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real time marketing

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By: Abacus Labs     Published Date: Jan 11, 2019
Abacus is a real time expense reporting solution that processes individual expenses as they flow into the system. No expense report required. It provides finance teams unprecedented visibility into spend and minimizes the work required to submit expenses. At one time, the most efficient way to get expense documentation from employees to the finance team was to tape receipts together and fill out templated forms. Today we have mobile cameras, automated accounting software, and convenient apps for peer-to-peer payments. We live in a world of real time data. You should be able to submit your expenses as easily as you pay a friend for your half of dinner!
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     Abacus Labs
By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: SAS     Published Date: Aug 01, 2018
Journey to the Core of Customer Centricity 20 page paper by TM Forum covering: digital transformation in Telco, customer journey analytics, data driven customer experience and real time marketing
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     SAS
By: SAS     Published Date: Jun 06, 2018
Today’s consumers expect immediate, personalized interactions. To meet these expectations, companies must differentiate their brands through timely, targeted and tailored customer experiences based on real-time data analytics. This report, sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences. Learn why organizations that place a high value on real-time capabilities still struggle to achieve them, what companies can do to ensure success as they adopt and implement real-time analytics solutions, and what benefits successful companies are already seeing.
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     SAS
By: SAS     Published Date: May 24, 2018
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand. The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
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     SAS
By: SAS     Published Date: Mar 06, 2018
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand. The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
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     SAS
By: Magento     Published Date: Feb 13, 2018
Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey. This white paper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover: Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey Web and email personalization tips for omnichannel merchants Why an email address is your unique identifier Three tried and tested marketing methods to drive customers to your site and stores Note that by downloading this paper, you consent to receive future emails from dotmailer. You may opt-out at any time.
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     Magento
By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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     SAS
By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
Tags : marketing attribution, attribution modeling, roi, attribution
     AdRoll
By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
Tags : marketing, attribution, association, adroll, online, survey, report
     AdRoll
By: Oracle OMC     Published Date: Nov 30, 2017
Lead nurturing is about helping buyers along in their educational journey. Thus, it’s most effective when triggered by prospect activity or behaviors. Lead management technologies are often used to automate such real-time marketing. This type of software makes it possible to track leads and automate content delivery while simultaneously collecting behavioral data and triggering corresponding actions.
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     Oracle OMC
By: Adobe     Published Date: Nov 10, 2017
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
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     Adobe
By: Adobe     Published Date: Nov 09, 2017
In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney Bowes, Rocket Fuel, Salesforce, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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     Adobe
By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
Tags : goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
     Adobe
By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
Tags : video advertising, video ads, digital advertising, online advertising, brand advertising
     Oath
By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
Tags : customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
     RedPoint Global
By: SAS     Published Date: Apr 25, 2017
Reacting to our customer’s “moments of truth” will require unique, personalized responses in real time that transcend traditional marketing and span channels and devices. This is more than marketing maturity: it’s the new marketing imperative.
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     SAS
By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
Tags : contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Want to get better results with email? Grab our Email Marketing Guide for Financial Services. Gain insight on email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
45% of emails are opened after an offer expires. See how Wyndham Hotels used a countdown timer to drive post-sale bookings and learn how to build best-in-class contextual email campaigns. Get our tips and tactics on building emails that see real results.
Tags : contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Origins drove foot traffic to their stores using emails with geo-targeted store maps. See their campaign in our new guide and learn how to build best-in-class contextual email campaigns. Get our tips and tactics on building emails that see real results.
Tags : contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing, e-commerce
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
33% of brands kick off holiday campaigns in October, and most of them are planning now. Grab our latest report and learn how to leverage the biggest holiday trends, including triggered emails and user-generated content.
Tags : contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Want to see the email campaigns used by the top travel and hospitality brands? The Travel & Hospitality Email Marketer’s Playbook is packed with content strategies, tactics and expert advice to elevate your email results.
Tags : contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
HotelTonight increased conversions by 250% with location-targeted offers. Find out how they did it and discover other best-in-class examples in this season’s Inkredible 5 eBook.
Tags : contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Steve Madden wanted to promote their mobile shopping app in an email. See the campaign and learn how they increased downloads by 68% in our Inkredible 5.
Tags : contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing, internet marketing, e-commerce
     Movable Ink
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