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By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Tags : commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform, internet marketing, marketing research
     Acquia
By: Act-On     Published Date: Mar 20, 2013
This guide will help your sales and marketing teams achieve true alignment - and all the benefits that come with it. We'll walk you through seven foundational steps towards this goal, including evaluating your current sales and marketing processes.
Tags : introduction integrated marketing, sales and marketing, alignment, emerging marketing, internet marketing, marketing research, traditional marketing
     Act-On
By: Adecco     Published Date: Oct 05, 2017
Use our Salary Guide to adapt as fast as the talent you’re after. Your company will only go as far as your creative and marketing minds take it. They build your unique brand and convince consumers to buy your products and services. But to acquire the best of them, you have to do some convincing of your own—and it starts with salaries. Even with the justified chatter about career paths, culture and work-life balance, salary is still the one. In fact, two thirds of respondents to the recent Workforce 2020 study conducted by Oxford Economics and SAP SE, agree—they all said money matters most. Our Creative & Marketing Salary Guide is the single most important hiring and retention tool for your company. It’ll help you confidently discuss and offer convincing salaries that help you land new talent and keep old talent.
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     Adecco
By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
Tags : social media management, social marketing, social media, social media marketing
     Adobe
By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: • The many priorities within CX and the push to improve CX • The importance of data driven marketing within CX • Why integration across all touchpoints is essential
Tags : b2b marketing, content marketing, customer experience, digital trends, mobile optimization
     Adobe
By: Adobe     Published Date: Aug 09, 2017
First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide Beyond 1000 Words to learn: • Why the imagery you choose should be as strategic as the written message behind it • How to use imagery to enhance the impact of your content marketing efforts • What types of imagery you should use to meet your brand objectives
Tags : imagery, impressions, content marketing, brand objectives
     Adobe
By: Adobe     Published Date: Sep 21, 2017
"Email has proven itself as a revenue-driving workhorse of any marketing strategy. And yet, two-thirds of marketers are still less than satisfied with their email marketing efforts. We joined forces with Email on Acid to shed a light on the most effective email campaigns. Read The Art of the Click to learn helpful email insights, like: --The four critical qualities of all great email experiences --Subscriber open and read behaviors throughout the day --Why all clicks aren’t created equal"
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     Adobe
By: Adobe     Published Date: Nov 09, 2017
Patients are going digital — and taking the healthcare system with them. Learn how in the 2017 Digital Trends in Healthcare and Pharma report. Download it now to learn: Why two-thirds of healthcare companies are investing in data analysis. How they’re building content marketing programs to boost patient knowledge. What they plan to do with virtual and augmented reality this year and beyond.
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     Adobe
By: AWS     Published Date: Jan 03, 2019
Managing your data can be a challenge, but establishing an analytics solution that every user can navigate, regardless of skillset, is where organizations often need help. TIBCO® Spotfire® features AI-driven data visualizations and dashboards, which helps enables each organizational role to discover and deliver valuable insights with ease. Riteway Sales and Marketing, which helps many Southeastern supermarkets execute strategies, leveraged the power of TIBCO Spotfire to better understand individual product performance throughout their stores, achieving exponentially faster time to insight than their previous solution allowed. Watch this on-demand webinar to learn how TIBCO Spotfire, when leveraged on Amazon Web Services cloud, can help you generate deep insights in minutes. You’ll learn: • How to generate relevant, actionable insights from any data, anywhere • Some of the best practices for leveraging AI-driven visual and predictive analytics solutions in the cloud • How to
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     AWS
By: Blend     Published Date: Oct 07, 2019
Every lender, bank, and credit union has different product mixes and marketing priorities, but one thing they all share is the goal of winning, retaining, and growing our customer relationships. Typically, there are two ways to maximize customer engagement: seek margin with products like credit cards, or seek volume and deeper relationships with products like home equity. This report analyzes both of these options through three key lenses: current market conditions, access to today’s high-quality borrowers, and the rich opportunity for integrated, targeted marketing. Our goal is to enable you to determine the best way to fine-tune your strategic customer engagement for 2019 by helping you: Review current market conditions. Connect with higher-quality borrowers. Develop a 360-degree, integrated marketing mix.
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     Blend
By: Bridgeline Digital     Published Date: Oct 28, 2013
This eBook is for designers that are tired of creating the same bland emails, the content marketers who find themselves at a loss while coming up with the right words in their subject line, and, most of all, for the frustrated marketing teams that are sick of wondering why their campaigns fail to produce desired results.
Tags : email marketing, email marketing campaign, email marketing strategies, content marketing, maximizing customer engagement, email design, autoresponders, automated emails
     Bridgeline Digital
By: Business Assyst     Published Date: Mar 26, 2007
Have loyalty cards reached the stage in their development when they are likely to be merged with other marketing and retailing systems, or will they simply fade away and join their precursors, the green shield stamps, in some far flung promotional graveyard?
