RSS feed Get our RSS feed

News by Topic

social media strategy

Results 1 - 25 of 128Sort Results By: Published Date | Title | Company Name
By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
Tags : 
     Oracle
By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
Tags : content marketing, employee advocacy, social media, content visibility, brand visibility
     Smarp
By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
     Engagio
By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
     Engagio
By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
Tags : 
     Iterable
By: Spredfast     Published Date: Aug 24, 2018
Uncover the 8 essential elements for a successful social campaign with our Social Campaign Planning Checklist. This list will help your next campaign run smoothly and successfully.
Tags : social campaign strategy, social media campaign, best social media campaigns, social media marketing campaign, marketing campaign ideas, successful social media campaigns, social marketing campaigns, social media campaign ideas
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
Social listening can sometimes feel like swimming blind. But it actually is easier than it seems. Follow our research team as they explore social listening reports to determine the gap between what finserv audiences are looking for versus what finserv companies are providing.
Tags : social video, video marketing, video content, video content marketing, social media video, online video marketing, video marketing strategy, social media video marketing
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
Tags : social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
     Spredfast
By: Dell EMC & Intel     Published Date: Apr 13, 2018
A new industrial revolution is barreling ahead, fueled by the Internet of Everything, social media, and cloud computing - bringing about fundamental changes in the way that we live and act. CIOs today are in a unique position to utilize technology to create business value and opportunity. This requires a careful balance of the traditional skills of the CIO, managing the data center infrastructure while driving business strategy and impacting the customer experience. The Dell EMC PowerEdge server systems are the CIO’s key tools in this transformation. They are the bedrock of the modern data center – providing scalable system architectures that ensures control of the IT lifecycle while delivering a cyber-resilient environment. Intel Inside®. New Possibilities Outside.
Tags : 
     Dell EMC & Intel
By: Dell EMC & Intel     Published Date: Apr 13, 2018
A new industrial revolution is barreling ahead, fueled by the Internet of Everything, social media, and cloud computing - bringing about fundamental changes in the way that we live and act. CIOs today are in a unique position to utilize technology to create business value and opportunity. This requires a careful balance of the traditional skills of the CIO, managing the data center infrastructure while driving business strategy and impacting the customer experience. The Dell EMC PowerEdge server powered by Intel® Xeon® Platinum processor systems are the CIO’s key tools in this transformation. They are the bedrock of the modern data center – providing scalable system architectures that ensures control of the IT lifecycle while delivering a cyber-resilient environment. Intel Inside®. New Possibilities Outside.
Tags : 
     Dell EMC & Intel
By: Dell EMC & Intel     Published Date: Mar 16, 2018
A new industrial revolution is barreling ahead, fueled by the Internet of Everything, social media, and cloud computing - bringing about fundamental changes in the way that we live and act. CIOs today are in a unique position to utilize technology to create business value and opportunity. This requires a careful balance of the traditional skills of the CIO, managing the data center infrastructure while driving business strategy and impacting the customer experience. The Dell EMC PowerEdge server systems are the CIO’s key tools in this transformation. They are the bedrock of the modern data center – providing scalable system architectures that ensures control of the IT lifecycle while delivering a cyber-resilient environment. Intel Inside®. New Possibilities Outside.
Tags : 
     Dell EMC & Intel
By: Sprinklr     Published Date: Feb 28, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social. To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
Tags : social strategies, retail, social media, consumers, digital, social media, social, physical locations
     Sprinklr
By: Sprinklr     Published Date: Jan 05, 2018
Microsoft General Manager and CMO Grad Conn shares his thoughts on how brands must provide an experience that customers actually enjoy, as opposed to just hoping they elicit a certain response.
Tags : marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy
     Sprinklr
By: Group M_IBM Q1'18     Published Date: Dec 21, 2017
Consider the volume of business content that your organization generates or receives every day: applications, forms, reports, office documents, audio, video, and even social media about your company. If it is poorly managed, not digitized, or disconnected from critical business processes, it creates chaos. This chaos impacts your ability to deliver exceptional customer service; it slows down important processes, increases security risk, and negatively impacts revenue. Conversely, controlling content chaos can significantly improve your analytics strategy by gaining insight and business value from dark or unstructured data sources. In this eBook, learn how cognitive and cloud-based Enterprise Content Management, or ECM, can help you protect your content while gaining a competitive advantage from it as you grow.
Tags : business content, volume, cloud-based, enterprise content management, ecm
     Group M_IBM Q1'18
By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
Tags : 
     MoreVisibility
By: Dell and VMWare     Published Date: Dec 15, 2017
A new industrial revolution is barreling ahead, fueled by the Internet of Everything, social media, and cloud computing - bringing about fundamental changes in the way that we live and act. CIOs today are in a unique position to utilize technology to create business value and opportunity. This requires a careful balance of the traditional skills of the CIO, managing the data center infrastructure while driving business strategy and impacting the customer experience. Intel Inside®. New Possibilities Outside. Intel® Xeon® processor Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, and Xeon Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries
Tags : ultrabook, celeron, celeron inside, core inside, intel, intel logo, intel atom, intel atom inside
     Dell and VMWare
By: Dell and VMWare     Published Date: Dec 15, 2017
