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By: Ability Commerce     Published Date: May 18, 2009
The Pro's and Con's of Frequency for online retailers. There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
Tags : ability commerce, seo, email frequency, roi, pci, ecommerce, e-commerce, order management
     Ability Commerce
By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
Tags : marketing list, email, grow your email marketing list, roi, return on investment, dma, marketing tools, social media
     Act-On
By: Alcatel Lucent Enterprise     Published Date: Aug 31, 2017
Everyone expects wireless mobility that provides a high quality experience – but delivering that from arrival to departure in your transportation system is highly complex. Customers want the mobile services that make their life easier such as personalized promotions and navigation guides. Operators want to be able to handle more people, making the customer journey as secure and comfortable as possible, while reducing cost and risk. And all of this depends on the network.
Tags : wayfinding, retail promotion, customer identification, analytics, data, automation, business streams
     Alcatel Lucent Enterprise
By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether you’ve kicked off your planning or you haven’t even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
Tags : marketing tips, holiday marketing, email production, holiday promotions, email marketing, customer experience/engagement, market research, mobile marketing
     Bronto
By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
Tags : bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
     Bronto
By: ChoiceStream     Published Date: Feb 04, 2009
ChoiceStream’s “Seven Key Requirements for Personalized Recommendation Services” white paper outlines e-commerce recommendation services and key capabilities that can improve sales revenue and customer engagement.  You’ll also receive a Recommendation Evaluation Scorecard to help you objectively summarize critical core requirements in order to maximize your return on investment.
Tags : choicestream, personalized recommendation services, quality recommendations, collaborative filtering, in-session click analysis, cohorts, cross-sells, cross-promotions
     ChoiceStream
By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
Tags : cisco, lbs, it technology, wifi, analytics, wireless networks
     Cisco
By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
Tags : cisco, idc, lbs, wireless, wifi, mobility, it solutions
     Cisco
By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
Tags : cisco, lbs, it technology, wifi, analytics, wireless networks
     Cisco
By: Collaborative Consulting     Published Date: Dec 20, 2013
The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.
Tags : collaborative consulting, big data, social media, customer sentiment, influence sentiment, govern sentiment, maturity model, generate revenue
     Collaborative Consulting
By: IBM     Published Date: Jun 11, 2008
Traditionally, retail promotions were handled by the merchandising, marketing and finance departments. Now companies are finding that by implementing promotions strategies deep within their infrastructure, they can increase profit uplift. Get the IBM white paper and see how optimizing retail promotions can positively affect your business.
Tags : promotions, optimization, aberdeen, retail research, promotions technology, promotions optimization, promotions managment, retail promotions technology
     IBM
By: IBM     Published Date: Apr 04, 2013
Many small and midsize retailers could benefit from using advanced analytics to understand their customers better and improve promotions but are daunted by the prospect. They are aware that advanced analytics can help retailers turn purchase data into retail excellence. However, they perceive that advanced analytics requires massive infrastructure changes, expensive software licenses, analytics expertise, long lead times and major upfront capital expenses.
Tags : ibm analytics answers, retail purchase, offer targeting, infrastructure, offer, ibm, software licenses
     IBM
By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
Tags : cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing
     IBM
By: IBM     Published Date: Jan 02, 2014
"The Cincinnati Zoo & Botanical Garden is one of the nation’s most popular attractions, a Top 10 Zagat-rated Zoo, and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budgetis generated through its own fundraising efforts."
Tags : ibm, case study, botanical garden, increase revenues, customer experience, boost sales, effective marketing, effective promotions
     IBM
By: IBM     Published Date: Sep 16, 2014
In 2013, Bon Ton Stores invested in upgrading IT, continuing to update and expand its eCommerce sites, and launching a new mobile site supporting delivery of promotions and online purchasing. A central aspect of this technology upgrade involved the replacement of an x86 server environment, supporting eCommerce with ten IBM® PowerLinux™ 7R2 servers and IBM PowerVM® running IBM WebSphere® Commerce on SUSE Linux operating systems. This case study highlights of some of the key aspects of this significant migration and its results, including how Bon-Ton IT executives support the business and what they prioritize, why they decided to make this move, what performance and capability resulted, and how it affected full data center costs and business resilience.
