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By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
Tags : digital video, online video, digital video consumption, social media and video, tv content, online video marketing
     Adobe
By: Adobe     Published Date: Jun 26, 2019
In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool. But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
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     Adobe
By: Akamai Technologies     Published Date: Sep 27, 2016
Akamai’s Threat Research team analyzed a week of cross-site scripting (xss) alert triggers to gain clarity on the nature of xss attacks. Read this case study to learn which vectors are vulnerable and specific techniques that were employed during remote resource injection exploitation attempts versus simple probing requests.
Tags : akamai, xss, xxs exploration, threat research, analytics, security, cybersecurity
     Akamai Technologies
By: Aprimo, Inc.     Published Date: Dec 23, 2008
BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.
Tags : aprimo, marketing operations, financial visibility, marketing resource management
     Aprimo, Inc.
By: AWS     Published Date: Jul 10, 2019
Being able to monitor and respond to patient inquiries quickly and effectively is critical to creating a positive clinical experience and delivering successful products. But compiling and monitoring this data to address customer concerns in a timely way is a challenge when you have disparate sources and systems, global teams, and multiple patients. Read how a top 10 global pharmaceutical company worked with Slalom and AWS to design and implement a unified and globally distributed event and inquiry data reporting system. By combining three types of requests into one solution, the company has improved the customer experience and increased call center and data input operational efficiency by 50%. Learn how to Increase access to relevant data to help inform future or ongoing clinical trials Adapt your existing system development processes to an agile approach Engage with Slalom and AWS throughout the lifecycle of a healthcare engagement
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     AWS
By: BMC Software     Published Date: Nov 20, 2014
Aweosm,e story
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     BMC Software
By: Bronto     Published Date: Dec 03, 2015
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? Bronto has teamed up with Apparel Magazine to answer these questions and more!
Tags : bronto, e-commerce, customer lifecycle, marketing research
     Bronto
By: Bronto     Published Date: May 18, 2017
With a growing number of marketing application available, marketing terms are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams provide the critical support and services you'll need along the way.
Tags : bronto, integration, e-commerce, marketing automation, platforms, internet retailers, business growth, revenue generation
     Bronto
By: Bronto     Published Date: Jul 10, 2017
With a growing number of marketing applications available, marketing teams are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Gartner’s 2016-2017 CMO Spend Survey found that marketing departments are spending 38% of their tech budgets on external development services and cross-charges from internal IT teams. Strategic marketing and IT leaders are looking for ways to streamline technology and eliminate solutions that limit integrations and scalability. It’s important to look at the resources required to maintain the marketing applications you use and compare them to other options available in the marketplace. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams pro
Tags : marketing automation, commerce, gartner, integration, scalability
     Bronto
By: CA Technologies     Published Date: Feb 13, 2015
For years, many support teams have been hamstrung by their traditional service desk platforms, which require complex, time-consuming coding for virtually every aspect of customization. This complexity makes it costly and difficult for support organizations to adapt—and places an increasingly substantial burden on the agility and efficiency of the business as a whole. CA Cloud Service Management is a clearly differentiated alternative to traditional service desk platforms. CA Cloud Service Management is purpose built for speed—rapidly accelerating time-to-value where other SaaS solutions fall short. Implement in days, adopt with minimal training, configure without programmers, automate end-user requests, and get automatic upgrades.
Tags : service management, deployment, time to value, cloud monitoring, cloud metrics, business analytics, performance monitoring, data
     CA Technologies
By: CA Technologies     Published Date: Sep 25, 2017
CA has reevaluated the design methodology behind its PPM tool to deliver an end-user-driven solution that better reflects the goals and motivations of the entire team, helps to ensure project confidence and removes the stress associated with the possibility of project failure. At the core of this new design methodology is our proprietary research, which unquestionably points to the need for an outcome-driven approach to innovation, chiefly concerned with understanding and measuring the customer’s success criteria.
