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By: IBM MaaS360     Published Date: Oct 09, 2015
Mobilephobia: A family of fears typically impacting CISOs and other security professionals associated with embracing and deploying a mobile security strategy that enables access across the enterprise, sharing of corporate data or interaction with associates, customers and other third parties via mobile devices and applications.
Tags : fiberlink, ciso, security, mobile, mobilephobia, corporate data
     IBM MaaS360
By: IBM     Published Date: Oct 09, 2015
Mobilephobia: A family of fears typically impacting CISOs and other security professionals associated with embracing and deploying a mobile security strategy that enables access across the enterprise, sharing of corporate data or interaction with associates, customers and other third parties via mobile devices and applications.
Tags : 
     IBM
By: Marketo     Published Date: Sep 09, 2015
This guide will take you through mobile marketing from A to Z.
Tags : marketo, mobile marketing, mobility, mobile marketing strategy, mobile apps, mobile, content management systems, interactive marketing
     Marketo
By: CDW     Published Date: Jul 08, 2015
A key to safeguarding data and apps is finding the right partner.
Tags : security, vulnerability management, analytics, threat prevention, mobility, data security, mobile, policies
     CDW
By: CDW     Published Date: Jun 30, 2015
Apps have made mobile devices standard equipment for today’s workforce. And with the right strategy for selecting and customizing them, apps can change the way you work.
Tags : mobility, mobile workers, byod, productivity
     CDW
By: Gigya     Published Date: Jun 08, 2015
The rise of eCommerce, social networks, mobile and connected devices has surfaced SAML as a key solution to develop a customer identity access management (cIAM) strategy to keep up with the flood of cross-channel consumer data.
Tags : ecommerce, social networks, mobile devices, customer identity access management, cross-channel consumer data
     Gigya
By: HP AppPulse Mobile     Published Date: Jun 05, 2015
Businesses need a mobile strategy to transform into a digital business. A well-executed strategy will ensure that customers are continually engaged with your firm and employee productivity is optimized via mobile apps. Use this report to understand which core capabilities and features you should look for in a good mAPM solution.
Tags : mobile, applications, customer satisfaction, performance management, mapm, engagement
     HP AppPulse Mobile
By: Mobify     Published Date: Apr 20, 2015
In this workbook, we’ve presented the most commonly referenced mobile solution criteria for retailers in 2015. For the purposes of this guide, we’ve defined mobile solution providers as companies that bring together a productized mobile technology platform with creative and strategy services that are focused on improving mobile metrics.
Tags : mobile solutions, mobify, mobile solution criteria, mobile technology platforms, mobile metrics, emerging marketing, internet marketing, business intelligence
     Mobify
By: Mobify     Published Date: Apr 17, 2015
Choosing the right mobile solution (and solution provider) is a complex undertaking – and asking the right questions is critical in helping you find your best fit. In order to determine your ideal mobile solution, it’s important to understand what your needs are, what a given solution offers and how the two might intersect. In this workbook, we’ve presented the most commonly referenced mobile solution criteria for retailers in 2015. For the purposes of this guide, we’ve defined mobile solution providers as companies that bring together a productized mobile technology platform with creative and strategy services that are focused on improving mobile metrics. You can use this criteria to validate different solution providers, and can download included template to customize it for your business’ unique needs.
Tags : mobile solutions, mobify, mobile solution criteria, mobile technology platforms, mobile metrics, emerging marketing, internet marketing, business intelligence
     Mobify
By: CDW     Published Date: Mar 27, 2015
Many, if not most, organizations today are grappling with the challenge of a growing mobile technology environment. Mobility can deliver many key benefits: improved collaboration among workers, enhanced customer service, easier access to corporate information from many locations and increased productivity—to name a few. But the proliferation of mobile devices and applications also comes with its share of challenges, perhaps none more important than ensuring the security of the devices themselves as well as the data they contain and the enterprise networks they access.
Tags : mobile, security, strategy, application, enterprise, network, data
     CDW
By: OutSystems     Published Date: Mar 18, 2015
In this white paper we describe the top four issues that cause mobile projects to fail and outline a path that can take you safely around these common pitfalls and put you on track to delivering a powerful, flexible mobile application strategy.
Tags : application development, mobile app development, mobile app pitfalls, a guide to mobile app success
     OutSystems
By: CA Technologies     Published Date: Mar 12, 2015
Learn how to develop secure mobile apps with a UX that delights customers and see how your organization can benefit from a winning API strategy.
Tags : api, mobile apps, mobile app, security
     CA Technologies
By: ForgeRock     Published Date: Mar 10, 2015
Identity is a fundamental requirement to digital growth. Businesses and organizations cannot properly take advantage of mobile, cloud, or Internet of Things (IoT) technologies without a scalable and epeatable identity strategy. Without it, they have no way to identify and engage with their customers in a meaningful way — whether it be through a laptop, mobile phone, tablet, connected car, healthcare wearable, connected home device or the next great connected innovation. This guide is designed to help you understand the essentials of customer-focused identity and how it helps you engage with your customers.
Tags : irm, management, time-to-market, forgerock, revenue generator
     ForgeRock
By: Mobify     Published Date: Feb 20, 2015
Mobify’s Mobile Strategy Development Guide is aimed at retailers in the process of developing a mobile strategy or invested in upgrading their current strategy to meet customer expectations and incorporate emerging mobile technology. In our new guide, you’ll discover: - How to build a solid business case to win senior management buy-in - How to effectively assign responsibilities in the strategy development process - How to analyze your competitors’ mobile initiatives for best practices and lessons learned - How to identify the right metrics to measure strategy success
Tags : mobile strategy, mobile development, mobile technology, customer engagement, emerging marketing, customer experience/engagement, business intelligence, market research
     Mobify
By: ClearSlide, Inc     Published Date: Jan 28, 2015
Both inside and outside sales professionals are becoming more mobile, with industry research showing that half are already using tablet devices and an additional 26 percent plan to adopt them in the next 18 months. By integrating mobility in the sales workforce, businesses are able to increase overall productivity, effectiveness as well as meeting sales goals since they are able to access information and content anytime, anywhere, through any mobile device. Yet, there are still major obstacles to overcome when trying to implement a strategy to bring mobility to your sales force.
Tags : sales mobility, increasing productivity, increasing revenue, sales performance optimization, sales performance, sales management, emerging marketing, marketing research
     ClearSlide, Inc
By: IBM     Published Date: Jan 09, 2015
Four technology trends—cloud computing, mobile technology, social collaboration and analytics—are shaping the business and converging on the data center. But few data center strategies are designed with the requisite flexibility, scalability or resiliency to meet the new demands. Read the white paper to learn how a good data center strategy can help you prepare for the rigors and unpredictability of emerging technologies. Find out how IBM’s predictive analytics are helping companies build more accurate, forward-looking data center strategies and how those strategies are leading to more agile, efficient and resilient infrastructures.
Tags : it trends, mobile technology, social collaborition, data analytics, big data, data center strategy
     IBM
By: IBM     Published Date: Jan 09, 2015
Building a mobile collaboration or bring-your-own-device solution requires three things: mobile applications, the mobile devices themselves and the network that underpins them both. Often, the network and its capabilities take a back seat to applications and devices—which can ultimately lead to poor performance or an inflexible infrastructure. Find out how to develop the type of network that truly supports mobile devices, applications and unified communications programs, thereby establishing the foundation for stronger mobile solutions.
Tags : ibm, mobile, network, capabilities, solutions, strategy, cisco, challenges
     IBM
By: IBM     Published Date: Jan 09, 2015
As mobile technology evolves, it’s bringing rapid change to enterprises everywhere, so it’s essential to know the latest trends and how to build on them to create real business benefits. IDC believes third-party mobility service providers will play a key role in helping you do just that. Read the analyst report to get expert insight into how you can benefit from key mobile trends; building blocks and best practices for successful deployment and adoption of any mobility initiative; critical factors to consider when evaluating an IT services provider; and details on how IBM MobileFirst services can help you achieve a sustainable competitive advantage
Tags : ibm, mobile, network, capabilities, solutions, strategy, cisco, challenges
     IBM
By: IBM     Published Date: Jan 09, 2015
Organizations are largely relying on TCO and ROI models in determining whether or not to invest in a unified communications (UC) solution. But what other factors are they considering? You’ll better understand the value that firms are deriving from UC, the status of its adoption, and the barriers to full implementation.
Tags : ibm, mobile, network, capabilities, solutions, strategy, cisco, challenges
     IBM
By: Enterprise Mobile     Published Date: Dec 11, 2014
Device-centric management strategies have prevailed over the last several years, but this approach can no longer keep pace with the increasing number of remote workers who need to access more applications across multiple platforms. Enterprise IT leaders must shift from locking down devices to securing the corporate applications, data, and other proprietary content that reside on these devices. It’s time to move beyond mobile device management to a more holistic management method.
Tags : managed mobility services, mobility-as-a service, enterprise mobile, mobility, enterprise mobility, mobile strategy, mobile security, mobile management
     Enterprise Mobile
By: Enterprise Mobile     Published Date: Dec 08, 2014
Download this solution brief and learn how to address management challenges while reaping the rewards that mobility has to offer.
Tags : enterprise mobile, mobility management, management strategy, risk management, mobility, enterprise applications, application risk management, enterprise mobility management
     Enterprise Mobile
By: Enterprise Mobile     Published Date: Dec 04, 2014
Mobile devices are small—many of them fit right into the palm of the hand—so why is handling a successful mobile infrastructure such a big hassle? The right provider can help with everything from planning and strategy to ongoing support and analytics. But how do you find the right provider? Our Mobility Services RFP template will guide you through the process.
Tags : managed mobility services, mobility-as-a service, enterprise mobile, mobility, enterprise mobility, mobile strategy, mobile management, device management
     Enterprise Mobile
By: Gthreecom     Published Date: Nov 06, 2014
While 90% of consumers use mobile devices for pre-shopping activities, up to 84% use smartphones to help them shop in the store. It’s time to get personal with today’s mobile shoppers. Download this E-book, titled: The Retailer’s Mobile Strategy Guide, to learn the steps engage, convert and retain customers more efficiently.
Tags : 
     Gthreecom
By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
Tags : mobile analytics, precision marketing, mobile touch-points, mobile analytics, emerging marketing, marketing research, branding, data management/analytics
     Adobe
By: ForgeRock     Published Date: Oct 24, 2014
Identity is a fundamental requirement to digital growth. Businesses and organizations cannot properly take advantage of mobile, cloud, or Internet of Things (IoT) technologies without a scalable and repeatable identity strategy. Without it, they have no way to identify and engage with their customers in a meaningful way — whether it be through a laptop, mobile phone, tablet, connected car, healthcare wearable, connected home device or the next great connected innovation. This guide is designed to help you understand the essentials of customer-focused identity and how it helps you engage with your customers.
Tags : revenue generator, digital growth, identity management, customer-focused
     ForgeRock
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