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By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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     Adobe
By: Akamai Technologies     Published Date: Jul 02, 2019
Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI. In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM. By examining four diverse case studies — and the resulting identity management solutions that were implemented by the respective companies — this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.
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     Akamai Technologies
By: Akamai Technologies     Published Date: Jul 02, 2019
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups. Read the full report to learn critical considerations to make your CIAM team effective. Report highlights: ? Four essential roles for your CIAM team ? Why sharing and integrating customer data across organization barriers is critical for success ? The most important technical, business, and interpersonal skills to look for in CIAM candidates
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     Akamai Technologies
By: Adobe     Published Date: Jun 26, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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     Adobe
By: Google - SAP     Published Date: Jun 20, 2019
Maximize go-to-market initiatives with SAP To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. The Crossover Effect: Positioning Consumer Products Companies for Growth Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth. ? Join the Direct-to-Consumer Revolution Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before. ? Henkel Drives Sales Innovation with SAP Trade Management Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
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     Google - SAP
By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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     Salsify
By: Salsify     Published Date: Mar 15, 2019
With over 10,000 SKUs across two divisions and multiple brands, seasonal and home decor manufacturer and distributor The Gerson Companies needed a better way to organize product market data and expand across hundreds of retailers. After investing in product experience management, the company was able to centralize product information in Salsify and empower its network of independent retailer with the data needed to sell successfully online. Featuring: Orin Borgelt, Chief Technology & Sales Officer Learn more about the step-by-step approach The Gerson Companies team took to take control of their data and increase sales on the digital shelf: Build a centralized, flexible, and accessible source of production information to arm all divisions of Gerson with the most up-to-date product inventory. Meet requirements for retailers. The Gerson Companies uses Salsify to syndicate product information across the digital shelf for their B2C divisions. Develop a new sales channels: Gerson uses Sa
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     Salsify
By: Salsify     Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact. This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf. You will learn: How to think creatively about the most relevant enhanced content to include in your story How to scale your brand content across your most important retailer sites, including Amazon and Walmart How to measure the most important KPIs to communicate the impact of rich media Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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     Salsify
By: Genesys     Published Date: Feb 12, 2019
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: The strategies that differentiates an Iconic firm from other businesses How strategies vary across regions based on maturity and customer expectations Future innovation management and technology adopt
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     Genesys
By: Genesys     Published Date: Feb 08, 2019
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: The strategies that differentiates an Iconic firm from other businesses How strategies vary across regions based on maturity and customer expectations Future innovation management and technology adopt
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     Genesys
By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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     Larsen & Toubro Infotech(LTI)
By: Genesys     Published Date: Dec 20, 2018
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: • The strategies that differentiates an Iconic firm from other businesses • How strategies vary across regions based on maturity and customer expectations • Future innovation management and technology
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     Genesys
By: SAS     Published Date: Nov 16, 2018
Instances of fraud have become commonplace in many industries, and it’s costing organizations millions of dollars annually and placing corporate brands at risk. But despite significant investments in staff and anti-fraud software, new and emerging fraud threats keep slipping through undetected. Why? Because it’s too costly to keep anti-fraud software current. Paying a vendor to make software changes dramatically increases total cost of ownership. This paper discusses how SAS addresses this challenge with next-generation fraud solutions like SAS Visual Investigator, a cloud-ready investigation and incident management platform that end users can easily configure and adapt to detect new and evolving types of fraud.
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     SAS
By: Kronos     Published Date: Sep 24, 2018
How retail associates feel about their workplace is more critical than ever to sales, brand image, and customer satisfaction. That’s why retailers who want to stay competitive and relevant to shoppers are using workforce management technology to engage their employees for success. RIS News recently surveyed senior retail executives to learn their views on the value of employee engagement and what they’re doing — or not — to leverage it for stellar business results.
