RSS feed Get our RSS feed

News by Topic

customer behavior

Results 76 - 100 of 195Sort Results By: Published Date | Title | Company Name
By: SmartFocus     Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel – but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three D’s for creating a successful contextual email programme.
Tags : data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement
     SmartFocus
By: IBM     Published Date: Aug 05, 2015
Banks have always benefited from customer information based on account activity and segmentation. With the advent of big data technologies, banks can understand their customers in greater depth and predict their needs by analyzing all available customer information.
Tags : digital banking, big data, ibm, customer information, account activity, segmentation, value proposition, customer behavior
     IBM
By: IBM     Published Date: Jul 31, 2015
In its "Restoring Connections" paper based on research of telecommunications firms, IBM ‘s top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
Tags : ibm, telco, customer analytics, csps, consumer behavior, brand loyalty, personalized engagement, big data
     IBM
By: CA Technologies     Published Date: Jul 13, 2015
Issuers need to balance eCommerce payment transaction security and a smooth customer checkout experience. The crux of the matter is how to provide a seamless checkout experience for legitimate customers so they won’t abandon their transaction or use a different form of payment while at the same time stopping illegitimate attempts to transact. The use of behavior-based authentication to determine which transactions should be impacted by requiring the customer to go through additional means of authentication is critical for reducing customer friction while creating better assurance that the transaction is legitimate. Rules are an important component when providing this risk- and behavior-based authentication. When models are added, and used to guide the application of risk-based rules, the impact upon illegitimate authentication attempts can be greatly increased while the impact on legitimate customers is decreased, providing a better experience for the cardholder and loss reduction for
Tags : ecommerce, 3dsecure, risk analytics, behavioral
     CA Technologies
By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
Tags : offerpop, retail marketing, customer engagement, consumer data, marketing solutions, emerging marketing, crm & customer care, marketing research
     Wyng
By: LogMeIn     Published Date: Jun 23, 2015
This report will help companies understand the relationship between support interactions, channels, and improving loyalty by investing in the right technology and resources to keep up with customers’ ever-changing behavior and preferences.
Tags : improving loyalty, customer loyalty, customer care, contact center, multi-device, customer relationships, technology, customer experience/engagement
     LogMeIn
By: Oracle     Published Date: Jun 19, 2015
Descarga tu copia ahora y recibe consejos sobre cómo hacer que tus clientes vuelvan.
Tags : customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior, persuade customers, crm solutions/software, customer experience/engagement
     Oracle
By: Oracle     Published Date: Jun 19, 2015
I responsabili del servizio clienti ricoprono un ruolo fondamentale nella definizione del marchio. Tuttavia, per essere in linea perfetta con il ruolo, queste persone devono essere consapevoli dell'importanza della creatività in ciò che fanno: il servizio clienti richiede progettazione.
Tags : customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior, persuade customers, crm solutions/software, customer experience/engagement
     Oracle
By: Oracle     Published Date: Jun 19, 2015
This report will show you smarter ways to persuade your customers to keep spending with you.
Tags : customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior, persuade customers, crm solutions/software, customer experience/engagement
     Oracle
By: SmartFocus     Published Date: Jun 17, 2015
With a massive growth in online sales, there has been a noticeable decline in revenue for many European retailers from in-store sales. So how do retailers with brick and mortar stores remain relevant in an increasingly digital world? A staggering 97% of European Retailers surveyed stated that development in in-store digital technology is a huge priority for retailers over the next two years to close the gap between online and offline. Learn how some of Europe’s leading retailers are embracing this change.
Tags : mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
     SmartFocus
By: CA Technologies     Published Date: Jun 04, 2015
Are dev and test constraints holding back your digital transformation? Today, just about all businesses are scrambling to add digital components to their products and services with the hopes of capturing—and maintaining—the interest of an increasingly demanding customer base. As you undergo this digital transformation, your IT teams face tremendous pressure to not only develop innovative new experiences, but do so at an accelerated rate—lest competitors beat you to market with the next big thing. Take a new approach to solving the familiar challenge of doing more with less—and doing it faster than ever before -- remove the constraints holding you back. At its core, Service Virtualization is all about removing constraints within the SDLC by simulating dependent systems, services and behaviors. In order to understand the true depth and breadth of this concept, however, it helps to see how Service Virtualization can be utilized in different development scenarios.
Tags : 
     CA Technologies
By: CA Technologies     Published Date: Jun 03, 2015
"Are dev and test constraints holding back your digital transformation? Today, just about all businesses are scrambling to add digital components to their products and services with the hopes of capturing—and maintaining—the interest of an increasingly demanding customer base. As you undergo this digital transformation, your IT teams face tremendous pressure to not only develop innovative new experiences, but do so at an accelerated rate—lest competitors beat you to market with the next big thing. Take a new approach to solving the familiar challenge of doing more with less—and doing it faster than ever before -- remove the constraints holding you back. At its core, Service Virtualization is all about removing constraints within the SDLC by simulating dependent systems, services and behaviors. In order to understand the true depth and breadth of this concept, however, it helps to see how Service Virtualization can be utilized in different development scenarios.
