RSS feed Get our RSS feed

News by Topic

read

Results 76 - 100 of 5467Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Feb 05, 2013
A fully automated, cloud-based contracting process benefits organizations and meets customer demand for an exceptional user experience. Read this whitepaper to learn how Adobe can give you a solution for Web Contracting and more.
Tags : adobe, contracting in cloud, echosign, web contracts, business contracts
     Adobe
By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how they’re addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.” – Forrester Research, Inc.
Tags : digital experience, delivery platforms, mobile apps, software vendors, crm solutions/software, business intelligence, market research, data management/analytics
     Adobe
By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
Tags : mobile analytics, precision marketing, mobile touch-points, mobile analytics, emerging marketing, marketing research, branding, data management/analytics
     Adobe
By: Adobe     Published Date: Mar 06, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.
Tags : marketing guide, adobe, marketing models, marketing trends, customer lifecycle, business intelligence, market research, mobile marketing
     Adobe
By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: • Marketers are looking for new digital experience strategies and solutions • Experience-driven commerce helps maximize conversions and revenue • The ability to deliver multi-channel digital experiences is mission-critical
Tags : digital experience, personalization, strategy, solution, multi-channel, adobe, website development, emerging marketing
     Adobe
By: Adobe     Published Date: Apr 03, 2015
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization as the number-one strategy for marketing success — and find out how you can seize new personalization opportunities for your business, too. Download the report now to discover all the findings, including: • 65% of companies use customer data to personalize the web experience • Personalization drives a 14% average uplift in sales • Integrated marketing technology enables personalization at scale
Tags : personalization, marketing, web experience, sales, marketing technology, adobe, website development, emerging marketing
     Adobe
By: Adobe     Published Date: Apr 03, 2015
A lack of executive support and poor data quality are just some reasons why analytics programs fail. The guide by Adam Greco, Reenergize Your Web Analytics, identifies the key reasons for program failures and provides ten ways to make your analytics program successful. Read the guide to discover key ways to improve your analytics program, including: • How to deal with your stakeholders • How to set your analytics priorities • How to reap the rewards of change
Tags : analytics program, stakeholders, adobe, marketing, personalization, website development, emerging marketing, internet marketing
     Adobe
By: Adobe     Published Date: Apr 03, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: • Blend art and science to create emotional experiences • Move from the model of the marketing funnel to customer lifecycle • Shift from personalized experiences to contextual interactions
Tags : content, touchpoint marketing, adobe, marketing model, personalization, customer experience, website development, emerging marketing
     Adobe
By: Adobe     Published Date: Apr 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketer report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers. Read the report to learn: • The seven most important trends you’ll face this year • How retailers are dealing with the obstacles of cross-channel practices • Why smartphones are becoming the new retail hub
Tags : customer experience, personalization, mobile, retail, adobe, marketing, trends, cross-channel
     Adobe
By: Adobe     Published Date: Apr 23, 2015
Once again, Gartner recognizes Adobe as a Leader in its Magic Quadrant for Multichannel Campaign Management (MCCM)* based on our ability to execute and completeness of vision. Read the report to see how Adobe Campaign measures up.
Tags : advertising agencies, internet marketing, crm & customer care, marketing research, traditional marketing, sales
     Adobe
By: Adobe     Published Date: Jul 08, 2015
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: -Recognize the nine most significant A/B testing pitfalls -Discover the five steps to gain better testing results -Gain a deeper understanding of test results
Tags : test, target, business objectives, segmentation, pitfalls, marketing software, crm solutions/software, business intelligence
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Read this report to see how your customer experiences compare with CX leaders around the world.
Tags : adobe, marketing, crm, customer, emerging marketing, internet marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience
Tags : adobe, mobile, engagement, customer experience, trust, emerging marketing, internet marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Read the new Forrester Wave: Data Management Platforms, Q4 2015 report to learn how Adobe Audience Manager can help you bridge the worlds of Ad and Marketing tech.
