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By: Loop Commerce     Published Date: Mar 08, 2019
Fung Global Retail & Technology had the opportunity to interview Roy Erez, Co-Founder and CEO of Loop Commerce. Loop’s gifting solution is already used by many large retailers including Neiman Marcus, Saks Fifth Avenue, and Coach. Erez shared his insights about the gifting category and the emergence of what Loop defines as “G-Commerce” (gift commerce). Loop Commerce is changing the landscape of the online gift-buying and receiving experience, creating new opportunities and leading the way to a $600B gifting market.
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     Loop Commerce
By: CrowdStrike     Published Date: Feb 14, 2019
How to navigate a crowded vendor landscape and find the best endpoint protection solution According to the 2018 SANS Endpoint Security Survey, more than 80 percent of known breaches involve an endpoint. That’s why finding the most effective endpoint protection has never been more important. Unfortunately, with hundreds of options on the market, all claiming the same “next-gen” features, choosing the best endpoint security for your organization can be challenging. Read the Endpoint Protection Buyers Guide to learn: • Why you should ensure that the solution you choose includes these five key elements: prevention (NGAV), detection (EDR), managed threat hunting (MDR), threat intelligence, and IT hygiene and vulnerability assessment • Details on the role each of these elements plays in ensuring your organization’s security • The evaluation criteria you should apply and questions to ask to ensure a solution is truly effective • How the cloud-native CrowdStrike Falcon® next-gen endpoint prote
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     CrowdStrike
By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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     Marketo
By: ChannelAdvisor     Published Date: Jan 22, 2019
"To sell more online, you must have a marketplace presence. Of course, you already know this. Savvy brands and retailers are well aware that competing online means capturing more market share from Amazon’s 100 million Prime members, eBay’s 168 million active global buyers and Walmart’s 127 million monthly visitors. What you may not be aware of is the immense array of opportunities that can be leveraged to dominate these and dozens of other marketplaces. From pricing to advertising, the mountain of steps to master gets higher every month. If you don’t climb them, your competitors will. Bottom line: The days of just listing on modern marketplaces are long gone. There are advertising campaigns to manage, buy box positions to compete for and fulfillment processes to streamline. And that’s just for starters. In this eBook, we’ll walk you through proven practices for supercharging your success across mission-critical marketing, selling and fulfilling activities."
Tags : ecommerce, retail, marketplace, amazon, advertising
     ChannelAdvisor
By: ChannelAdvisor     Published Date: Jan 17, 2019
"Whether you call yourself a company, brand, brand manufacturer, manufacturer, wholesaler, branded manufacturer or one of the other myriad of categorizations out there, there’s never been a better time to focus on direct-to-consumer (D2C) marketplaces as part of your go-to market strategy. Some 60% of consumers are already visiting your website instead of your retailers’ sites, and more than half will opt to buy directly from brand manufacturers when given the option. After years of relying on marketplaces to handle so many mission-critical activities, it can be challenging to build a successful D2C model that thoroughly addresses them all. This process will require a new way of thinking for you, a cultural shift for your employees and a lot of logistics for everyone involved. But how can you know when it’s time to start selling on e-commerce marketplaces? While the benefits of transitioning to a D2C marketplace model are undeniable, it also requires a significant investment of time
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     ChannelAdvisor
By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Modern Marketing is Powered by Marketing Automation Join thousands of marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they view the marketing department, and how can marketing automation address their concerns. Use this guide to get a better understanding of what is Revenue Performance Management and the Two questions keeping your CEO awake at night. Also included are conversation starters you can have with your CEO and separate ones for CFOs and CIOs.
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     Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
By: Uberall     Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy consumers research online for nearby stores, go in-store to buy, and often leave a review about their experience. In turn, those reviews influence the purchasing decisions of your future customers. This makes it crucial for businesses to have a voice in those conversations, monitoring and responding to reviews and comments.
Tags : customer, store, consumer, business, read-to-buy, local marketing, reputation management
     Uberall
By: Workday Italy     Published Date: Sep 19, 2018
Ready to reshape the future of work? Watch this video series to learn how you can use workforce technology to transform your organisation. After viewing the series, you’ll know how to develop a digital HR strategy, get executive buy-in, and maintain success
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     Workday Italy
By: Workday Spain     Published Date: Sep 19, 2018
Ready to reshape the future of work? Watch this video series to learn how you can use workforce technology to transform your organisation. After viewing the series, you’ll know how to develop a digital HR strategy, get executive buy-in, and maintain success.
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     Workday Spain
By: UL     Published Date: Sep 12, 2018
Performance textiles and fabrics are rapidly bringing apparel and footwear products into the 21st century. Manufacturers today are innovating at breakneck speed and bringing to the market synthetic textiles and fabrics with enhanced performance characteristics, or that feature embedded fibers or topical applications. This has led to the widespread introduction of advanced performance apparel and footwear that offer you new levels of comfort and safety. At the same time, sorting through claims regarding the performance characteristics of these advanced textiles and fabrics can present real challenges for manufacturers, retailers and you. At a minimum, the myriad of vague, conflicting or unsubstantiated marketing claims and characterizations used to promote these materials often result in frustration and disappointment. And fraudulent representations can unnecessarily expose apparel manufacturers and retail buyers to potentially hazardous chemicals and other risks.
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     UL
By: Oracle OMC     Published Date: Aug 30, 2018
Content marketing forges trust. And builds affinity long before a prospect is ready to buy. This makes potent content pivotal to success. Avoid lackluster content and achieve peak performance with these quick tips.
