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measurement

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By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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     Marketo
By: CFA Institute     Published Date: Mar 05, 2019
Gain the skills to drive smarter investment decisions with the Certificate in Investment Performance Measurement (CIPM®) Program. The CIPM Program develops your skills in effective investment performance and risk evaluation, manager selection, and investment reporting. The CIPM Candidate Guide provides you with all the information you need about the program, including: Roles of CIPM designation holders Why consider the program How to become a designation holder What you will learn Exam and fee information Fill out this form to receive more information about the CIPM Program and download the CIPM Candidate Guide.
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     CFA Institute
By: CFA Institute     Published Date: Mar 05, 2019
Develop your skills in effective investment performance evaluation and manager search and selection with the Certificate in Investment Performance Measurement (CIPM®) Program. Completing the CIPM Program will help you: Deliver more actionable investment insights. Improve manager search and selection. Develop skills in performance appraisal, attribution, and presentation. Increase your understanding of factors that drive portfolio risk and return. Demonstrate your commitment to maintaining globally relevant and practice-based investment performance evaluation skills. Want to learn more? Fill out this form to receive more information about the CIPM Program and download the program fact sheet.
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     CFA Institute
By: 3D Systems     Published Date: Feb 28, 2019
Combining the right people, hardware, and software to ensure quality everywhere Quality and reliability matter more than ever. In today’s hypercompetitive environment, companies can’t afford to lag behind when it comes to the quality of their products. And management can’t lag behind when it comes to adopting new tools and technologies to ensure quality everywhere. Over the past two decades, 3D scanning has become a crucial tool in many manufacturers’ measurement and inspection arsenals. It’s an effective metrology technique that is trusted for its accuracy, reliability, speed, and ease of use. Its noncontact nature and exceptional flexibility make it ideal for measuring a wide range of parts in a wide range of places. An effective approach to 3D scanning requires matching the right people with the right hardware and the right software to best meet your company’s measurement needs. This eBook will help you determine if 3D scanning is right for your inspection needs, and if it is, how b
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     3D Systems
By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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     Group M_IBM Q119
By: Moxie     Published Date: Feb 06, 2019
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles. After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
Tags : customer engagement, customer experience, customer service
     Moxie
By: TIBCO Software GmbH     Published Date: Jan 15, 2019
Gradient Boosting Machine (GBM) modeling is a powerful machine learning technique for advanced root cause analysis in manufacturing. It will uncover problems that would be missed by regression-based statistical modelling techniques and single tree methods, but can easily be used by analysts with no expertise in statistics and modelling to solve complex problems. It is an excellent choice for advanced equipment commonality analysis and will detect interactions between process factors (for example, machines, recipes, process dates) that are responsible for bad product. It can also be used to identify complex nonlinear relationships and interactions between product quality measurements (for example, yield, defects, field returns) and upstream measurements from the product, process, equipment, component, material, or environment.
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     TIBCO Software GmbH
By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time. With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now. Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on: • how to get started and use programmatic tactics that work • insider secrets to boost ROI and improve campaigns • potential pitfalls to watch out for • guidelines for measurement and analytics
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     Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
By: Evariant     Published Date: Nov 08, 2018
Smarter growth for healthcare providers requires a strong patient acquisition engine that can demonstrate ROI. By focusing on the financial impact of marketing efforts, healthcare marketers demonstrates why these efforts warrant further investment. This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.
Tags : healthcare marketing, marketing roi, patient acquisition, marketing measurement
     Evariant
By: Magnetrol     Published Date: Nov 05, 2018
Interface is the ultimate level measurement challenge. The "Interface in the Field" white paper from Magnetrol brings you the latest insights to help optimize process and increase uptime in your operations. Download the white paper now for: interface challenge case studies from the Oil & Gas and Petrochemical industries; innovative ideas for more accurate measurement and control;and point-by-point comparison of level technolgoies for interaface measurement.
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     Magnetrol
By: Intouch Insight     Published Date: May 15, 2018
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
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     Intouch Insight
By: Adobe     Published Date: Mar 26, 2018
Marketing leaders rely on analytics teams to deliver better measurement, insights and optimization. Use this research to evaluate your organization's current analytics tools and identify new solutions aligned to your goals.
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     Adobe
By: Engagio     Published Date: Feb 05, 2018
Be the first to read Engagio’s brand-new guide that tells you everything you need to know about ABM Analytics. We’ll cover: Great Marketing, Great Marketing Analytics Account Based Analytics Are Different 3 Styles of ABM A Framework for ABM Measurement Journey and ROI Analytics 6 Attribution Models The New Metrics for ABM And more! The Clear & Complete Guide to ABM Analytics is your guide to becoming a world-class B2B marketer!
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     Engagio
By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
Tags : performance, marketing, professionals, channels, industry, advertising
     AdRoll
By: Amazon Web Services     Published Date: Oct 09, 2017
The following insights should be used as a resource for Chief Financial Officers (CFOs) as they lead or support their organisation through a cloud adoption journey. It is designed to provide an overview of cloud adoption drivers, costs, risks, and benefits, as well as raise important questions about staffing and technology decisions that are critical to success. It is also intended to help inform business cases, while surfacing measurements and indicators specific to cloud environments that impact the bottom line. The foundational guidance provided is a collection of insights captured and distilled from direct conversations and engagements between Amazon Web Services (AWS) and customer CFOs representing an extensive range of industries.
Tags : global expansion, mergers and acquisitions, business agility, real estate, tax exposure, talent acquisition, operations investment
     Amazon Web Services
By: Glint     Published Date: Sep 27, 2017
It’s one thing to execute an employee engagement survey, but another altogether to make engagement survey data actionable, to help forecast retention, productivity, and even workplace safety for blue collar workers. The Employee Engagement Barometer offers insights, tips and checklists to help shift your survey strategy from measurement of a past point in time to a forecast of the near future.
Tags : employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
     Glint
By: Zebra Technologies     Published Date: Sep 22, 2017
Whether you’re scanning products, medicine, parts or shipping labels, your data capture needs are dramatically shifting. Traceability demands more data in smaller spaces; mobile payments are on the rise; scanning multiple barcodes consumes valuable time, and there’s less tolerance for inefficiency – capabilities only imaging technology can ful?ll.
Tags : future of technology, imaging scanners, barcode technology, inventory management, fast checkouts, managing processing data, barcode readers, camera-based scanners
     Zebra Technologies
By: Zebra Technologies     Published Date: Sep 22, 2017
ZEBRA’S POWERFUL IMAGING SCANNER SOLUTIONS FOR RETAIL
Tags : future of technology, imaging scanners, barcode technology, inventory management, fast checkouts, managing processing data, barcode readers, camera-based scanners
     Zebra Technologies
By: Zugata     Published Date: Aug 11, 2017
This eBook, Performance Management for High-Performance Cultures, shares how to create a performance measurement process optimized for reliability and objectivity.
Tags : performance management, company culture, learning and development, growth culture, talent management, talent development, total rewards, performance
     Zugata
By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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     Google Analytics 360 Suite
By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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     Google Analytics 360 Suite
By: Zebra Technologies     Published Date: Jul 19, 2017
Whether you’re in retail, manufacturing, warehouse management, transportation or healthcare, a mobility solution is a great way to empower your employees to do more. But maximizing the value and success of your mobility solution hinges on one critical decision: choosing the right mobile devices. This white paper takes a look at how choosing the TC51/TC56 for a mobility solution can have a significant impact on the overall success of your initiative.
Tags : device selection, staff collaboration, loyal shopper, delivery driver, mobility solution, device function, operating systems, os security services
     Zebra Technologies
By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
Tags : attribution, adroll, performance marketing, advertising
     AdRoll
By: Bizible     Published Date: Jun 09, 2017
Companies that excel at marketing performance management focus on the measurable outcome of marketing: revenue, deals, and retention. Learn more about developing the right MPM framework for your organization.
Tags : marketing performance management, marketing performance, marketing measurement, marketing planning, marketing plan, marketing roi, marketing revenue, revenue marketing
     Bizible
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