RSS feed Get our RSS feed

News by Topic

customer behavior

Results 1 - 25 of 204Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Oct 08, 2019
This consumer based research was designed to support Travel Brands globally by understanding critical shifts in both “customer mindset and behaviors”. Although this research is focused on Generation Z, we designed our full research around all of the generations for context: Boomer, Gen X, Millennials and Gen Z. If you would like to hear more about consumer habits and behaviors for what matters throughout the Travel Customer Journey, please reach out, we’re here to help.
Tags : 
     Adobe
By: HERE Technologies     Published Date: Oct 02, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
Tags : 
     HERE Technologies
By: HERE Technologies     Published Date: Oct 01, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
Tags : 
     HERE Technologies
By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
Tags : 
     Oracle
By: Oracle     Published Date: Sep 26, 2019
If people always knew what they wanted and asked for it, your job would be easy—and boring, which really isn’t your style. But people—and customers—are complicated, and that’s a good thing. It means that every quirk, habit, bias, behavior, curiosity, experience, and demographic detail is a chance to optimize and catapult your customer experience to new heights. But first, you have to go beyond all the details you know about your customers to discover what they mean for your business. These “customer insights” make all the difference. And this guide is a crash-course in how to catch them, decode them, and put them to work.
Tags : 
     Oracle
By: Adobe     Published Date: Sep 23, 2019
Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. • Define your team’s goals for customer data. • Take inventory of your first-party data. • Explore use cases for second- and third-party data. • Finding the best data providers. • Combine your first, second, and third-party data. • Case Study: MGM drives programmatic campaign results with third-party data. Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
Tags : 
     Adobe
By: HERE Technologies     Published Date: Sep 23, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
Tags : 
     HERE Technologies
By: HERE Technologies     Published Date: Jul 23, 2019
With the number of food delivery users to be over 802 million worldwide by 2023, it’s clear that the online food delivery industry is in the midst of massive growth. In a crowded diner and delivery service landscape, are you positioned to stand apart? Gain insights about the online food delivery industry from a global level, as we examine the three most competitive global markets, the unique challenges they face, and the biggest local players vying for customers. Hungry for more? With this eBook discover: Key insights to succeeding in these crowded markets How location services can optimize routing and delivery The role of drones, diner behavior and the future of restaurant kitchens
Tags : on demand, food delivery, delivery, last mile, here tech, mapping, location data
     HERE Technologies
By: HERE Technologies     Published Date: Jul 11, 2019
With the number of food delivery users to be over 802 million worldwide by 2023, it’s clear that the online food delivery industry is in the midst of massive growth. In a crowded diner and delivery service landscape, are you positioned to stand apart? Gain insights about the online food delivery industry from a global level, as we examine the three most competitive global markets, the unique challenges they face, and the biggest local players vying for customers. Hungry for more? With this eBook discover: Key insights to succeeding in these crowded markets How location services can optimize routing and delivery The role of drones, diner behavior and the future of restaurant kitchens
Tags : urban mobility, here tech, mapping
     HERE Technologies
By: Red Hat     Published Date: Jun 19, 2019
IT and business are changing rapidly. Growth opportunities in new markets, evolving customer behaviors and preferences, increased competitive pressure, and new standards in regulatory compliance are causing organizations to adapt their operations and processes.1 Even so, rigid legacy IT infrastructure can keep you from adjusting to change and reduce the business value of IT. These complex environments often limit flexibility, speed, and scalability, resulting in slow application and service delivery. As a result, your organization can experience broad effects, especially within your IT operations and development teams. Developers need resources to be provisioned and scaled quickly so they can begin work immediately when an idea strikes. They also want more control over those resources while they are in use. However, with complex, hard-to-manage environments and manual processes, IT operations teams often struggle to provide resources and services at the speed that developers demand. Th
Tags : 
     Red Hat
By: Intel     Published Date: Apr 11, 2019
The Internet of Things (IoT) unleashes valuable business insights through data that’s gathered at every level of a retail organization. With IoT and data analytics, retailers now have the capability to gather insight into customer behavior, offer more personalized experiences, achieve better inventory accuracy, create greater supply chain efficiencies, and so much more. But with data comes great risk. A recent report by security firm Thales and 451 Research found that 43 percent of retailers have experienced a data breach in the past year, with a third reporting more than one breach.1 Intel® technology-based gateways and Asavie, a provider of next-gen enterprise mobility management and IoT connectivity solutions, offer a security connectivity solution that minimizes the effort and cost to businesses to ensure safety from cybersecurity attacks. In addition, the Intel/Asavie IoT solution provides retailers with a solid basis to build their smart, connected projects:
Tags : 
     Intel
By: Intel     Published Date: Apr 09, 2019
Retailers, along with many other vertical industries, seek to take advantage of the benefits of the Internet of Things (IoT) to improve customer experience management. However, quickly analyzing relevant data to inform decision-making and respond e?ectively to rapidly changing customer behaviors is challenging. The CEMOSoft* platform is designed to create opportunities, while addressing shifting demographics and an evolving IoT landscape. It o?ers a mobile customer engagement experience that can be dynamically modified on the ?y, along with the increased security and intelligence of an Intel® architecture based IoT gateway and Windows® 10 IoT Core. The result is an a?ordable, ?exible, scalable platform that brings ongoing customer insight to many aspects of daily operations
Tags : 
     Intel
By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
Tags : location data, mapping, here technologies
     HERE Technologies
By: Gameffective     Published Date: Feb 26, 2019
Read this Microsoft case study about how Microsoft's Consumer Support Services - with its global network of support centers and thousands of agents - used digital motivation to drive agent performance and learning. Microsoft wanted new ways to recognize and reward agents while increasing their productivity. The focus was to change behaviors, develop skills, encourage sales, and drive outcomes. Microsoft identi?ed gami?cation as a solution to these needs. The company believed it could be more successful at encouraging and recognizing agents for positive outcomes through each customer interaction. Read the case study to learn how Microsoft: Increased productivity through gamification Drove agent performance with rewards, to change behaviors and business outcomes Improved agent knowledge and ability to apply the new information learned.
Tags : 
     Gameffective
By: Comcast Business     Published Date: Feb 06, 2019
Retail has been transformed by technology in multiple ways, from the way customers interact with retailers to how products are offered and acquired. Indeed, the entire shopping experience has been redefined and expanded to enable customers to purchase products anytime, anywhere, with any device, from any number of retailers. Consumers’ changing shopping behaviors and their reliance on technology enables retailers to reach a wider swath of potential buyers, moving well beyond the borders of their physical store locations to new geographies and populations. That said, retailers must understand how to use technology effectively to draw in customers and entice them to purchase, as well as help them improve their operations and enable new, innovative ways to keep customers coming back.
Tags : retail, shopping, retailers, wifi, retail technology, network, technology, digital transformation
     Comcast Business
By: Splunk     Published Date: Dec 11, 2018
Predictive IT is a powerful new approach that uses machine learning and artificial intelligence (AI) to predict incidents before they impact customers and end users. By using AI and predictive analytics, IT organizations are able to deliver seamless customer experiences that meet changing customer behavior and business demands. Discover the critical steps required to build your IT strategy, and learn how to harness predictive analytics to reduce operational inefficiencies and improve digital experiences. Download this executive brief from CIO to learn: 5 steps to an effective predictive IT strategy Where AI can help, and where it can’t How to drive revenue and exceptional customer experiences with predictive analytics
Tags : predictive it, predictive it tools, predictive analytics for it, big data and predictive analytics
     Splunk
By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Bluecore     Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
Tags : bluecore, retail, email, report, ecommerce, marketing
     Bluecore
By: Moxie     Published Date: Oct 18, 2018
Achieve your campaign performance goals by successfully mapping campaigns to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, engage your customers throughout their online journey. By mapping campaigns to customer engagements, digital channels are used to help guide customers to conversion through a campaign centered approach.
Tags : customer engagement, engagement, planner, digital, templates, campaigns, marketing, digital
     Moxie
By: Adobe     Published Date: Oct 11, 2018
Adobe offers powerful personalization tools that help you give your customers custom experiences every time they interact with you. With Adobe, you can take control of your data, use AI to achieve scale, and see incredible results. Adobe Target helps marketers deliver relevant, personalized experiences to highly targeted audiences based on behavioral analytics and audience data. Powered by AI and machine learning, users can deliver individualized customer experiences at massive scale.
Tags : 
     Adobe
By: Monetate     Published Date: Oct 05, 2018
So you’re thinking about personalization. Great. You’ve come to the right place. Your timing is good, too. FitForCommerce found that 71% of shoppers agree personalization makes it easier to find the products that they want to buy. And when products are easy to buy, you can sell more of them. But deciding you want to personalize the shopping experience for your customers is just the beginning. You also need an agile software partner to help you deliver that experience, so you can quickly respond to changing customer behaviors and preferences. To get the most value out of your potential software partner, we recommend you ask tough questions to make sure your investment will help you meet your business goals. Here are our top nine questions to ask a potential personalization partner.
Tags : 
     Monetate
By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: • Boost demand with messaging that resonates more with your market • Grow your customer base by understanding what drives purchase behavior • Increase revenue and profitability by discovering which customers will pay a premium for • your product
Tags : 
     Qualtrics
Start   Previous   1 2 3 4 5 6 7 8 9    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics