RSS feed Get our RSS feed

News by Topic

online media

Results 1 - 25 of 133Sort Results By: Published Date | Title | Company Name
By: PGi     Published Date: May 03, 2019
It’s true that webinars and webcasts are a great way to generate leads, launch products and interact with prospects. Yet, when it comes to attendance, less than half of those who register join the online events. Meaning, regardless of how great the content is in your webinar or webcast, it doesn’t have much meaning if no one’s attending! There are plenty of effective ways to promote your online event and up your attendance rate. Some traditional ideas include creating landing pages, promoting the event on your company’s home page and sharing across social media channels. Here are a few additional out-of-the-box ideas from Team GlobalMeet that are simple and surprisingly effective ways to make sure you not only drive awareness for your event but can also get people excited to attend!
Tags : 
     PGi
By: Intel     Published Date: Apr 16, 2019
Online media and entertainment companies face a tidal wave of content demand. Legacy infrastructure will be overwhelmed by the compute, storage and network demands. Businesses that make the right investment decisions and fine-tune performance can provide consumers with the user experience they expect. Download Intel's latest eGuide, ‘Thriving in Today’s Media and Entertainment Economy' to discover: • Expectations for the growth of the streaming media industry over the next few years • Consumer expectations for high-quality media experiences • How to defend against hacking with upgraded infrastructure • The predicted effects of 5G on the media and entertainment landscape • The infrastructure upgrades required to keep up with these demands
Tags : 
     Intel
By: Rackspace     Published Date: Apr 15, 2019
Scale events — like online sales and digital product launches — present great revenue opportunities, but they also present large risks to your business. Whether you are a retailer preparing for Black Friday and Cyber Monday, or a digital vendor launching a new service, your brand is both at its most visible and its most vulnerable during these scale events. Many more customers visit your site over a short period of time, raising the potential for resource constraints and discovery of software bugs. Information about issues spreads quickly via social media and news outlets. And, your customers typically spend more per transaction, so every lost order has a greater negative impact on your bottom line. Site reliability engineering (SRE) can help you better prepare for scale events through an iterative cycle of data-driven improvement.
Tags : 
     Rackspace
By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
Tags : 
     Gameffective
By: Smarp     Published Date: Feb 22, 2019
By definition employee advocacy is the promotion of a company’s messages by its employees. Today, employee advocacy happens increasingly online, social media being the main medium for brand ambassadors. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with a click of a button. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business.
Tags : employee advocacy, employee engagement, social media, social media visibility
     Smarp
By: Genesys     Published Date: Feb 12, 2019
I tuoi clienti sono ultra connessi. Fai in modo di esserlo anche tu. Trovare nuovi clienti e mantenere relazioni con quelli esistenti è un’attività impegnativa che porta via tempo. Quando i tuoi clienti sono pronti a interagire, li incontri proprio lì dove si trovano? In un mondo dai contorni sempre più digitali è fondamentale per tutte le aziende essere in grado di comunicare quando e dovunque il cliente desideri, che si tratti di una chiamata telefonica, SMS, chat online o social media. Scarica subito questo eBook per scoprire: Come coinvolgere e interagire con i tuoi clienti in un mondo ultra-connesso Come rendere semplici ed efficienti le tue attività di engagement del cliente Perché è arrivato il momento di adottare una soluzione di cloud contact center all-in-one
Tags : 
     Genesys
By: Cisco     Published Date: Dec 20, 2018
Knowledge workers today have a rich portfolio of team collaboration tools to help them get their jobs done, starting with email and encompassing texting, file sharing, online chat and message boards, social media and video conferencing. Yet collaboration across these tools can be a frustrating experience, due to the complexity of the technology and lack of integration. The good news: the application of emerging technologies and artificial intelligence (AI) enables more people to connect when and how they need to. And that makes for more productive teams.
Tags : 
     Cisco
By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
Tags : marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits
     Location3
By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
Tags : social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
Uncover the 8 essential elements for a successful social campaign with our Social Campaign Planning Checklist. This list will help your next campaign run smoothly and successfully.
Tags : social campaign strategy, social media campaign, best social media campaigns, social media marketing campaign, marketing campaign ideas, successful social media campaigns, social marketing campaigns, social media campaign ideas
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
Social listening can sometimes feel like swimming blind. But it actually is easier than it seems. Follow our research team as they explore social listening reports to determine the gap between what finserv audiences are looking for versus what finserv companies are providing.
Tags : social video, video marketing, video content, video content marketing, social media video, online video marketing, video marketing strategy, social media video marketing
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
Tags : social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
     Spredfast
By: Reputation.com     Published Date: Jun 29, 2018
The past year ushered in some big changes for Online Reputation Management (ORM) — and the practice has become indispensable for any location-based enterprise. In 2017, review sources proliferated, consumers became more savvy about the validity of online reviews, and the position of Chief Experience Officer started to gain traction among locationbased organizations. ORM and SEO became increasingly intertwined as Google refined its search algorithms with a strong emphasis on reviews and star ratings. This year, expect to see these four trends move to the forefront: 1) Google will extend its dominance in online review volume and consumer exposure, eclipsing all other specialty sites. 2) SEO will be reinvented as user-generated reviews weigh more heavily in search rankings. 3) The voice of the customer will no longer be siloed across disconnected categories. 4) Consumer feedback from reviews and social media will drive operational improvements.
Tags : 
     Reputation.com
By: Sage People     Published Date: May 15, 2018
Your customers won't rave about a simple payment experience. They won’t congratulate you when they can pay for an “online exclusive” product at the till. They won’t talk on social media about the slickness of the online checkout process. But they will make a lot of noise about a bad experience. And your conversion rates and sales will take a hit. These payment niggles have a particularly big impact on hospitality business with ambitious growth targets. Download the Insider’s Guide to catching payment niggles before they become critical concerns.
Tags : 
     Sage People
By: Sage People     Published Date: May 10, 2018
Your customers won't rave about a simple payment experience. They won’t congratulate you when they can pay for an “online exclusive” product at the till. They won’t talk on social media about the slickness of the online checkout process. But they will make a lot of noise about a bad experience. And your conversion rates and sales will take a hit. These payment niggles have a particularly big impact on hospitality business with ambitious growth targets.
Tags : 
     Sage People
By: VMware Citrix     Published Date: Jan 23, 2018
VMware Horizon and Workspace ONE is the most complete solution for delivering, managing, and protecting Windows desktops, applications, and online services across devices, locations, media, and connections. To learn more about how Workspace ONE delivers and manages any device by integrating identity, application, and enterprise mobility management: Visit http://www.vmware.com/products/horizon
Tags : vmware, horizon, workspace, delivering, managing, applications, desktop, online services
     VMware Citrix
By: ChannelAdvisor     Published Date: Nov 29, 2017
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
Tags : ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
     ChannelAdvisor
By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
Tags : ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
     ChannelAdvisor
By: IBM UK&Ireland     Published Date: Nov 14, 2017
Today’s empowered consumers want to shop anywhere, anytime and they expect nothing less than a seamless experience with all their needs accommodated as they shift among mobile, digital and physical channels. They want the freedom and choice of online shopping, balanced with the comfort and immediacy of a physical store. They want to research and select items from their armchair, check out offers when they’re on the move and then try out products in the store.
Tags : omni channel, retail success, customer empowerment, digital, mobile, ibm
     IBM UK&Ireland
By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
Tags : 
     Reputation.com
By: VMware     Published Date: Sep 06, 2017
"Today’s IT organizations simply cannot afford to continue to manage the end user environment with an out-of-date PC-centric approach to systems management. The cloud, mobility and multiplatform environments render that approach ineffective. It’s time to take another look at virtual application and desktop virtualization technologies. Download this whitepaper to look at VMware Horizon, the most complete solution for delivering, managing and protecting Windows desktops, applications and online services across devices, locations, media and connections, making it ideal for systems management transformation. "
Tags : 
     VMware
By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
Tags : holiday planning, retail, black friday, social media, mobile
     AdRoll
By: VMware AirWatch     Published Date: Feb 21, 2017
Today’s IT organizations simply cannot afford to continue to manage the end user environment with an out-of-date PC-centric approach to systems management. The cloud, mobility and multiplatform environments render that approach ineffective. It’s time to take another look at virtual application and desktop virtualization technologies. Download this whitepaper to look at VMware Horizon, the most complete solution for delivering, managing and protecting Windows desktops, applications and online services across devices, locations, media and connections, making it ideal for systems management transformation.
Tags : 
     VMware AirWatch
By: Comcast Business     Published Date: Nov 04, 2016
Technology has provided its share of pros and cons for the financial services industry. On one hand, it has created a level of transparency between customers and their financial health, giving them access to their account information and enabling them to apply for loans, transfer funds, pay bills and withdraw funds with the click of a mouse or the push of a few buttons. On the other hand, it has changed consumers’ expectations regarding banking as a whole, expecting a level of service other online sites provide, such as immediate customer assistance and problem resolution.
Tags : 
     Comcast Business
By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Audience retention rates -Subscription conversion -Advertising revenue -Effective reporting and predictive analytics Who should download: -Online Media and Digital Publishing Executives -Directors of Audience Development, CRM, and Engagement -Email Marketing Managers
Tags : sailthru, online media, digital publishing, rfp, request for proposal, email marketing, direct marketing, internet marketing
     Sailthru
Start   Previous   1 2 3 4 5 6    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics