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By: Plantronics     Published Date: Sep 27, 2013
We have all heard so much about the importance of social media, but it can be hard to know where to begin using these tools for your business. This guide cuts through the hype and shows you concrete uses of social media for your business.
Tags : social media, facebook, twitter, customer relationship management, youtube, linkedin, marketing, brand awareness
     Plantronics
By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
Tags : powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle
     Powered Inc.
By: PR Newswire     Published Date: Oct 21, 2011
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects.
Tags : dell, ibm, zendesk, active social listening, social echo, social media monitoring, social media marketing, brand-generated content
     PR Newswire
By: ProjectLocker     Published Date: Aug 21, 2009
This paper provides a brief overview of Wiki and its emerging importance in the business marketplace. It describes ways in which many major corporations are taking advantage of this new social software to transform their business practices, and lays out a short set of guidelines to consider before implementing your own Wiki solution.
Tags : collaboration, corporate portals, information management, intranets, messaging, wiki, wikipedia, social marketing
     ProjectLocker
By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach
     Quantcast
By: QuickPivot     Published Date: Aug 02, 2016
How to evaluate vendor technology and services to make your organization stronger
Tags : quickpivot, marketing, social media, campaigns, partner strategy, vendors, business objectives, marketing strategy
     QuickPivot
By: Quocirca     Published Date: Sep 07, 2007
Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives.  If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.
Tags : social networking, blog, blogging, blog marketing, wiki, wikis, wiki marketing, emerging marketing
     Quocirca
By: Radian6     Published Date: Oct 26, 2011
This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.
Tags : social media, ebook, retention, social strategy, brent leary, social media marketing, crm, saas
     Radian6
By: Radian6     Published Date: Jan 18, 2012
The team at Radian6 compiled our most-shared posts from 2011 into this eBook.
Tags : radian6, marketing, social media, social media marketing, emerging marketing, business intelligence, market research, usability
     Radian6
By: Radian6     Published Date: Feb 17, 2012
With this ebook, you will have what you need to get started so you can go forth and measure!
Tags : radian6, marketing, social media, customer service, public relations, social media marketing, interactive marketing, web analytics
     Radian6
By: Redspire     Published Date: Sep 17, 2015
This Ultimate Guide will give you practical and concrete steps you can take right now to instil a data-driven culture in your organisation.
Tags : redspire, crm, sales, social driven marketing, crm system, crm data, social media, customer experience/engagement
     Redspire
By: Reevoo     Published Date: Nov 03, 2011
Social shopping has changed the purchase journey beyond all recognition. Get a grip on the new social purchase journey. Get your free whitepaper now!
Tags : social commerce, social media, social media for business, social network, marketing, outsourcing social media marketing, outsourcing, digital frames
     Reevoo
By: Reevoo     Published Date: Nov 03, 2011
Facebook is not the only social commerce tool out there. Read this whitepaper to learn more about the trends and create a successful strategy.
Tags : facebook, social, social commerce, reevoo, trends, marketing, strategy, promotion
     Reevoo
By: Reevoo     Published Date: Mar 29, 2012
Download our free SEO ebook for best practice advice to ensure your reviews drive traffic to your site.
Tags : marketing, social content, online marketing, seo, search engine optimization, web analytics, online business, customer experience/engagement
     Reevoo
By: Reevoo     Published Date: Jul 09, 2012
Almost 80% of consumers now use their phones to help them shop. Download Reevoo's best practice guide to combining mobile and social to find out how to maximise your m-commerce results.
Tags : marketing, reevoo, social content, m-commerce, marketing campaigns, mobile, social media, emerging marketing
     Reevoo
By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
Tags : 
     Reputation.com
By: Rocket Fuel     Published Date: Jun 26, 2012
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
Tags : rocketfuel, marketing, mobile, social media, digital marketing, branding, mobile marketing, online video marketing
     Rocket Fuel
By: Rocket Fuel     Published Date: Jul 03, 2012
To get a clearer portrait of who iMoms really are, Rocket Fuel developed an iMoms infographic that combines the most pertinent industry research with its own primary research to share what you need to know about these influential consumers.
Tags : rocketfuel, marketing, imom, social media, mobile marketing, emerging marketing, interactive marketing, web analytics
     Rocket Fuel
By: Rocket Fuel     Published Date: Jul 03, 2012
To make some sense of the SoLoMo landscape, Rocket Fuel developed a SoLoMo infographic that combines the most pertinent industry research with its own primary research to share what you need to know about these three often overlapping spheres of consumer influence.
Tags : rocketfuel, marketing, imom, social media, mobile marketing, emerging marketing, interactive marketing, web analytics
     Rocket Fuel
By: Rokt     Published Date: Jun 18, 2018
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making consumers considerably happier and more receptive than other online activities. This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer acquisition. It has been well documented that the thrill of making a purchase causes a rush1 of dopamine, resulting in a powerful sense of achievement that leaves consumers open to buy again. This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and e-commerce industry. Whether the objective is to acquire
Tags : transaction marketing, digital marketing, website monetization, consumer engagement, happy, moment, rokt
     Rokt
By: Safe Software     Published Date: Mar 19, 2008
In this follow-up to their preholiday study of 12 of the season's most talked about products and retailers, Oneupweb looks at how these companies' online social media marketing strategies played out during the 2007 holidays. See what worked, why, and what social media marketing tactics you should be considering in 2008.
Tags : social, social media, one up web, oneupweb, survey, poll, ipod, wii
     Safe Software
By: Salesforce.com     Published Date: Jun 17, 2013
Transforming Your Business with Salesforce Pull ahead of your competition by learning best practices for incorporating social and mobile technologies.
Tags : social, mobile, technology, sales and marketing operations, crm, customer relationship management
     Salesforce.com
By: SAP     Published Date: Nov 28, 2012
A social media analytics strategy should be developed as an enterprise wide framework even as socialytics capability is incubated and developed with digital marketing, public relations, or e-commerce. Read on to learn about social business of retail.
Tags : socialytics, idc, sap, marketing, merchandising, commerce, product design, quality
     SAP
By: SAS     Published Date: Sep 30, 2014
Stop to think about how – and how often – your business interacts with customers. Every day, with each interaction, data is created. What percentage of the data generated by these interactions are you using? There are so many channels for interaction, like social media, call centers, sales staff, help and support resources, marketing and campaigns. Typically, organizations believe that they are using only a small fraction of it effectively – at best, upwards of 10 percent of all the available data. Why? One reason relates to the difficulties in collecting all this data. This limitation is beginning to wane as commodity hardware becomes increasingly popular for big data storage. But another major inhibitor to examining all customer data has been the inability to examine millions, or even billions, of data points that constitute the customer picture. And much of this is now in the form of unstructured text inputs.
Tags : sas, text analysis visualization, voice of the customer, unstructured text inputs
     SAS
By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
Tags : 
     SAS
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