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     Kronos
By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
Tags : social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
Tags : social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
     Spredfast
By: CrowdTwist     Published Date: Jul 25, 2018
Over the last decade customer-brand relationships have become more and more digitized. Companies have enjoyed access to new technologies, new capabilities, and greater access to customer data. In turn, consumers have become better informed and able to connect with brands with greater flexibility and convenience. However, concerns around mismanagement of customer data, the proliferation of fake news, high profile retailer database breaches, and the Cambridge Analytica scandal has contributed to an erosion of trust between consumers and brands and demands for data privacy. What can brands do to overcome consumer skepticism? What keeps a customer coming back in 2018? And what can brands do to demonstrate relevancy and provide value?
Tags : customer, branding, relationships, consumer, database
     CrowdTwist
By: Trustpilot     Published Date: Apr 11, 2018
In a survey of over 900 US and UK companies, Trustpilot compiled results from finance companies among the respondents to learn which initiatives they consider most important, what their 2018 priorities are, and whether or not trust plays a role in their business strategy. Trustpilot also conducted a global consumer poll throughout the month of January 2018 on Trustpilot.com to learn more about customers’ expectations when it comes to the finance industry, receiving over 15,000 responses. Those survey results provided a more detailed understanding of whether finance companies’ priorities are aligned with consumer expectations, while also getting a clearer picture of how trust and reputation should be approached. At the end of this report, in addition to the findings, recommendations are provided to finance companies based on the survey findings and analysis.
Tags : trustpilot, finance, consumer expectations, business strategy, brand management, online reputation, consumer loyalty
     Trustpilot
By: ChannelAdvisor     Published Date: Nov 29, 2017
"The percentage of consumers making purchases online has officially outpaced those who don’t. But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are. The time is now for brands to step into the e-commerce game and figure out the best approach for them. In this white paper, we’ll dive into six critical components that all brands should be watching as the industry evolves: - Customer connections - Relationships with retailers - Quality of product content - Marketplace management - Social commerce influence - Big data for brands"
Tags : ecommerce, retail, advertising, selling online, online shopping, online advertising, manufacturer, marketing
     ChannelAdvisor
By: IBM     Published Date: Aug 23, 2017
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
Tags : 1-800-flowers, case study, ibm, consumer, brand loyalty
     IBM
By: IBM     Published Date: Jul 26, 2017
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
Tags : 1 800 flowers, ibm, e-commerce, case study, master data management
     IBM
By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 12, 2017
Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing. What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job.
Tags : cloud, supply chain management, scm, cloud computing
     Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017
By: VMware AirWatch     Published Date: Feb 21, 2017
VMware is changing how you think about desktop transformation with a brand new approach that uses cloud-based management, intelligent orchestration, and hyper-converged infrastructure to deliver and manage desktops and apps. VMware Horizon® Air™ Hybrid-mode unifies on-premises and cloud-based virtual workspace services into a single, cost-eff­ective platform that's faster to install, easier to deploy, and eff­ortless to scale. Download this infographic to learn more.
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     VMware AirWatch
By: VMware AirWatch     Published Date: Dec 08, 2016
"VMware is changing how you think about desktop transformation with a brand new approach that uses cloud-based management, intelligent orchestration, and hyper-converged infrastructure to deliver and manage desktops and apps. VMware Horizon® Air™ Hybrid-mode unifies on-premises and cloud-based virtual workspace services into a single, cost-eff­ective platform that's faster to install, easier to deploy, and eff­ortless to scale. Download this infographic to learn more.
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     VMware AirWatch
By: Veracode     Published Date: Oct 26, 2016
When a high-profile, or simply branded, vulnerability is disclosed, security teams are expected to abandon their planned activities and react. But, these responses can be time-consuming and costly. Even if the vulnerability is achieving mainstream awareness, enterprises need to balance responses against risk. Download this handy report for guidance on preparing for a high-profile vulnerability disclosure so risk-management or security teams can respond with the appropriate level of urgency.
Tags : veracode, security, vulnerability, high-profile vulnerability disclosure, vulnerability disclosure
     Veracode
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