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By: Adobe     Published Date: Jun 26, 2019
IDC quantifies the value of Adobe Experience Manager Assets for organizations interviewed at an average of $3.17 million per year per organization over three years, which would result in an average three-year ROI of 366%. Adobe Experience Manager Assets generates this value by: — Increasing the return on content investments by improving asset findability and reuse and by reducing redundant content creation efforts — Accelerating time to value from marketing and brand campaigns by streamlining asset distribution — Improving team productivity through workflow automation — Reducing risk associated with the use of outdated or unapproved digital assets
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     Adobe
By: Adobe     Published Date: Jun 26, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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     Adobe
By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
If a retailer views “Buy Online, Pickup In-Store” as purely e-commerce, they’re losing. Each transaction in which customers pickup in-store is a chance to add value to the relationship. Whether that means speed, cross-selling, or a unique bit of customer service that amplifies the visit, BOPIS plays just as important a role as the rest of the brick-and-mortar experience. Some trips may not translate to additional purchases right then and there, but the way a retailer handles pickup can dictate how the customer feels about the brand. To get the most out of BOPIS, retailers should ask themselves a few important questions.
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     Group M_IBM Q3'19
By: ExpertVoice     Published Date: Jun 20, 2019
Are we in the midst of a retail apocalypse? In spite of doomsday headlines, brands that focus on the customer experience continue to succeed. A good retail experience can be as complicated as incorporating innovative technology like 3D printing to create a clothing item on-demand, or as simple as focusing on the store employees. Unfortunately, a lot of brands and retailers overlook the latter. In fact, only 35% of retail employees feel as though training is effective. That’s a scary number, because without a well-trained retail sales force, consumers are left to their own devices.
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     ExpertVoice
By: Google - SAP     Published Date: Jun 20, 2019
Maximize go-to-market initiatives with SAP To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. The Crossover Effect: Positioning Consumer Products Companies for Growth Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth. ? Join the Direct-to-Consumer Revolution Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before. ? Henkel Drives Sales Innovation with SAP Trade Management Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
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     Google - SAP
By: Genesys     Published Date: Jun 19, 2019
Your agents embody your brand with every customer contact. It’s up to you to make them more successful in engaging customers, dealing with customer challenges and avoiding burnout that leads to attritions. Read this ebook and see how to turn your customer service agents into customer experience heroes. You’ll learn: Three success strategies that Genesys CX Heroes use Skills every agent should have Key training tips Benchmarking strategies to measure customer service and customer experience
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     Genesys
By: Genesys     Published Date: Jun 19, 2019
Today’s customers want fast, hassle-free, personalized interactions across channels. Global brands like PayPal, Heineken and Vodafone have embraced technology to deliver truly connected, omnichannel customer experiences. By migrating to a best-in-class customer experience platform, they’ve been able to: Meet critical business timelines with a cloud-based transition Address industry-specific regulatory requirements Reduce maintenance and operational costs Optimize employees Accelerate time-to-value and ROI Improve Net Promoter Score, customer satisfaction, call resolution Learn the four steps to plan and execute a successful, seamless migration and customer experience transformation.
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     Genesys
By: pepperjam     Published Date: Jun 18, 2019
Whether you’re an industry veteran or are new to affiliate marketing, choosing the right- it service for your brand, can seem intimidating or confusing. In the more than 20 years since affiliate marketing first hit the digital advertising scene, there have never been more service choices than there are today. And while having the flexibility to choose is generally considered optimal, there are times when choice leads to complexity. Between the plethora of options across platforms, networks, OPMs and agencies—too many choices can feel daunting and over complicate what should be a relatively simple selection process.
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     pepperjam
By: Darktrace     Published Date: Jun 17, 2019
Darktrace’s Enterprise Immune System provides Trek with an unprecedented level of visibility into its network and the day-to-day behaviors exhibited by the users and devices within it. Thus, the company has a much improved understanding of its network as a whole. “As a multinational business, it is crucial that we are able to protect the individuality and integrity of our brand, including intellectual property and customer data,” said Dane Sandersen, Global Security Director at Trek. “Darktrace’s Enterprise Immune System has given us peace of mind that we are wellequipped to defend against today’s sophisticated attacks.”
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     Darktrace
By: ExpertVoice     Published Date: Jun 17, 2019
I’m not sure if you’ve heard, but people keep talking about how we’re in the midst of a retail apocalypse. It’s this thing where lots of brick-and-mortar locations close down, and even entire companies go out of business. There’s quite a bit of blame to go around: The Great Recession, and Amazon, and private equity, and shifting consumer spending behaviors. In spite of the doomsday headlines, some brands continue to succeed, and a lot of those brands seem to be focusing on one thing: the customer experience. A good retail experience for a customer can be as complicated as incorporating innovative technology like 3D printing to create a clothing item on-demand, or as simple as focusing on the store employees. Unfortunately, a lot of brands and retailers overlook the latter. In fact, according to this recent panel surveying retail employees, only 35% of retail employees feel as though training is effective. That’s a scary number for both retailers and brands, because without a well train
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     ExpertVoice
By: ExpertVoice     Published Date: Jun 17, 2019
Sunwarrior, a leading naturals brand, partnered with ExpertVoice to build product advocacy with influential experts to drive full-price consumer sales. Since 2015, they’ve been working with ExpertVoice to empower industry professionals — sales associates at Fresh Thyme, Sprouts, GNC, Vitamin Shoppe and more — with compelling behind-the-scenes content and exclusive product access to elevate their recommendations — and impact Sunwarrior’s bottom line.
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     ExpertVoice
By: ExpertVoice     Published Date: Jun 14, 2019
Of course you want to ensure your customers have a good experience, that you’re creating brand loyalists and building a positive reputation along the way, but most importantly, you want to impact your bottom line. That’s where advocacy marketing comes in. Advocacy marketing is harnessing the voices of your brand’s fans and leveraging them to increase sales. Also known as word-of-mouth marketing, advocacy marketing is using happy customers to promote your business — and sell more
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     ExpertVoice
By: Five9     Published Date: Jun 14, 2019
An empowered agent workforce that delivers amazing customer experiences makes the difference when customer loyalty is on the line. There is a strong link between customer experience, customer loyalty, and business profitability. That’s why organizations in every industry strive to deliver experiences that customers love. Where is your organization today and how can you lead the digital transformation of customer experience in a way that truly empowers contact center agents to deliver the kind of service that will grow revenue and increase word of mouth about your brand? In this paper, we’ll explore four ways to help you achieve this goal.
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     Five9
By: Emarsys - APAC     Published Date: Jun 12, 2019
Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, you’ll learn: • How email can serve as the foundation of your omnichannel strategy • How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it • How to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence
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     Emarsys - APAC
By: Emarsys - APAC     Published Date: Jun 12, 2019
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. It’s a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it. Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
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     Emarsys - APAC
By: Emarsys - APAC     Published Date: Jun 12, 2019
Website engagement cannot be overlooked if the customer experience is the deciding factor in terms of brand loyalty in today’s digital ecosystem. Here are 10 incredibly useful ways for retailers to increase website engagement.
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     Emarsys - APAC
By: AWS     Published Date: Jun 11, 2019
Common daily media broadcaster tasks such as ad verification are slow and costly. Done manually, they may also introduce inefficiencies that can interfere with transparency and payment accountability—and impact your bottom line. Meanwhile, recent and archived media lies idle when you could repurpose it to increase brand exposure and generate revenue. Learn how Veritone, Inc. used its aiWARE Operating System, building on Amazon Web Services (AWS), to help Westwood One, Inc., a large audio broadcasting network in the United States, develop Artificial Intelligence (AI) and Machine Learning (ML) solutions designed for ad verification and monetizing archived media. Download our webinar to learn how you can Automate ad verification and reporting tasks. Enhance archive content to make media searchable and reusable. Use AI and ML in the cloud for near real-time media intelligence. Start applying machine learning tools.
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     AWS
By: KPMG     Published Date: Jun 10, 2019
In retail, technology continues to change the rules of engagement. Consumers are more demanding than ever and getting them to notice your brand amid all the noise in the market is an even greater challenge. Read this report to discover: • the top trends reshaping retail in 2019 • how leading retailers are taking up the challenge • 10 top lessons for every retailer.
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     KPMG
By: KPMG     Published Date: Jun 06, 2019
Brands built around trusted technology enjoy increased customer loyalty and greater customer spend. This makes building technology that helps deliver a positive customer experience a strategic imperative for technology executives. Read this briefing to discover: • the trends pushing customer trust ever higher up the corporate agenda • how technology leaders can become the catalysts for customer trust • six priority actions for building technical and perceived trust.
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     KPMG
By: KPMG     Published Date: Jun 06, 2019
Discover how the CMO is evolving from brand guru into customer advocate. With key actions for creating a truly customer-centric marketing organisation. Read this report to discover: • how and why the marketing organisation must transform • why CMOs must expand their knowledge and responsibilities beyond traditional marketing • how to measure success in a customer-centric environment • seven key actions for creating a customer-centric marketing organisation.
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     KPMG
By: KPMG     Published Date: Jun 06, 2019
Traditional strategies for driving sales are no longer enough. Brands that only connect with customers on a transactional basis are losing out to more innovative brands that create a richer experience for customers. Read this story to find out: • how we developed a digital strategy to restore growth to an iconic sporting brand • how data can drive a dynamic connection with customers and create new opportunities for growth • key principles for developing your own digital strategy.
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     KPMG
By: KPMG     Published Date: Jun 06, 2019
As rising consumer expectations ramp up reputational risk, retailers need to keep up to date with regulatory developments. This report provides a comprehensive overview. Read the report to find out: • what customers care about that could affect your reputation • which regulations you must comply with to manage reputational and financial risk • why brand and reputation is a top concern for UK CEOs.
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     KPMG
By: KPMG     Published Date: Jun 06, 2019
Find out why cyber security must be embedded into commercial strategy. With focused insight on the economics of trust for financial services, automotive, mobile and retail organisations. Read the report to understand: • how consumer expectations are shifting on the topic of digital trust • how well the priorities of consumers and security executives align • what it takes for consumers to stay with a brand when things go wrong.
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     KPMG
By: Ahead     Published Date: Jun 05, 2019
Digital Requires a New Level of Insight and Control Digital strategies have caused business executives to intensify their scrutiny of how technology affects bottom line performance. With a growing emphasis on differentiating the customer experience in highly competitive markets, these executives want to understand how their IT systems affect everything from brand perception to customer acquisition and loyalty. 3 | A Guide to Intelligent Operations Meanwhile, those same demanding business leaders lack appreciation and patience for the complexity of today’s digital technology environment. While applications and user experiences are simpler and more intuitive, the backend processing, application interdependencies, and underlying infrastructure are more complex than ever, even in light of the benefits of abstraction, virtualization, and cloud computing (see Figure 1.) While CIOs have long been expected to improve stability and uptime - and done a pretty good job of it - the stakes are much
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     Ahead
By: Motorola Solutions     Published Date: Jun 05, 2019
THE TIME IS NOW TO CREATE AN ENGAGING SHOPPING EXPERIENCE FOR EVERY CUSTOMER. In the world of retail, the customer is always right. That’s why retailers today must ensure their staff is well-informed, well-coordinated, armed and ready with the right information to satisfy customers in stores. Whether it’s a customer’s question about a product or a request for a different size, shoppers expect retail associates to be empowered with accurate answers and attentive service. Above all, stores need to rely on strong communication technologies so retailers can deliver a seamless experience for shoppers and keep them coming back. When retailers create an engaging experience, customer interactions turn into transactions and occasional buyers turn into loyal brand advocates. Motorola Solutions Two-Way Business Radios are helping retailers across the nation enhance customer and employee interactions, efficiency and safety both in stores and warehouses – but which business radio model is right for
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     Motorola Solutions
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