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segmentation

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By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Intel     Published Date: Dec 13, 2018
In today’s world, advanced vision technologies is shaping the next era of Internet of Things. However, gathering streaming video data is insufficient. It needs to be timely and accessible in near-real time, analyzed, indexed, classified and searchable to inform strategy—while remaining cost-effective. Smart cities and manufacturing are prime examples where complexities and opportunities have been enabled by vision, IoT and AI solutions through automatic meter reading (AMR), image classification and segmentation, automated optical inspection (AOI), defect classification, traffic management solution—just to name a few. Together, ADLINK, Touch Cloud, and Intel provide a turnkey AI engine to assist in data analytics, detection, classification, and prediction for a wide range of use cases across a broad spectrum of sectors. Learn more about how the Touch Cloud AI brings cost savings, operational efficiency and a more reliable, actionable intelligence at the edge with transformative insi
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     Intel
By: HERE Technologies     Published Date: Dec 06, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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     HERE Technologies
By: Sage Software     Published Date: Oct 23, 2018
Be ready for the future today, with Sage Business Cloud Enterprise Management To manage this growing technology and business complexity, modern ERP is a must for distributors. It’s needed due to: • A need for multiple sales channels, both offline and digital • Ever-growing product portfolios, including offerings that may be customized, complex or bundled • The addition of value-added services, which could include assembly and labelling • Pricing, rebates and the addition of incentives that could drive profitability • Calculation and demand complexity, which increases the need for customer segmentation Modern ERP is the driver of digital transformation for a distribution business. It can provide streamlined processes, centralize back office functions, allow new service offerings, and help in understanding profitability.
Tags : bms, enterprise accounting, enterprise intelligence
     Sage Software
By: Adobe     Published Date: Oct 11, 2018
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: The role of dynamic merchandising in engaging customers Steps to create compelling customer experiences using audience segmentation and personalization Ways to scale customer experiences to create powerful connections, no matter the device or channel Simply fill out the form to download the report.
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     Adobe
By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: • Boost demand with messaging that resonates more with your market • Grow your customer base by understanding what drives purchase behavior • Increase revenue and profitability by discovering which customers will pay a premium for • your product
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     Qualtrics
By: HERE Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why HERE’s Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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     HERE Technologies
By: HERE Technologies     Published Date: Jul 19, 2018
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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     HERE Technologies
By: Monetate     Published Date: Jun 27, 2018
Delivering personalized experiences at scale is a challenge the travel and hospitality industry would be well advised to take on. While segmentation can work to a point, truly 1:1 experiences are the key to more conversions. This case-study brief shows how eight companies, including one in the luxury travel space, used personalization to make an impact. In the case-studies you’ll learn: • What one luxury travel company did to achieve a +33.5% lift in email sign up traffic. • How a leading apparel company saw a 73.9% lift to email sign ups without offering a discount • How a retailer achieved a 3.3% reduction in homepage bounce rate with a customized carousel. • What 5 more companies did to achieve equally impressive results from their personalization efforts.
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     Monetate
By: Monetate     Published Date: Jun 15, 2018
Personalisation for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. not only are consumers expecting hyper-personalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty. This essential guide walks you through personalisation from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue. In the guide you’ll learn: • The latest advancements in personalisation technology and what companies can expect to gain with implementation. • Four myths about personalisation that may be holding your company back. • Tips for getting started and 5 benchmarking levels to help you create a personalisation roadmap for your company. • Eight questions to ask when shopping for a personalisation partner that will help you ensure you are getting the right tools a
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     Monetate
By: Bronto     Published Date: May 31, 2018
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What you’ll learn: How flexibility in choosing the number and time to send emails can increase engagement. What to look for in the segmentation and personalization of cart recovery emails. How A/B testing can take your cart recovery program to the next level.
Tags : sales, customer, consumer, revenue, recovery
     Bronto
By: Adobe     Published Date: May 15, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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     Adobe
By: Dome9     Published Date: Apr 25, 2018
AWS provides powerful controls to manage the security of software-defined infrastructure and cloud workloads, including virtual networks for segmentation, DDoS mitigation, data encryption, and identity and access control. Because AWS enables rapid and elastic scalability, the key to securing cloud environments is using security automation and orchestration to effectively implement consistent protection across your AWS environment. The following eBook will discuss Dome9 best practices for using AWS controls to establish a strict security posture that addresses your unique business needs, and maintaining consistency across regions, accounts, and Virtual Private Clouds (VPCs) as your environment grows.
