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By: Quantum Metric     Published Date: Oct 18, 2019
Attaining your customers’ undivided attention is a key challenge for any online business. This challenge is amplified, however, when they explore your brand via their mobile device. Using Quantum Metric’s unique dataset, this infographic showcases the importance of keeping your mobile visitors engaged. Mobile visitors purchase 4X less than desktop visitors among Fortune-500 companies.
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     Quantum Metric
By: Sage     Published Date: Oct 17, 2019
Imagine a factory which connects information and interconnectivity—a model of quiet efficiency. Where intelligent machines collaborate with each other, run by a team of analytical, well-trained workers. A center of innovation—the hub of a supply chain that combines customers, suppliers, distributors, and partners with advanced analytical systems. Now imagine the future—the Smart Factory, where there’s minimal downtime, neglect, waste, and inefficiency. Where factory managers, financial experts and boardroom executives use cutting-edge technology to understand data and production—reaching the pinnacle of technology and manufacturing development. The Smart Factory dream is closer than you think.
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     Sage
By: SAS     Published Date: Oct 14, 2019
What’s the best way for businesses to differentiate themselves today? By delivering a unique, real-time customer experience across all touch points—one that is based on a solid, connected business strategy driven by data and analytics insights. We believe brands that gain the ultimate analytical advantage—by unifying the analytics life cycle from data to discovery to deployment—will also gain the ultimate competitive advantage through brand preference.
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     SAS
By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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     Adobe
By: Dell EMC     Published Date: Oct 10, 2019
Security leaders have been in front of boards and executive committees long enough to know that security metrics that simply portray statistics from monitoring tools, or count the number of malware attacks, add relatively little value to strategy and budget decisions. Protecting sensitive customer and company data shouldn’t be just a compliance obligation, it should be a business imperative. This is exactly why the right technology partners will help push security, risk, and compliance objectives forward. In March 2019, Dell commissioned Forrester Consulting to evaluate the evolving security trends and technology needed to protect and enable employees. Our study found that empowering employees while adhering to security protocols improves employee productivity. Forrester conducted an online survey of 887 senior business and IT decision makers to explore this topic. Learn more about Dell solutions powered by Intel®.
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     Dell EMC
By: AWS     Published Date: Oct 09, 2019
Pokémon experienced massive growth in the number of downloads for their most popular gaming app. Ensuring customer data was managed, secured, and private was a top priority for their Information Security team. Join us to learn how Pokémon leveraged Sumo Logic on AWS to implement a security analytics solution to scale with their rapid growth. Pokémon will also discuss how they strengthened their overall security posture, gained a unified view of operations, and delivered on their core values of trust and child safety.
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     AWS
By: KPMG     Published Date: Oct 09, 2019
Changing attitudes to data privacy leave many firms in a precarious position. When there is so much regulatory variation in different markets, how do firms balance their responsibility for customers’ data with maximising value from that data? Listen now to discover: • The current state of play for data privacy – understanding what your customers want and what the regulators want • How to lay solid foundations to help you adapt to the changing landscape • How to ensure your privacy strategy supports growth.
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     KPMG
By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –
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     Adobe
By: AWS     Published Date: Oct 07, 2019
Pokémon experienced massive growth in the number of downloads for their most popular gaming app. Ensuring customer data was managed, secured, and private was a top priority for their Information Security team. Join us to learn how Pokémon leveraged Sumo Logic on AWS to implement a security analytics solution to scale with their rapid growth. Pokémon will also discuss how they strengthened their overall security posture, gained a unified view of operations, and delivered on their core values of trust and child safety.
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     AWS
By: Workday APAC     Published Date: Oct 07, 2019
"Considering switching to a single system for finance, planning, and analytics? These leading insurance companies did just that—and they achieved amazing results. This infographic shows how Workday helped them stay competitive, deliver a customer experience like no other, and ensure compliance as well as: Save $400,000 annually with better transactional control Reduce time spent on manual processes, such as quarterly reports Spend more time analyzing data than gathering it "
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     Workday APAC
By: Look Listen     Published Date: Oct 04, 2019
Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. We’ll get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn: How the new director of marketing data position and GDPR compliance can build customer trust. What it means for customer centricity now that MarTech and AdTech are finally coming together with AI and machine learning. How to adjust your business purpose to create customer loyalty as the attention economy shifts to the emotion economy.
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     Look Listen
By: AWS     Published Date: Oct 01, 2019
By 2020, Gartner predicts 100% of new entrants to IT – and 80% of historical vendors – will offer subscription-based business models to their customers. These organizations are prioritizing the cloud over on-premises data centers and legacy software, so they can more efficiently deliver highly available, scalable, and cost-effective service offerings. To remain competitive, you need to modernize your approach to .NET development – and Amazon Web Services (AWS) is the ideal place to start. This whitepaper will explore best practices for containerizing your Windows workloads on AWS, including how to design your containers, which AWS services to leverage, and how to modernize your existing .NET applications for the cloud.
