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By: AdRoll     Published Date: Jan 21, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.
Tags : adroll, retargeting, programmatic advertising, performance marketing, programmatic advertising, marketers spend, emerging marketing, internet marketing
     AdRoll
By: AdRoll     Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the world’s largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
Tags : adroll, facebook, retargeting, advertiser spend, campaign data, digital advertising, emerging marketing, social media
     AdRoll
By: Marketo     Published Date: Dec 14, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Tags : marketo, digital, advertising, guide, strategy, internet marketing, crm & customer care, marketing research
     Marketo
By: Dun & Bradstreet     Published Date: Dec 08, 2015
Promise of programmatic as part of their larger advertising strategy.
Tags : 
     Dun & Bradstreet
By: Marketo     Published Date: Nov 23, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Tags : marketo, digital, advertising, guide, strategy, internet marketing, crm & customer care
     Marketo
By: CEB     Published Date: Nov 03, 2015
Advertising costs are soaring, while reach is plummeting. As a result, concerned marketers are reviewing their advertising spend. In fact, more spend is being questioned now than in the last three years combined. We analyzed over 250 marcomm initiatives from around the world to see what sets the best campaigns apart. Download “Replicating High-Performing Marcomms”, to learn the key components to build a winning campaign.
Tags : marketing, communications, advertising, spend, media costs, advertising channels, agency spend, roi
     CEB
By: MuleSoft     Published Date: Oct 13, 2015
News Corporation, a global multimillion dollar media company, was facing serious challenges due to digital transformation. Learn how MuleSoft's approach to enterprise integration, API-led connectivity, helped them solve the following challenges: -Changing consumer behavior impacting sales and advertising -The urgent need to deliver content through mobile and other popular digital channels -An aggressive timeline to launch new channels to gain readership and revenue
Tags : media disruption, consumer behavior, digital channels, mobile, readership and revenue
     MuleSoft
By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
Tags : adobe, digital advertising, search engine marketing, sem, ctr, retail, cpc, social
     Adobe
By: Adobe     Published Date: Oct 06, 2015
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
Tags : adobe, digital advertising, social, brand, dmp, digital media platform, emerging marketing, social media
     Adobe
By: iCims     Published Date: Oct 02, 2015
In this recorded webinar presented by iCIMS you will learn how implementing recruitment technology will help improve the candidates experience while giving recruiters all the tools they need to hire top talent.
Tags : icims, recruiting, staffing, recruitment advertising, new hires, onboarding, recruitment reporting, talent platform
     iCims
By: iCims     Published Date: Oct 02, 2015
Learn the best practices to modernize your mobile candidate experience.
Tags : recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software
     iCims
By: Equinix     Published Date: Sep 28, 2015
Interconnected Commerce: A Revolution in Value Creation, commissioned by Equinix and produced by Aite Group, discusses the state of the global payments ecosystem and its evolution into a core component of commerce enablement.
Tags : mobile payments, mobile wallets, digital wallets, online payments, e-commerce, payment gateways, payment technologies, payment trends
     Equinix
By: Equinix     Published Date: Sep 28, 2015
This paper summarises the main observations extracted from the Interconnected Commerce: A Revolution in Value Creation whitepaper.
Tags : mobile payments, mobile wallets, digital wallets, online payments, e-commerce, payment gateways, payment technologies, payment trends
     Equinix
By: Marketo     Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Tags : marketo, digital advertising, strategy, ads, technology, measure, acquisition, loyalty
     Marketo
By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
Tags : apple watch, key metrics, data research, marketing claims, testing surveys, framework testing, data insights, brand management
     SurveyMonkey
By: Quantcast     Published Date: Jun 26, 2015
Read this guide to understand how to take advantage of programmatic-powered prospecting.
Tags : performance, prospecting, performance, funnel, programmatic, emerging marketing, marketing research
     Quantcast
By: BayardAd     Published Date: Jun 19, 2015
Many recruitment advertising resources now offer pay-per-click or performance based models and we have seen some problems emerge.
Tags : performance advertising, cpc, recruitment advertising, pay per click, cpc, ppc
     BayardAd
By: Tealium     Published Date: Jun 15, 2015
Marketing nirvana is all about driving consistent, real-time customer interactions across all digital touch points. See how Ancestry.com is using Tealium to make this long-held goal a reality.
Tags : tealium, marketing, technology, cloud, tag management, stack, data, advertising
     Tealium
By: Adobe     Published Date: Jun 08, 2015
Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.
Tags : adobe, social, facebook, search engine marketing, sem, roi, streaming apps, meerkat
     Adobe
By: Adobe     Published Date: May 13, 2015
The Adobe Digital Index provides its key insights, recommendations and predictions of both Social and Search in this Digital Advertising report
Tags : adobe digital advertising, social advertising, search advertising, market research
     Adobe
By: Rocket Fuel     Published Date: Mar 04, 2015
Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense. Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see. Download the whitepaper and pop open the hood before choosing a programmatic partner.
Tags : programmatic, programmatic partner, digital advertising, programmatic advertising, online advertising, ad platform, digital marketing, ad network
     Rocket Fuel
By: Quantcast     Published Date: Feb 27, 2015
Did you know that “Programmatic” was voted the Association of National Advertisers’ marketing word of the year in 2014? Over the past few years, programmatic has transformed digital marketing by bringing efficiency and scale to the online advertising ecosystem. Read this white paper to learn how programmatic can help you make the most of your digital branding efforts. Download now!
Tags : online advertising ecosystem, programmatic branding, digital branding, marketing trends, emerging marketing, internet marketing, business intelligence, market research
     Quantcast
By: MediaMath     Published Date: Feb 27, 2015
A compilation of articles written by MediaMath experts, the leaders in programmatic advertising.
Tags : mediamath, ecommerce, marketing solutions, programmatic advertising, emerging marketing, internet marketing, marketing research, e-commerce solutions
     MediaMath
By: Tealium     Published Date: Feb 20, 2015
Unify Your Marketing Technology and Data–It’s Easy Download our free guidebook, “Build Your Own Marketing Cloud™,” to learn how to maximize your technology investments and drive superior cross-channel experiences.
Tags : tealium, marketing, technology, cloud, tag management, stack, data, advertising
     Tealium
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