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Results 51 - 75 of 2824Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
Tags : adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
     Adobe
By: Adobe     Published Date: Oct 18, 2012
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
Tags : adobe, web content management, customer experience, commerce platforms, analytics, on-site search, advertising agencies, crm & customer care
     Adobe
By: Adobe     Published Date: Jan 31, 2013
In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets.
Tags : web experiences, adobe, digital experiences, forrester, mobile websites, mobile behavior, customer experience
     Adobe
By: Adobe     Published Date: Mar 07, 2013
Download this best practice guide featuring Forrester VP and Research Director Stephen Powers to understand how to build a robust WCM strategy that improves your organisation's online customer experience, while avoiding the top seven WCM mistakes.
Tags : customer engagement, customer experience management, web content management, wcm, wcm strategy, online customer experience
     Adobe
By: Adobe     Published Date: Mar 07, 2013
This Forrester Research report discusses: testing to refine a relevant customer experience, four ways to use analytics to increase personalisation and deciding when and what to customise.
Tags : personalisation, customer engagement, customer retention, emerging marketing
     Adobe
By: Adobe     Published Date: Mar 07, 2013
In this Forrester Research you'll learn: why responsive design is a philosophy, not a technology, the 7 benefits of a responsive design, and the challenges of adopting a responsive web development philosophy.
Tags : responsive design, customer engagement, online experience, customer online experience, mobile content strategy, web design
     Adobe
By: Adobe     Published Date: Mar 11, 2013
In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers in the category and researched, analysed, and scored them.
Tags : online testing platforms, multichannel marketing, customer experience management, customer experience, digital marketing
     Adobe
By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
Tags : digital video, online video, digital video consumption, social media and video, tv content, online video marketing
     Adobe
By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
Tags : search, search marketing, mobile marketing, mobile marketing trends, mobility trends
     Adobe
By: Adobe     Published Date: Oct 15, 2013
Download the latest Econsultancy Quarterly Digital Intelligence Briefing, created in partnership with Adobe, to see the latest research about media optimization—including the fact that only one-fifth of companies are actually optimizing media and tracking performance across channels.
Tags : paid media, advertising, optimizing, adobe, adobe media optimizer, visibility, social media, advertising agencies
     Adobe
By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
Tags : adobe, aberdeen group, analyst insight, technology tools, buying behavior, customer experience management, cem, buyer interactions
     Adobe
By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
Tags : adobe, econsultancy, media optimisation report, effective optimisation, media mix, tactical objectives, complex media landscape, consumer buying patterns
     Adobe
By: Adobe     Published Date: Nov 07, 2013
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
Tags : adobe, forrester wave, online testing platforms, vendor selection, optimize core competency, digital marketers, maturing vendor solutions, future of online testing
     Adobe
By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
Tags : digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery, content management, marketing cloud, content management systems
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing, social media, mobile marketing, social media marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing, social media, mobile marketing, social media marketing
     Adobe
By: Adobe     Published Date: May 13, 2015
The Adobe Digital Index provides its key insights, recommendations and predictions of both Social and Search in this Digital Advertising report
Tags : adobe digital advertising, social advertising, search advertising, market research
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing
     Adobe
By: Adobe     Published Date: Feb 10, 2016
This Research Report explores how electronic signature solutions and other technologies can improve that experience throughout the employee journey.
Tags : e-signature, digital signature, electronic signature, electronic signature solutions, digital employment experience, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 10, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
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