Tags : 
     CA Technologies
By: IBM     Published Date: May 29, 2015
Watch how Celcom, a Malaysian telco company, uses statistical analysis of customer behavior to deliver targeted promotions.
Tags : telecommunications market, analytics, customer loyalty, competitive telecommunications, webinars & web conferencing, data management/analytics
     IBM
By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
Tags : forrester, mobile, marketing, personalization, contextualization, customer journey, customer behavior, customer experience
     SmartFocus
By: Emarsys     Published Date: May 21, 2015
This whitepaper reveals how ecommerce marketers can predict, protect and recover revenue using a revenue recovery strategy informed by customer behavior.
Tags : revenue, ecommerce, marketing, analytics, revenue recovery, conversion, e-commerce solutions, shopping cart software
     Emarsys
By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Tags : mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
     SmartFocus
By: IBM     Published Date: Apr 13, 2015
IDC Retail Insights defines omni-channel merchandise optimization as the set of technologies, data assets, skills, processes, and management intent required to develop and maintain sets of targeted and localized offers that best satisfy important business objectives. These goals include customer satisfaction, customer lifetime value, and category, channel, and corporate performance. By "offers," IDC Retail Insights means the broad set of attributes that characterize assortments, products, services, prices, utility, and convenience that match customers' buying criteria and shopping behaviors. Targeted and localized offers present a compelling "choice set" that satisfies and delights consumers. Download this white paper to read the questions posed by IBM to Greg Girard, program director of Omni-Channel Analytics Strategies at IDC Retail Insights, on behalf of IBM's customers.
Tags : omni-channel merchandise, ibm, targeted offers, localized offers, customer satisfaction, corporate performance, emerging marketing, internet marketing
     IBM
By: SmartFocus     Published Date: Mar 09, 2015
Successful marketers are waking up to the power of context. Contextualization enables marketers to better understand their customer and their journey – in any moment – and instantly engage them with personal, relevant messages that drive sales and responses.
Tags : personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy
     SmartFocus
By: SmartFocus     Published Date: Mar 09, 2015
84% of customers said they would no longer buy from a business that didn't take into account their preferences and purchase history. Therefore crowd recommendations and ‘best sellers’ just don’t cut it anymore. Looking at the behavior of all customers to discover popular and trending products is not enough. You need to provide a unique storefront for every customer. That’s why getting personalization right, is key to ensuring your customer has a seamless experience, increases purchase opportunities and ultimately ensures your business stands out from the crowd.
Tags : personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy
     SmartFocus
By: Quantcast     Published Date: Feb 13, 2015
New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter's platform. Known as tailored audiences, this new targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter. Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : twitter, real-time advertiser, custom audience, quantcast, ad targeting, emerging marketing, social media, business intelligence
     Quantcast
By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
Tags : google analytics, site optimization, customer acquisition, consumer behavior, advanced segments, emerging marketing, business intelligence, market research
     Digital Bungalow
By: Oracle     Published Date: Jan 28, 2015
Retailers continue to collect this data and many have made good use of it, segmenting and targeting customers and rewarding loyal behavior with discounts and offers. Still, many sense that there’s untapped potential. They’re right. With the cost of data storage plummeting and the capabilities of analytical tools on the rise, this data’s value is set to skyrocket. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail shares his view on how insights from these vast data storehouses can scientifically inform retailers’ decision-making in critical strategic, tactical and operational areas, including category management, shelf space allocation and new product introductions.
Tags : 
     Oracle
By: blueconic     Published Date: Oct 14, 2014
Download this whitepaper to learn how your enterprise can leverage a powerful new technology to learn about each prospect from the first click on a website or ‘Like’ on a social media page.
Tags : blueconic, marketing, customer engagement, social media marketing, internet marketing, consumer behavior, market research, crm
     blueconic
By: Oracle     Published Date: Sep 30, 2014
This commissioned study, conducted by Forrester Consulting on behalf of Oracle Responsys, analyzed the habits of 200 marketers to assess the impact on their brands ability to meet, or even anticipate, rapid changes in individual customer behavior. Read the report now.
Tags : oracle, marketing, cloud, connected, customer, modern, crm & customer care, sales
     Oracle
By: IBM     Published Date: Aug 06, 2014
Customer Profitability Analytics enables banks to analyze customer, account, product, and transaction data and apply costing models to determine a bank-wide view of profitability. Applying predictive analytics, they can model future behavior and derive a lifetime value for each customer.
Tags : ibm, banking, customer, profit, analytics, costing models
     IBM
Start   Previous    1 2 3 4 5 6 7 8    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics