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By: Rackspace     Published Date: Apr 15, 2019
Scale events — like online sales and digital product launches — present great revenue opportunities, but they also present large risks to your business. Whether you are a retailer preparing for Black Friday and Cyber Monday, or a digital vendor launching a new service, your brand is both at its most visible and its most vulnerable during these scale events. Many more customers visit your site over a short period of time, raising the potential for resource constraints and discovery of software bugs. Information about issues spreads quickly via social media and news outlets. And, your customers typically spend more per transaction, so every lost order has a greater negative impact on your bottom line. Site reliability engineering (SRE) can help you better prepare for scale events through an iterative cycle of data-driven improvement.
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     Rackspace
By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
Tags : customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
     Zoovu Limited
By: Group M_IBM Q2'19     Published Date: Apr 11, 2019
The increase in sophisticated, targeted security threats by both external attackers and malicious insiders have made it extremely difficult for organizations to properly protect critical and sensitive information. The task of protecting these assets has only grown harder as IT environments have become more complex and widely distributed across geographic locations and in the cloud. Many recent high-profile breaches have one thing in common: They were accomplished through the compromise of passwords. In many cases, end-user passwords are initially hacked through various social engineering techniques. Then permissions are escalated to gain access to more privileged accounts — the keys to the kingdom. This unauthorized access can easily go undetected for weeks or even months, allowing hackers to see and steal information at their convenience. Unfortunately, many IT users lack a full understanding of how privileged accounts function, as well as the risks associated with their compromise an
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     Group M_IBM Q2'19
By: Group M_IBM Q2'19     Published Date: Apr 10, 2019
A new era of business reinvention is dawning. Organizations are facing an unprecedented convergence of technological, social and regulatory forces. As artificial intelligence, automation, Internet of Things, blockchain and 5G become pervasive, their combined impact will reshape standard business architectures. The “outside-in” digital transformation of the past decade is giving way to the “inside-out” potential of data exploited with these exponential technologies. We call this next-generation business model the Cognitive Enterprise.
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     Group M_IBM Q2'19
By: Datastax     Published Date: Apr 08, 2019
For decades, organizations relied on traditional relational database management systems (RDBMS) to organize, store, and analyze their data. But then Facebook came along, and an RDBMS was suddenly not quite enough. The social giant needed a powerful database solution for its Inbox Search feature, and Apache Cassandra—a distributed NoSQL database—was born. Released as an open source project in July 2008, Cassandra—named after the mythological prophet who famously put a curse on an oracle—became an Apache Incubator project in March 2009. It graduated to a top-level project in February 2010
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     Datastax
By: Datastax     Published Date: Apr 08, 2019
We live in the age of “multi”. Everything is becoming more complex, more “intelligent”, and more distributed. Hybrid cloud isn’t really the new frontier—some companies have been operating in a hybrid cloud environment for nearly a decade—the new frontier is learning HOW to take full advantage of hybrid cloud without creating data silos or busting the IT budget. Enterprises are, of course, always looking for ways to make their computer systems faster, more highly available, more fault tolerant, and simpler to scale. But in the age of “multi,” this is becoming harder and harder to do. Imagine running a social network with millions of U.S.-based users and millions of European users. You could host all your servers and data in the United States, but then all of your European users would have a slower experience using your application than their U.S.-based counterparts. You could host all your servers and data in Europe, but then the U.S.-based users would have a slower experience. An obvio
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     Datastax
By: Global Payments EMEA     Published Date: Apr 02, 2019
Looking at the success stories of Alipay and WeChat Pay in their home market of China reveals just how quickly these two payment options have become the two largest ewallets in the world. In 2008, Alipay was a dedicated payment service for Alibaba’s Taobao marketplace. Of course at the time, Taobao had 80 million users (Source: “China’s new fintech empires”, CB Insights, 2018). Fast forward 10 years – thanks largely to China’s mobile internet boom -- and Alipay has over 600 million active users (Source: Alipay). While a more recent entrant, WeChat Pay has achieved tremendous success riding on the success of the being the number one messaging and social app in the country. During the 2018 Chinese New Year, 768 million ‘red envelopes’ were sent as gifts on WeChat and paid for using WeChat Pay. The dominance of these two methods in China is indisputable:
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     Global Payments EMEA
By: Group M_IBM Q2'19     Published Date: Mar 29, 2019
The vast increase in dark data—all of the unstructured data from the Internet, social media, voice and information from connected devices—is overwhelming many executives and leaving them completely unprepared for the challenges their businesses face.
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     Group M_IBM Q2'19
By: Workday DACH     Published Date: Mar 27, 2019
Die HCM-Technologie unterstützt Unternehmen entscheidend beim Aufstieg des Social Enterprise. Sie ermöglicht das Management des gesamten Personallebenszyklus und liefert Analysen, um wichtige Geschäftsentscheidungen voranzubringen. Lesen Sie, welche vier Schritte Unternehmen jetzt ergreifen sollten.
Tags : workforce-technologie, digitale strategie
     Workday DACH
By: Zoovu Limited     Published Date: Mar 20, 2019
Don’t get me wrong – several aspects of life are much easier now thanks to the existence of the internet and digital technologies. People can jump between mobile, tablet, and desktop to search for vital information. They can read blogs, listen to podcasts, stream their favorite TV shows and keep in touch with people they careabout via social media. And it lets people shop, anytime and anywhere. The myriad of options available to today’s consumers allows them to visit the websites of numerous vendors and explore countless products. This is where things begin to get complicated - for shoppers and businesses: While it’s true to say that humans like choice, its omnipresence is quickly turning into noise. Without appropriate assistance and guidance, consumers are feeling overwhelmed, anxious and unable to make confident decisions. And, overwhelmed and indecisive customers rarely buy.
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     Zoovu Limited
By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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     Gameffective
By: Group M_IBM Q119     Published Date: Feb 22, 2019
In September 2012, the New York City Board of Health approved a measure to ban the sale of large sodas and other sugary drinks in restaurants, movie theaters, sports arenas and street carts in a first of its kind restriction in the US. At the forefront of this measure was Mayor Michael Bloomberg. The mayor noted that 6,000 New Yorkers die every year from obesity-related illness. Some ethnic groups in the city have rates of overweight and obesity approaching 70 percent of adults. African-American New Yorkers are three times as likely, and Hispanic New Yorkers twice as likely, as white New Yorkers to die from diabetes.1 Is this social policy run amuck? Is it, as some have suggested, an infringement on individual rights? Or is it simply recognition that health issues cannot be treated in isolation from the many other factors that affect an individual’s or a community’s health?
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     Group M_IBM Q119
By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
Tags : content marketing, employee advocacy, social media, content visibility, brand visibility
     Smarp
By: Smarp     Published Date: Feb 22, 2019
What is social recruiting Let’s face it, everybody’s on social media these days. Providing excellent targeting opportunities, social media channels are great channels for advertising jobs. Most of us are present on at least one social media channel, which makes them great places to search and find information about prospective candidates. Long story short, social recruiting is about leveraging social platforms in recruiting.
Tags : social recruiting, recruitment marketing, employee brand, employee advocacy
     Smarp
By: Smarp     Published Date: Feb 22, 2019
By definition employee advocacy is the promotion of a company’s messages by its employees. Today, employee advocacy happens increasingly online, social media being the main medium for brand ambassadors. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with a click of a button. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business.
Tags : employee advocacy, employee engagement, social media, social media visibility
     Smarp
By: Smarp     Published Date: Feb 22, 2019
As workplaces become more and more digital, diverse and scattered, internal communications are facing challenges at an accelerating speed. The emergence of digital services has brought us new ways to communicate and measure the success of our communications, and the importance of social media and internal platforms has altered the way we communicate with each other. In 2025, it is estimated 75 percent of the workforce will be comprised of millennials*. We are seeing a new, tech-savvy generation to take over the workplaces, and ensuring internal communications tackles the challenges of cross-generational workplaces. Effective communication correlates with high employee engagement, and companies who invest in communications are companies who understand the importance of an engaged workforce. Organizations with effective change and communication are 3.5 times more likely to significantly outperform their peers**. With significant changes occurring in workplaces and trough that, in intern
Tags : internal communication, employee engagement, enterprise communication
     Smarp
By: Workday     Published Date: Feb 18, 2019
Human capital management technology plays a key role in helping organizations navigate the rise of the social enterprise, providing the ability to manage the full worker lifecycle, from recruitment to retention, and delivering the analytics needed to drive key business decisions. Read about the four steps businesses should take now.
Tags : workday, workforce technology, digital strategy
     Workday
By: Unit4     Published Date: Feb 18, 2019
Are you looking to rise above the growing climate of unrest and change, and choose the right tools to help you operate efficiently and consistently in a VUCA environment? Find out what are the unique realities of non-profits, why traditional Enterprise Resource Planning solution (ERP) fail non-profits and what to look for when choosing your ERP solution.
Tags : nonprofit, ngo, erp, business planning, social impact, grant management
     Unit4
By: Unit4     Published Date: Feb 18, 2019
Are you under pressure from donors to improve transparency and accountability? Your non-profit can't maintain full financial control over your operations if you don't have access to the right insight. Discover the best methods for building trust with your donors, and key strategies for empowering greater financial control, transparency, and accountability.
Tags : nonprofit, ngo, erp, financial transparency, accountability, social impact
     Unit4
By: HP Inc.     Published Date: Feb 14, 2019
With a couple of swipes, a like and a share, what’s in today is gone tomorrow. Graphic design trends are changing rapidly, based on a fastspreading global pop culture that determines what’s hot, and what’s not, almost instantly. In such a connected world, keeping pace with the right look and feel is essential. While a picture was once worth a thousand words, it’s now worth much more. If you don’t want your audience to bounce, basic is not enough. By creating unique printed and digital assets that engage consumers and drive social media posts (and a whole lot of likes and shares), brands can leverage the “Instagram effect” to attract customers. Start with these trends, and keep reinventing!
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     HP Inc.
By: The Economist Group     Published Date: Feb 13, 2019
This paper will highlight our five key findings to achieve more successful content marketing campaigns. Brands can use these insights pre-mid-and post-campaign to maximise marketing ROI.
Tags : marketing, digital marketing, marketing roi, content marketing, social media marketing, lead generation, social media, content management systems
     The Economist Group
By: Genesys     Published Date: Feb 12, 2019
Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to. Read this ebook and see: Why force-fitting more channels into an aging infrastructure is not the right approach How to create a future-ready customer experience How an integrated approach improves your metrics and reduces operating costs
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     Genesys
By: Genesys     Published Date: Feb 12, 2019
I tuoi clienti sono ultra connessi. Fai in modo di esserlo anche tu. Trovare nuovi clienti e mantenere relazioni con quelli esistenti è un’attività impegnativa che porta via tempo. Quando i tuoi clienti sono pronti a interagire, li incontri proprio lì dove si trovano? In un mondo dai contorni sempre più digitali è fondamentale per tutte le aziende essere in grado di comunicare quando e dovunque il cliente desideri, che si tratti di una chiamata telefonica, SMS, chat online o social media. Scarica subito questo eBook per scoprire: Come coinvolgere e interagire con i tuoi clienti in un mondo ultra-connesso Come rendere semplici ed efficienti le tue attività di engagement del cliente Perché è arrivato il momento di adottare una soluzione di cloud contact center all-in-one
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     Genesys
By: Marketo     Published Date: Feb 11, 2019
your brand What content you need to support your social media marketing How often to post on social media (and how to create an editorial calendar) How to measure the effectivene
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     Marketo
By: Genesys     Published Date: Feb 08, 2019
Los contact centers modernos pueden dar soporte a varios canales digitales —correo electrónico, chat, conavegación, redes sociales, video— a través de múltiples puntos de contacto digital (web o dispositivos móviles). Lo que no pueden hacer es vincular las interacciones en un journey paso a paso para brindar una experiencia personal y contextual a cada cliente. Descargue el eBook Descubra cómo: Diseñar una estrategia de engagement digital exitosa Ofrecer a los agentes una visión 360 de las interacciones del cliente en todos los canales de voz y digitales Entregar experiencias omnicanal personalizadas, contextualizadas y de poco esfuerzo
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     Genesys
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