RSS feed Get our RSS feed

News by Topic

advertising

Results 201 - 225 of 453Sort Results By: Published Date | Title | Company Name
By: Quantcast     Published Date: Feb 13, 2015
Das Whitepaper informiert Durch mobile Endgeräte haben sich unser Verhalten und unsere Kultur in den vergangenen zehn Jahren stark verändert: Wir haben Informationen und Kommunikationsmöglichkeiten permanent griffbereit. Mobile wird zunehmend zum zentralen Screen, auf den wir im Tagesverlauf immer wieder zugreifen. Gleichzeitig entwickelt sich Mobile Marketing zu einem ausgereiften, personalisierten Kommunikationskanal. In diesem Whitepaper wollen wir die Mobile-Landschaft genauer erkunden sowie Chancen und Lösungen für Werbungtreibende aufzeigen.
Tags : mobile kampagnen, mobile advertising, mobile trends, emerging marketing, internet marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Das Whitepaper „Die echte Welt der Echtzeit-Werbung“ soll Hilfestellung bieten, wie das Ökosystem der Onlinewerbung aufgebaut und wie es entstanden ist. Ebenso werden die Wissenschaft und Technologie hinter Programmatic Advertising kurz erklärt.
Tags : rta, rtb, quantcast, programmatic advertising, emerging marketing, advertising agencies, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Das Display Advertising Playbook ist so konzipiert, dass Sie die Schritte umgehend anwenden und somit die Leistung IhrerDisplay-Werbung noch heute verbessern können.
Tags : display advertising playbook, emerging marketing, advertising agencies, business intelligence, market research, branding
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
Tags : marketing attribution, display advertising, digital advertising, marketing models, emerging marketing, business intelligence, market research, branding
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day and in turn, Mobile marketing has developed into a sophisticated, personalised marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : mobile advertising, advertising solutions, mobile consumers, personalized marketing channels, emerging marketing, business intelligence, market research, usability
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Today’s advertising landscape is full of opportunities, companies and acronyms. With ongoing developments in technology, new solutions and companies are constantly evolving to help marketers improve their display advertising. This guide will help you wrap your heads around the current advertising technology ecosystem; to explain how we arrived at this point; and to simplify the science and technology that hold the industry together.
Tags : real-time advertising, advertising solutions, display advertising, rtb, emerging marketing, advertising agencies, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your own performance with these simple questions every advertiser should ask.
Tags : ad performance, advertising solutions, best practices, quantcast, ad terminology, emerging marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Over the past few years, we've seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time. In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether you’re new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance.
Tags : display advertising, quantcast, rtb, advertiser solutions, emerging marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness. We conducted our own research and found that viewability is becoming a reality for improved campaign performance.
Tags : display advertising, display viewability, advertising ecosystem, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter's platform. Known as tailored audiences, this new targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter. Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : twitter, real-time advertiser, custom audience, quantcast, ad targeting, emerging marketing, social media, business intelligence
     Quantcast
By: Brightcove     Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
Tags : australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma
     Brightcove
By: Brightcove     Published Date: Feb 04, 2015
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends. This is the third year that Content Marketing Institute and the Association for Datadriven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year. Download the whitepaper to learn more!
Tags : australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma
     Brightcove
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing, social media, mobile marketing, social media marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing, social media, mobile marketing, social media marketing
     Adobe
By: AdRoll     Published Date: Jan 21, 2015
Download this survey of 1,000 marketers and analysis of AdRoll campaign data from over 11,000 advertisers to find out how US marketers are using retargeting and what they're looking for in 2015 and beyond.
Tags : adroll, retargeting, programmatic buying, display advertising, programmatic campaigns, online advertising, mobile advertising, mobile retargeting
     AdRoll
By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
Tags : adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance
     AdRoll
By: Dyn     Published Date: Jan 14, 2015
Whether your business is establishing brand awareness, driving online sales or executing a digital advertising strategy the fact of the matter is, your website performance matters.
Tags : network latency, website performance, latency, dns network, business intelligence
     Dyn
By: Adobe     Published Date: Jan 12, 2015
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
Tags : adobe, benchmark, search, spend, cpc, pla, advertising, google
     Adobe
By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
Tags : real-time advertising, online advertising, audience targeting, media buying, display advertising, email marketing, emerging marketing, internet marketing
     Quantcast
By: Quantcast     Published Date: Jan 07, 2015
This white paper, published in partnership with the Interactive Advertising Bureau, will explore and present a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. Conclusions are derived through a combination of survey and interview data— encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East.
Tags : programmatic audience development, marketing solutions, global marketing, audience culture, global branding, emerging marketing, marketing research
     Quantcast
By: Quantcast     Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : mobile advertising, personalized marketing channel, mobile solutions, mobile landscape, email marketing, emerging marketing, internet marketing, marketing research
     Quantcast
By: Quantcast     Published Date: Jan 07, 2015
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits. Download this attribution guide today and we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
Tags : marketing attribution, attribution models, impressions, web searches, display advertising, search marketing, emerging marketing, internet marketing
     Quantcast
By: iCims     Published Date: Jan 05, 2015
The iCIMS Hire Expectations Institute™ has identified bottlenecks in the hiring process as a major pain point for organizations representing virtually every industry and size.
Tags : recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software, social media, search engine optimization (seo)
     iCims
By: iCims     Published Date: Dec 29, 2014
In this recorded webinar, you will learn how implementing the iCIMS Recruiting Software will help increase your recruitment and reporting efficiencies while increasing candidate engagement with branded career portals.
Tags : icims, recruiting, social recruiting, recruitment advertising, new hires, onboarding, recruitment reporting, talent platform
     iCims
By: Trapit     Published Date: Nov 17, 2014
Download this webinar to learn how marketers can successfully build brands by giving employees an easy and fun way to share content to their social networks.
Tags : employee advocacy, brand advocacy, social media marketing strategy, plan social media, social marketing, company advocacy, motivating employee, software social media
     Trapit
Start   Previous    2 3 4 5 6 7 8 9 10 11 12 13 14 15 16    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics