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social business

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By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
Tags : meltwater, social media monitoring, media monitoring, social media analytics, media analytics, pr software, social marketing software, social marketing listening
     Meltwater
By: Actiance, Inc.     Published Date: Jan 15, 2015
Government and public sector agencies are just beginning to realize how social networks can improve business results. With access to real-time communication, collaboration, and social networking platforms, agencies can improve internal process efficiencies that help them provide better services to their constituents. But first, these agencies have to consider regulatory requirements like the Freedom of Information Act (FOIA) which require compliant use of these networks and the content people create on them. Read this paper to gain an understanding of: What the regulatory landscape of the public sector looks like What concerns you should be aware of from a legal perspective
Tags : electronic communications, public sector, social networking platforms, compliance, real-time communication
     Actiance, Inc.
By: Actiance, Inc.     Published Date: Jan 15, 2015
But what seems like a spoon full of sugar is often a tough pill to swallow when you consider regulatory requirements from agencies like the FDA for use of these networks. Adopting new technologies that allow employees to share information and exchange ideas with each other and with your customers is often the best way to achieve better business results, but doing so can involve considerable risk. That’s because the content people create using these technologies is subject to the scrutiny of regulators, legislators, and litigators. On top of that, increasing litigation has made it a business requirement to consider solutions that help bring down skyrocketing legal costs. Pharmaceuticals companies must be knowledgeable of, and abide by, specific information retention regulations in every country where they do business, including those countries that prohibit data from leaving the countries’ borders. Not having technology in place to help manage these requirements and increasing risks, or
Tags : collaboration, social media risk and reward, retention regulations, data, business requirements
     Actiance, Inc.
By: Actiance, Inc.     Published Date: Jan 15, 2015
Social Media Risks and Benefits for the Pharmaceuticals Industry Drug makers are just beginning to realize how social networks can improve business processes. Social media helps your organization share information and exchange ideas with your customers quickly, but doing so can involve considerable risk. That’s because social media is subject to the scrutiny of regulators, legislators, and litigators. So, what seems like a spoon full of sugar is often a tough pill to swallow when you consider regulatory requirements from agencies like the FDA. On top of that, increasing litigation has made it a business requirement to consider solutions that help bring down skyrocketing legal costs. Not having technology in place to help manage these requirements and increasing risks, or doing so without careful planning, can be a costly mistake. Read this paper to gain an understanding of: What the regulatory landscape of the pharmaceuticals industry looks like What concerns you should be aware of f
Tags : social media, increased risks, business processes, regulatory requirements
     Actiance, Inc.
By: Oracle Social Cloud     Published Date: Jan 14, 2015
The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.
Tags : social, sirius decisions, smi, b2b, b-to-b, smi, influencers, marketing strategy
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Tags : social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
What happens when Marketing and IT unite to tackle the escalating challenges brought by today’s rapidly moving digital, social and mobile world? What kind of impact does that collaboration have on customer experience and the business as a whole?
Tags : research, cdo, social media, social marketing, cio, cmo, marketing and it collaboration, customer experience
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customer’s entire lifecycle than ever before.
Tags : customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
Tags : command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
Tags : command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle
     Oracle Social Cloud
By: IBM     Published Date: Jan 09, 2015
Four technology trends—cloud computing, mobile technology, social collaboration and analytics—are shaping the business and converging on the data center. But few data center strategies are designed with the requisite flexibility, scalability or resiliency to meet the new demands. Read the white paper to learn how a good data center strategy can help you prepare for the rigors and unpredictability of emerging technologies. Find out how IBM’s predictive analytics are helping companies build more accurate, forward-looking data center strategies and how those strategies are leading to more agile, efficient and resilient infrastructures.
Tags : it trends, mobile technology, social collaborition, data analytics, big data, data center strategy
     IBM
By: SocialChorus     Published Date: Jan 06, 2015
The numbers are in – your workforce is swiftly becoming a social workforce – whether you’re ready to support it or not. According to research from Weber Shandwick, 50% of employees are sharing about their brand on social media – most without training. But instead of stifling employees on social media, savvy organizations are embracing it and finding ways to engage their employees to advocate for their company online. According to National Business Research Institute, just a 12% increase in employee advocacy can generate a 2X increase in revenue growth. How can brands get started with training employee advocates? Download this ebook to learn proven strategies from leading brands on how to train over 100 employees in 30 days.
Tags : employee advocacy, employee training, revenue growth, social workforce, emerging marketing, social media, marketing research
     SocialChorus
By: IBM     Published Date: Jan 06, 2015
Is email still the “killer app” it used to be? Social technologies and mobile capabilities are changing the way people communicate in the workplace. Many organizations are employing BYOD strategies and embracing social business tools like file sharing, chat, wikis and communities. In the past, email was used for storing and sharing documents and having conversations with groups. Tasks which are much better suited for today's social cloud collaboration tools. Email usage may be evolving, but email is not dead. In fact, everyone in the organization from executives to factory workers needs email to stay connected. And many organizations are moving their messaging to cloud to take advantage of the flexibility and cost savings a cloud environment provides.
Tags : social workplace, social technologies, mobile capabilities, social business tools
     IBM
By: IBM     Published Date: Jan 06, 2015
BYOD (Bring Your Own Device) is not just a trend anymore, it's becoming a reality for today's successful organizations. The growing mobile workforce expects to connect to the corporate network anytime, anywhere, using the mobile device of their choice. And as more and more companies start to adopt social business technologies they are finding that leveraging cloud and mobile together can help them work more efficiently.
Tags : byod, mobile workforce, social business technologies, mobile apoption, mobile efficiency
     IBM
By: Oracle     Published Date: Dec 11, 2014
There are so many social options for businesses these days it can be overwhelming. This guide gives you some helpful tips on choosing what communities – from online forums and content hosting sites to brand communities and Q&A sites – are right for your business goals. How do you plan for participation? How do you ensure the highest value is delivered. And do you need a designated community manager? Find out.
Tags : oracle, eloqua, creative kickstarter, q&a, monitoring
     Oracle
By: Trapit     Published Date: Nov 17, 2014
Download this webinar to learn how marketers can successfully build brands by giving employees an easy and fun way to share content to their social networks.
Tags : employee advocacy, brand advocacy, social media marketing strategy, plan social media, social marketing, company advocacy, motivating employee, software social media
     Trapit
By: IBM     Published Date: Nov 13, 2014
To control costs, Brunswick Corporation contracted with IBM to migrate email to the cloud. By deploying IBM SmartCloud services, Brunswick avoided hundreds of thousands of dollars in capital outlays. It is also saving up to USD75,000 annually in IT expenses.
Tags : infrastructure costs, smartcloud, capital outlays, social business technologies
     IBM
By: IBM     Published Date: Nov 13, 2014
This IDC Technology Spotlight paper takes a look at why Email remains the primary mode of communication in business today. While there is prevalent speculation that social software and other real-time communications applications will replace email, email nevertheless remains a stalwart in business operations. In addition, as relationships across all business communication channels continue to be redefined, innovative modes and methods of communication are emerging. As a result, locating the right data and information at the right time — while still critical — becomes increasingly complex. IDC expects that organizations will use social software, such as Notes and Domino 9x Social Edition, to complement existing tools and address these business needs for the foreseeable future.
Tags : email capabilities, integration, social software, business operations
     IBM
By: IBM     Published Date: Nov 13, 2014
A social email and application experience takes advantage of the impact of social networking technologies on business processes and worker expectations.
Tags : social email, social networking technologies, business processes, application experience
     IBM
By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
Tags : digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
     G/O Digital
By: G/O Digital     Published Date: Nov 13, 2014
A lot has changed in the 10 years since Facebook first launched. No longer are social networking sites just a place where people can stay in touch with friends. Now, 30 percent of people use Facebook as their primary source of news. While Facebook is still the number one social network, Twitter, Google Plus, LinkedIn, Instagram, and Pinterest are all growing at steady rates and millions of users are accessing these sites from the palm of their hand with smartphones and other mobile devices. Download this whitepaper to learn how you can leverage social networking to quickly reach users and entire online communities to boost your business.
Tags : digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
     G/O Digital
By: IBM     Published Date: Nov 11, 2014
Is email still the “killer app” it used to be? Social technologies and mobile capabilities are changing the way people communicate in the workplace. Many organizations are employing BYOD strategies and embracing social business tools like file sharing, chat, wikis and communities. In the past, email was used for storing and sharing documents and having conversations with groups. Tasks which are much better suited for today's social cloud collaboration tools. Email usage may be evolving, but email is not dead. In fact, everyone in the organization from executives to factory workers needs email to stay connected. And many organizations are moving their messaging to cloud to take advantage of the flexibility and cost savings a cloud environment provides.
Tags : social technologies, mobile capabilities, byod strategies, email usage
     IBM
By: IBM     Published Date: Nov 11, 2014
BYOD (Bring Your Own Device) is not just a trend anymore, it's becoming a reality for today's successful organizations. The growing mobile workforce expects to connect to the corporate network anytime, anywhere, using the mobile device of their choice. And as more and more companies start to adopt social business technologies they are finding that leveraging cloud and mobile together can help them work more efficiently.
Tags : byod, mobile workforce, mobile adoption, social business technologies
     IBM
By: CA Technologies     Published Date: Nov 07, 2014
Les activités IT et métier sont concernées par de nombreuses tendances : l’adoption du Cloud, l’accroissement de la mobilité, l’essor des médias sociaux et l’augmentation des flux d’informations circulant au sein de toute l’entreprise. Le concept de périmètre réseau n’a plus de sens. En effet, l’IT doit aujourd’hui composer avec des identités hautement distribuées sur l’ensemble de l’environnement métier et provenant de nombreuses sources, telles que des applications, des systèmes, des médias sociaux, etc. Les employés et les clients mobiles sont, par ailleurs, en train de changer profondément l’activité et de redéfinir le défi consistant à fournir rapidement des applications sécurisées à une population d’utilisateurs en constante évolution. À chaque défi son opportunité. L’identité remplace désormais le périmètre réseau, et seules les entreprises qui ont compris cette évolution sont en mesure de dynamiser et de protéger leur activité.
Tags : business trends, cloud adoption, sociial media, social mobility, security in the cloud, business security
     CA Technologies
By: Bazaarvoice     Published Date: Nov 05, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
Tags : bazaarvoice, business results, business insights, social segmentation, product innovation, consumer research, product enhancements, product performance
     Bazaarvoice
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