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By: Oracle     Published Date: Sep 30, 2019
Lead management combines two heavy hitters in sales and marketing: lead scoring and lead nurturing. Lead scoring is an objective ranking of one sales lead against another. It helps marketing and sales pros identify where each prospect is in the buying process and follow up accordingly. On the flip side, lead nurturing is the process of cultivating leads that aren’t ready to buy by equipping them with info. Successful lead nurturing anticipates the needs of the buyer based on who they are and where they are in the decision process.
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
When you’re spending all of your time managing lists, being ignored by the sales team, and losing the good leads to competitors, you know there’s work to do. Your business needs marketing automation.
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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     Oracle
By: Adobe     Published Date: Sep 23, 2019
This report details the capabilities that can help improve efficacy of marketing efforts and share results with leaders, With marketing automation, you can accomplish a lot: - manage prospects by connecting leads and accounts on every channel - align your sales and marketing teams with integrated sales applications - understand, prove, and optimize your marketing efforts with measurement and attribution tools
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across departments, and create an environment of success. Learn how to do the following: - generate more leads by adopting a more holistic view of the sales funnel - boost collaboration by implementing a commission structure into your marketing department - create internal service-level agreements to streamline process and develop accountability
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
Turn leads into customers. Reengage cold ones. Welcome new subscribers and remind them to renew. All of these practices are possible one to one. But what if you’re a marketer who needs to reach millions? Take a look at Marketing Automation Workflows Every Marketer Should Know and learn how to improve engagement, gain more qualified leads, and drive ROI at scale.
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     Adobe
By: Anaplan     Published Date: Sep 11, 2019
No company wants to be known as the “company that never delivers.” That’s what poor inventory optimization leads to, as customers wait for that guaranteed two-day shipping that turns into three, four, five days, and beyond. To stay competitive and keep customers loyal, you need to know where to store inventory and for how long. Optimizer for Anaplan makes inventory optimization fast and easy. Inside this paper, you’ll find: Why optimization is key to supply chain success How inventory optimization works with Optimizer in Anaplan
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     Anaplan
By: MuleSoft     Published Date: Sep 09, 2019
ABB leads one of the most complex industries on the planet; one that is under intense transformation. They are succeeding by using digital technology to fast track their supply chain and manufacturing process. Watch this webinar to learn how ABB is accelerating digital transformation through an API strategy with MuleSoft. Key takeaways How ABB leverages reusability and automation to streamline their complex manufacturing processes. Why MuleSoft's C4E (Center for Enablement) is a perfect fit for ABB. How ABB drives digital innovation through the adoption of API-led connectivity. Presented by: Szymon Myslinski, Global IT Department Manager for Innovation, ABB Gabriel Rauchenbichler, DACH Marketing Lead, MuleSoft
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     MuleSoft
By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
"Malicious cryptomining is a browser or software-based threat that enables attackers to secretly use an organization's computing power to mine digital currency. Why should you care? Cryptomining is the fastest-growing threat today, and cryptomining in your environment means you are vulnerable to other attacks. Malicious cryptomining also leads to hidden costs to your organization from stolen computing resources. Learn more about this fast-growing threat and how Cisco Umbrella can help. "
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     Cisco Umbrella EMEA
By: Drift     Published Date: Aug 05, 2019
Modern Marketing Is About Being in the NOW Traditional B2B marketing and sales tools were built for a world that no longer exists. They were designed with companies in mind, not customers. The focus was on capturing as many leads as possible, not providing people with the best experience possible.
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     Drift
By: Dell EMC     Published Date: Aug 01, 2019
Greater performance, agility and security are the new imperatives of the modern data center, and according to the Edison Group, Dell EMC PowerEdge servers outperform HPE servers. PowerEdge servers ? with Intel® Xeon® Scalable processors ? have customer-centric innovation that is better able to meet the advance demands of IT Transformation, today and tomorrow. Download this infographic to learn the 5 reasons why.
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     Dell EMC
By: Forcepoint     Published Date: Jul 30, 2019
Financial institutions are facing increasing network security challenges as their organizations become more distributed, applications move to the cloud, and threats rapidly evolve. But legacy solutions are fragmented, labor intensive, and inconsistent. You need a better way. Forcepoint Next Generation Firewall (NGFW) leads the industry with #1 security, manageability, and availability. Download our whitepaper to learn about: Senior IT executives’ perspectives on the current network security landscape Forcepoint NGFW’s centrally managed solution combining enterprise-grade SD-WAN and network security Success stories from companies like Sword Apak, Avency, and Carglass
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     Forcepoint
By: Adobe     Published Date: Jul 15, 2019
Malgré des différences certaines entre les plates-formes d’automatisation, la réussite tient souvent à trois facteurs : votre stratégie et votre processus, votre flux de contenus et de leads, et vos collaborateurs. En règle générale, un investissement limité dans ces trois domaines se traduira par un retour sur investissement (ROI) de l’automatisation marketing correct, mais pas exceptionnel. Plus vous investirez, plus vous ferez bouger les curseurs et augmenterez votre ROI. Le secret est de voir grand, de commencer petit et d’avancer rapidement. Autrement dit, les meilleurs résultats sont généralement obtenus en démarrant avec ce que vous avez et en investissant progressivement.
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     Adobe
By: Adobe     Published Date: Jun 26, 2019
Turn leads into customers. Reengage cold ones. Welcome new subscribers and remind them to renew. All of these practices are possible one to one. But what if you’re a marketer who needs to reach millions? Take a look at Marketing Automation Workflows Every Marketer Should Know and learn how to improve engagement, gain more qualified leads, and drive ROI at scale.
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     Adobe
By: Adobe     Published Date: Jun 26, 2019
Gartner conducts an annual magic quadrant on CRM lead management and Marketo has been named as a leader. Marketo leads all vendors in completeness of vision, and now part of Adobe, seek to continue that vision for a product that helps create the best possible customer experience. Read the Gartner report Magic Quadrant for CRM Lead Management, and learn the following: ? How CRM lead management enhances the customer journey ? How CRM lead management can convert even more sales ? Why Marketo remains a Leader on the strength of its overall platform
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     Adobe
By: Adobe     Published Date: Jun 26, 2019
Today, it’s possible for you to reach everyone from new leads to current customers — with relevant messaging customized to match their needs. Marketing automation allows you to react quickly to the actions that your diverse audience makes when interacting with your brand. It can also help you gain more sales-qualified leads, shorten the sales cycles, drive conversion and sales, and, best of all, measure your efforts.
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     Adobe
By: Genesys     Published Date: Jun 19, 2019
Your agents embody your brand with every customer contact. It’s up to you to make them more successful in engaging customers, dealing with customer challenges and avoiding burnout that leads to attritions. Read this ebook and see how to turn your customer service agents into customer experience heroes. You’ll learn: Three success strategies that Genesys CX Heroes use Skills every agent should have Key training tips Benchmarking strategies to measure customer service and customer experience
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     Genesys
By: Forcepoint     Published Date: Jun 06, 2019
Financial institutions are facing increasing network security challenges as their organizations become more distributed, applications move to the cloud, and threats rapidly evolve. But legacy solutions are fragmented, labor intensive, and inconsistent. You need a better way. Forcepoint Next Generation Firewall (NGFW) leads the industry with #1 security, manageability, and availability. Download our whitepaper to learn about: Senior IT executives’ perspectives on the current network security landscape Forcepoint NGFW’s centrally managed solution combining enterprise-grade SD-WAN and network security Success stories from companies like Sword Apak, Avency, and Carglass
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     Forcepoint
By: Cisco     Published Date: May 24, 2019
Your network is the foundation to build digital capabilities. Deliver wired, wireless and SD-WAN connectivity with full network intelligence that leads to immersive user experience, simplified operations, and fastest breach detection. Cisco’s next-generation Secure Network solutions are designed for business of all sizes.
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     Cisco
By: Forcepoint     Published Date: May 14, 2019
Forcepoint Strategies for Distributed Network Security Financial institutions are facing increasing challenges as their organizations become more distributed, applications move to the cloud, and threats rapidly evolve. But legacy solutions are fragmented, labor intensive, and inconsistent. You need a better way. Forcepoint Next Generation Firewall (NGFW) leads the industry with #1 security, manageability, and availability. Download our whitepaper to learn about: Senior IT executives’ perspectives on the current network security landscape Forcepoint NGFW’s centrally managed solution combining enterprise-grade SD-WAN and network security Success stories from companies like Sword Apak, Avency, and Carglass Download our whitepaper to learn more!
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     Forcepoint
By: Forcepoint     Published Date: May 14, 2019
Forcepoint Strategies for Distributed Network Security Financial institutions are facing increasing challenges as their organizations become more distributed, applications move to the cloud, and threats rapidly evolve. But legacy solutions are fragmented, labor intensive, and inconsistent. You need a better way. Forcepoint Next Generation Firewall (NGFW) leads the industry with #1 security, manageability, and availability. Download our whitepaper to learn about: Senior IT executives’ perspectives on the current network security landscape Forcepoint NGFW’s centrally managed solution combining enterprise-grade SD-WAN and network security Success stories from companies like Sword Apak, Avency, and Carglass Download our whitepaper to learn more!
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     Forcepoint
By: Forcepoint     Published Date: May 14, 2019
Forcepoint Strategies for Distributed Network Security Financial institutions are facing increasing challenges as their organizations become more distributed, applications move to the cloud, and threats rapidly evolve. But legacy solutions are fragmented, labor intensive, and inconsistent. You need a better way. Forcepoint Next Generation Firewall (NGFW) leads the industry with #1 security, manageability, and availability. Download our whitepaper to learn about: Senior IT executives’ perspectives on the current network security landscape Forcepoint NGFW’s centrally managed solution combining enterprise-grade SD-WAN and network security Success stories from companies like Sword Apak, Avency, and Carglass Download our whitepaper to learn more!
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     Forcepoint
By: Seismic     Published Date: May 14, 2019
Content is the backbone of marketing departments across the globe. Not only does content cost less than traditional marketing efforts (62% less to be exact, according to Demand Metric), it also provides 3x as many leads for the investment. So, what's the problem you ask? The problem is that leads don't necessarily translate to revenue. For content to truly be worth the investment, it needs to result in a measurable return. This guide unlocks how to find the answer to the often asked question: How much revenue are your content efforts driving?
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     Seismic
By: Dell EMC     Published Date: May 08, 2019
Greater performance, agility and security are the new imperatives of the modern data center, and according to the Edison Group, Dell EMC PowerEdge servers outperform HPE servers. PowerEdge servers?with Intel® Xeon® Scalable processors? have customer-centrice innovation that is better able to meet the advance demands of IT Transformation, today and tomorrow. Download this infographic to learn the 5 reasons why.
Tags : 
     Dell EMC
By: PGi     Published Date: May 03, 2019
It’s true that webinars and webcasts are a great way to generate leads, launch products and interact with prospects. Yet, when it comes to attendance, less than half of those who register join the online events. Meaning, regardless of how great the content is in your webinar or webcast, it doesn’t have much meaning if no one’s attending! There are plenty of effective ways to promote your online event and up your attendance rate. Some traditional ideas include creating landing pages, promoting the event on your company’s home page and sharing across social media channels. Here are a few additional out-of-the-box ideas from Team GlobalMeet that are simple and surprisingly effective ways to make sure you not only drive awareness for your event but can also get people excited to attend!
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     PGi
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