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By: Cornerstone OnDemand     Published Date: Sep 12, 2016
We have a world of technology at our fingertips, but is it actually leading to stronger, more agile organizations? How do these new tools serve as the catalysts for more productivity and greater executions of companies’ larger marketplace ambitions? In the brief "4 Trends Redefining Performance Management,” we cover: 1. Embracing the Digital Transformation 2. Rethinking Performance Management 3. Rising Employee Engagement 4. Business Insights Download the brief to learn how you can expand HR's role in boosting company success.
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     Cornerstone OnDemand
By: Evariant     Published Date: Sep 07, 2016
Many hospital Chief Marketing Officers continue to debate whether their institution should transform their traditional marketing campaigns and embrace digital marketing. If you are in doubt as to whether digital marketing is important to your success and the success of your hospital, look at the countless articles, white papers, and blogs that have been published over the past several years that talk to the use of the internet and web-based services by patients and consumers. Here are a few of the latest examples from Pew Research Center’s Health Fact Sheet (
Tags : evariant, hospital, patient engagement, digital marketing
     Evariant
By: Hewlett Packard Enterprise     Published Date: Aug 15, 2016
To overcome the challenges and risks of the digital era, while positioning their businesses for success, SMBs need to partner with professional services organizations with the expertise that can safely guide them through achieving the following six key IT business initiatives: Data mobility A strong information security framework (for external and internal threats) 24x7 application availability Scalable infrastructure Pervasive, end-to-end data protection End-to-end professional services
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     Hewlett Packard Enterprise
By: IBM     Published Date: Aug 08, 2016
Hybrid cloud has emerged as the cornerstone for digital transformation, enabling developers to create unique and compelling mobile, IoT, and web applications while extending their IT investments and capabilities. Attend this webinar to learn how you can leverage your WebSphere Application Server infrastructure and investments to maximize performance, lower costs, and successfully move forward into a hybrid cloud world.
Tags : ibm, cloud, hybrid cloud, middleware, application infrastructure, websphere application server, cloud
     IBM
By: IBM     Published Date: Aug 04, 2016
IMM is a full-service digital marketing agency that builds marketing programs that get smarter every day and increase in value over time. Following the concept of Ideas Made Measurable, IMM builds unique and custom results-based programs by leveraging a unique combination of people and technology. Read more to learn how IBM Analytics plays a role in IMM's success.
Tags : ibm, imm, case study, analytics, big data, technology
     IBM
By: SAS     Published Date: Aug 03, 2016
Financial institutions (FIs) must support the channels and services that consumers demand in order to remain competitive with each other and with disruptive competitors. To that end, supporting account opening, delivering new transactional features, and facilitating payments through digital channels have become table stakes. Unfortunately, the speed and convenience that these capabilities afford is a benefit to consumers and fraudsters alike. To successfully prevent fraud while retaining the benefits of offering digital financial services, FIs must understand how fraudsters are exploiting these capabilities and fight fraud with customer experience in mind.
Tags : finance, best practices, digital channels, demand, financial services, fraud, customer experience
     SAS
By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
Tags : marketo, marketing, engagement marketing, digital marketing, pay-per-click, seo, retargeting, search marketing
     Marketo
By: Cisco     Published Date: Jul 11, 2016
As digital workplace initiatives grow, it is vital to examine their impact through a financial business case to obtain funding, structure stakeholder dialogue and secure commitment. Here, we describe how IT leaders can create a convincing business case with a strong link to business benefits. Key Challenges: ¦ It is difficult for IT leaders to quantify the financial returns associated with digital workplace initiatives, as they often fail to recognize the broad and indirect benefits. ¦ Treating digital workplace initiatives as infrastructure rollouts obscures their business relevance and distances business stakeholders, whose commitment is vital for success. ¦ Business and finance executives are more likely to take seriously a digital workplace initiative with a credible financial impact assessment.
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     Cisco
By: Bizagi     Published Date: Jun 29, 2016
The research explores the challenges surrounding digital transformation and provides recommendations based on four key areas. Understanding the drivers of change for your business Identifying the risk factors that influence successful transformation Overcoming cultural and organizational resistance to change Increasing the agility of existing systems to drive transformation
Tags : drivers of change, risk factors, digital transformation
     Bizagi
By: Pega     Published Date: May 24, 2016
Governments have long found it challenging to modernize legacy IT systems. Now comes pressure to offer digital government services. However, which takes priority? The answer is both. But rather than thinking linearly, the smart way is to execute simultaneously by standing a traditional IT approach on its head. Government agencies need to use technology to develop proactive and digital government services, from the outside in, from the perspective of the constituent, while making modernizing adjustments. To be successful, it is critical for government agencies to move beyond traditional development methodologies by adopting an agile development approach. But what are the challenges? How can they modernize massive projects already in the works? In short, how to get there? Download this E-bookand find out where government agencies are falling short and where they can improve regarding digitization.
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     Pega
By: Adobe     Published Date: Apr 15, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
Tags : adobe, customer experience, dam return, digital asset management, return on investment, marketing, customer experience/engagement, business intelligence
     Adobe
By: Pega     Published Date: Apr 04, 2016
Governments have long found it challenging to modernize legacy IT systems. Now comes pressure to offer digital government services. However, which takes priority? The answer is both. But rather than thinking linearly, the smart way is to execute simultaneously by standing a traditional IT approach on its head. Government agencies need to use technology to develop proactive and digital government services, from the outside in, from the perspective of the constituent, while making modernizing adjustments. To be successful, it is critical for government agencies to move beyond traditional development methodologies by adopting an agile development approach. But what are the challenges? How can they modernize massive projects already in the works? In short, how to get there? Download this E-book and find out where government agencies are falling short and where they can improve regarding digitization.
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     Pega
By: Sitecore     Published Date: Feb 26, 2016
This white paper features answers from Sitecore partner agencies to five questions about the mobile digital experience: challenges commonly faced; the best time for planning the mobile experience; what to look for in a dev partner, how to measure success from mobile, and what “mobile” most frequently means to Sitecore partner customers. With verbatim comments and analysis, it’s a helpful guide for IT and marketing leaders who want to mobilize their digital experience.
Tags : mobile, communications, mobile management, business practices
     Sitecore
By: Cisco     Published Date: Jan 08, 2016
Financial services customers are increasingly going digital, but human assistance continues to play a pivotal role — especially in the purchase journey — and many banks still only allow customers to get this assistance over the phone or in a branch. To improve the customer experience, increase the productivity of frontline experts, and increase sales, eBusiness and channel strategy executives should consider weaving human advisors and digital technologies together with video banking. Success will require more than just a simple video call. eBusiness and channel strategy executives need to ensure that video banking capabilities let prospects collaborate effectively with an expert when and where they choose and that experts are supported by the right processes, tools, and training.
Tags : cisco, video banking, driving digital sales, improving customer experience, best practices, small business
     Cisco
By: Amazon Web Services and Intel     Published Date: Oct 07, 2015
In today’s highly digital ecosystem connecting with the right customers has become more challenging. With the explosion of web-connected devices, connecting with users through the method they prefer has become more demanding. Download this case study to see how the right cloud-based solution can successfully deliver highly targeted and relevant ads in order to help build ad revenue, enhance marketing and open up exciting new business opportunities.
Tags : cloud-based solution, relevant ads, ad revenue, new business opportunities, digital ecosystem
     Amazon Web Services and Intel
By: Tyco Integrated Security     Published Date: Sep 10, 2015
The digital age has driven a rapid transformation of the IT role. No longer an order-taker, IT must now become a game-changer for the organization, according to new research gyro conducted addressing the perceptions, expectations and future priorities of IT. For IT to become a true change agent and business consultant, it must embrace its “human side” and show its relevance to business operations’ and leaders’ success. For many IT groups, this requires a change in culture and an updated mindset about the department’s ultimate purpose and focus, along with improvements in interdepartmental communication.
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     Tyco Integrated Security
By: gyro     Published Date: Sep 10, 2015
The digital age has driven a rapid transformation of the IT role. No longer an order-taker, IT must now become a game-changer for the organization, according to new research gyro conducted addressing the perceptions, expectations and future priorities of IT. For IT to become a true change agent and business consultant, it must embrace its “human side” and show its relevance to business operations’ and leaders’ success. For many IT groups, this requires a change in culture and an updated mindset about the department’s ultimate purpose and focus, along with improvements in interdepartmental communication.
Tags : line of business, lob, future of it, emerging marketing, internet marketing, traditional marketing
     gyro
By: Wyng     Published Date: Jul 02, 2015
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs. The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
Tags : offerpop, digital marketing, social marketing, brand awareness, marketing campaigns, emerging marketing, business intelligence, market research
     Wyng
By: Symantec     Published Date: Jun 18, 2015
Learn how to use actionable threat intelligence to protect your digital business and see how aligning your threat intel efforts with the goals and success factors of your digital business will greatly improve your company’s organizational goals.
Tags : actionable threat intelligence, digital business, information security, targeted cyber-attacks, security
     Symantec
By: Tealium     Published Date: Jun 15, 2015
Mindjet’s Austin Walne is a big fan of Tealium, not just for the outstanding customer service, but also for the powerful solutions that are helping Mindjet bring order to marketing chaos and engage customers across digital touch points. See how Tealium is helping make Austin more successful, and transforming Mindjet’s business in the process.
Tags : tealium, mindjet, customer service, marketing, engage customers
     Tealium
By: CA Technologies     Published Date: Jun 04, 2015
In the Application Economy, speed, innovation, and quality, have become table stakes. If you can’t meet your customers’ expectations, they will surely find a competitor who can. Whether your organization is in one of the sectors facing the most intense digital competition (like insurance, banking, telecommunications or retail), or a more traditional industry, how rapidly and successfully you embrace a software-driven digital transformation strategy will likely have a profound effect on your organization’s long term viability. In this Whitepaper, learn how the Application Economy is driving Digital Transformation in companies, and how you can position your organization for success.
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     CA Technologies
By: CA Technologies     Published Date: Jun 04, 2015
In the Application Economy, speed, innovation, and quality, have become table stakes. If you can’t meet your customers’ expectations, they will surely find a competitor who can. Whether your organization is in one of the sectors facing the most intense digital competition (like insurance, banking, telecommunications or retail), or a more traditional industry, how rapidly and successfully you embrace a software-driven digital transformation strategy will likely have a profound effect on your organization’s long term viability. In this Whitepaper, learn how the Application Economy is driving Digital Transformation in companies, and how you can position your organization for success.
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     CA Technologies
By: CA Technologies     Published Date: Jun 04, 2015
In the Application Economy, speed, innovation, and quality, have become table stakes. If you can’t meet your customers’ expectations, they will surely find a competitor who can. Whether your organization is in one of the sectors facing the most intense digital competition (like insurance, banking, telecommunications or retail), or a more traditional industry, how rapidly and successfully you embrace a software-driven digital transformation strategy will likely have a profound effect on your organization’s long term viability. In this Whitepaper, learn how the Application Economy is driving Digital Transformation in companies, and how you can position your organization for success.
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     CA Technologies
By: CA Technologies     Published Date: Jun 03, 2015
In the Application Economy, speed, innovation, and quality, have become table stakes. If you can’t meet your customers’ expectations, they will surely find a competitor who can. Whether your organization is in one of the sectors facing the most intense digital competition (like insurance, banking, telecommunications or retail), or a more traditional industry, how rapidly and successfully you embrace a software-driven digital transformation strategy will likely have a profound effect on your organization’s long term viability. In this Whitepaper, learn how the Application Economy is driving Digital Transformation in companies, and how you can position your organization for success.
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     CA Technologies
By: IBM     Published Date: May 07, 2015
The essential bridge between an organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is employees who represent the organization's brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world. Watch this webcast to learn: • Key CHRO insights from the Global C-Suite Study • Three workforce challenges for HR in a customer-driven world • Three actions HR can take with real-life examples
Tags : workforce, employees, customer loyalty, branding, talent acquisition, ibm
     IBM
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