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     Oracle OMC
By: Aventri     Published Date: Aug 14, 2018
"Revenue focused executives have four metrics that determine their success or failure: number of opportunities, size of opportunities, win rate, and speed to revenue. All teams work together to make sure that they achieve these goals and that they have the processes in place to optimize around them. Event management software is one piece of the puzzle that is designed to generate revenue. Read this eBook to see how event management software helps to speed up the buying process and win more deals!"
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     Aventri
By: ChannelAdvisor     Published Date: Jul 20, 2018
"To consumers, Amazon is a land of plenty. A place where you can find anything. It’s easy to understand why shoppers start more than half of their online product searches on Amazon — and why more than 100 million people pay for premium Prime memberships to unlock access to exclusive deals. As the marketplace that’s set the standard for remarkable ease in browsing and buying, Amazon serves up millions of indexed search results to purchase ready shoppers every single day. That’s why it’s so important to step back and see where your listings stand from your consumer’s point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most importantly, do your products even show up? In this eBook, we break down the essential components you need to address to get your products ready to compete for page one search results: - Your product data - The Amazon Buy Box - Amazon advertising"
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     ChannelAdvisor
By: Oracle OMC     Published Date: Jul 16, 2018
Forming bonds is slow. Arduous. And it must be done step by painstaking step. Cultivate your leads with the right content at the right times to propel demand and mold opinions before your prospects are ready to buy.
Tags : marketers, demand, prospects
     Oracle OMC
By: AWS     Published Date: May 18, 2018
We’ve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time. Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
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     AWS
By: Workday     Published Date: Mar 05, 2018
Ready to reshape the future of work? Watch this video series to learn how you can use workforce technology to transform your organization. After viewing the series, you’ll know how to develop a digital HR strategy, get executive buy-in, and maintain success.
Tags : workforce technology, digital hr strategy, success
     Workday
By: Empyr     Published Date: Jan 11, 2018
Read a case study on Empyr’s CPR platform: • Reach 175+ consumers • 100% attribution from an online consumer to an in-store sale • No upfront cost or minimum ad spend “The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
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     Empyr
By: Magento     Published Date: Nov 15, 2017
In this rapidly changing world of B2B eCommerce, heroes are ready to roll up their sleeves and perform miracles to seize control of the market, beat the competition, and delight their customers. The digital revolution has created a significant opportunity for B2B businesses. In this exclusive publication, Magento has consulted a panel of B2B superheroes to help you navigate your own digital transformation, and become the digital H.E.R.O. of your organization. You’ll find out how to: Influence Buying Habits Reduce Expenditure Grow Revenue Create Opportunities
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     Magento
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Accountability in marketing means one thing: Can you deliver on what you promised? The good news is that using a data management platform and data-driven marketing can help you improve accountability—especially when it comes to revenue. Because the more you know about your prospects, the more precisely you can market to them at the moment they’re ready to buy. Get this guide to see how revenue accountability can help you cut marketing costs by reducing waste and dramatically improving your ROI.
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     Oracle Marketing Cloud
By: F5 Networks Inc     Published Date: Aug 25, 2017
DDoS attacks seem to constantly be in the news, continually evolving and growing in complexity. You may have heard about the big, volumetric attacks that took down Donald Trump’s campaign website and Brazilian government sites during the Olympics. But while volumetric attacks still reign supreme, there are other, more insidious, low-level DoS attacks that can also damage your site, your applications, and your business. If you think you’re ready for a DDoS attack—or that you don’t need to worry about one—make sure you’re not buying into some of these popular myths.
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     F5 Networks Inc
By: Valerie Schlitt Associates     Published Date: Jul 31, 2017
This Executive Summary is the first part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Account Based Marketing (ABM) strategies include this component as do solo efforts to convert interest. Does it really work? If it does, how to discern what strategies are best? Read this two-part series and understand today's B2B buy cycle challenges and how your peers are optimizing the phone as a channel.
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     Valerie Schlitt Associates
By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 18, 2017
If you’re looking to improve sales performance, optimize ecommerce, implement marketing automation, expand social media, deliver better customer service, or utilize accurate Configure-Price-Quote (CPQ) – it’s all Oracle. And, the icing on the cake? All of these solutions are integrated, but modular. We offer a breadth of solutions that you can not only buy individually, but can also easily integrate with existing or additional solutions as your business needs grow. Adapt your customer experience strategy to new technology in Forrester's navigate the future of CRM in 2017 Report.
Tags : mobile, artificial intelligence, chatbots, internet of things, integrated suite, cloud solutions
     Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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     Bronto
By: Jobvite     Published Date: May 15, 2017
If you’re ready to invest in a recruiting platform, then you know you’re in for countless weeks, or maybe months of due diligence—tireless research, vendor comparisons, wading through user testimonials, and reviews. But perhaps just as important as finding the right recruiting platform is getting executive buy-in for investing in your platform of choice. It pays to rally support and start the buy-in process early.
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     Jobvite
By: Datastax     Published Date: May 15, 2017
Customer experience might be a relatively new term, but the concept goes back millennia. In Ancient Greece, the retailer’s relationship with the customer was deep and personal, and that’s because the seller knew almost every customer extremely well. What happened? Mass distribution and mass marketing, for one. But now, thanks to technology, we are returning to being able to form a deep, personal relationship with the customer. Read this eBook to learn about the retailer’s journey from knowing the customer to depersonalization to using powerful technology to go back to the types of vendor-buyer relationships that existed thousands of years ago.
Tags : datastax, customer experience, buying initiatives
     Datastax
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