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By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
Tags : facebook, marketingsherpa, ad platform, roi, social media marketing, branding, internet marketing, mobile marketing
     Facebook
By: SAP     Published Date: Mar 28, 2011
Learn how to protect your brand in difficult economic times. Get answers to these questions: How can your company ensure delivery on its brand promises to customers? How can you meet sustainability concerns and protect brand value? And how can you develop the type of workforce associated with a world-class brand?
Tags : brand value, sap, branding, brand strength, customer experience
     SAP
By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
Tags : multilingual marketing, wcm, branding, sdl, language, lob, content management systems, marketing software
     SDL Web Content Management Solutions
By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
Tags : multilingual marketing, wcm, branding, sdl, language, lob
     SDL Web Content Management Solutions
By: iZigg90210     Published Date: Feb 07, 2011
Who is the the most important person to promote and brand in today's economy? YOU! Personal branding on Facebook. Personal branding on Twitter. Personal branding on countless social networks.
Tags : "go where the eyes are", mobile marketing
     iZigg90210
By: Melbourne IT     Published Date: Feb 02, 2011
Read this article to find out how reselling white-labeled e-business products can be a successful revenue stream for your business.
Tags : melbourne it, white labeling, whitelabel, resell, ebusiness, reselling, rebranding, branding
     Melbourne IT
By: Proximity Branded Entertainment     Published Date: Jan 13, 2011
Entertainment is no longer a broadcast; it's an experience.
Tags : branded entertainment, troy hitch, doug worple, branding, entertainment, advertising, online, video
     Proximity Branded Entertainment
By: Marketo     Published Date: Jan 10, 2011
Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing
Tags : marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
     Marketo
By: EPiServer Customer Engagement Platform     Published Date: Nov 17, 2010
How companies can get more engaged by building and participating in social communities, rather than have the social universe speak about the company without their knowledge or involvement.
Tags : social community, branding, social media, online marketing, engagement, cms, marketing software
     EPiServer Customer Engagement Platform
By: BzzAgent     Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
Tags : bzzagent, social media, roi, ebook, direct marketing, twitter, facebook, branding
     BzzAgent
By: SAP     Published Date: Nov 03, 2010
Apparel brands and retailers are connecting with customers at a quickening pace on the social web to spread brand messages, boost loyalty and drive commerce.
Tags : sap, media, social media, branding, loyalty
     SAP
By: Berry Network, Inc.     Published Date: Oct 01, 2010
Using Social Media for Business Marketing helps organizations understand social media to harness the power for their marketing needs.
Tags : social media, business, social network, marketing, twitter, facebook, linkedin, branding
     Berry Network, Inc.
By: Neolane, Inc.     Published Date: Sep 23, 2010
In the first instalment of this series, "Fight Marketing Fatigue Now," we discussed the challenge of improving relevancy and the varying degrees of personalization that exist within marketing organizations today. We made the case for a new approach, interactive one-to-one personalization. In this paper, we discuss how to achieve the related benefits including improved customer engagement, increased ROMI and measurable business value.
Tags : neolane, segmentation, romi, emarketing, branding, personalization, sms, email marketing services/software
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Sep 23, 2010
Listen, assess, interact. This is the social media mantra that is generally accepted by many thought leaders in the space.
Tags : neolane, segmentation, romi, emarketing, branding, personalization, sms, customer engagement
     Neolane, Inc.
By: TreeHouse Interactive     Published Date: Jul 27, 2010
This quick guide-written by marketing automation expert Ardath Albee details practical strategies and tactics to use in retaining customers.
Tags : treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
     TreeHouse Interactive
By: TreeHouse Interactive     Published Date: Jul 27, 2010
Learn the benefits of demand generation software. Our team of experienced professionals will also show you how to get to where you want to be with your marketing and lead generation efforts.
Tags : treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
     TreeHouse Interactive
By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: TRUSTe     Published Date: Jul 16, 2010
This white paper compares the various trust marks and seals available today, the benefits they provide, and which are complementary and which overlap. It will also discuss ways TRUSTe can offer a comprehensive approach to trust.
Tags : truste, endorsements, marks, seals, trust marks, branding, ecommerce
     TRUSTe
By: SDL Web Content Management Solutions     Published Date: Jul 06, 2010
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
Tags : sdl tridion, blueprinting, communication, localization, multidimensional communication, content management systems
     SDL Web Content Management Solutions
By: Bazaarvoice     Published Date: Jun 30, 2010
There's a lot of buzz about how customers talking to customers on product pages can help drive sales for online brands. But how well does it really work, and how difficult is it to gain great results?
Tags : bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce
     Bazaarvoice
By: Gigya     Published Date: Jun 30, 2010
Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the registration process but also gives your business a head start on building deeper relationships with them.
Tags : gigya, social identity, social media, branding, brands, facebook, myspace, social media marketing
     Gigya
By: Bazaarvoice     Published Date: Jun 14, 2010
Some of the world's best minds shared their predictions and insights on social commerce at the 2010 Social Commerce Summit in April. Here's your chance to reap their wisdom in this concise guide, "Social Commerce Trends Report: Key Takeaways from the 2010 Social Commerce Summit."
Tags : bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce
     Bazaarvoice
By: HubSpot, Inc.     Published Date: Jun 11, 2010
This 30-page complimentary guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.
Tags : hubspot, facebook, social media, marketing, blog, bloggers, blogging, page
     HubSpot, Inc.
By: TRUSTe     Published Date: Jun 07, 2010
This white paper will explore how marketing leaders and business decision makers like yourself can align trust, credibility and privacy processes in your organization-and your company's broader ecosystem-into a Business Integrity Strategy.
Tags : truste, endorsements, marks, seals, trust marks, branding, ecommerce
     TRUSTe
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