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By: Qualtrics     Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver. With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing. As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts. Ad testing gives you the following benefits: • Predict the effect on purchase intent • Make informed go or no-go decisions on a specific ad launch • Understand how your brand is perceived • Get the highest ROI from your ad spend Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
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     Qualtrics
By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: • Boost demand with messaging that resonates more with your market • Grow your customer base by understanding what drives purchase behavior • Increase revenue and profitability by discovering which customers will pay a premium for • your product
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     Qualtrics
By: SAP     Published Date: Oct 03, 2018
How can you ensure the Enterprise Resource Planning (ERP) solution you’re considering will meet all the needs of your growing business? Be sure to get answers to these critical questions before making a decision.
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     SAP
By: Monotype     Published Date: Oct 02, 2018
The decision to update your brand is rife with uncertainty, especially in our fast-paced, ever-evolving, modern world. When is the right time? Is there a right time? Can you truly update for the future, or will you always feel two steps behind? This eBook will introduce some of the major factors to consider, and outline a way forward for brands looking to regain control of their destiny.
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     Monotype
By: Juniper Networks     Published Date: Oct 02, 2018
Without specific and explicit design decisions about not only the network architecture but also network operations,enterprises risk drifting toward a future of many clouds, each with their own operational nuances. Those who are not mindful about managing new additions increase the complexity of their network with each variation. This white paper discusses how to approach the design of the network and operations in the move from cloud to multicloud. The focus is on meeting the business needs of today and tomorrow, battling complexity, preserving the possibilities for options, and supporting IT’s role as the steward of technology decisions for the business.
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     Juniper Networks
By: Juniper Networks     Published Date: Oct 02, 2018
As the number and variety of threats mushroom, an Ovum survey has found that security teams have become physically unable to respond in an appropriate way to the ones that actually matter, with 42.3% of respondents in ASEAN countries saying they deal with more than 50 alerts each day. Shockingly, for 7% of organizations, that figure rises to between 100 and 1,000 threats a day. The Solution? Ovum believes that security decision-makers should invest in centralized management capabilities, enabling them to control the disparate security tools in their infrastructure, and address the challenge of prioritizing the volumes of daily alerts they receive. Download the Report to find out what else Ovum has discovered about security practices in ASEAN.
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     Juniper Networks
By: Juniper Networks     Published Date: Oct 02, 2018
As the number and variety of threats mushroom, an Ovum survey has found that security teams have become physically unable to respond in an appropriate way to the ones that actually matter, with 50% of respondents in India saying they deal with more than 50 alerts each day. Shockingly, for 6% of organizations, that figure rises to between 100 and 1,000 threats a day. The Solution? Ovum believes that security decision-makers should invest in centralized management capabilities, enabling them to control the disparate security tools in their infrastructure, and address the challenge of prioritizing the volumes of daily alerts they receive. Download the Report to find out what else Ovum has discovered about security practices in India.
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     Juniper Networks
By: Workplace by Facebook     Published Date: Sep 27, 2018
A critical part of our mission to make the world more open and connected is providing a secure community for everyone who uses Workplace by Facebook. Decisions we make always involve answering questions upfront about how a new product, feature, or process impacts security and privacy. Every decision we make is reviewed with this lens. It’s simply part of our culture at Facebook. Download this whitepaper now to see how Workplace by Facebook ensure the security of information on Facebook at the very heart of everything we do.
Tags : collaboration software, collaboration portal, business communication, workforce management, project management, team work
     Workplace by Facebook
By: Epicor     Published Date: Sep 21, 2018
As technology improves, retailers are relying more and more on their customer service to gain an advantage and differentiate themselves from the competition. Providing a pleasant customer experience can turn a first-time shopper into a lifelong buyer. By reading this Epicor eBook, you’ll discover the important role mobile technology plays in delivering faster, service. Retailers everywhere are implementing mobile tools to empower their employees to support customers—from stock and pricing information to mobile checkout. Epicor Eagle N Series is a fully integrated retail management system that offers a whole host of mobile tools to help you service your customers, stay informed, and make decisions from anywhere. Read the eBook and learn how the mobility of Epicor Eagle N Series can provide your retail business with a competitive advantage.
Tags : retail store software, retail sales software, retail saas, business retail software, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas
     Epicor
By: Oracle     Published Date: Sep 21, 2018
Choosing the right platform for cloud is a critical decision. You will want the next generation cloud infrastructure; Oracle Cloud is an optimized cloud platform.
