By: Acquia
Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
| |
|
|
By: Acquia
Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business.
You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store.
So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
| |
|
|
By: Acquia
Published Date: Feb 26, 2015
The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers.
In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.
| |
|
|
By: AdHawk
Published Date: Nov 06, 2017
The Little Known Way to Mastering Shopping Ads; Made by your friends at AdHawk
| |
|
|
By: Adobe
Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.
| |
|
|
By: Adobe
Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
| |
|
|
By: Adobe
Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
| |
|
|
By: Adobe
Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
| |
|
|
By: Adobe
Published Date: Mar 21, 2017
Every part of your customers’ experience counts, especially when they’re researching and shopping around for where they want to put their money. It’s one of the most emotional and complex of all consumer decisions. That’s because money matters. Banking. Investing. Insurance.
| |
|
|
By: Adobe
Published Date: Mar 03, 2017
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go.
Read the white paper now to discover:
• How retailers are blending innovative technologies with traditional shopping
• Four key approaches they’re using to build Stores of the Future
• The interactive tools they’re employing to enrich in-store experiences
| |
|
|
By: Adobe
Published Date: Mar 03, 2017
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more.
Read the guide to learn:
• The role of dynamic merchandising in engaging customers
• Steps to create compelling customer experiences using audience segmentation and personalization
• Ways to scale customer experiences to create powerful connections, no matter the device or channel
| |
|
|
By: Adobe
Published Date: Mar 03, 2017
New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This new guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey.
Read The Future is Today: A Guide to Become a Digital Retailer to learn:
• Why retailers are blending digital technology with traditional shopping
• Six key strategies to align business needs with customer needs
• Which technologies you need to build a “store of the future”
| |
|
|
By: Adobe
Published Date: May 16, 2017
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go.
Read the white paper now to discover:
• How retailers are blending innovative technologies with traditional shopping
• Four key approaches they’re using to build Stores of the Future
• The interactive tools they’re employing to enrich in-store experiences
| |
|
|
By: Adobe
Published Date: May 16, 2017
New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This new guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey.
Read The Future is Today: A Guide to Become a Digital Retailer to learn:
• Why retailers are blending digital technology with traditional shopping
• Six key strategies to align business needs with customer needs
• Which technologies you need to build a “store of the future”
| |
|
|
By: Adobe
Published Date: May 15, 2018
The experience is your product.
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more.
Read the guide to learn:
– The role of dynamic merchandising in engaging customers
– Steps to create compelling customer experiences using audience segmentation and personalization
– Ways to scale customer experiences to create powerful connections, no matter the device or channel
| |
|
|
By: Adobe
Published Date: May 15, 2018
KEY FINDINGS
1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted)
2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday
3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone
4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices
5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
| |
|
|
By: Adobe
Published Date: Oct 11, 2018
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more.
Read the guide to learn:
The role of dynamic merchandising in engaging customers
Steps to create compelling customer experiences using audience segmentation and personalization
Ways to scale customer experiences to create powerful connections, no matter the device or channel
Simply fill out the form to download the report.
| |
|
|
By: Adobe
Published Date: Nov 09, 2017
Analysis of 55 million product SKUs. Aggregated and anonymous data from more than one trillion visits to 4,500 retail websites. Billions of data points flowing through Adobe Experience Cloud. It’s no wonder our holiday shopping predictions are the most comprehensive and accurate in the industry.
View the report, Adobe Digital Insights 2017 Holiday Shopping Predictions, and learn:
Total forecasted online holiday revenue, broken down by day and device
Top gifts on consumers’ wish lists this holiday season
Best days for buying based on discounts and out-of-stock risks
| |
|
|
By: Adobe
Published Date: Apr 23, 2018
The experience is your product.
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is
presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical
capabilities needed to drive seamless commerce experiences that keep customers coming back for more.
Read the guide to learn:
– The role of dynamic merchandising in engaging customers
– Steps to create compelling customer experiences using audience segmentation and personalization
– Ways to scale customer experiences to create powerful connections, no matter the device or channel
| |
|
|
By: Adobe
Published Date: Apr 23, 2018
KEY FINDINGS
1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted)
2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday
3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone
4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices
5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
| |
|
|
By: Adobe
Published Date: Apr 23, 2018
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go.
Read the white paper now to discover:
• How retailers are blending innovative technologies with traditional shopping
• Four key approaches they’re using to build Stores of the Future
• The interactive tools they’re employing to enrich in-store experiences
| |
|
|
By: Aerohive
Published Date: Oct 14, 2014
A paper on how to make the shopping experience personal, relevant and profitable.
| |
|
|
By: Aerohive
Published Date: Oct 14, 2014
A paper on how to make the shopping experience personal, relevant and profitable
| |
|
|
By: Aerohive
Published Date: May 14, 2015
A paper on how to make the shopping experience personal, relevant and profitable.
| |
|
|
By: Affirm
Published Date: May 13, 2015
Millennials have very different expectations about online shopping than other generations, and retailers need to learn how to meet and exceed them. This article will showcase three successful e-commerce companies -- Casper, Tradesy, and Boosted Boards -- and how
they are using specific strategies to build loyalty among their Millennial customers. We also offer actionable tips for e-commerce merchants to win over Millennials.
| |
|
|
|