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By: Quantcast     Published Date: Aug 30, 2012
In this whitepaper, you'll discover the six reasons why some perfectly reasonable hypotheses of RTB 1.0 have turned out to be flawed.
Tags : rtb, real time bidding, quantcast, search marketing, display advertising, retargeting ads, remarketing, interactive marketing
     Quantcast
By: Quantcast     Published Date: Apr 07, 2014
The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.
Tags : display advertising, search marketing, real time bidding, quantcast, interactive marketing
     Quantcast
By: Quantcast     Published Date: Mar 11, 2013
Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.
Tags : display advertising, attribution, quantcast, prospecting, clicks, conversion, cpc, last touch
     Quantcast
By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
Tags : display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding
     Quantcast
By: Quantcast     Published Date: Apr 07, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
Tags : display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding
     Quantcast
By: Quantcast     Published Date: May 22, 2013
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.
Tags : display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding
     Quantcast
By: Quantcast     Published Date: Jul 16, 2013
Advertising that connects placements with high-value customers during times of active consideration is essential to drive conversions at a profitable rate. Using display advertising and Facebook Exchange to find new customers, the Palms Casino Resort increased their bookings by 87% while lowering costs by 33%. Read the story to see how the Palms did it and how you could too.
Tags : facebook exchange, quantcast, display advertising, display exchanges, interactive marketing
     Quantcast
By: Quantcast     Published Date: Jul 16, 2013
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.
Tags : customer acquisitions, audience insights, strategic insights, display advertising, quantcast, real-time bidding, web analytics, data management/analytics
     Quantcast
By: Quantcast     Published Date: Oct 02, 2013
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. We’re asking clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.
Tags : ad performance, converting prospects, prospecting, customer engagement, customer insights, data management/analytics
     Quantcast
By: Quantcast     Published Date: Oct 28, 2013
In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. If you're new to online advertising or want to improve your display performance,read our game plan for a winning display strategy.
Tags : display advertising, display ad spend, ad spend, rtb, real time bidding, click data, conversions, display performance
     Quantcast
By: Quantcast     Published Date: Feb 19, 2014
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.
Tags : quantcast, viewability, advertising, display advertising, advertising solutions, vendors, publishers, cpm
     Quantcast
By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach
     Quantcast
By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
Tags : real-time advertising, online advertising, audience targeting, media buying, display advertising, email marketing, emerging marketing, internet marketing
     Quantcast
By: Quantcast     Published Date: Jan 07, 2015
This white paper, published in partnership with the Interactive Advertising Bureau, will explore and present a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. Conclusions are derived through a combination of survey and interview data— encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East.
Tags : programmatic audience development, marketing solutions, global marketing, audience culture, global branding, emerging marketing, marketing research
     Quantcast
By: Quantcast     Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : mobile advertising, personalized marketing channel, mobile solutions, mobile landscape, email marketing, emerging marketing, internet marketing, marketing research
     Quantcast
By: Quantcast     Published Date: Jan 07, 2015
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits. Download this attribution guide today and we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
Tags : marketing attribution, attribution models, impressions, web searches, display advertising, search marketing, emerging marketing, internet marketing
     Quantcast
By: Quantcast     Published Date: Jan 25, 2016
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
Tags : real-time advertising, programmatic buying, real-time media, targeted advertising, roi, emerging marketing, advertising agencies, internet marketing
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Jeder Kontaktpunkt auf dem Weg eines Kunden ist messbar, sodass Werbetreibende die wirkungsvollsten Strategien identifizieren und ihre erfolgreichsten Kampagnen skalieren können. Doch nicht alle Attributionsmodelle liefern die richtigen Impulse oder messen die wirklich relevanten Werte.
Tags : emerging marketing, business intelligence, market research, traditional marketing
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Das Whitepaper informiert Durch mobile Endgeräte haben sich unser Verhalten und unsere Kultur in den vergangenen zehn Jahren stark verändert: Wir haben Informationen und Kommunikationsmöglichkeiten permanent griffbereit. Mobile wird zunehmend zum zentralen Screen, auf den wir im Tagesverlauf immer wieder zugreifen. Gleichzeitig entwickelt sich Mobile Marketing zu einem ausgereiften, personalisierten Kommunikationskanal. In diesem Whitepaper wollen wir die Mobile-Landschaft genauer erkunden sowie Chancen und Lösungen für Werbungtreibende aufzeigen.
Tags : mobile kampagnen, mobile advertising, mobile trends, emerging marketing, internet marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Das Whitepaper „Die echte Welt der Echtzeit-Werbung“ soll Hilfestellung bieten, wie das Ökosystem der Onlinewerbung aufgebaut und wie es entstanden ist. Ebenso werden die Wissenschaft und Technologie hinter Programmatic Advertising kurz erklärt.
Tags : rta, rtb, quantcast, programmatic advertising, emerging marketing, advertising agencies, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Analysieren Sie die Performance Ihrer Full Funnel Kampagne Mit einer Vielzahl an verfügbaren Daten aus dem Verlauf der Customer Journey, ist es wichtig für Werbungtreibende zu wissen, welche Kennzahlen ihnen helfen, die Effektivität ihrer Online Werbung zu bestimmen. Evaluieren Sie Ihre eigene Performance mit diesen einfachen Fragen, die sich jeder Werbetreibende stellen sollte.
Tags : analysieren sie die performance, quantcast, roi, emerging marketing, advertising agencies, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Das Display Advertising Playbook ist so konzipiert, dass Sie die Schritte umgehend anwenden und somit die Leistung IhrerDisplay-Werbung noch heute verbessern können.
Tags : display advertising playbook, emerging marketing, advertising agencies, business intelligence, market research, branding
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Twitter ist ein globales Phänomen, das die Art, wie Marken und Konsumenten online miteinander interagieren, quasi buchstäblich verändert hat. Erst kürzlich hat Twitter eine Werbemöglichkeit gelauncht, mit der Unternehmen und Marken ihre Tweets und Accounts über Zielgruppen-Targeting an die richtigen Nutzer ausliefern können. Diese neue Werbeform – bekannt als „tailored audiences” oder „maßgeschneiderte Zielgruppen” – ermöglicht es Unternehmen, ihre eigenen Daten zu verwenden, um ein detaillierteres Targeting zu erstellen und noch bessere, maßgeschneiderte Werbung über Twitter auszuliefern.
Tags : tailored audiences, quantcast, real time-marketer, twitter, emerging marketing, social media, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
Tags : marketing attribution, display advertising, digital advertising, marketing models, emerging marketing, business intelligence, market research, branding
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day and in turn, Mobile marketing has developed into a sophisticated, personalised marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : mobile advertising, advertising solutions, mobile consumers, personalized marketing channels, emerging marketing, business intelligence, market research, usability
     Quantcast
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