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     AWS
By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
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     Oracle
By: IBM APAC     Published Date: Sep 30, 2019
Digital technology is changing the financial services industry rapidly with automated process, AI insights, customized experiences, new operating models and next generation applications. In such a scenario how should banks innovate and stay ahead of the game? This e-book will provide you the best strategies and recommendations for modernizing your IT infrastructure and operations. You’ll learn how to lead disruption and manage rapid change for your bank, its operations and its customers. Here are the five key takeaways: • Personalize customer experiences by maximizing your data • Borrow strategies from open banking and new business models • Step up your security game • Drive innovation from the inside out • Design an agile infrastructure to support participation in new digital marketplaces Find out more in the e-book.
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     IBM APAC
By: Pure Storage     Published Date: Sep 27, 2019
At no other time has data played such a crucial role in the success of our commercial sector, and no more so than in financial services. We can see this powerfully illustrated when we pause to consider the growth of data driven ‘technologies’ such as Artificial Intelligence and their prevalence in driving innovation in areas such as risk management, multi-channel customer experience and fraud detection. So keen is the sector to use data to deliver advantage, that PwC says startups with a strong AI-based offer attract some of the most lucrative funding – to the tune of $1 billion over the past two years.1 With this as our landscape, and the continued drive to deliver data-driven innovation the prospect of disruption and downtime is something that cannot be countenanced. This being the main reason why the senior management of most organisations continue to buy into tried-and-tested Disaster Recovery (DR) strategies. We all feel assured that if we ‘double up’ our investments in – as f
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     Pure Storage
By: Pure Storage     Published Date: Sep 27, 2019
For most enterprises, 60 to 73 percent of enterprise data goes unused for business-intelligence (BI) and analytics efforts, according to Forrester.1 Data that is out of sight or out of date creates a competitive blind spot for businesses today. With customer demands, economic changes, and new trends and technologies evolving at a dizzying pace, staying relevant — not to mention competitive — requires that businesses access all available BI to be ?exible and agile. Businesses must have quick access to data that is comprehensive, accurate, current, and consumable in real time. A traditional infrastructure, where the online analytical processing (OLAP) platform and the online transaction processing (OLTP) platform are separate, makes ?exibility and agility difficult to achieve. When a business has accurate, current data in hand, it can make real-time data-driven business decisions so that it can stay relevant and competitive, or even be a disruptor in its industry. One way that a busines
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     Pure Storage
By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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     Group M_IBM Q4'19
By: Oracle     Published Date: Sep 26, 2019
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
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     Oracle
By: Oracle     Published Date: Sep 26, 2019
To the Marketer Who Goes Nonstop. You don’t try. You do. And when you get that feeling, some might call it a spark of genius, you know anything’s possible. At Oracle, we know greatness comes from great inspiration. Packed with powerful info, the Spark Series will get you up to speed on pivotal marketing trends – like advertising accountability – lightning fast. Think of it as a catalyst that will put your strategy into motion. Because if anyone’s going to stay one step ahead, it’s going to be you.
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     Oracle
By: Hitachi EMEA     Published Date: Sep 25, 2019
With the right approach, new and growing data sources can help you drive innovation, transform customer experience and create new revenue streams. But all that data can also slow you down.
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     Hitachi EMEA
By: Intel     Published Date: Sep 25, 2019
Distributed cloud architectures will play an important role in Communication Service Providers’ network transformations. The distributed cloud will be made of numerous edge locations, from the customer premises to mobile base stations to central offices, each of which has its benefits and constraints. CSPs will need to consider attributes such as performance, availability, security, integration, and data and traffic volume to optimize the infrastructure for a myriad of workloads. Learn more about Heavy Reading’s survey results on CSPs adopting a distributed cloud strategy and delivering new services in this white paper.
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     Intel
By: Intel     Published Date: Sep 25, 2019
Distributed cloud architectures will play an important role in Communication Service Providers’ network transformations. The distributed cloud will be made of numerous edge locations, from the customer premises to mobile base stations to central offices, each of which has its benefits and constraints. CSPs will need to consider attributes such as performance, availability, security, integration, and data and traffic volume to optimize the infrastructure for a myriad of workloads. Learn more about Heavy Reading’s survey results on CSPs adopting a distributed cloud strategy and delivering new services in this white paper.
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     Intel
By: Adobe     Published Date: Sep 23, 2019
Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. • Define your team’s goals for customer data. • Take inventory of your first-party data. • Explore use cases for second- and third-party data. • Finding the best data providers. • Combine your first, second, and third-party data. • Case Study: MGM drives programmatic campaign results with third-party data. Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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     Adobe
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