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By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
Tags : program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
     Marketo
By: IBM     Published Date: Jun 08, 2017
This paper presents a cost/benefit case for two leading enterprise database contenders -- IBM DB2 11.1 for Linux, UNIX, and Windows (DB2 11.1 LUW) and Oracle Database 12c -- with regard to delivering effective security capabilities, high-performance OLTP capacity and throughput, and efficient systems configuration and management automation. Comparisons are of database installations in the telecommunications, healthcare, and consumer banking industries. For OLTP workloads in these environments, three-year costs average 32 percent less for use of DB2 11.1 compared to Oracle 12c.
Tags : ibm, linux, windows, telecommunications, healthcare, oracle database
     IBM
By: FICO     Published Date: Jun 06, 2017
Historically, manufacturers have “looked to the past” to help predict what they need to do in the future. This would include basic business intelligence, powered by spreadsheets, and even manual processes.
Tags : manufacturing, manufacturing optimization, solutions
     FICO
By: Planview - Innotas     Published Date: Jun 06, 2017
Let’s examine how Project Portfolio Management (PPM) and Collaborative Work Management can put you in the driver’s seat.
Tags : project portfolio management, ppm, roi, return on investment, work management
     Planview - Innotas
By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
Tags : video advertising, video ads, digital advertising, online advertising, brand advertising
     Oath
By: Amazon Web Services     Published Date: Jun 02, 2017
Read 451 Research’s whitepaper to see how you can: - Increase agility and on-demand scalability - Get enterprise-grade security - Gain precision performance
Tags : cloud, cloud platform, amazon, aws, microsoft
     Amazon Web Services
By: Amazon Web Services     Published Date: Jun 02, 2017
451 Research ist ein herausragendes IT-Forschungs- und Beratungsunternehmen. Mit der Gewichtung auf technologischer Innovation und Marktstörung liefert es wichtige Erkenntnisse für führende Unternehmen der digitalen Wirtschaft. Mehr als 100 Analysten und Berater stellen diese Erkenntnisse durch syndizierte Forschung, Beratungsdienste und Live-Events für über 1.000  undenorganisationen in Nordamerika, Europa und auf der ganzen Welt bereit. 451 Research wurde im Jahr 2000 mit Hauptsitz in New York gegründet und ist ein Geschäftsbereich von The 451 Group.
Tags : cloud, cloud platform, amazon, aws, microsoft
     Amazon Web Services
By: NetApp     Published Date: Jun 01, 2017
In this comprehensive report, Gartner reviews how IT leaders must apply a future-looking, enterprise wide IT strategy to determine where to place applications and workloads – on premises or in the cloud.
Tags : netapp, gartner, it infrastracture, cloud
     NetApp
By: Oath     Published Date: May 31, 2017
Searching for auto-related terms signals that a consumer is interested in a vehicle. And, 96% of people who search for auto-related terms can be found on a Yahoo site within a week of searching. Learn how to leverage these search signals to re-target consumers with native advertising by reading our infographic.
Tags : search advertising, native advertising, search ads, native ads
     Oath
By: Oath     Published Date: May 31, 2017
Understanding smartphone users’ behavior in the physical world is fueling the rise of location-based retargeting. Digital consumption on mobile devices surpassed desktop in 2015 and continues to grow. Using location as a signal of consumer activity and interest, advertisers can drive relevance and increase user engagement with their ads. Learn more in our infographic.
Tags : native advertising, native ads, search ads
     Oath
By: Broadsoft     Published Date: May 25, 2017
This eBook is for contact center management and business executives looking for ways to increase the efficiency and productivity of their contact center. • If yours is an existing contact center with infrastructure that has been built up over the years, this eBook provides best practice steps to break down the resulting application silos, unify them, and improve the operational efficiency of your contact center. • If yours is a new contact center and you have the opportunity to build your infrastructure from the ground up using modern technologies, this eBook will provide best practices to prevent building application silos.
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     Broadsoft
By: Broadsoft     Published Date: May 25, 2017
This whitepaper is for contact center management and business executives looking for ways to optimize the business performance of their contact center. • If yours is an existing contact center with infrastructure that has been built up over the years, this whitepaper provides bestpractice steps to break down the resulting data silos, unify them, and optimize your contact center for business performance. • If yours is a new contact center and you have the opportunity to build your infrastructure from the ground up using modern technologies, this whitepaper will provide best practices to prevent building data silos.
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     Broadsoft
By: Broadsoft     Published Date: May 25, 2017
There is a lot of industry buzz about Key Performance Indicators (KPIs), but most contact centers currently focus on only one or two core KPIs, such as “Service Level,” and are only equipped to optimize these KPIs locally. Few contact centers have the tools to manage performance globally.
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     Broadsoft
By: Adobe     Published Date: May 16, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
Tags : 
     Adobe
By: Dell EMC     Published Date: May 10, 2017
In this short presentation from PUND-IT, discover why a Global 500 retailer—struggling with managing increasingly complex IT and supply chain environments—chose Dell EMC Vblock Systems over HPE to manage a variety of workloads and realize significant savings. Download this report from Dell EMC and Intel® to learn more.
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     Dell EMC
By: RedHat     Published Date: May 10, 2017
By establishing an environment based on an enterprise-ready, open-source operating system — Red Hat® Enterprise Linux® — and a hardware platform based on Intel® architecture, organisations can immediately obtain benefits by migrating select workloads to a standardized environment. More ambitious modernization efforts can yield additional benefits, but the heart of every project should be a solid, proven foundation.
Tags : red hat, linux, enterprise linux, open source, open source platform
     RedHat
By: BrightRoll Exchange     Published Date: May 09, 2017
Get the most value from each native ad impression. Here’s why you should combine programmatic with native placements
Tags : native advertising, native ads, promgrammatic ad buying, programmatic advertising, native programmatic ad buy, sponsored content, sponsored ads, premium ads
     BrightRoll Exchange
By: Oracle Hospitality - S&E     Published Date: May 09, 2017
Web and mobile technologies are changing the way people live. The good news for the sports and entertainment industry is that web and mobile technologies can help you engage with your customers like never before. That engagement leads to greater loyalty and improved revenues and profitability for your business. Oracle Hospitality provides technology to some of the world’s most successful stadiums and arenas. This paper shares 20 ideas for how your venue can leverage web and mobile technologies today and into the future.
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     Oracle Hospitality - S&E
By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
Tags : akamai, akamai gaming, infrastructure, distribution channel, technological advancements
     Akamai Technologies
By: Oracle     Published Date: May 03, 2017
Traditional backup systems fail to meet the needs of modern organisations by focusing on backup, not recovery. They treat databases as generic files to be copied, rather than as transactional workloads with specific data integrity, consistency, performance, and availability requirements.
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     Oracle
By: IBM APAC     Published Date: Apr 26, 2017
Moving workloads from an on-premise software-defined data center to the cloud is an extremely stressful time for CIOs. But with the powerful IBM-VMware alliance, businesses can now extend their VMware workloads from on-premises environment to the IBM® Cloud within hours, not weeks.
Tags : ibm cloud, vmware, cloud, cios, best practices
     IBM APAC
By: IBM APAC     Published Date: Apr 26, 2017
Find out how you can take advantage of hybrid cloud by extending or migrating workloads using secure and seamless networking capabilities offered by VMware. All of this is available on secure, single-tenant IBM Bluemix bare metal servers on IBM Cloud, giving you the utmost control.
Tags : cloud, ibm, hybrid cloud, vmware, agility
     IBM APAC
By: IBM APAC     Published Date: Apr 26, 2017
Find out how you can take advantage of hybrid cloud by extending or migrating workloads using secure and seamless networking capabilities offered by VMware. All of this is available on secure, single-tenant IBM Bluemix bare metal servers on IBM Cloud, giving you the utmost control.
Tags : virtualisation, cloud, vmware, ibm, ibm cloud, hybrid cloud, secure environment
     IBM APAC
By: Alteryx, Inc.     Published Date: Apr 21, 2017
Data Analytics has become critical for many business decision makers. However, many of these managers and data analysts still rely on spreadsheets and other legacy-era tools that fall far short of current needs. As a result, they also rely heavily on a virtual army of data specialists and scientists, working under the auspices of a centralized analytics group, to prepare, blend, analyze, and even report on the critical data they need for decision making. Download this new paper to get the details behind self-service data analytics, and how it lets business analysts: Take charge of the entire analytical process, instead of relying on other departments Overcome limitations of legacy tools to save time and prevent errors Make more comprehensive and insightful business decisions at speed
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     Alteryx, Inc.
By: Dell EMC     Published Date: Apr 18, 2017
IDC’s research has consistently shown that organizations can leverage converged infrastructure as a cost-effective, efficient, and high-performing platform to support VCC environments. IDC recently interviewed 16 organizations running various workloads on Vblock Systems from the Converged Platforms and Solutions Division of Dell | EMC, including 5 organizations using Vblock Systems as a converged platform for their VCC operations.
Tags : converged infrastructure, cost, converged platforms, dell emc, case study, mobile working, applications
     Dell EMC
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