Tags : adobe, marketing, data, data management, dmp, forrester, forrester wave, emerging marketing
     Adobe
By: Adobe     Published Date: Feb 12, 2016
Read On Love and Data to learn how to show your customers why they don’t need to fear commitment.
Tags : adobe, data, data management, customer success, customer engagement
     Adobe
By: Adobe     Published Date: Mar 16, 2016
Competition is the number one pressure faced by today’s HCM teams – by a 69% margin! Of all the pressures that contemporary HR teams face, finding and keeping quality talent ranks above everything else. As a part of that, Best-in-Class organizations need to focus on optimizing the employment experience, from hiring and onboarding, to ongoing management and transition. This report from Aberdeen explores how electronic signature solutions, as well as other digital HR technologies, can improve the employment experience throughout the journey. Read this report to learn: • Why Best-in-Class HR departments are investing in employee-friendly technologies • How digital solutions can impact employee experience, and why that matters for HR • How electronic signatures complement HRIS applications and streamline many HR processes
Tags : hr organizations, hris, esignature, customer management, sales effectiveness, human capital management
     Adobe
By: Adobe     Published Date: Mar 16, 2016
While most business is digital, and business-to-business and business-to-consumer transactions – and the work that supports them -- are almost entirely digitized, most organizations still rely on paper for the “last foot” of the process – the sign-off. Continued reliance on paper-based signature is fraught with risks, including impeding productivity, reducing visibility, hampering compliance, and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility. Read this Forbes Insights piece to learn: • How an easy implementation of e-signatures can improve productivity and reduce busywork for your sales team • How improve customer experiences and ease of business with e-signatures increases the likelihood of renewal and retention • How e-signatures easily integrate into your existing sales tools, for seamless pr
Tags : sales performance, e-signatures, b2b, b2c
     Adobe
By: Adobe     Published Date: Apr 15, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
Tags : adobe, customer experience, dam return, digital asset management, return on investment, marketing, customer experience/engagement, business intelligence
     Adobe
By: Adobe     Published Date: Apr 20, 2016
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: • How to establish an online testing strategy based on continuous optimization • How to elevate your testing by achieving four crucial optimization objectives • Recommendations from Forrester on practical next steps in your optimization journey
Tags : adobe, marketing, data driven marketing, continuous optimization, customer experience, customer engagement, crm & customer care
     Adobe
By: Adobe     Published Date: May 03, 2016
Read the white paper to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
Tags : adobe, marketing, data driven marketing, continuous optimization, online testing, marketing research, data management/analytics
     Adobe
By: Adobe     Published Date: Jun 15, 2016
Read the white paper to learn how to: - Understand how customers interact with your brand - Translate your data into a clear customer picture - Shift from campaign-based marketing to contextual marketing
Tags : adobe, marketing, cross-channel marketing, customer interaction, contextual marketing, emerging marketing, internet marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Aug 09, 2016
Read the infobrief for insights on: • What digital transformation is and how other businesses are doing it • How you can save time, money, and improve your customer experience with digitally transformed document workflows • Best practices and first steps in transforming document workflows in your own company
Tags : adobe, document cloud, cloud, workflows, digital transformation, idc, digital documents, digital
     Adobe
By: Adobe     Published Date: Sep 13, 2016
Streamline all your paperwork and processes by going 100% digital in HR. When everything is synced and organized, your team has more time to focus on strategies to attract and keep the best talent. Read Forbes Insights paper, How Digital Transformation Elevates Human Capital Management: Turning Talent into a Strategic Business Force to learn: - About the technology involved in digital HR - Best practices when going through digital transformation - How going digital elevates the role of HR in your company
Tags : adobe, cloud, document cloud, digital transformation, human capital, human capital management, human resources
     Adobe
By: Adobe     Published Date: Sep 16, 2016
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM. ?
Tags : adobe, digital, digital asset management, dam, digital asset management system, customer experience, crm & customer care, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 16, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
Tags : adobe, digital, digital asset management, dam, digital asset management system, customer experience, roi, crm & customer care
     Adobe
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics