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By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
     Oracle
By: CareCloud     Published Date: Jan 08, 2014
The power of analytics is undeniable, but before moving your practice into the future you should know where you stand today. This whitepaper will teach you to implement a healthcare analytics strategy at your practice, which is essential to improving productivity, increasing profitability and improving patient outcomes. Download this white paper and learn how to: • Assess and improve healthcare analytics reporting capabilities • Optimize medical practice efficiency in real-time • Evaluate what you need from the right analytics system • Manage patient populations more effectively • Maximize profitability through data-driven decision-making, and more.
Tags : carecloud, actionable analytics, real time, business intelligence, meaningful use, patient data
     CareCloud
By: Turn     Published Date: Jan 07, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
Tags : big data, privacy, security, data-driven marketing, b2c consumer privacy, emerging marketing, trust and security
     Turn
By: IBM     Published Date: Jan 02, 2014
Many organizations and agencies would like to improve their debt collection. They are aware that advanced analytics can help them optimize collections to drive down company debt and collection expenditures. However, they perceive that advanced analytics requires massive infrastructure changes, expensive software licenses, analytics expertise, long lead times and major upfront capital expenses.
Tags : ibm, analytic answers, prioritized collections, collection agencies, debt collection, constrained budgets, constrained resources, the cloud
     IBM
By: Eloqua     Published Date: Dec 18, 2013
It’s the small guide to big ideas to improve your marketing automation expertise.
Tags : oracle, marketing automation simplified, 5 tenets of modern marketing, modern marketing, data-driven, search marketing, email marketing services/software
     Eloqua
By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
     Oracle
By: Evergage     Published Date: Nov 18, 2013
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
Tags : real-time web personalization, data driven marketing, data driven messaging, user engagement, one-to-one marketing, personalized marketing, dynamic content, smart messaging
     Evergage
By: Oracle     Published Date: Nov 13, 2013
Being responsible for one-third of a business’ success already puts HR in a critical role. But it’s not just about finding the best people—it’s about finding the best people, at the lowest cost, with the lowest possible attrition and the best possible performance. And it’s about guiding your executive team to the right decisions using the language they understand best: numbers. Talent management—covering everything from recruiting and compensation to ongoing education and retention—has traditionally been managed in silos, with a series of disparate systems and disconnected processes and reports. In today’s data-driven world, CEOs demand more. This new study conducted by HR.com explores what’s working for organizations today and the biggest gaps to fill.
Tags : zenithoptimedia, oracle, successful hr leadership, talent management, core business strategy, human resources, transactional to strategic, financial decisions
     Oracle
By: Oracle     Published Date: Nov 01, 2013
Being responsible for one-third of a business’ success already puts HR in a critical role. But it’s not just about finding the best people—it’s about finding the best people, at the lowest cost, with the lowest possible attrition and the best possible performance. And it’s about guiding your executive team to the right decisions using the language they understand best: numbers. Talent management—covering everything from recruiting and compensation to ongoing education and retention—has traditionally been managed in silos, with a series of disparate systems and disconnected processes and reports. In today’s data-driven world, CEOs demand more. This new study conducted by HR.com explores what’s working for organizations today and the biggest gaps to fill.
Tags : zenithoptimedia, oracle, successful hr leadership, talent management, core business strategy, human resources, transactional to strategic, financial decisions
     Oracle
By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
Tags : social media, big data, data-driven marketing, marketing analytics, performance analytics, business analytics, metrics, data
     IBM
By: IBM     Published Date: Oct 15, 2013
Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand.
Tags : enterprise marketing management, emm, capitalize market, data driven marketing, data collection struggle, data trails, customer behavior, mistargeted market
     IBM
By: GoodData     Published Date: Oct 14, 2013
See GoodData's 5 steps to
Tags : gooddata, big data, institutionalizing big data, data-driven, data plaform
     GoodData
By: SumTotal Systems     Published Date: Oct 10, 2013
If you’re like everyone else in HR today, you’re probably thinking about how your organisation can handle data better. Maybe your executives want the power to make data-driven decisions from comprehensive workforce analytics. Perhaps you’d like to streamline the efficiency of your HR operation or put more actionable information in the hands of your line managers and employees. With the elixHR Platform, you can integrate your HR data and processes so your people can access information quickly and easily, and make better decisions. You can also lower your operational costs because you can increase efficiency and eliminate the need to replace HR systems that you already have in place.
Tags : sumtotal, sumtotal elixhr, sumtotal elixhr platform, elixhr, human resources, hr data, hr processes, hr systems
     SumTotal Systems
By: IBM     Published Date: Sep 27, 2013
Teams of engineers and statisticians spend their days immersed in seas of data from various sources. However, it isn't just the largest of organizations that can benefit from analytics and data-driven decision-making. Businesses of all sizes need to leverage the new currency of data and information.
Tags : ibm, ibm business analytics solutions, business analytics, analytics solutions, midsize businesses, financial reporting, business intelligence, desktop data visualizations
     IBM
By: athenahealth     Published Date: Jul 23, 2013
PayerView, an annual healthcare payer rankings report by athenahealth, uses objective, data-driven methodologies to analyze the payer-provider relationship. The 2013 healthcare payer rankings report, which covers industry trends in 2012, does not show dramatic industry changes over the year, but highlights areas where there could be trouble as industry changes emerge.
Tags : payerview, healthcare, data-driven, payer-provider, athenahealth
     athenahealth
By: Riverbed     Published Date: Jul 17, 2013
In recent years Boston College has experienced rapid growth in data center network complexity. This complexity was driven by the need to provide a high level of fault tolerance to new, multi-tiered applications that had large bandwidth requirements. Read the case study to learn how the university deployed Riverbed Cascade™ to improve application performance management and increase network uptime.
Tags : boston, boston college, riverbed cascade, riverbed, cascade, application performance management, network uptime
     Riverbed
By: Teradata     Published Date: Jun 14, 2013
This paper explains how customer relationships can be threatened by lack of insight into their behaviors and preferences and how financial services organizations can use data analytics and customer-centric marketing to improve these relationships and drive business.
Tags : customer data analytics, data driven marketing, customer relationships, customer centric marketing
     Teradata
By: Teradata     Published Date: Jun 12, 2013
Because subpar analytics put customer relationships at risk, Forrester is redefining the modern practice of web analytics as "digital intelligence." This new approach to analytics brings a set of expanded requirements and calls on firms to consider their technology frameworks, organizational structures, metrics, and optimization practices.
Tags : web analytics, data driven marketing, digital intelligence
     Teradata
By: Teradata     Published Date: Jun 12, 2013
This paper takes a look at the hard truths and common misconceptions surrounding big data. In particular, it focuses on five common myths about large-scale analytics, athen offers a glimpse at the next steps necessary to make big data work for you.
Tags : big data, big data analytics, data driven marketing
     Teradata
By: Teradata     Published Date: Jun 12, 2013
Health plans and insurers know that to thrive over the next 3-5 years, they must dramatically improve their ability to engage with individual consumers. The combination of Teradata products; an integrated data warehouse, Aster big data analytics and Aprimo integrated communication management, creates actionable analytic capabilities unparalleled in its ability to help companies achieve these goals. this white paper details how health plans and insurers can use Teradata to succeed in today’s healthcare environment.
Tags : healthcare, data, insights, health plans, integrated data
     Teradata
By: Rand Secure Archive     Published Date: Jun 06, 2013
When it comes to applications like archiving, organizations are faced with several choices. Should they go with a hosted solution, install the application on-premise, or use a hybrid approach where the data resides on-site but the archiving application is hosted? Although the options are hotly debated, there is no right choice. It’s a decision that should be driven by business needs, not the solution that’s most popular with pundits today.
Tags : hosted, on-premise, hybrid, archiving, solution, security
     Rand Secure Archive
By: ExactTarget     Published Date: May 03, 2013
Our data-driven digital marketing solutions will help you fuel the customer lifecycle, automate your operations, and improve ROI. Interested in learning more about what ExactTarget can do for you? Take a look at our suite of products.
Tags : digital marketing, email marketing, exacttarget, saas, email marketing solutions
     ExactTarget
By: IBM     Published Date: Apr 04, 2013
Teams of engineers and statisticians spend their days immersed in seas of data from various sources. However, it isn't just the largest of organizations that can benefit from analytics and data-driven decision-making. Businesses of all sizes need to leverage the new currency of data and information.
Tags : smarter approach, inside ibm, business, analytics, solutions, mid size businesses, engineers, leverage
     IBM
By: Adobe     Published Date: Jan 31, 2013
In this Adobe white paper, How to Create a Data-driven Dynasty, Brent Dykes identifies the key areas executives should focus on to generate a greater return on their digital analytics investment.
Tags : digital analytics, roi, increasing roi, digital governance, digital strategy
     Adobe
By: Success Factors     Published Date: Aug 10, 2012
Will the people you need for your future workforce be there? This complimentary SuccessFactors white paper shows how to shorten the journey to data-driven decision-making about talent. Download it today.
Tags : successfactors, sap, best practices, workforce planning, data-driven decisions, workforce analytics, data mining, predictive modeling
     Success Factors
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