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By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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     Group M_IBM Q119
By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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     Group M_IBM Q119
By: Citrix Systems     Published Date: Feb 14, 2019
"Ransomware is one of the biggest nightmares facing IT today. Hackers are targeting organizations of all kinds with malware designed to encrypt crucial data—and hold it hostage until payment is made. This white paper reveals four highly effective measures for reducing your exposure to ransomware and keeping your apps and data accessible to authorized users—not hackers and their clients. Download this white paper to learn how to: - Shield users of web apps from infection and keep sensitive data off the endpoint - Prevent email-born ransomware from compromising the endpoint - Protect mobile devices against attack - Ensure the rapid recovery of ransomware-encrypted data"
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     Citrix Systems
By: Marketo     Published Date: Feb 11, 2019
more conversational. Download our new Definitive Guide to Engaging Email, a jam
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     Marketo
By: Mimecast     Published Date: Jan 17, 2019
Two-thirds of all internally generated email sent is from employees communicating within an organization*. Yet most IT organizations only focus on inbound email when it comes to protecting against cyber-attacks. In doing so, they ignore the serious risks posed by internal and outbound emails and the actions of two at risk groups of users - the compromised and careless employee. Mimecast Internal Email Protect extends the security capabilities of Targeted Threat Protection to provide advanced inside-the-perimeter defenses. Watch this on-demand webinar where Mimecast’s Chief Trust Officer, Marc French, and Cyber Security Strategist, Bob Adams discuss: The top things to do to optimize your Targeted Threat Protection implementation and prepare for addressing the threats on the inside. The multiple ways internal email threats start, and why human error nearly always plays a role. The scale and impact of attacks that spread via internal email. How to extend your current protection with Mim
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     Mimecast
By: Mimecast     Published Date: Jan 16, 2019
Employees frequently become unwitting participants in attacks, aiding the lateral movement of threats through the distribution of malicious URLS and attachments or the exposure of sensitive data. In this E-book, we’ll take a closer look into several email-related activities that employees often engage in that contribute to the spread of these insider (“hidden”) threats and then discuss what measures your organization can take to protect itself from these “hidden” threats.
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     Mimecast
By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: Forcepoint     Published Date: Jan 07, 2019
Forrester study demonstrates positive ROI with Forcepoint Web and Email Security Cloud solutions The Total Economic Impact™ Of Forcepoint Web Security and Email Security, a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, shows how a prominent manufacturing company experienced a ROI increase with Forcepoint after switching from another cloud vendor. Download the study to learn how this company achieved over a three year period!
Tags : web security, cloud security, email security, web security cloud, email security cloud, digital transformation, branch security
     Forcepoint
By: Forcepoint     Published Date: Jan 07, 2019
How Security Solutions Enable Cloud Success Cloud applications have transformed how organizations conduct business, increasing productivity and reducing costs. However, moving to the cloud means critical data now flows outside the organization’s traditional security boundaries. Unsurprisingly, security concerns still rank as the number one reason for not using cloud services. Read the eBook to find out the five information security lessons learned from transitioning to the cloud.
Tags : data security, cloud security, digital transformation, email security, cyber security, secure web gateway, web proxy, ngfw
     Forcepoint
By: Zendesk     Published Date: Jan 03, 2019
To successfully meet customer demands for more immediate, personalized attention, companies are leveraging new technologies that go beyond traditional voice and email. By implementing such channels as live chat, social media, mobile apps, SMS/text messages, self-help solutions, and more, companies can now be ready wherever and however the customer wants. The following report, sponsored by Zendesk, is based on an online survey of 1,044 U.S. consumers who have received online or phone customer service. The research goal was to better understand present customer expectations and to quantify the impact of customer service on business results. Questions were asked about past experiences with customer service, as well as preferences and opinions. Certain questions were repeated from a similar 2013 survey to enable trend analysis.
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     Zendesk
By: Forcepoint     Published Date: Jan 03, 2019
How Security Solutions Enable Cloud Success Cloud applications have transformed how organizations conduct business, increasing productivity and reducing costs. However, moving to the cloud means critical data now flows outside the organization’s traditional security boundaries. Unsurprisingly, security concerns still rank as the number one reason for not using cloud services. Read the eBook to find out the five information security lessons learned from transitioning to the cloud.
Tags : data security, cloud security, digital transformation, email security, cyber security, secure web gateway, web proxy, ngfw
     Forcepoint
By: Forcepoint     Published Date: Jan 03, 2019
Forrester study demonstrates positive ROI with Forcepoint Web and Email Security Cloud solutions The Total Economic Impact™ Of Forcepoint Web Security and Email Security, a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, shows how a prominent manufacturing company experienced a ROI increase with Forcepoint after switching from another cloud vendor. Download the study to learn how this company achieved over a three year period!
Tags : web security, cloud security, email security, web security cloud, email security cloud, digital transformation, branch security
     Forcepoint
By: Proofpoint     Published Date: Dec 21, 2018
If you’re like most IT leaders, you’re invested heavily in the latest security tools. Yet you’re still inundated with ransomware and other advanced malware, credential phishing, email fraud and more. You’re spending more time dealing with a growing volume of threats. And you’re seeing a shrinking return from your security investments. That’s because most of today’s attacks play off human weaknesses. Download this whitepaper today to find out the top tips on how to choose tools and solutions to improve behaviours and outcomes.
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     Proofpoint
By: Mimecast     Published Date: Dec 20, 2018
Relying on outdated solutions like Symantec Email Security (formerly MessageLabs) to defend your organization from email-borne attacks may be risky. Others in this position have suffered from spear-phishing, ransomware and even impersonation attacks. To effectively defend against these advanced threats you need the latest protection techniques – something Mimecast delivers to tens of thousands of organizations already. Join us for this 30 min webinar to learn: • The damaging effects of ransomware, spear-phishing and impersonation attacks • What defensive strategies and technologies you should employ • Why your current Symantec Email Security solution may not be up to the task • How to enhance your email security and overall cyber resilience
Tags : email security, ransomware, spear-phishing, cyber resilience, symantec
     Mimecast
By: Mimecast     Published Date: Dec 20, 2018
Email remains the biggest entry point into your healthcare organization, and with medical records at least 10X as valuable as credit cards, potential payoffs are high. Security threats are real and debilitating – they can even affect patient care – and they aren’t going away anytime soon. Watch the Anatomy of an Email-Borne Attack webinar where we'll paint the current healthcare threat landscape for attacks and demonstrate an actual live hack. You will learn: Why and how the healthcare threat landscape is evolving How your email can be used as an entry point in multiple types of attack Attacker methodologies and the tactics and tools being used to exploit your users How to enhance email security and improve overall cyber resilience
Tags : healthcare, ransomware, ransomware attack, seg, secure email gateway
     Mimecast
By: Mimecast     Published Date: Dec 20, 2018
Your corporate email is a vital repository of critical business information. In the age of the cloud and mobility, empowering users accessing that information quickly and efficiently can’t be an afterthought. You may think you can get by with your old email archive, but your organization and your employees will suffer without the latest technology. Learn more in this TechTarget whitepaper Email Archiving: It’s Time for an Update. Download now to get the facts about: How archaic email archives slow down productivity and increase IT help desk burdens Why return-on-investment for old archiving solutions hurt your bottom line Ways poor e-discovery capabilities leave you vulnerable in legal challenges
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     Mimecast
By: Cisco     Published Date: Dec 20, 2018
Knowledge workers today have a rich portfolio of team collaboration tools to help them get their jobs done, starting with email and encompassing texting, file sharing, online chat and message boards, social media and video conferencing. Yet collaboration across these tools can be a frustrating experience, due to the complexity of the technology and lack of integration. The good news: the application of emerging technologies and artificial intelligence (AI) enables more people to connect when and how they need to. And that makes for more productive teams.
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     Cisco
By: Emarsys     Published Date: Dec 20, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step-by-step, and for many companies it all starts with email.
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     Emarsys
By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: Cisco     Published Date: Dec 11, 2018
The goal of this review is to educate customers on the capabilities that Cisco’s SD-WAN solution provides when working with Amazon Web Services (AWS). ESG describes Cisco’s solution and highlights the business value it can deliver to customers via its integration with AWS. ESG completed this summary as part of an AWS-commissioned report to review nine SD-WAN vendors. Readers should use this review as a starting point when investigating how they can leverage the combination of AWS and Cisco for business advantage. I would like to receive email communications about products & offerings from Cisco & its Affiliates. I understand I can unsubscribe at any time. For more information on how Cisco collects and uses personal information, please see the Cisco Online Privacy Statement.
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     Cisco
By: Cisco     Published Date: Dec 11, 2018
You need to be ready to host any application anywhere. Our solution adapts to support all of your applications with the simplicity of hyperconvergence. If your IT organization is like most, you are stretched thin to support your developers as they create multicloud-native applications that they deploy across public and private clouds. And you still need to support line-of-business managers with traditional applications as they use both monolithic and cloud deployment models. I would like to receive email communications about products & offerings from Cisco & its Affiliates. I understand I can unsubscribe at any time. For more information on how Cisco collects and uses personal information, please see the Cisco Online Privacy Statement.
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     Cisco
By: Cisco     Published Date: Dec 11, 2018
Hyperconverged infrastructure solutions are making substantial inroads into a broader set of use cases and deployment options, but limitations exist. I&O leaders should view HCI solutions as tools in the toolbox, rather than panaceas for all IT infrastructure problems. I would like to receive email communications about products & offerings from Cisco & its Affiliates. I understand I can unsubscribe at any time. For more information on how Cisco collects and uses personal information, please see the Cisco Online Privacy Statement.
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     Cisco
By: Bluecore     Published Date: Dec 10, 2018
Bluecore helped evo: Move from batch and blast to 1:1 email marketing Replace one-size-fits-all promotional emails with automated emails that feature targeted content and send based on customers taking certain actions or changes to products. Scale the email program and results without scaling the team Introduce 15 high performing email campaigns and expand the email program reach to support a growing business without adding new headcount. Add new value for shoppers and the marketing team Launch a series of emails that proactively notify customers about changes to products with which they’ve engaged, including price and stock changes, while simultaneously adding a new opportunity to capture email addresses.
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     Bluecore
By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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     Iterable
By: Mimecast     Published Date: Nov 26, 2018
If you are among the IT professionals feeling a little uneasy about relying solely on the email security provided by Microsoft in Office 365™, you are not alone. Here’s the good news, you can regain the same sense of security that you had when you were managing email servers on-premises with the right third-party solution. TechTarget summarizes how you can easily and effectively realize the benefits of Office 365 with a complementary third-party solution that can not only mirror the kind of layered security built for on-premises solutions, but also ensure uninterrupted access to Office 365 email, even if it crashes.
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     Mimecast
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