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     Oracle
By: TIBCO Software     Published Date: Sep 21, 2018
BUSINESS CHALLENGE “Vestas is a global market leader in manufacturing and servicing wind turbines,” explains Sven Jesper Knudsen, Ph.D., senior data scientist. “Turbines provide a lot of data, and we analyze that data, adapt to changing needs, and work to create a best-in-class wind energy solution that provides the lowest cost of energy. “To stay ahead, we have created huge stacks of technologies—massive amounts of data storage and technologies to transform data with analytics. That comes at a cost. It requires maintenance and highly skilled personnel, and we simply couldn’t keep up. The market had matured, and to stay ahead we needed a new platform. “If we couldn’t deliver on time, we would let users and the whole business down, and start to lose a lot of money on service. For example, if we couldn’t deliver a risk report on time, decisions would be made without actually understanding the risk landscape.
Tags : data solution, technology solution, data science, streaming data, fast data platform, self-service analytics
     TIBCO Software
By: Epicor     Published Date: Sep 20, 2018
As technology improves, retailers are relying more and more on their customer service to gain an advantage and differentiate themselves from the competition. Providing a pleasant customer experience can turn a first-time shopper into a lifelong buyer. By reading this Epicor eBook, you’ll discover the important role mobile technology plays in delivering faster, service. Retailers everywhere are implementing mobile tools to empower their employees to support customers—from stock and pricing information to mobile checkout. Epicor Eagle N Series is a fully integrated retail management system that offers a whole host of mobile tools to help you service your customers, stay informed, and make decisions from anywhere. Read the eBook and learn how the mobility of Epicor Eagle N Series can provide your retail business with a competitive advantage.
Tags : retail store software, retail sales software, retail saas, business retail software, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas
     Epicor
By: Epicor     Published Date: Sep 20, 2018
As technology improves, retailers are relying more and more on their customer service to gain an advantage and differentiate themselves from the competition. Providing a pleasant customer experience can turn a first-time shopper into a lifelong buyer. By reading this Epicor eBook, you’ll discover the important role mobile technology plays in delivering faster, service. Retailers everywhere are implementing mobile tools to empower their employees to support customers—from stock and pricing information to mobile checkout. Epicor Eagle N Series is a fully integrated retail management system that offers a whole host of mobile tools to help you service your customers, stay informed, and make decisions from anywhere. Read the eBook and learn how the mobility of Epicor Eagle N Series can provide your retail business with a competitive advantage.
Tags : retail store software, retail sales software, retail saas, business retail software, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas
     Epicor
By: Epicor     Published Date: Sep 20, 2018
As technology improves, retailers are relying more and more on their customer service to gain an advantage and differentiate themselves from the competition. Providing a pleasant customer experience can turn a first-time shopper into a lifelong buyer. By reading this Epicor eBook, you’ll discover the important role mobile technology plays in delivering faster, service. Retailers everywhere are implementing mobile tools to empower their employees to support customers—from stock and pricing information to mobile checkout. Epicor Eagle N Series is a fully integrated retail management system that offers a whole host of mobile tools to help you service your customers, stay informed, and make decisions from anywhere. Read the eBook and learn how the mobility of Epicor Eagle N Series can provide your retail business with a competitive advantage.
Tags : retail store software, retail sales software, retail saas, business retail software, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas
     Epicor
By: Kronos     Published Date: Sep 20, 2018
If you’ve tried managing your retail operation’s labor performance without reliable, real-time data, you know the costly shortcomings of this approach. Tap into clear, easy-to-access workforce data — a single view of all elements of your workforce that empowers you to make effective decisions and protect your bottom line. Workforce Analytics for Retail transforms labor and sales data into meaningful business intelligence. Learn how managers can make data-driven decisions that optimize workforce utilization, control labor costs, and drive continuous improvement.
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     Kronos
By: KPMG     Published Date: Sep 20, 2018
Our client had historically robust financial performance and was under pressure to make smarter and faster decisions at a reduced structural cost while still sustaining growth. We know how your business works.