Tags : project management, company optimization, execution, product development, research report, web based, business impacts
     CA Technologies
By: CA Technologies EMEA     Published Date: Apr 10, 2018
L'importanza di rapidità e agility. Oggi tutti i business subiscono l'effetto dirompente di upstart digitali, che individuano nuovi modi per soddisfare nuovi requisiti di mercato battendo sul tempo aziende più affermate. Pur potendo contare su team IT di talento e anni di vantaggio nel contesto dell'architettura e dello sviluppo, rimane difficile rispondere a queste sfide utilizzando modelli tradizionali di sviluppo, centrati su applicazioni software monolitiche. È semplicemente impossibile arrivare sul mercato in modo rapido quando le applicazioni devono essere mantenute, modificate e ridimensionate come un'unica entità da team di grandi dimensioni, fortemente interdipendenti.
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     CA Technologies EMEA
By: CA Technologies EMEA     Published Date: Sep 07, 2018
Companies struggle to find the right test data when testing applications which leads to bottlenecks, defects and constant delays. There is a better way and we want to show you how: Join us for this webcast to learn: - How Test Data Manager finds, builds, protects and delivers test data fast! - How to get your testing teams moving towards self sufficiency with test data Get your questions answered. Come away happy! Recorded Aug 20 2018 60 mins Presented by Prashant Pandey, CA Technologies
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     CA Technologies EMEA
By: CA Technologies EMEA     Published Date: Sep 10, 2018
Companies struggle to find the right test data when testing applications which leads to bottlenecks, defects and constant delays. There is a better way and we want to show you how: Join us for this webcast to learn: - How Test Data Manager finds, builds, protects and delivers test data fast! - How to get your testing teams moving towards self sufficiency with test data Get your questions answered. Come away happy! Recorded Aug 20 2018 60 mins Presented by Prashant Pandey, CA Technologies
Tags : continuous delivery, application delivery, testing, test data management
     CA Technologies EMEA
By: Carbon Black     Published Date: Aug 20, 2018
Companies are facing massive cyber security challenges – many of which are rooted in the endpoint. In fact, according to IDC, 70% of successful breaches begin at the endpoint. If you are a Kaspersky Lab customer, and still have breaches in your endpoint security, then something isn’t working. Perhaps you’re struggling to prevent advanced attacks, or your security team may be burdened by maintaining overly complex policies. You and your end users may even be facing performance issues. If you are experiencing any of these issues, then your endpoint security products may actually be creating more problems than they solve. Ask these questions and find out for yourself.
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     Carbon Black
By: Carbon Black     Published Date: Aug 20, 2018
Companies are facing massive cyber security challenges – many of which are rooted in the endpoint. In fact, according to IDC, 70% of successful breaches begin at the endpoint. If you are a McAfee customer, and still have breaches in your endpoint security, then something isn’t working. Perhaps you’re struggling to prevent advanced attacks, or your security team may be burdened by maintaining overly complex policies. You and your end users may even be facing performance issues. If you are experiencing any of these challenges, then your endpoint security products may actually be creating more problems than they solve. Ask yourself these questions for a cybersecurity reality check.
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     Carbon Black
By: Carbon Black     Published Date: Oct 10, 2018
According to ESG Research, 65% of organizations believe the skill level of their security team could be improved, and 48% are using more than 25 security products. This leads to more overworked staff and, ultimately, less effective security. Download the Replace AV Buyer's Guide to learn what your team should look for when replacing legacy AV with an endpoint security solution that is easy to manage and deploy, and can cost-effectively protect your growing business. In this buyer's guide you'll find: A core evaluation checklist for replacing AV. Guiding questions to frame your evaluation to replace AV. How to run a test of next-generation AV solutions. Learn more about replacing your traditional AV in the Replace AV Buyer's Guide.
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     Carbon Black
By: Carbon Black     Published Date: Nov 26, 2018
Companies are facing massive cyber security challenges – many of which are rooted in the endpoint. In fact, according to IDC, 70% of successful breaches begin at the endpoint. If you are a McAfee customer, and still have breaches in your endpoint security, then something isn’t working. Perhaps you’re struggling to prevent advanced attacks, or your security team may be burdened by maintaining overly complex policies. You and your end users may even be facing performance issues. If you are experiencing any of these challenges, then your endpoint security products may actually be creating more problems than they solve. Ask yourself these questions for a cybersecurity reality check.