Tags : stack costs, online purchasing, promotion delivery, mobile retail
     IBM
By: IBM     Published Date: Sep 16, 2014
In 2013, Bon Ton Stores invested in upgrading IT, continuing to update and expand its eCommerce sites, and launching a new mobile site supporting delivery of promotions and online purchasing. A central aspect of this technology upgrade involved the replacement of an x86 server environment, supporting eCommerce with ten IBM® PowerLinux™ 7R2 servers and IBM PowerVM® running IBM WebSphere® Commerce on SUSE Linux operating systems. This case study highlights of some of the key aspects of this significant migration and its results, including how Bon-Ton IT executives support the business and what they prioritize, why they decided to make this move, what performance and capability resulted, and how it affected full data center costs and business resilience.
Tags : stack costs, online purchasing, promotion delivery, mobile retail
     IBM
By: IBM     Published Date: May 29, 2015
Watch how Celcom, a Malaysian telco company, uses statistical analysis of customer behavior to deliver targeted promotions.
Tags : telecommunications market, analytics, customer loyalty, competitive telecommunications, webinars & web conferencing, data management/analytics
     IBM
By: IBM Software     Published Date: Feb 14, 2011
View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers.
Tags : ibm cognos, predictive analytic, market basket analytics, online demo, retailer, shopper preference, consumer behavior
     IBM Software
By: IBM Software     Published Date: Feb 11, 2011
View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers.
Tags : ibm cognos, predictive analytic, market basket analytics, online demo, retailer, shopper preference, consumer behavior
     IBM Software
By: Infor     Published Date: Apr 01, 2010
This paper explores the dilemma of looking into retention rates and customer profitability and offers a solution to this dilemma. You'll also learn how to increase customer loyalty and retention while increasing revenue.
Tags : infor, targeted promotion, customer loyalty, retention rates, customer profitability, real-time data, analytics, crm
     Infor
By: Infosys     Published Date: May 21, 2018
Experimenting faster is a trait shared by most innovative organizations. They want to experiment with new products and promotions to see if they can unearth bold new ways of serving the customer. But this experimentation cannot be random: it needs to be guided by data and based on current customer insight. It was access to this data that was the problem for our client, a large consumer brand. It took a long time to prepare the data to a point where it could be used by business managers. So long, in fact, that the data was no longer relevant; and the moment as often lost. The company needed to be able to experiment faster but was held back by a cumbersome and ineffective analytics infrastructure.
Tags : experiment, organizations, customer, insights, analytics
     Infosys
By: Infosys     Published Date: May 30, 2018
Customer loyalty is hard to come by today, amid a growing array of choices, omnipresent discounting and fast changing trends and customer preferences. To cut through the clutter, product retailers are increasingly creating targeted offers tailored to customer preferences, to be delivered through an online platform. A premium drinks maker was following the same path when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.
Tags : customer, loyalty, application, product, omnipresent
     Infosys
By: Infosys     Published Date: Jun 12, 2018
Customer loyalty is hard to come by today, amid a growing array of choices, omnipresent discounting and fast changing trends and customer preferences. To cut through the clutter, product retailers are increasingly creating targeted offers tailored to customer preferences, to be delivered through an online platform. A premium drinks maker was following the same path when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.
Tags : customer, loyalty, application, product, omnipresent
     Infosys
By: Intel     Published Date: Sep 10, 2018
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages. Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly. Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
Tags : 
     Intel
By: Intel     Published Date: Sep 14, 2018
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages. Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly. Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
Tags : 
     Intel
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