A new industrial revolution is barreling ahead, fueled by the Internet of Everything, social media, and cloud computing - bringing about fundamental changes in the way that we live and act. CIOs today are in a unique position to utilize technology to create business value and opportunity. This requires a careful balance of the traditional skills of the CIO, managing the data center infrastructure while driving business strategy and impacting the customer experience. Intel Inside®. Para un mundo de nuevas posibilidades. Procesador Intel® Xeon® Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, el logotipo de Intel, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, el logotipo de Intel Inside, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi y Xeon Inside son marcas comerciales de Intel Corporation o de sus filiales en Estados Unidos y/o en otros países.
Tags : ultrabook, celeron, celeron inside, core inside, intel, el logotipo de intel, intel atom, intel atom inside
     Dell and VMWare
By: Dell and VMWare     Published Date: Dec 15, 2017
A new industrial revolution is barreling ahead, fueled by the Internet of Everything, social media, and cloud computing - bringing about fundamental changes in the way that we live and act. CIOs today are in a unique position to utilize technology to create business value and opportunity. This requires a careful balance of the traditional skills of the CIO, managing the data center infrastructure while driving business strategy and impacting the customer experience. Intel Inside®. Nya möjligheter på utsidan. Intel® Xeon® processor Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, and Xeon Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries
Tags : ultrabook, celeron, celeron inside, core inside, intel, intel logo, intel atom, intel atom inside
     Dell and VMWare
By: DellEMC and Intel®     Published Date: Oct 25, 2017
A new industrial revolution is barreling ahead, fueled by the Internet of Everything, social media, and cloud computing - bringing about fundamental changes in the way that we live and act. CIOs today are in a unique position to utilize technology to create business value and opportunity. This requires a careful balance of the traditional skills of the CIO, managing the data center infrastructure while driving business strategy and impacting the customer experience. Intel Inside®. Intel otwiera nowe mozliwosci. Intel® Xeon® processor Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, and Xeon Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries
Tags : ultrabook, celeron, celeron inside, core inside, intel, intel logo, intel atom, intel atom inside
     DellEMC and  Intel®
By: DellEMC and Intel®     Published Date: Oct 25, 2017
A new industrial revolution is barreling ahead, fueled by the Internet of Everything, social media, and cloud computing - bringing about fundamental changes in the way that we live and act. CIOs today are in a unique position to utilize technology to create business value and opportunity. This requires a careful balance of the traditional skills of the CIO, managing the data center infrastructure while driving business strategy and impacting the customer experience. Learn more about Dell EMC enterprise solutions in collaboration with Intel®. Intel Inside®. Nya möjligheter på utsidan. Intel® Xeon® processor Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, and Xeon Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries
Tags : ultrabook, celeron, celeron inside, core inside, intel, intel logo, intel atom, intel atom inside
     DellEMC and  Intel®
By: DellEMC and Intel®     Published Date: Oct 25, 2017
A new industrial revolution is barreling ahead, fueled by the Internet of Everything, social media, and cloud computing - bringing about fundamental changes in the way that we live and act. CIOs today are in a unique position to utilize technology to create business value and opportunity. This requires a careful balance of the traditional skills of the CIO, managing the data center infrastructure while driving business strategy and impacting the customer experience. Learn more about Dell EMC enterprise solutions in collaboration with Intel®. Intel Inside®. Para un mundo de nuevas posibilidades. Procesador Intel® Xeon® Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, el logotipo de Intel, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, el logotipo de Intel Inside, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi y Xeon Inside son marcas comerciales de Intel Corporation o de sus filiales en Estados Unidos y/o en otros países.
Tags : ultrabook, celeron, celeron inside, core inside, intel, el logotipo de intel, intel atom, intel atom inside
     DellEMC and  Intel®
By: Sprinklr     Published Date: Sep 28, 2017
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
Tags : marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy
     Sprinklr
By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 18, 2017
If you’re looking to improve sales performance, optimize ecommerce, implement marketing automation, expand social media, deliver better customer service, or utilize accurate Configure-Price-Quote (CPQ) – it’s all Oracle. And, the icing on the cake? All of these solutions are integrated, but modular. We offer a breadth of solutions that you can not only buy individually, but can also easily integrate with existing or additional solutions as your business needs grow. Adapt your customer experience strategy to new technology in Forrester's navigate the future of CRM in 2017 Report.
Tags : mobile, artificial intelligence, chatbots, internet of things, integrated suite, cloud solutions
     Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
By: Marketo     Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn: - How to create a social media marketing strategy - How to choose what social media platforms are right for your brand - What content you need to support your social media marketing - How often to post on social media (and how to create an editorial calendar) - How to measure the effectiveness of your social media campaigns - What team and tools you need to support your social media strategy
Tags : marketo, marketing, social media, social media marketing, emerging marketing, marketing research, traditional marketing
     Marketo
By: Smarsh     Published Date: Dec 07, 2016
This guide contains practical steps that will help you develop a social media strategy so you gain maximum business value from your social efforts. It also outlines some smart policy suggestions—so you can ensure that your organization is protected from damage to your brand’s reputation and the risk of litigation.
Tags : 
     Smarsh
Start   Previous   1 2 3 4 5 6    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics