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By: Sprinklr     Published Date: Feb 28, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
Tags : value of social media, value of social media for business, business value, social media, sprinklr, customer experience, digital transformation, ibm watson marketing
     Sprinklr
By: Sprinklr     Published Date: Feb 28, 2018
"It’s more important than ever for brands to have comprehensive social media technology at their disposal. Simply buying a new solution, however, is just the beginning. Today’s brands must deploy social media software so that it allows the highest possible return on investment, empowers them to capture new opportunities, and manage the risks inherent in social media."
Tags : social media management software, social media management, social media technology, social tools, social media software, social media, social deployment, digital transformation
     Sprinklr
By: Sprinklr     Published Date: Feb 28, 2018
"Customer experience is the new battleground: 89% of organizations compete primarily on experience, and 95% tell others about a bad experience. To help brands compete in this new world, we spoke with 17 experts about the current state of customer experience and ways that brands can make – and keep – their customers happy. "
Tags : customer experience, happy customers, customers happy, cx journey, marketing, digital marketing, sprinklr, whitepaper
     Sprinklr
By: Sprinklr     Published Date: Feb 28, 2018
"In 2017, brands spent 98% of their time and resources trying to find customers, and only 2% actually taking care of their customers. In a world where customers are connected, empowered, and in control, brands need to rethink what’s important. Customer care, once the begrudged “cost center,” is becoming a top priority. In this whitepaper, Sprinklr partners with leading customer care executives to discuss the role of people, process, and technology in driving change."
Tags : customer care, customer-first, customer-first future of customer care, whitepaper, study, customer service, executives, driving change
     Sprinklr
By: Code42     Published Date: Feb 28, 2018
Disaster Recovery Plan Roadmap Learn how automatic backup delivers guaranteed business data protection and recovery—no matter the threat. When ransomware hits, the average small business experiences two full days of downtime. One-third of businesses lose revenue and all experience brand and loyalty damage that’s harder to quantify. To stop the bleeding, most small businesses end up paying at least $2,500 to get their data back. But paying the ransom doesn’t guarantee anything. Plenty of businesses have fully complied with the ransom demands, only to have the ransomer increase the ransom request—or simply take off with the ransom and the data.
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     Code42
By: LogMeIn     Published Date: Feb 27, 2018
When Facebook released their bot feature, M, the virtual assistant living inside their Messenger platform, it was billed as the next generation of how people connect and interact with the internet. Since then, over 18,000 companies have created their own branded chatbots with the help of Facebook’s platform. Never ones to miss out on a trend, Microsoft, Google and Apple have all been hard at work developing their own integrated chatbot features. Brands of all shapes and sizes, from American Express to 1800-Flowers to Domino’s Pizza, all have their own chatbots, proving the versatility of the concept. As Microsoft CEO Satya Nadella said at the 2016 Build conference, “As an industry, we are on the cusp of a new frontier that pairs the power of natural human language with advanced machine intelligence.”
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     LogMeIn
By: Reputation.com     Published Date: Feb 26, 2018
The balance of power has shifted from brand owners to customers, and what people say about you online can either derail your business or accelerate its success. This is especially true for consumer-focused brands in industries such as retail, hospitality, automotive and healthcare This guide will help you understand the role of online reviews in overall brand health, and the tactics to maximize your online reputation.
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     Reputation.com
By: Reputation.com     Published Date: Feb 26, 2018
Brand perception begins online, with the local online reputation of doctors, clinics and hospitals. In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions: • What are consumers and patients really looking for in online reviews? • What ratings and review factors are most important when choosing a doctor? • What sites are most used and trusted for this information? Findings confirmed that online reviews are an essential part of the healthcare consumer’s decision-making. In this report, we’ll look at the key findings in detail
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     Reputation.com
By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
In a world of perpetual innovations in technology, brands are continually stuck between slowing down and reinventing the wheel of martech which keeps them going, and staying put with delays in data activation. But they don’t have to settle for either of these approaches. Now is the time for enterprises to reclaim their brand’s independence in agility, innovation and customer obsession, removing all traces of vendor lock-in, slow-down or strategic compromise with a comprehensive, centralized approach to marketing technology which goes beyond DMP: Intelligent Orchestration.
Tags : data, brand, scaling, customer, marketing
     INT_AstuteIT_ABM_DoubleTouch_BENELUX
By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Technology offers the opportunity for brands to compete - and win - on a rising standard of customer service delivery. Changing cornerstones of engagement: consumers may seem like they stick with their service providers no matter what, but marketers can’t be complacent. To stop their valued customers adding services elsewhere, organizations need to fulfill a new set of standards.
Tags : management, call center, website, mobile, app
     INT_AstuteIT_ABM_DoubleTouch_BENELUX
By: Magento     Published Date: Feb 22, 2018
In the last ten years, the retail industry has seen an incredibly interesting shift. Shopper expectations have evolved and now dictate the way organizations adapt to deliver more personalized, targeted experiences that revolve around speed and efficiency. Dubbed the “Amazonification of Digital Commerce,” this transformation is influencing the way that shoppers and buyers engage with brands. These expectations have transcended B2C transactions: B2B buyers too now demand an easy purchase experience
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     Magento
By: Oracle     Published Date: Feb 21, 2018
Digital disruption is here! Download this whitepaper to learn more about shaping the experience, deliver new capabilities, streamline your processes, launch your brand, and oracle banking digital experience.
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     Oracle
By: Group M_IBM Q1'18     Published Date: Feb 20, 2018
Learn how Watson Content Hub can help you build a consistent brand and win the hearts of your customers.
