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demand generation

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By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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     Marketo
By: Sage EMEA     Published Date: Jan 29, 2019
Sage pays close attention to what your business demands For nearly 40 years, Sage has followed through on its founding commitment: Making sure we deliver what our customers need. That dedication has helped us become one of the world’s largest suppliers of enterprise management solutions, used by more than 3 million businesses of all types and sizes around the world. Sage helps drive today’s business builders with a new generation of solutions to manage everything from money to people wherever they’re needed, offering the freedom to work with mobility. Above all else, we’re driven to satisfy our customers and keep them coming back. That commitment has paid off. We beat SAP (19), Oracle (25) and Microsoft (34) with our Net Promoter Score (NPS)—a respected customer-satisfaction, customer-experience, and loyalty indicator widely used by Fortune 500 companies. The industry NPS average is 31.75, meaning we are 58% better than the average, and 88% above our closest competition. It shows t
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     Sage EMEA
By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: Cisco EMEA     Published Date: Dec 11, 2018
Enterprise IT is changing. It’s evolving from a rigid, static, manually configured and managed architecture to one where connectivity is dynamic, application services are on demand, and processes are automated. Enterprise networking is evolving along with IT. This has been evident in the past several years in initiatives such as enterprise digitization and as-a-service consumption models, as well as their enablers, including BYOD, IoT and cloud. Add to this, all of the security implications of each initiative. The evolution of IT requires a network that evolves along with IT’s changing requirements – a network that continuously adapts to ever-changing security threats, and evolving digitization, mobility, IoT and cloud requirements. The purpose of this paper is to assess the switching requirements for next-generation campus networks incorporating wired switches, wireless LANs and WAN routers in an intuitive, intent-based network supporting cloud, mobility, IoT and digitization, with
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     Cisco EMEA
By: CrowdStrike     Published Date: Nov 28, 2018
The endpoint security market continues to expand with vendors old and new marketing their solutions as “next-generation” game-changers. However, closer inspection reveals that many new solutions have been built on old platforms, many of which still rely heavily on signature-based detection and obsolete architecture. Navigating this crowded vendor landscape can be challenging — how does the buyer find the true next-generation protection today’s targeted, advanced threats demand? This white paper, “The Five Essential Elements of Next-Generation Endpoint Protection,” offers guidance on how to see through the hype and understand the critical must-have elements that meet true next-generation criteria and set a new standard in EPP. Download the white paper to learn: • Details on the five essential capabilities that define true next-generation EPP and why they are so important • A matrix that evaluates and compares the potential impact of different solutions • A list of top questions to ask
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     CrowdStrike
By: Dell EMC Storage     Published Date: Nov 28, 2018
As IT demands mount, IT organizations simply no longer have the luxury of spending resources to verify every vendor promise. Systems just need to work, while delivering a future free from costly data migrations. As a response, IT vendors have begun to offer guarantees in performance, guarantees in data reduction rates, guarantees in data deduplication, or free upgrades. These programs, however, are often limited to a single storage or data protection product offering, typically with all-flash technology. Dell EMC solutions, powered by Intel® Xeon® processor goes one step further with a program that delivers a future-proof infrastructure promise that extends to its larger storage, hyperconverged, and data protection portfolio and provides support across both generational and architectural transitions.
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     Dell EMC Storage
By: MuleSoft     Published Date: Nov 27, 2018
The world is moving at lightning speed from legacy enterprise software to SOA, SaaS integration, and APIs, compelled by the power of convention over configuration and the promise of agility and operational efficiency. Yet most businesses face a widening divergence between the IT infrastructure demanded by emerging business needs and the infrastructure they’ve built up over generations. The result? Many organizations find it difficult to modernize their legacy systems in a way that enables them to create an IT strategy that supports the quick adoption of newer technologies such as cloud, big data, IoT, and mobile. This is where APIs come in. Discover how to make legacy a competitive advantage: Leverage APIs and API-led connectivity to future-proof your IT infrastructure Expose legacy systems using Anypoint Platform in a straightforward way Connect legacy systems quickly, without disruption Build on a platform that can extend legacy to SaaS and APIs Learn how MuleSoft customers like S
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     MuleSoft
By: Wasabi     Published Date: Nov 13, 2018
As cams and digital video become more critical to law enforcement, their success will be in large part dependent on the ability to efficiently store and access that data. In this case study we look at Novus Insight, a leading integrator of managed video storage for law enforcement agencies, and their decision to use Wasabi Hot Cloud Storage. Novus is tasked with helping law enforcement manage the massive volumes of digital video evidence that body and dash cams are creating. Not a simple proposition for these budget and resource constrained public agencies. After surveying the available options Novus found going with Wasabi an easy choice. Wasabi’s revolutionary storage technology allows for an unprecedented combination of speed, affordability and security. It not only brings Novus the instantly scalable cloud solution they need, it dramatically improves performance and economics at the same time. To learn more about how Novus and Wasabi are helping enable better policing through bette
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     Wasabi
By: Cisco EMEA     Published Date: Nov 08, 2018
Enterprise IT is changing. It’s evolving from a rigid, static, manually configured and managed architecture to one where connectivity is dynamic, application services are on demand, and processes are automated. Enterprise networking is evolving along with IT. This has been evident in the past several years in initiatives such as enterprise digitization and as-a-service consumption models, as well as their enablers, including BYOD, IoT and cloud. Add to this, all of the security implications of each initiative. The purpose of this paper is to assess the switching requirements for next-generation campus networks incorporating wired switches, wireless LANs and WAN routers in an intuitive, intent-based network supporting cloud, mobility, IoT and digitization, with pervasive security.
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     Cisco EMEA
By: Shell     Published Date: Aug 15, 2018
Globally, the demand for power is increasing, driven by a growing population, mass urbanisation, and rapid industrialisation of nations like China and India. The consequence for those in the business of power generation, transmission and distribution is a need to achieve greater productivity and reliability, in a challenging climate of stricter environmental targets, severe penalties for supply interruptions, tighter budgets and tougher operating conditions.
Tags : power, urbanisation, industrialisation, power generation, equipment reliability, turbines, transformers, stationary engines
     Shell
By: Centrica Business Solutions     Published Date: Aug 14, 2018
It's demanding times for businesses. Facing risks as diverse as extreme weather and cyber-attacks, ?rms are focusing more intently on business continuity plans. At the same time, the digital revolution is changing lifestyles, disrupting business models and acting as a catalyst for change. Energy itself is undergoing a transformation, as generation moves towards renewables and decentralization, while technological advances present new opportunities. Energy now has the potential to deliver competitive advantage, to enhance sustainability and resilience, and to power innovative business models. But equally, the range of new options available is making the management of energy more complex. Read this thought leadership paper to find out how energy can drive your business strategy.
Tags : business, strategy, energy, efficiency, performance
     Centrica Business Solutions
By: Dell Server     Published Date: Aug 08, 2018
Transforming IT to meet the emerging requirements of a rapidly advancing digital economy is a priority for most companies today. Market economies and quickly evolving digital interactions are driving new and increasing demands on IT infrastructure for organizations of all kinds – from small businesses to enterprises to public institutions. IT requirements to support a variety of digital use paradigms (personal devices, IoT, VMs, VDI) are changing quickly, and organizations need to respond in order to be competitive in this evolving digital world. The latest generation of PowerEdge servers powered by Intel® Xeon® Platinum processors can deliver differentiated business agility over older-generation infrastructure. IDC asserted that updating servers can help businesses deploy applications up to 22 percent faster and improve application performance up to 29 percent over outdated infrastructure. Intel Inside®. New Possibilities Outside.
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     Dell Server
By: EverString     Published Date: Jul 10, 2018
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook we will take you through: - The foundation of Account-Based Marketing - Why ABM has become so popular - How to select your target accounts - How to build a data-backed ABM strategy - How to implement an ABM strategy
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     EverString
By: IBM     Published Date: Jun 13, 2018
In the digital era, businesses in every industry are becoming technology companies. New business models such as “product as a service” (in which traditional manufacturers and distributors are driving new revenue streams by integrating software-based services into their offerings) and new operational models, such as collaboration, social business, and mobile platforms, mean that nearly every company is deriving at least part of its revenue from cloudbased solutions. So, why are so many of these new cloud solution providers building their businesses on shaky foundations? The truth is, when your business is based in the cloud, you need more than on-demand leased compute and storage capacity. You need a cloud that is enterprise-grade, secure, and resilient. Equally important—and overlooked by too many cloud solution providers—you need a cloud platform that is able to grow your business into the future, supporting next-generation functionality like Artificial Intelligence (AI). No matter wh
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     IBM
By: Cornerstone OnDemand     Published Date: Apr 16, 2018
Millennials are officially becoming the dominant demographic in the workforce. This younger generation is looking for more from their company and they're not afraid to jump ship to find it. How can your company meet the demand of a millennial generation and retain top talent? Download our brief and read about 7 practical ideas to help your company boost retention and drive growth.
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     Cornerstone OnDemand
By: Dell EMC & Intel     Published Date: Apr 13, 2018
The pace of business is lightning fast. Technology runs faster – and customers want service even faster still. To keep up with the demands of a company in this age, you need hardware infrastructure capable of supporting large amounts of work with a more responsive experience. Our work in the Principled Technologies datacenter showed that the 14th generation Dell EMC™ PowerEdge™ R720xd could deliver just that. Intel Inside®. New Possibilities Outside.
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     Dell EMC & Intel
By: Dell EMC & Intel     Published Date: Apr 13, 2018
Transforming IT to meet the emerging requirements of a rapidly advancing digital economy is a priority for most companies today. Market economies and quickly evolving digital interactions are driving new and increasing demands on IT infrastructure for organizations of all kinds – from small businesses to enterprises to public institutions. IT requirements to support a variety of digital use paradigms (personal devices, IoT, VMs, VDI) are changing quickly, and organizations need to respond in order to be competitive in this evolving digital world. The latest generation of PowerEdge servers powered by Intel® Xeon® Platinum processors can deliver differentiated business agility over older-generation infrastructure. IDC asserted that updating servers can help businesses deploy applications up to 22 percent faster and improve application performance up to 29 percent over outdated infrastructure. Intel Inside®. New Possibilities Outside.
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     Dell EMC & Intel
By: Dell EMC & Intel     Published Date: Apr 13, 2018
The pace of business is lightning fast. Technology runs faster – and customers want service even faster still. To keep up with the demands of a company in this age, you need hardware infrastructure capable of supporting large amounts of work with a more responsive experience. Our work in the Principled Technologies datacenter showed that the 14th generation Dell EMC™ PowerEdge™ R720xd could deliver just that. Intel Inside®. New Possibilities Outside.
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     Dell EMC & Intel
By: Dell EMC & Intel     Published Date: Apr 13, 2018
Transforming IT to meet the emerging requirements of a rapidly advancing digital economy is a priority for most companies today. Market economies and quickly evolving digital interactions are driving new and increasing demands on IT infrastructure for organizations of all kinds – from small businesses to enterprises to public institutions. IT requirements to support a variety of digital use paradigms (personal devices, IoT, VMs, VDI) are changing quickly, and organizations need to respond in order to be competitive in this evolving digital world. The latest generation of PowerEdge servers powered by Intel® Xeon® Platinum processors can deliver differentiated business agility over older-generation infrastructure. IDC asserted that updating servers can help businesses deploy applications up to 22 percent faster and improve application performance up to 29 percent over outdated infrastructure. Intel Inside®. New Possibilities Outside.
Tags : 
     Dell EMC & Intel
By: Dell EMC & Intel     Published Date: Apr 13, 2018
The pace of business is lightning fast. Technology runs faster – and customers want service even faster still. To keep up with the demands of a company in this age, you need hardware infrastructure capable of supporting large amounts of work with a more responsive experience. Our work in the Principled Technologies datacenter showed that the 14th generation Dell EMC™ PowerEdge™ R740xd powered by Intel® Xeon® Platinum processor could deliver just that. Intel Inside®. New Possibilities Outside.
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     Dell EMC & Intel
By: Sprinklr     Published Date: Apr 02, 2018
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
Tags : marketing strategy, social media, omni-channel, marketing automation, demand generation, marketing campaigns, marketing analytics, customer analytics
     Sprinklr
By: Dell EMC & Intel     Published Date: Mar 16, 2018
Transforming IT to meet the emerging requirements of a rapidly advancing digital economy is a priority for most companies today. Market economies and quickly evolving digital interactions are driving new and increasing demands on IT infrastructure for organizations of all kinds – from small businesses to enterprises to public institutions. IT requirements to support a variety of digital use paradigms (personal devices, IoT, VMs, VDI) are changing quickly, and organizations need to respond in order to be competitive in this evolving digital world. The latest generation of PowerEdge servers powered by Intel® Xeon® processors can deliver differentiated business agility over older-generation infrastructure. IDC asserted that updating servers can help businesses deploy applications up to 22 percent faster and improve application performance up to 29 percent over outdated infrastructure. Intel Inside®. New Possibilities Outside.
Tags : 
     Dell EMC & Intel
By: Dell EMC & Intel     Published Date: Mar 16, 2018
The pace of business is lightning fast. Technology runs faster – and customers want service even faster still. To keep up with the demands of a company in this age, you need hardware infrastructure capable of supporting large amounts of work with a more responsive experience. Our work in the Principled Technologies datacenter showed that the 14th generation Dell EMC™ PowerEdge™ R720xd could deliver just that. Intel Inside®. New Possibilities Outside.
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     Dell EMC & Intel
By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
Tags : nosql, market, industries, strategy, presence, vendor
     AstuteIT_ABM_EMEA
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