mobile channel, mobile commerce, ebusiness, customer satisfaction, call center
     ATG, Inc.
By: ATG, Inc.     Published Date: Oct 07, 2010
Why business must offer live voice and text chat assistance to drive online sales.
Tags : atg, voice chat, roi, online channel investment, voice-based sales assistance, e-commerce, customer satisfaction
     ATG, Inc.
By: BigCommerce     Published Date: Feb 12, 2018
You can power your online store with more enterprise-level features out of the box than Shopify Plus at a fraction of the cost of Magento. Find out how BigCommerce can save you from the instability, downtime and never-ending costs in our Ecommerce Comparison Chart. “Magento was so difficult to work with and nothing operated smoothly. There was bug on top of bug, and glitch on top of glitch. And then, we were told that just to do a version update was going to run up to $10,000, give or take. That was the point we could no longer keep doing that.” - Jessica McQueen, Founder of Henna Caravan
Tags : bigcommerce, magento, ecommerce, shopify, shopping cart, website, dropshipping, amazon
     BigCommerce
By: BigCommerce     Published Date: Feb 12, 2018
For many years, the Magento ecommerce platform has been the retail industry go-to running an enterprise online store. However, when most businesses first made Magento their solution of choice, it was the only viable option out there. Today, Magento is no longer the only option in the mid-market and enterprise retail sectors. SaaS platforms like BigCommerce have disrupted this market, allowing for deep customization, unlimited products, industry-leading average uptime of 99.99% and 100% during Cyber Week, 24/7 support, one-click application integration, and seamless product updates. All for a fraction of the cost. Learn the five more critical differences between the two leading platforms in this white paper.
Tags : bigcommerce, magento, ecommerce, shopify, shopping cart, website, dropshipping, amazon
     BigCommerce
By: BigCommerce     Published Date: Feb 13, 2018
For many years, the Magento ecommerce platform has been the retail inudtry go-to running an enterprise online store. However, when most businesses first made Magento their solution of choice, it was the only viable option out there. Today, Magento is no longer the only option in the mid-market and enterprise retail sectors. SaaS platforms like BigCommerce have disrupted this market, allowing for deep customization, unlimited prodcuts, industry-leading average uptime of 99.99% and 100% during Cyber Week, 24/7 support, one-click application integration, and seamless product updates. All for a fraction of the cost. Learn the five more critical differences between the two leading platforms in this white paper.
Tags : bigcommerce, magento, ecommerce, shopify, shopping cart, website, dropshipping, amazon
     BigCommerce
By: BigCommerce     Published Date: May 30, 2018
When was the last time you evaluated SaaS? With some big decisions ahead for your online store as the ecommerce landscape is changing, we designed a SaaS Ecommerce Benefits Checklist to easily evaluate the latest features powering SaaS ecommerce platforms. You’re no longer limited to the complexities of an on-premise solution. Find out how you can save your business from complexity without sacrificing performance in this checklist.
Tags : 
     BigCommerce
Start   Previous   1 2 3 4 5 6 7    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics