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social media marketing campaign

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By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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     Iterable
By: Spredfast     Published Date: Aug 24, 2018
Uncover the 8 essential elements for a successful social campaign with our Social Campaign Planning Checklist. This list will help your next campaign run smoothly and successfully.
Tags : social campaign strategy, social media campaign, best social media campaigns, social media marketing campaign, marketing campaign ideas, successful social media campaigns, social marketing campaigns, social media campaign ideas
     Spredfast
By: Sprinklr     Published Date: Apr 02, 2018
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
Tags : marketing strategy, social media, omni-channel, marketing automation, demand generation, marketing campaigns, marketing analytics, customer analytics
     Sprinklr
By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
Tags : video advertising, video ads, digital advertising, online advertising, brand advertising
     Oath
By: Marketo     Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn: - How to create a social media marketing strategy - How to choose what social media platforms are right for your brand - What content you need to support your social media marketing - How often to post on social media (and how to create an editorial calendar) - How to measure the effectiveness of your social media campaigns - What team and tools you need to support your social media strategy
Tags : marketo, marketing, social media, social media marketing, emerging marketing, marketing research, traditional marketing
     Marketo
By: G/O Digital     Published Date: Sep 08, 2016
In this comprehensive research study, we break down the different aspects of social media advertising during the holiday season, so your business can shine bright during the holidays and beyond!
Tags : holiday shopping, social media, holiday revenue, social media optimization, brand identity, marketing strategy, holiday marketing campaign
     G/O Digital
By: Falcon Social     Published Date: Oct 30, 2015
What you need to consider when implementing a social media customer care strategy. • What changes for CS on social • Who gets social customer service right • The necessity of social customer service
Tags : social media customer service, social media customer care, social media customer support, social media and customer service, social media marketing, social media campaigns, social media management software, social media tool
     Falcon Social
By: Falcon Social     Published Date: Oct 30, 2015
Du willst eine Strategie entwickeln, die Engagement fördert und deine Marke in den sozialen Medien aufbaut? Dieses Handbuch unterstützt dich dabei, eine Strategie zu erstellen, die den gesamten Lebenszyklus deiner Inhalte abdeckt – von der Planung und Ideensuche bis hin zur Erfolgsmessung und Optimierung. Lade das Handbuch jetzt herunter.
Tags : social media tool, social media management tool, social media verwaltung, social media software, social media marketing, social media campaigns, content marketing, social media content
     Falcon Social
By: Falcon Social     Published Date: Oct 30, 2015
Stronger, more consistent experiences along the customer journey will build loyalty and customer lifetime value. A strategic look at improving across touchpoints—Download the Whitepaper. • Key touchpoints along the customer journey • Strategies for driving integration between departments • Examples and insights from leading companies
Tags : cross-channel marketing, customer lifetime value, customer journey, customer loyalty, social media marketing, social media campaigns, social media management software, social media tool
     Falcon Social
By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. • Strategies for effective social ROI measurement • How to adapt measurement to your social strategy • Tools to optimize the ROI of your social marketing
Tags : social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software, social media measuring tool, social media marketing, social media campaigns
     Falcon Social
By: Brandwatch     Published Date: Feb 25, 2015
This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including: • How influencer marketing works • Working examples from a variety of brands • How to evaluate and measure the success of your influencer campaigns
Tags : social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management
     Brandwatch
By: IBM     Published Date: Oct 31, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
Tags : social media analytics, customer satisfation, consumer trands, roi, marketing campaigns, crm & customer care, marketing research, sales
     IBM
By: SAS     Published Date: Sep 30, 2014
Stop to think about how – and how often – your business interacts with customers. Every day, with each interaction, data is created. What percentage of the data generated by these interactions are you using? There are so many channels for interaction, like social media, call centers, sales staff, help and support resources, marketing and campaigns. Typically, organizations believe that they are using only a small fraction of it effectively – at best, upwards of 10 percent of all the available data. Why? One reason relates to the difficulties in collecting all this data. This limitation is beginning to wane as commodity hardware becomes increasingly popular for big data storage. But another major inhibitor to examining all customer data has been the inability to examine millions, or even billions, of data points that constitute the customer picture. And much of this is now in the form of unstructured text inputs.
Tags : sas, text analysis visualization, voice of the customer, unstructured text inputs
     SAS
By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
Tags : ibm, retail, data, big data, power, stores, interact, social media
     IBM
By: IBM     Published Date: Aug 06, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
Tags : ibm, retail, social media, analytics, insights, actionable, relationships, technology
     IBM
By: Adobe     Published Date: Aug 05, 2014
Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
Tags : social media, digital, brands, marketing campaign, consumer, digital marketplace, interactive marketing
     Adobe
By: Adobe     Published Date: Aug 05, 2014
In this paper, we explore the challenges of quantifying social marketing’s financial and nonfinancial ROI and how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
Tags : roi, investment, sales, social media, social marketing, financial, non-financial, campaigns
     Adobe
By: Adobe     Published Date: Apr 30, 2014
Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
Tags : adobe, abode media optimizer, social intelligence, facebook, twitter, social media marketing, marketing, consumer engagement
     Adobe
By: IBM     Published Date: Apr 29, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
Tags : ibm, retail, social media, social media analytics, consumer insights, customer relationships, roi, business technology
     IBM
By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
Tags : adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities
     Adobe
By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
Tags : social media, big data, data-driven marketing, marketing analytics, performance analytics, business analytics, metrics, data
     IBM
By: IBM     Published Date: Oct 15, 2013
Marketers’ biggest challenges and opportunities reveal the rise of the empowered customer
Tags : customer experience, social media, changing market, digital world, shifting new channels, exceptional customer experience, ibm, technology adoption
     IBM
By: Adobe     Published Date: Sep 19, 2013
With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
Tags : social media, marketing, content management, platforms, digital marketing, campaigns, social engagment
     Adobe
By: IBM     Published Date: Sep 11, 2013
Learn how social media is reshaping the relationships that customers are having with products, services, and brands and how using the right combination of technologies will help you understand emerging consumer trends and increase the ROI of your marketing campaigns
Tags : social media analytics, consumer insights, marketing, roi, consumer trends, technologies
     IBM
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