Tags : kpmg, business transformation
     KPMG
By: Workday Spain     Published Date: Sep 20, 2018
En un nuevo estudio global, CIO.com y Workday realizaron una encuesta destinada a conocer mejor la migración fluida de las organizaciones a cloud. Las conclusiones, basadas en los resultados de la encuesta distribuida a 450 ejecutivos de TI y en 10 entrevistas individuales en 17 países, se han publicado en un nuevo informe. Lea este informe para obtener una nueva perspectiva global sobre las diferencias entre Europa y otras regiones en temas como los siguientes: • Los motivos de las organizaciones para trasladarse a cloud • El proceso de toma de decisiones y las partes implicadas • Mejores prácticas de implementación y lecciones aprendidas en el proceso • Beneficios de la migración a cloud
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     Workday Spain
By: Workday Spain     Published Date: Sep 20, 2018
Hoy en día, la mayoría de las organizaciones carecen de acceso a herramientas de analytics y datos de toda la empresa que puedan utilizar de forma global. Y eso es un problema. Para tomar decisiones empresariales inteligentes y en el momento preciso, su organización debe poder acceder a los datos reales importantes, y debe poder hacerlo rápidamente. Lea el informe de CIO.com para descubrir: • La importancia de tener una fuente única y fiable de información para toda la empresa. • Cómo los sistemas cloud proporcionan datos en lo que puede confiar. • Por qué necesita datos procesables en tiempo real para mejorar la toma de decisiones.
Tags : workday, workforce technology, digital strategy
     Workday Spain
By: Workday     Published Date: Sep 19, 2018
Hoarding data isn’t doing much to help your financial services firm if you can’t easily combine data from multiple sources and quickly run analytics. But there is a way to turn those heaps of data into actionable insights to get clearer answers to your biggest questions and better drive your firm’s strategy. Read the blog to learn how to improve your back end to go from data hoarding to decision-making.
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     Workday
By: Workday     Published Date: Sep 19, 2018
The data deluge problem isn’t just about the amount of internal, operational data being stored, but also the level of granularity available. The finance and HR teams of many institutions still operate on outdated systems that are only able to store aggregate data with complex details summarized. While these systems may be sufficient for the purpose of financial reporting, they’re unable to keep up with the level of complexity needed to drive business decisions.
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     Workday
By: Epicor     Published Date: Sep 19, 2018
As technology improves, retailers are relying more and more on their customer service to gain an advantage and differentiate themselves from the competition. Providing a pleasant customer experience can turn a first-time shopper into a lifelong buyer. By reading this Epicor eBook, you’ll discover the important role mobile technology plays in delivering faster, service. Retailers everywhere are implementing mobile tools to empower their employees to support customers—from stock and pricing information to mobile checkout. Epicor Eagle N Series is a fully integrated retail management system that offers a whole host of mobile tools to help you service your customers, stay informed, and make decisions from anywhere. Read the eBook and learn how the mobility of Epicor Eagle N Series can provide your retail business with a competitive advantage.
Tags : retail store software, retail sales software, retail saas, business retail software, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas
     Epicor
By: ServiceNow     Published Date: Sep 18, 2018
What is a performance based business? A performance-based business is an organization guided by data-driven decisions. It is proactive, self-aware, and highly competitive. Data isn’t siloed in a business analytics department. Instead, the right people have the right data at the right time and in the right context. The top 5 reasons to become a performance-based business: 1. Get better results. 2. Align your entire business. 3. Make data-driven decisions. 4. Manage change more effectively. 5. Spot trends faster. Discover how ServiceNow Performance Analytics could benefit your business by downloading this eBook.
Tags : performance, business, data, servicenow
     ServiceNow
By: ServiceNow     Published Date: Sep 18, 2018
Worldpay deployed ServiceNow Performance Analytics to replace multiple data tools and promote the use of analytics throughout its organization for improved decision making. Nucleus found the project enabled the company to boost analyst productivity, while simultaneously increasing data accessibility and engagement for hundreds of additional employees. Download this case study to learn more
Tags : nucleus, research, worldpay, servicenow
     ServiceNow
By: Workday     Published Date: Sep 18, 2018
Explore the strategies companies are pursuing to manage change in this Workday-sponsored Harvard Business Review Analytic Services report. See how organisations use a single cloud-based system for finance and HR to create data-led decision-making, support C-suite collaboration, and develop planning methods with better insight, accuracy, and speed.
Tags : finance, workday, workforce technology, digital strategy
     Workday
By: Cisco DWA Security     Published Date: Sep 14, 2018
Complete enterprise security requires coordination. Firms must integrate the technologies and data that come from the endpoint and network layers to make accurate decisions that ensure optimal threat detection, containment, and remediation. Unfortunately, too many firms rely on a huge variety of solutions that require manual integration and correlation, leading to wasted time and poor threat detection. Security leaders must automate these processes to eliminate detection lag and improve prevention efforts.
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     Cisco DWA Security
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