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Results 176 - 200 of 278Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
Tags : adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities
     Adobe
By: Oracle     Published Date: Nov 05, 2013
This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.
Tags : social media, digital marketing, agency, hiring an agency, branding, marketing, digital agency, traditional agency
     Oracle
By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Tags : roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign
     IBM
By: Spredfast, Inc.     Published Date: Oct 03, 2013
All You Need to Know to Win with Social Media Marketing
Tags : spredfast, blog, marketing, branding, social media marketing, corporate blogger, social media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Sep 23, 2013
5 Social Media Best Practices for Retail Brands
Tags : spredfast, social media, best practices for retail brands, marketing, audience targeting, retail brands
     Spredfast, Inc.
By: IBM     Published Date: Sep 11, 2013
Learn how social media is reshaping the relationships that customers are having with products, services, and brands and how using the right combination of technologies will help you understand emerging consumer trends and increase the ROI of your marketing campaigns
Tags : social media analytics, consumer insights, marketing, roi, consumer trends, technologies
     IBM
By: SocialChorus     Published Date: Aug 28, 2013
Learn how to grow your business by motivating and scaling your advocates in 6 easy steps with this guide from SocialChorus
Tags : brand story, brand advocate, social engagement, customer advocate marketing, social media, customer experience/engagement, social media marketing
     SocialChorus
By: GumGum     Published Date: Aug 14, 2013
Download this white paper for a basic overview of in-image advertising and how the agency community can use it to reach their objectives.
Tags : in-image advertising, display advertising, brand marketing, contextual placement, contextual targeting, interactive marketing, branding
     GumGum
By: Spredfast, Inc.     Published Date: Aug 06, 2013
The biggest areas for opportunity and resolution for social brands
Tags : spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Aug 06, 2013
This guide walks through each of the “Big Six” objectives and provides a tactical overview of the business case, team considerations and actual content examples and templates to use for your social media initiatives.
Tags : spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Aug 06, 2013
Social business has emerged and accelerated into a bona fide business practice at an incredible pace. By their very nature, social media and thus social business are constantly evolving and social practitioners must sprint to keep up.
Tags : spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning
     Spredfast, Inc.
By: Brandwatch     Published Date: Jul 18, 2013
Brandwatch analyzed five retail brands to demonstrate the many ways a business can benefit from social media beyond just marketing: Kmart, Target, H&M & Zappos analyzed; Six different use-cases illustrated; Multiple markets and languages covered.
Tags : social media, retail, pr risk mitigation, social media marketing, branding
     Brandwatch
By: Infogroup Targeting Solutions     Published Date: Jul 09, 2013
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Excellent merchandising, product sourcing, branding and marketing play a large part in success; however one area that can make you stand out but is often overlooked is Smart Analytics.
Tags : marketing analytics, business analytics, marketing strategy, retail marketing, data management/analytics
     Infogroup Targeting Solutions
By: Teradata     Published Date: Jun 12, 2013
To help key marketers respond to the shift in how customers interact with brands and products, we've outlined some of the ways attribution - the practice of allocating partial value to different touch points within their customer journey - can be transformed to better manage marketing spend, improve planning, and enhance the customer journey.
Tags : integrated marketing, integrated marketing management, teradata, attribution
     Teradata
By: Conductor     Published Date: May 29, 2013
Marketers have historically turned to print and television offline, and banner advertisements online to achieve brand development goals.
Tags : conductor, branding value, marketing, purchase, search results, search engines, social media marketing, search engine optimization (seo)
     Conductor
By: MarkMonitor®     Published Date: May 17, 2013
Your social media presence helps you engage consumers and stay in tune with the market. But it also paves the way for brand impersonators, counterfeiters and scammers to exploit your brand. Download this informative white paper to understand the benefits of incorporating a brand protection component into your social media program. Learn practical, proven steps you can take to complete your social media strategy–and preserve brand health and customer trust.
Tags : brand health, social, social media, brand protection, social media presence, consumer trust, customer engagement, social media marketing
     MarkMonitor®
By: MarkMonitor®     Published Date: Apr 25, 2013
This white paper offers best practices for protecting your brand-and brand engagement-in social media channels.
Tags : social media, account spoofing, brand hijacking, digital marketing, social media marketing, brand protection, brand impersonators, customer experience/engagement
     MarkMonitor®
By: MarkMonitor®     Published Date: Apr 25, 2013
Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.
Tags : brand protection, social media, digital marketing, digital content, counterfeiting, digital advertising, brand equity, interactive marketing
     MarkMonitor®
By: Crowdtap     Published Date: Mar 21, 2013
Learn why the next evolution of social marketing is Collaborative Marketing. Brands that are closest to those who buy, use, and advocate for their products win.
Tags : marketing insights, research, insights, marketing metrics, peer influence, peer influencer, influencer community, brand influence
     Crowdtap
By: Bazaarvoice     Published Date: Mar 12, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
Tags : social strategies, brand marketing, social media, social media marketing
     Bazaarvoice
By: Neustar     Published Date: Feb 27, 2013
Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.
Tags : marketing analytics, primary resarch, marketing initiatives, segmentation, targeted marketing campaigns, brand marketing, marketing strategy, market strategy
     Neustar
By: Bazaarvoice     Published Date: Jan 29, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
Tags : social strategies, brand health, consumer engagement, consumer insights, bazaarvoice
     Bazaarvoice
By: Crimson Hexagon     Published Date: Jan 14, 2013
Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. Read to learn about the Four C's of Social Media.
Tags : four c's of social media, c suite, crimson hexagon, social media, marketing, emerging marketing, internet marketing
     Crimson Hexagon
By: MEDIAPLEX     Published Date: Dec 05, 2012
This guide is designed to help major brand marketers gain an understanding of the fundamentals of genuine cross channel marketing attribution.
Tags : analytics, attribution, data, big data, marketing data, marketing intelligence, advertising agencies, interactive marketing
     MEDIAPLEX
By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
Tags : social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment
     Sysomos
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