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     Carbon Black
By: Cisco Umbrella EMEA     Published Date: Feb 06, 2019
Do you know what your employees are doing on your network? Do you know about the latest ransomware attack your security team is battling? How about your business partners? Are they secure? With all of these questions swirling around in your head, it’s hard to feel secure about network security. But there is one thing that could help: a solid plan. Perhaps you’re aware that your organization should have a formal incident response plan. Or maybe you already have one. But are you completely clear on all the components that should make up such a plan? Or what to do when things go wrong? Or how to get help when you need it? Over the next few pages, we’ll provide you with some insight to help you build and strengthen your organization’s incident response plan.
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     Cisco Umbrella EMEA
By: Collective Health     Published Date: Aug 24, 2016
o This guide gives you the practical, actionable steps your team needs to simplify and improve your company's health plan designs so they make sense for your business and your people. It walks through: ? How plan designs get lost in translation ? Plan design: myths vs. reality ? Strategic questions for your team ? Tips to improve and simplify your plan designs
Tags : best practices, business management, health plan
     Collective Health
By: Coupa     Published Date: Dec 14, 2018
What P2P Leaders Do That You Can, Too Purchase-to-pay (P2P) organizations are under high-stakes stress. With constant changes in market volatility, fierce competition, and disruptive technology, P2P teams need to re-think their approach to balancing traditional cost concerns and emphasize agility. The question is: how? To help companies discover the answer, The Hackett Group looked at P2P organizations across a variety of industries and areas over a 12-month period to identify what top performers had in common—and what set them apart. Read this report to gain insight into three key areas: Ensuring stakeholder needs guide day-to-day decisions Digitizing information to increase availability and agility Automating processes to accelerate response to change
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     Coupa
By: CyberSource EMEA     Published Date: May 04, 2018
Digital technology is creating change at a pace never seen before. Customers now expect speed, ease, choice and a personalised service. It makes customer experience key to success. And it sets merchants a challenge. To survive, and thrive, businesses need to stay agile in everything they do –including how they manage fraud. As the people who set the strategy that determines if an order is accepted or not, fraud teams have a pivotal role to play in improving customer experience and reducing risk. This makes fraud management more than a back-office utility. It’s a way to differentiate your business and achieve a competitive advantage. This is the question we put to three specialists from CyberSource – as well as Chris Monk from digital literacy agency Decoded. This report reflects their expert opinion, and explores: • The changing landscape for businesses. • The key challenges for fraud teams. • How to develop an agile fraud solution
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     CyberSource EMEA
By: Cybric     Published Date: Oct 30, 2017
Learn how a security rationalization process helps CISOs optimize your security infrastructure while improving the bottom line. Development velocity is accelerating as enterprises adopt DevOps methodologies, yet security is still not integrated into the coding and deployment processes. Security teams are falling further behind as their manual processes and controls can’t scale at the same rate as development. This paper discusses: The impact the current approach to application security has on business How shifting security left in the application development process, seamlessly integrating it “early and often,” can accelerate innovation Questions the Board and C-suite are now asking about security: are you prepared? Read this paper to learn how, by shifting security left in the development process, it’s now no longer an obstacle to velocity, innovation and competitiveness. Instead, it’s an asset.
Tags : application security, (security) automation, (security) orchestration, security visibility, devsecops, devops, security assurance, security resilience
     Cybric
By: Dell EMC EMEA     Published Date: May 08, 2019
Quanto tempo è necessario al tuo team IT per fornire ai dipendenti un batch di cinque notebook con provisioning completo? E per cento notebook? Per mille? A seconda delle dimensioni del tuo ordine, il tempo necessario per configurare manualmente questi dispositivi, combinato con la logistica di spedizione, potrebbe significare giorni o settimane di ritardi per il tuo utente finale. Dell Provisioning per VMware Workspace ONE® è in grado di risolvere questo problema con un intervento minimo da parte dell'IT.
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     Dell EMC EMEA
By: Drift     Published Date: Aug 05, 2019
This guide is used to deploy conversational sales to your sales development team. It will answer the following questions: • How to introduce live chat to your sales team • How to analyze good and bad conversations • How to coach your team to have better conversations • How to align a sales development representative (SDR) team with account executives and a marketing team This handbook uses the Conversational Framework to inform how you engage with, understand, and recommend the right thing to the right buyers at the right time
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     Drift
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