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By: IBM Unica     Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
Tags : ibm, unica, marketing trends, annual survey, social media trends, cross-channel attribution, mobile application, social media
     IBM Unica
By: Kaon     Published Date: Jul 29, 2011
Download this white paper to learn more on how to unify your marketing message across all channels, reduce product marking expenses, and excite and engage customers with product and solution demonstrations.
Tags : kaon, products, problem solving, resolution, virtual product model, sales demonstration, product roadshows, multi-channel marketing
     Kaon
By: Cactus Commerce     Published Date: Jul 20, 2011
Download this whitepaper to gain insight into retailers that were faced with the challenge of presenting the best possible online experience and how they were able to offer extended features and functionality to their customers.
Tags : cactus commerce, commercelive, microsoft e-commerce, cross channel e-commerce solution, e-commerce platform, digital e-commerce solution, e-commerce web design, sharepoint ecommerce solution
     Cactus Commerce
By: UNIT4 CODA     Published Date: Jul 13, 2011
This paper will explore the common Retail KPIs used today across all sales channels, define the formula, discuss potential ways to improve them, and explain their use in the routine management processes of the business.
Tags : unit4 coda, coda financials, financial software, financial management system, best-of-class, retail kpi, key performance indicators, martec international
     UNIT4 CODA
By: Bazaarvoice     Published Date: Jul 12, 2011
In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.
Tags : bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing
     Bazaarvoice
By: Bazaarvoice     Published Date: Jul 12, 2011
Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
Tags : bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing
     Bazaarvoice
By: Informatica     Published Date: Jul 07, 2011
Explore how retailers can generate a single view of customers who engage across multiple channels-online, in stores, and via call centers, on social media, and mobile devices.
Tags : informatica, competitive edge, customer information management mdm, master data management, multichannel retail environment, social media, single view, customer activity
     Informatica
By: RingRevenue     Published Date: Feb 17, 2011
How Call Performance Marketing Improves Advertising ROI
Tags : paypercall, performance marketing, affiliate marketing, call tracking, pay-per-call, interactive marketing, mobile marketing, pay per click (ppc)
     RingRevenue
By: Infor     Published Date: Jan 06, 2011
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.
Tags : infor, cross-enterprise, lead generation, retention, customer data and analytics, social media, interactive/pr agencies, interactive marketing
     Infor
By: Infor     Published Date: Jan 03, 2011
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.
Tags : infor, cross-enterprise, lead generation, retention, customer data and analytics, social media
     Infor
By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Tags : neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Jul 13, 2010
Mornay Services, a subsidiary of the Groupe Mornay retirement fund, offers individual accident and health insurance as well as savings and credit products. Operating a direct sales model, Mornay Services boasts a portfolio of 200,000 repeat customers and a database of one million potential customers.
Tags : neolane, mornay, avatars, cross channel, marketing, groupe mornay, credit, savings
     Neolane, Inc.
By: SearchIgnite     Published Date: Jun 25, 2010
SearchIgnite works with a variety of marketers across all online channels including email, display, social media and search, along with creative and website development.
Tags : searchignite, media, display, media, dfa, onlince channels, marketers, content management systems
     SearchIgnite
By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
     Mindfire
By: ATG, Inc.     Published Date: Apr 27, 2010
ATG-powered CondisLine.com offers a personalized online experience across channels, from a single commerce platform.
Tags : atg, condis, multi channel management, mcm, online shopping, commerce ondemand, automated merchandising, e-commerce
     ATG, Inc.
By: Infor     Published Date: Apr 01, 2010
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
Tags : infor, cross-channel campaign management, multichannel marketing, knowledge management, performance management, metrics, interactive marketing
     Infor
By: Neolane, Inc.     Published Date: Apr 01, 2010
This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels.
Tags : neolane, customer experiences, inbound, outbound, call centers, point-of-service, customer service, crm
     Neolane, Inc.
By: ATG, Inc.     Published Date: Mar 26, 2010
Consumers are using multiple channels to research and purchase, but merchants can do more to close sales online.
Tags : atg, cross channel commerce, multi channel, consumers, catalogs
     ATG, Inc.
By: Neolane, Inc.     Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
Tags : neolane, digitalglobe, marketing automation software, lead management optimization, crm integration, satellite imagery, google earth, mapquest
     Neolane, Inc.
By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
Tags : integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
     White Horse
By: VMS     Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
Tags : vms, economy, measurement strategies, budget, pr objective, objective, smart media, share
     VMS
By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
Tags : polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics
     Polaris Research, Inc
By: Neolane, Inc.     Published Date: Mar 12, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
Tags : cmo, neolane, enterprise marketing software, return on investment, roi, customer experience, right deployment, on premise software solutions
     Neolane, Inc.
By: IBM     Published Date: Mar 04, 2009
Many of your customers prefer doing business with you online. They go to your Web sites to learn about your products and services, to find products and/or services that address their needs, to configure and price the products and/or service s that they’d like to buy, and to purchase those products and/or services. They also set up and manage accounts with you. When those customers are consumers, we call these activities B2C (business to consumer) ecommerce.
Tags : ibm, ibm websphere commerce, customer service, b2c, business to consumer, ecommerce, b2b, web-sphere commerce saas
     IBM
By: ChoiceStream     Published Date: Feb 04, 2009
ChoiceStream’s “Seven Key Requirements for Personalized Recommendation Services” white paper outlines e-commerce recommendation services and key capabilities that can improve sales revenue and customer engagement.  You’ll also receive a Recommendation Evaluation Scorecard to help you objectively summarize critical core requirements in order to maximize your return on investment.
Tags : choicestream, personalized recommendation services, quality recommendations, collaborative filtering, in-session click analysis, cohorts, cross-sells, cross-promotions
     ChoiceStream
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