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content marketing strategy

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By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
Tags : content marketing, employee advocacy, social media, content visibility, brand visibility
     Smarp
By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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     Marketo
By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: Spredfast     Published Date: Aug 24, 2018
Social listening can sometimes feel like swimming blind. But it actually is easier than it seems. Follow our research team as they explore social listening reports to determine the gap between what finserv audiences are looking for versus what finserv companies are providing.
Tags : social video, video marketing, video content, video content marketing, social media video, online video marketing, video marketing strategy, social media video marketing
     Spredfast
By: Marketo     Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. Download this ebook to learn all the essentials of A/B testing, including: The definition of A/B testing Why A/B testing is important The A/B testing process A/B testing and marketin
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     Marketo
By: Sprinklr     Published Date: Jan 05, 2018
Microsoft General Manager and CMO Grad Conn shares his thoughts on how brands must provide an experience that customers actually enjoy, as opposed to just hoping they elicit a certain response.
Tags : marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy
     Sprinklr
By: Sprinklr     Published Date: Sep 28, 2017
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
Tags : marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy
     Sprinklr
By: Adobe     Published Date: Apr 17, 2017
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content marketing strategy • Use personal experiences to connect with audiences • Speed up and streamline content flow
Tags : customer experience, content marketing strategy, content streamlining, content marketing, customer expectations
     Adobe
By: Adobe     Published Date: Mar 16, 2017
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content marketing strategy • Use personal experiences to connect with audiences • Speed up and streamline content flow
Tags : customer experience, content, content marketing strategy, streamlined content
     Adobe
By: Marketo     Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn: - How to create a social media marketing strategy - How to choose what social media platforms are right for your brand - What content you need to support your social media marketing - How often to post on social media (and how to create an editorial calendar) - How to measure the effectiveness of your social media campaigns - What team and tools you need to support your social media strategy
Tags : marketo, marketing, social media, social media marketing, emerging marketing, marketing research, traditional marketing
     Marketo
By: Sprinklr     Published Date: Nov 22, 2016
A whitepaper that details why user generated content is important, and using UGC in your marketing strategy
Tags : user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
     Sprinklr
By: Brightcove     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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     Brightcove
By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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     Oracle_Hospitality Hotels
By: Blue Valley Telemarketing     Published Date: Sep 12, 2016
Download this eBook to learn how Telemarketing is perfectly paired with other forms of distribution to proactively assure that your content reaches your target audience at the right time and is of value to recipients.
Tags : telemarketing, lead generation, sales pipeline, social media, content management, content management systems, social media marketing, lead generation & automation
     Blue Valley Telemarketing
By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
Tags : crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing
     Crownpeak
By: Blue Valley Telemarketing     Published Date: May 13, 2016
This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy.
Tags : content marketing, marketing strategy, distribution channel, roi, content management systems, market research, lead generation & automation, other
     Blue Valley Telemarketing
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
Tags : marketing, content marketing, creating content, content marketing strategy, reachmail, best practices, search marketing, email marketing
     Act-On
By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
Tags : content marketing, lead generation, market research, market strategy, social media, content management systems, social media marketing, lead generation & automation
     TheMarketingScope
By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
Tags : content marketing, content strategy, collaboration, content creation, content contribution incentives, content planning, content mapping, emerging marketing
     Marketo
By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
Tags : cms, content, strategy, best practices, content management systems, business intelligence, reputation monitoring, market research
     Act-On
By: Clicktale     Published Date: Jul 06, 2015
Learn how to choose the best format for your content that will best meet your target audience's needs. Discover why and when visitors tend to prefer video over text and vice versa. Leverage these insights to increase engagement.
Tags : text, video, content, engagement, website, content optimization, content delivery, content marketing
     Clicktale
By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
Tags : content, commerce, retail, ecommerce, publishing, media, customer experience, marketing
     Sailthru
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