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By: BlackBerry Cylance     Published Date: Apr 26, 2019
The Sydney Opera House is one of the world’s busiest performing arts centers and Australia’s number one tourist destination. Each year, it attracts more than 8.2 million visitors on site and stages more than 2,000 performances attended by over 1.5 million people. Since opening its doors in 1973, the Opera House has become the symbol of modern Australia and the country’s premier tourist destination, with an iconic national-identity value that Deloitte Access Economics has estimated at $4.6 billion. On the Opera House’s 40th anniversary, it embarked on a Decade of Renewal, a series of projects to prepare the Opera House for future generations of artists, audiences, and visitors. Because renewal isn’t just about the building and the arts; it’s also about renewing technology and systems. This enabled the Opera House to engage VMtech and BlackBerry Cylance to modernize its IT server and network infrastructure, as well as information management, privacy, and cybersecurity.
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     BlackBerry Cylance
By: DigiCert     Published Date: Aug 01, 2018
Website security changes are one of the only constants on the web today. By using the right certificates for your website and each webpage, you'll be prepared for any updates as they occur. The right certificate can make all the difference. Although all SSL certificates provide the same level of encryption, high-assurance certificates provide added layers of authentication to give users proof they can trust who you are—which elevates the trustworthiness of your entire site. Here’s how the certificates stack up. High-assurance OV or EV SSL on every page ensures users can easily identify your website as authentic, making it harder for phishing sites to mimic you and defraud your visitors.
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     DigiCert
By: DigiCert     Published Date: Aug 01, 2018
Website security changes are one of the only constants on the web today. By using the right certificates for your website and each webpage, you'll be prepared for any updates as they occur. The right certificate can make all the difference. Although all SSL certificates provide the same level of encryption, high-assurance certificates provide added layers of authentication to give users proof they can trust who you are—which elevates the trustworthiness of your entire site. Here’s how the certificates stack up. High-assurance OV or EV SSL on every page ensures users can easily identify your website as authentic, making it harder for phishing sites to mimic you and defraud your visitors.
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     DigiCert
By: DigiCert     Published Date: Aug 01, 2018
Website security changes are one of the only constants on the web today. By using the right certificates for your website and each webpage, you'll be prepared for any updates as they occur. The right certificate can make all the difference. Although all SSL certificates provide the same level of encryption, high-assurance certificates provide added layers of authentication to give users proof they can trust who you are—which elevates the trustworthiness of your entire site. Here’s how the certificates stack up. High-assurance OV or EV SSL on every page ensures users can easily identify your website as authentic, making it harder for phishing sites to mimic you and defraud your visitors.
Tags : 
     DigiCert
By: DigiCert     Published Date: Aug 01, 2018
Website security changes are one of the only constants on the web today. By using the right certificates for your website and each webpage, you'll be prepared for any updates as they occur. The right certificate can make all the difference. Although all SSL certificates provide the same level of encryption, high-assurance certificates provide added layers of authentication to give users proof they can trust who you are—which elevates the trustworthiness of your entire site. Here’s how the certificates stack up. High-assurance OV or EV SSL on every page ensures users can easily identify your website as authentic, making it harder for phishing sites to mimic you and defraud your visitors.
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     DigiCert
By: Trustpilot     Published Date: Apr 30, 2018
Having reviews is essential, but it’s only the first step Today, the winners in business are not always the ones with the lowest prices or the biggest range of products. In fact, the winners are not even always the biggest brands. The winners are trusted companies who offer an exceptional customer experience again and again. Simply, the winners are those who are listening to their customers. We all know we need reviews on our website, we know visitors to our website want to see reviews to help them make their buying decision. But that is just the beginning. Recognize the full potential that reviews have and you’ll see an improvement in the performance of all your marketing activity.
Tags : marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
     Trustpilot
By: Intercom     Published Date: Apr 05, 2018
On average, website visitors who chat are more than 82% likely to convert to customers and pay up to 13% more than those who don't.
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     Intercom
By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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     SundaySky
By: Limelight Networks     Published Date: Mar 02, 2018
Today, digital security is top-of-mind. From the boardroom to the backroom, everyone is asking the same questions, “How do we protect our digital experiences? How do we ensure our website is safe for our visitors? How do we make sure that no one can steal our content?” But safeguarding a digital experience isn’t a one-size-fits-all solution. It often involves multiple techniques and layers of security. From verifying your identity (with HTTPS) to encrypting sensitive data to restricting access and protecting multimedia content, you must approach security in a layered manner, employing multiple means and techniques to protect the digital content through which your audience interacts. This paper explores ten different methods and technologies that an organization can employ to protect its content. This multi-layered approach can effectively protect your digital content, ensure high availability, and maintain superior quality of experience for every digital visitor. You’ll learn: 10 s
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     Limelight Networks
By: Limelight Networks     Published Date: Mar 02, 2018
Today, digital security is top-of-mind. From the boardroom to the backroom, everyone is asking the same questions, “How do we protect our digital experiences? How do we ensure our website is safe for our visitors? How do we make sure that no one can steal our content?” But safeguarding a digital experience isn’t a one-size-fits-all solution. It often involves multiple techniques and layers of security. From verifying your identity (with HTTPS) to encrypting sensitive data to restricting access and protecting multimedia content, you must approach security in a layered manner, employing multiple means and techniques to protect the digital content through which your audience interacts. This paper explores ten different methods and technologies that an organization can employ to protect its content. This multi-layered approach can effectively protect your digital content, ensure high availability, and maintain superior quality of experience for every digital visitor. You’ll learn: 10 s
Tags : content delivery network, cdn, cybersecurity, ddos, waf, web application firewall, distributed denial of service attacks, cloud security
     Limelight Networks
By: Magento     Published Date: Feb 13, 2018
Get this white paper from Magento's Premier Technology Partner Celebros and increase your eCommerce conversions. It's estimated that up to 30 percent of customers will go strictly to the search box to find what they're looking for when they land on an eCommerce site. It's staggering to think that roughly one in three visitors to your site will ignore everything from huge splash banners to callouts in the menu, with one singular focus in mind: getting search results that depict exactly what they're looking for, no more, no less. What this ultimately means is that your search box needs to be the most useful component of your e-commerce site—it needs to be perfect at what it does. Learn how to make site search central to and optimized for your business. Note that by downloading the white paper, you consent to receive future emails—with whitepapers, cause studies, infographics, and—more from Celebros. You may opt-out at any time.
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     Magento
By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
Tags : hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar
     Sojern
By: Oracle     Published Date: Jun 01, 2016
Learn how Elaine Turner used Oracle Commerce Cloud to create a new destination site where visitors can research, buy, or engage with the Elaine Turner brand to support sales in all channels.
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     Oracle
By: Clicktale     Published Date: Feb 25, 2016
As marketers, we rely on metrics as basic tools for assessing success and failure. But marketers are also website visitors who instantly recognize poor customer experiences when they occur. Perhaps you tried to purchase a sweater online, book an urgent flight or send a bouquet of flowers, but the website was not up to par.
Tags : marketing, business development, website development, sales, business practices
     Clicktale
By: Clicktale     Published Date: Feb 25, 2016
Forms are the place where you and your website visitors get personal. Forms are where visitors agree to supply their most precious online commodities - facts about themselves and their hard-earned money.
Tags : website development, business practices, business optimization
     Clicktale
By: HP Inc.     Published Date: Feb 03, 2016
An average of 30,000 new websites are identified as distributing malicious code to site visitors every day. According to a recent Spiceworks survey, IT professionals are relying mostly on software level security solutions. Download this whitepaper to learn how HP Elitebooks block and outsmart security threats.
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     HP Inc.
By: HP Inc.     Published Date: Feb 03, 2016
Every day an average of 30,000 new websites are identified as distributing malicious code to site visitors. This helped contribute to the 43% of U.S. companies that experienced data breaches in 2014 alone. But not all dangers to computers and laptops come from malicious code picked up over the Internet. A study by IDC and the National University of Singapore revealed that in 2014, businesses worldwide would spend nearly $500 billion to deal with the problems caused by malware on pirated software.
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     HP Inc.
By: HP Software     Published Date: Feb 02, 2016
An average of 30,000 new websites are identified as distributing malicious code to site visitors every day. According to a recent Spiceworks survey, IT professionals are relying mostly on software level security solutions. Download this whitepaper to learn how HP Elitebooks block and outsmart security threats.
Tags : security, bios, threat prevention, threat detection, malware, hacking
     HP Software
By: GeoTrust     Published Date: Jan 21, 2016
Almost every website involves some exchange of information, whether it’s login details for an online application or contact details on a landing page, and visitors want to know that their information is secure. So deploying an SSL certificate from a trustworthy certificate authority (CA) like GeoTrust is a must for any site owner.
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     GeoTrust
By: Maxaudience     Published Date: Oct 12, 2015
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). The majority of the information is acceptable, but there’s a lot of dated information still being promoted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility and the number of visitors coming to your site, and most importantly, improve conversion rates.
Tags : seo, domain names, keyword density targets, exact anchor text, site visibility, number of visitors, conversion rates, search engine optimization (seo)
     Maxaudience
By: IBM     Published Date: Apr 15, 2015
Performance Bicycle created an interactive Learning Center seamlessly linked to its e-commerce site. By leading engaged, inspired visitors to the e-commerce site, the company boosts conversion, drives online sales and supports its growth objective.
Tags : e-commerce, content management, conversion
     IBM
By: Symantec     Published Date: Apr 02, 2015
Trust and consumer confidence is the foundation upon which the Internet has been built. Leading commerce and financial services companies worldwide have long used Secure Socket Layer and Transport Layer Security (SSL/TLS) technologies to secure customer communications and transactions. But with the rise of Web 2.0 and social networking, people are spending more time online and logged in, and they are communicating much more than just their credit card numbers. Unfortunately, Web security practices have not always kept pace with these changes. Many organizations use the SSL/TLS protocol to encrypt the authentication process when users log in to a website, but do not encrypt subsequent pages during the user’s session. This practice is risky because it leaves website visitors vulnerable to malicious online attacks, and can result in millions of users being unknowingly exposed to threats simply by visiting a trusted website. This white paper discusses the imperative need for Always On S
Tags : secure socket layer, transport layer security, secure customer communications, web security, online attacks, always on ssl, security
     Symantec
By: Evergage, Inc.     Published Date: Nov 19, 2014
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application? The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention. This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
Tags : web personalization, b2b, targeted content, visitor engagement, website development, emerging marketing, marketing research
     Evergage, Inc.
By: IBM     Published Date: Aug 14, 2014
IBM® Mobile Web Push allows marketers to influence and inform their mobile audience in innovative ways. Web push notifications are dynamically triggered for display on mobile websites based on the actions of your visitors. This personalization is possible without the complications of existing content management, advertisement servers or IT involvement.
Tags : ibm, mobile, web push, free notifications, marketing, emerging marketing
     IBM
By: Symantec Corporation     Published Date: Jul 11, 2014
Always On SSL is a fundamental, cost-effective security measure that provides end-to-end protection for website visitors by enforcing the use of encryption with SSL certificates from a trusted Certificate Authority on every single page.
Tags : symantec, ssl certificates, tco, third party vendors, hidden costs, ssl benefits, management platform, it professionals
     Symantec Corporation
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