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By: HP     Published Date: Dec 03, 2015
The 2015 Service Virtualization Market Snapshot™ REPORT by Voke Research provides real-world data to help you justify the investment in service virtualization.
Tags : service virtualization, data, market snapshot, voke research
     HP
By: ARKE University     Published Date: Dec 02, 2015
In this module, you’ll learn how marketers harness the power of data analytics to deliver measurable, value-added results.
Tags : arke, arke university, data analytics, digital marketing, big data, data scientist, web analytics, customer experience/engagement
     ARKE University
By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Evident.io     Published Date: Nov 23, 2015
AWS is the most widely deployed public cloud infrastructure as a service (IaaS) solution in the world and is a leader in Gartner's Magic Quadrant for IaaS (see "Magic Quadrant for Cloud Infrastructure as a Service"). AWS offers a large number of built-in security capabilities (see Note 1), and questions on the proper practices for securing workloads in AWS are increasing.1 AWS is a not a "consumer grade" IaaS cloud. It is a market leader, with a portfolio of security capabilities and security ecosystem partners unmatched by other IaaS providers. However, simply moving existing workloads to AWS without rethinking security tools, processes and system management will result in workloads that are less secure than they were when located within enterprise data centers. Conversely, a properly managed and secured workload in AWS will be at least as — and, in most cases, more — secure than in an enterprise data center.
Tags : security, best practices, web services, amazon, workload, aws, data centers, enterprise
     Evident.io
By: Workfront     Published Date: Nov 17, 2015
How will ensure your marketing initiatives’ success in 2016? Join us for a TED-style webinar on Wednesday, December 16, at 1:00 p.m. ET, with marketing thought leaders Ann Handley, Jay Baer, Joe Staples, and Mark Schaefer as they provide forward-looking recommendations on how marketing managers and executives can confront and overcome the challenges of the coming year. How your marketing team works is as important as what they’re working on. The winners in 2016 will be those teams who optimize their team’s work processes and tools for maximum creativity, efficiency, and reactivity. This webinar promises tips and tricks on how to build this kind of high-performing marketing team, including: • How to better plan, prioritize, and manage your work for a successful 2016 • Trends that impact the way marketers work and their ability to succeed • How to manage your teams to understand the full scope of work and make data-driven decisions
Tags : 
     Workfront
By: IBM     Published Date: Nov 16, 2015
The market offers an array of choices to organizations planning new data warehouses to manage large and varied data sets. Most vendors emphasize the speed of their products, but few address the real need: to increase speed efficiently, which reduces complexity and cost by simplifying data warehousing.
Tags : ibm, organization, puredata, analytics, research, data warehouse
     IBM
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: IBM     Published Date: Nov 09, 2015
IBM believes the Data Warehouse market continues to expand and adapt to address new requirements for user self-service, increased agility, requirements for new data types, lower cost solutions, adoption of open source, driving better business insight, and faster time to value.
Tags : ibm, data, magic quadrant, data management, analytics
     IBM
By: IBM     Published Date: Nov 09, 2015
This report will discuss the challenges most companies face with managing their data and suggest some strategies and solutions to turn midmarket data into a working asset.
Tags : ibm, analytics, strategy, data
     IBM
By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
Tags : sas, marketing analytics, data driven decision making, consumer behavior, marketing mix
     SAS
By: SAP     Published Date: Nov 04, 2015
Download this eBook to learn more about these 6 strategies to simplify retail marketing: 1. Collect, consolidate, and analyze data 2. Integrate marketing and merchandising 3. Offer a consistent omnichannel experience 4. Deliver real-time, personalized customer engagements 5. Measuring marketing ROI 6. Stimulate loyalty and advocacy
Tags : retail marketing, sap, data analytics, merchandising, omnichannel experience, customer engagement, roi, customer loyalty
     SAP
By: Dun & Bradstreet     Published Date: Oct 30, 2015
“Better customer data management increases marketing ROI.” Easy to say, but not so easy to prove. This whitepaper provides everything you need to build a business case for customer data management.
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     Dun & Bradstreet
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
     Adobe
By: SurveyMonkey     Published Date: Oct 26, 2015
Check out our latest on-demand webinar with Eventbrite’s Global Director of Metro Marketing, Eric Meyerson, to hear how Eventbrite successfully uses data to track brand awareness and monitor the competition.
Tags : surveymonkey, customer experience, customer care, reputation, emerging marketing, social media, advertising agencies, internet marketing
     SurveyMonkey
By: Oracle     Published Date: Oct 22, 2015
New global research sponsored Oracle Retail challenges retailers to adapt to the modern retail market. Featuring independent survey data from 5,000 consumers worldwide, this report provides a clear view of global expectations and preferences when shopping across channels, devices and boarders.
Tags : oracle, retail, oracle retail, retail marketing, shopping
     Oracle
By: Juniper Networks     Published Date: Oct 20, 2015
RAND reports present research findings and objective analysis that address the challenges facing the public and private sectors.
Tags : juniper, cybercrime, data, narkets, research, analysis, security
     Juniper Networks
By: IBM     Published Date: Oct 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : ibm, business analytics, marketing, cmo, digital strategy, marketing research, traditional marketing
     IBM
By: Juniper Networks     Published Date: Oct 19, 2015
Interactive Data is a trusted leader in financial information, delivering a comprehensive set of products and services designed to meet the needs of the front, middle, and back offices at some of the largest and most well-known institutions around the world.
Tags : market, data, operations, scale
     Juniper Networks
By: Meltwater     Published Date: Oct 14, 2015
Everyone needs something to strive for to keep them on track. When you (or your boss) are wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights. But what are the right KPIs? And how do you access the right data to use them effectively? Download our e-book on data-driven marketing today for a complete breakdown of KPIs by marketing role, plus the techniques and tools you need to measure your programs.
Tags : meltware, marketing, kpi, data, digital marketing, customer marketing, search marketing, email marketing
     Meltwater
By: Clicktale     Published Date: Oct 14, 2015
As marketers, we rely on metrics to measure our success or failure. But how effective are traditional analytics? When metrics can’t see beyond the mouse click, how can we understand what the people behind the screen are experiencing? How can we know what happened before the click, or what happens after? ClickTale’s newest eBook will show you how Digital Customer Experience metrics help you look past the numbers, and understand what your customers and visitors are really experiencing on your website. Download Digital Customer Experience Metrics: Uncovering the Behavior behind the Numbers now, and start turning metrics into actionable understanding!
Tags : engagement metrics, engagement optimization, website optimization, web analytics, website analytics, website engagement, user experience, user interface
     Clicktale
By: SmartFocus     Published Date: Oct 13, 2015
Si votre marketing n’est pas en temps réel, c’est qu’il est dépassé. Le marketing de l’instant est devenu essentiel. Le Real-Time Interaction Management (RTIM) vous permet d’adapter en temps réel le contenu de vos messages marketing en fonction du moment de leurs ouvertures. Il s’agit de la toute dernière innovation en marketing digital. De nombreux rapports révèlent les principaux acteurs appelés « Strong Performers » du marché du RTIM.
Tags : digital marketing, données en temps réel, marketing de l’instant, marketing en temps réel, interactions en temps réel, données, data marketing, personnalisation
     SmartFocus
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