Tags : customer experience management, customer interaction service, customer relationship management, crm, customer satisfaction, loyalty, affinity, business assyst
     Business Assyst
By: Cartera Commerce     Published Date: Feb 15, 2012
Want to boost sales with offers linked to shoppers' debit, credit and loyalty cards? This primer highlights the card-linked offer-how it works, projections for market growth and a merchant case study with real results.
Tags : cartera commerce, mall networks, cartera, catera, vesdia, vesdia, mallnetworks, merchant-funded
     Cartera Commerce
By: Cartera Commerce     Published Date: Mar 07, 2012
As a local merchant, do you want to understand the exploding deal landscape--coupons, daily deals, check-in deals, gamification, card-linked offers and more? Download Deals Deconstructed: The Definitive Merchant Guide to Deals, Discounts and Offers today.
Tags : cartera commerce, mall networks, cartera, vesdia, merchant-funded, loyalty, customer loyalty, merchant network
     Cartera Commerce
By: Cartera Commerce     Published Date: Mar 21, 2012
For many local merchants, offers linked to consumer credit/debit cards let you optimize your overall marketing program. Download the eBook and understand the new way for local business to attract new customers-and keep them.
Tags : cartera commerce, mall networks, cartera, vesdia, merchant-funded, loyalty, customer loyalty, merchant network
     Cartera Commerce
By: Cartera Commerce     Published Date: Jul 16, 2012
Want to attract new, valuable customers and keep them coming back? This demo shows how card-linked offers from OfferLink let you reward customers in the currencies they crave; no changes to POS, no vouchers, no coupons.
Tags : cartera commerce, mall networks, cartera, catera, vesdia, vesdia, mallnetworks, merchant-funded
     Cartera Commerce
By: Chango     Published Date: Apr 17, 2012
To most marketers, 'retargeting' means placing display ads in front of people who have visited a website. This is a limited view: retargeting can be used for acquisition and prospecting, not just winning back lost visitors.
Tags : retargeting, remarketing, remessaging, re-targeting, search retargeting, site retargeting, behavioral targeting, chango
     Chango
By: Cisco     Published Date: Nov 30, 2016
Nearly two-thirds of B2B marketers say online events are by far one of the most effective content marketing tactics.1 But carrying out a successful event requires some simple, yet important steps to ensure both marketers and attendees gain all of the benefits of online events, including real-time experience, engagement, and convenience. If you’re ready to produce your first online event, this 12-step checklist takes you through the entire process — from planning to post-event follow-up — to provide you with the information you need to get started. 1
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     Cisco
By: CopiaTECH     Published Date: Mar 18, 2008
Words like “integrated” and “centralized” have been used to describe application software solutions for some years now, often because of marketing messaging that implies more interoperability than the given technology can actually provide to the business customer. The terms are broad enough to be almost meaningless in some instances. In the field of IT security, the sheer range of tools and techniques in the hacker or virus writer’s armory that one must guard against has driven up the number of solutions required to prevent attacks.
Tags : copiatech, security
     CopiaTECH
By: Cox Business     Published Date: Dec 19, 2016
Businesses need to plan for unforeseen events that can disrupt productivity, impair the customer experience, and possibly even threaten a business’s existence. A disruption every business needs to plan for is any event that destroys valuable data, inhibits access to data, or causes downtime of core applications. Consider the staggering amount of information your company stores electronically. What if an unforeseen event destroyed all financial records, client contacts, and application data? You wouldn’t be able to send customers accurate invoices. Your marketing efforts might be undermined. You would lack key metrics for measuring quality, profitability, and more. The losses could be staggering. In every aspect of life, it’s smart to plan for unexpected events. That’s especially true for two plans every business must have: a disaster recovery plan and a business continuity plan.
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     Cox Business
By: Dun & Bradstreet     Published Date: Mar 08, 2016
Did you know that the average health of marketers’ data is only “questionable?” Dun & Bradstreet analyzed 695M customer contact records and surveyed more than 500 B2B marketers to provide the truth about the state of B2B marketing data. Download the fourth annual report to discover how you can turn improved data quality into a competitive advantage. • The trends and pitfalls every data-driven marketer needs to know • The true state of B2B marketing data quality • Benchmarks for assessing your own data quality • Dun & Bradstreet’s research of B2B marketers’ data-fueled priorities for 2016 Do you have the data strategy you need to deliver on your marketing goals? Download the B2B Marketing Data Report to find out!
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     Dun & Bradstreet
By: Engine Ready     Published Date: Jun 05, 2007
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
Tags : pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem
     Engine Ready
By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
Tags : direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience
     First Data
By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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     Gameffective
By: IBM     Published Date: Jul 14, 2017
Today’s CMO is responsible for selling experiences, not just products. Two-thirds of our respondents regard developing deeper, richer customer experiences as their top marketing priority. Learn how Torchbearer CMOs are meeting these expectations and expanding their roles by putting the entire customer journey first.
Tags : technology advances, convergence, personalized customer experience, customer interaction, predictive analysis
     IBM
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