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     Dome9
By: Adobe     Published Date: Apr 23, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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     Adobe
By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
Tags : customers, predictive, branding, consumers, competition, lifecycle
     CrowdTwist
By: Monetate     Published Date: Apr 06, 2018
Personalization for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. Not only are consumers expecting hyperpersonalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty. This essential guide walks you through personalization from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue. In the guide you’ll learn: • The latest advancements in personalization technology and what companies can expect to gain with implementation. • Four myths about personalization that may be holding your company back. • Tips for getting started and 5 benchmarking levels to help you create a personalization roadmap for your company. • Eight questions to ask when shopping for a personalization partner that will help you ensure you are getting the right tools and expe
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     Monetate
By: SAS     Published Date: Mar 06, 2018
Enhanced regulatory pressure requires continuous evaluation of your bank’s risks. To meet these demands, the AML industry has turned to analytical/statistical methodologies to: • Improve monitoring programs. • Reduce false-positive alerts. • Increase monitoring coverage. • Reduce the rapidly escalating financial cost of maintaining AML programs.
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     SAS
By: Fiserv     Published Date: Feb 21, 2018
With the Financial Accounting Standards Board (FASB) Current Expected Credit Loss (CECL) impairment standard and Allowance for Loan and Lease Losses (ALLL) finalized, preparation and interpretation has begun. Having the right tools to help gather and organize the historical data, create pools and calculate loss rates is critical. In this webinar, we’ll walk through Prologue™ Credit Loss Manager from Fiserv and how it will help you be prepared for CECL.
Tags : cecl compliance, cecl consulting, allowance for loan loss calculator, fasb, cecl, current expected credit loss, alco, reserve
     Fiserv
By: Bronto     Published Date: Feb 01, 2018
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What you’ll learn: • How flexibility in choosing the number and time to send emails can increase engagement. • What to look for in the segmentation and personalization of cart recovery emails. • How A/B testing can take your cart recovery program to the next level.
Tags : sales, cart recovery, online shopping, retail
     Bronto
By: Staples Business Advantage     Published Date: Jan 05, 2018
As many procurement directors know, supplier stratification has both a strategic element and a tactical element. Watch this on demand webinar to learn how to design and implement a supplier segmentation strategy that aligns with the C-suite’s goals as well as the procurement organization’s roadmap.
Tags : bottom line, segmentation, procurement
     Staples Business Advantage
By: Cisco     Published Date: Jan 02, 2018
Cisco commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Cisco TrustSec software-defined segmentation. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Cisco on their organizations. To better understand the benefits, costs, and risks associated with TrustSec, Forrester interviewed four customers that had deployed TrustSec. The TrustSec software-defined segmentation solution simplifies the provisioning and management of highly secure access to network services and applications. Unlike access control mechanisms that work on network topology, TrustSec policies use logical grouping. Highly secure access is consistently maintained even as resources are moved in mobile and virtualized networks. A more detailed description of TrustSec is available on the Cisco TrustSec Overview page in this document.
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     Cisco
By: Cisco EMEA     Published Date: Nov 13, 2017
Intent-based networking is the difference between a network that needs continuous attention and one that simply understands what you need and makes it happen. It’s the difference between doing thousands of tasks manually and having an automated system that helps you focus on business goals. Cisco DNA is the open, software-driven platform that turns vision into reality. Virtualization, automation, analytics, and cloud, all in one architecture.
Tags : sd-access, segmentation, network fabric, wan, automation, cisco, analytics
     Cisco EMEA
By: Cisco EMEA     Published Date: Nov 13, 2017
Cisco has recently unveiled its new intent-based networking strategy, called "The Network. Intuitive." The goal of intent-based networking is to allow greater levels of automation, security integration, and centralized manageability within a software subscription orientation. Intent-based networking is underpinned by Software-Defined Access (SDA), Cisco's automation engine built upon the company's Digital Network Architecture (DNA), which automates network segmentation, policy enforcement, and troubleshooting. Other core components of the announcement include a refresh of Cisco Catalyst switches, a new licensing model for infrastructure, and an all-in-one management console called DNA Center.
Tags : centralized operations, management, intelligent systems, multi vendor support, cloud, cisco
     Cisco EMEA
By: Adobe     Published Date: Nov 10, 2017
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
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     Adobe
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