Tags : digital experience, watson content hub, brand
     Group M_IBM Q1'18
By: Monotype     Published Date: Feb 15, 2018
Technology is blurring geographic boundaries, bringing cultures together and connecting brands with consumers across the globe. But for brands trying to serve a global customer base, that can pose a real challenge. Fortunately, something as (seemingly) simple as fonts can help. This eBook highlights a few ways type can transform your global brand, as well as a few guidelines to help you get the conversation started.
Tags : branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design
     Monotype
By: HireVue     Published Date: Feb 09, 2018
Candidates are focused on your brand when trying to earn a spot in your workforce.
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     HireVue
By: Moxie     Published Date: Feb 08, 2018
You’ve worked hard to build your brand—to understand who your customers are, to convey a compelling message that draws them into your site, and to create engaging content that keeps them there. At the most critical point in the sales process, seize the opportunity to communicate directly with your number one lead at the height of their decision and use this checklist to make that possible.
Tags : mobile, commerce, checklist, intent, customer, metrics, ecommerce
     Moxie
By: Akamai Technologies Australia     Published Date: Feb 08, 2018
Credential stuffing is on the rise. Bots are getting smarter and malicious actors are getting more confident. Unfortunately, these advanced cyberattacks are also becoming more difficult to detect with standard security controls. Learn more about credential stuffing and how you can protect your business, your brand, and your customers from bots that commit fraudulent activity.
Tags : credential, bots, business, risk, management, security, cyberattacks
     Akamai Technologies Australia
By: HotSchedules     Published Date: Feb 06, 2018
What could you be saving by implementing a learning management system? This guide will show you the provable return on investment in an eLearning strategy; how an LMS can help your business lower print costs, reduce employee turnover, positively impact sales, and much more. Whether you’re exploring the marketplace or building out your business case for online learning, this guide has the information you want. As you prepare to move to a new LMS consider Clarifi Talent Development, the learning and performance management system designed for today’s workforce. It is the choice for leading brands like Brinker, Newk’s and Subway. Unfortunately, many business owners either fail to see the value in ongoing training or don’t have the budget for it. Competition is fierce, margins are tight and learning programs can fall by the wayside. Sometimes the tried and true methods still get the job done. But all too often, on-the-job training is unengaging, expensive and inefficient.
Tags : market, training, onboarding, restaurants, employee
     HotSchedules
By: HotSchedules     Published Date: Feb 06, 2018
Moving from doing all your training on paper and in person to an online learning management system can be a daunting task. And switching from one LMS to another is a great time to reevaluate your program. But where to start? This ebook breaks it down in to six steps you can take internally to help you prepare to make the jump and launch a successful elearning program. As you prepare to move to a new LMS consider Clarifi Talent Development, the learning and performance management system designed for today’s workforce. It is the choice for leading brands like Brinker, Newk’s and Subway.
Tags : online, training, onboarding, employee, management, lms
     HotSchedules
By: FICO     Published Date: Feb 06, 2018
Interpol reports social engineering as the “broad term that refers to the scams used by criminals to trick, deceive and manipulate their victims into giving out confidential information and funds.” Scammers use sophisticated psychological manipulation techniques to build a level of trust with their victim, having them divulge confidential information or authenticate the fraudulent activity as genuine. They will typically claim to be from the bank or well known and trusted consumer brands.
Tags : social, engineering, fraud, cyber, security, scams
     FICO
By: Engagio     Published Date: Feb 05, 2018
Be the first to read Engagio’s brand-new guide that tells you everything you need to know about ABM Analytics. We’ll cover: Great Marketing, Great Marketing Analytics Account Based Analytics Are Different 3 Styles of ABM A Framework for ABM Measurement Journey and ROI Analytics 6 Attribution Models The New Metrics for ABM And more! The Clear & Complete Guide to ABM Analytics is your guide to becoming a world-class B2B marketer!
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     Engagio
By: Amazon Web Services     Published Date: Feb 01, 2018
Machine learning is proving its power across virtually every industry in ways that add actionable insight and efficiency. But one can look at the rise of this transformative paradigm with a more focused lens to see AI technologies as a business tool of the highest order, one that improves processes and inspires new models. AI, in other words, has a big role to play on the balance sheet. Two leading brands in very different spaces — Capital One in financial services, John Deere in agriculture — are seeing efforts that stretch back decades come to fruition with the launch of cloud-based AI platforms. Capital One is developing digital products and experiences using machine learning to help millions of customers with their financial lives; John Deere’s Precision Agriculture solution helps farmers gain precise information about their machines and crops. In both instances, AI and a cloud platform combine to enable transformation.
Tags : digital, technologies, optimization, amazon
     Amazon Web Services
By: HotSchedules     Published Date: Jan 26, 2018
Restaurants are complex businesses with a simple aim: great guest experiences that keep customers coming back for more. In order to achieve this goal, stores must deliver on the promise of a great product and exceptional service. There are a lot of ways to make the equation work and each brand has its own unique mix of ingredients that bring the whole operation together to create a recipe for profitability. There are also elements of a successful restaurant that are consistent across any operation. Restaurant executives have long been on the hunt for this elusive lever (or combination of levers) that systematically drive performance regardless of conditions.
Tags : cio, office, innovation, restaurant, data, software, workflow, hotschedules
     HotSchedules
By: Sage People     Published Date: Jan 26, 2018
Your essential guide to making a great user experience. Create more love for your business with our 12 top tips. A good experience means more sales. A bad experience will not only stop you converting customers, but will effect your reputation as a brand. Many websites offer the same or similar products and services—if your shopper can’t find what they’re looking for easily, they’ll simply move on to the next site. Alongside our partner and e-commerce expert INVIQA, we’ve compiled our 12 top tips to help refresh your website’s usability. These little changes are easy to implement and could make a big impact to your conversion rates.
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     Sage People
By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
Tags : customer strategy, marketing strategy, consumer intelligence software
     Resonate
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