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By: Trustpilot     Published Date: Apr 30, 2018
Having reviews is essential, but it’s only the first step Today, the winners in business are not always the ones with the lowest prices or the biggest range of products. In fact, the winners are not even always the biggest brands. The winners are trusted companies who offer an exceptional customer experience again and again. Simply, the winners are those who are listening to their customers. We all know we need reviews on our website, we know visitors to our website want to see reviews to help them make their buying decision. But that is just the beginning. Recognize the full potential that reviews have and you’ll see an improvement in the performance of all your marketing activity.
Tags : marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
     Trustpilot
By: Trustpilot     Published Date: Apr 30, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue? In this guide, you’ll learn how to: • Easily turn browsers into buyers • Leverage your social proof for increased sales • Use customer feedback to shape a great customer experience
Tags : marketing, ecommerce, conversion rates, conversion strategies, onsite conversion
     Trustpilot
By: First Advantage     Published Date: Apr 30, 2018
Screening your company’s existing workforce can be a critical component in your overall security plan. But the process is far from simple—and is often intimidating. Learn from one company that has navigated the complexities, and consider their strategies to help you plan the process. Pre-employment background screening is now considered a standard practice in Corporate America. Very few companies, however, are crossing the threshold to conduct screens on their existing workforce. It’s a complex endeavor, and to be successful, companies need to walk a fine line between addressing legitimate business and security risks and not alienating employees along the way.
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     First Advantage
By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : api, security, interface, businesses, data, mobile, adoption
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : api, security, interface, businesses, data, mobile, adoption
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : api, security, interface, businesses, data, mobile, adoption
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : api, security, interface, businesses, data, mobile, adoption
     Akamai Technologies
By: CyberSource     Published Date: Apr 25, 2018
Our latest report examines the trends and challenges facing fraud managers today and provides the strategies to address them. Learn how your peers are faring, and see how you compare to them.
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     CyberSource
By: Dome9     Published Date: Apr 25, 2018
Organizations continue to adopt cloud computing at a rapid pace to benefit from increased efficiency, better scalability, and faster deployments. As more workloads are shifting to the cloud, cybersecurity professionals remain concerned about security of data, systems, and services in the cloud. To cope with new security challenges, security teams are forced to reassess their security posture and strategies as traditional security tools are often not suited for the challenges of dynamic, virtual and distributed cloud environments. This technology challenge is only exacerbated by the dramatic shortage of skilled cybersecurity professionals.
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     Dome9
By: Adobe     Published Date: Apr 23, 2018
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences. WHY SHOULD THE TARGET AUDIENCE CARE? Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
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     Adobe
By: Adobe     Published Date: Apr 23, 2018
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go. Read the white paper now to discover: • How retailers are blending innovative technologies with traditional shopping • Four key approaches they’re using to build Stores of the Future • The interactive tools they’re employing to enrich in-store experiences
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     Adobe
By: Adobe     Published Date: Apr 23, 2018
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences. Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
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     Adobe
By: Intouch Insight     Published Date: Apr 23, 2018
Customer Experience (CX) has become a critical differentiator for companies. Consulting company Forrester has declared that we are in the “Age of the Customer,” and Gartner argues, “A superior customer experience is one of the few remaining means of sustainable competitive differentiation as the effects of globalization take their toll.” Despite its widely-recognized importance, CX continues to be a loosely-defined concept, with each organization seeming to have its own definition. Approaches to the discipline and the arrangement of CX teams and related roles vary widely from business to business, leading to some confusion within organizations trying to select a CX approach. Whether you are just starting your company’s CX journey or you are well on your way, this white paper will help you develop a thorough understanding of the discipline and the many ways organizations view and implement CX strategies, processes, and technologies. We’ll start by defining customer experience and its im
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     Intouch Insight
By: Adobe     Published Date: Apr 17, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: • What strategies and approaches set leaders apart from the rest • Where companies in your industry are investing • The four steps for digital transformation
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     Adobe
By: Akamai Technologies     Published Date: Apr 13, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : api, security, interface, businesses, data, mobile, adoption
     Akamai Technologies
By: K 12 Insight     Published Date: Apr 13, 2018
Competition has come to K12 schools. But just because families have more choices doesn’t mean your schools need lose students, or the funding that follows them. Download our latest guide and get practical strategies for how to reverse enrollment declines in your school or district — and keep parents and students from choosing out.
Tags : k-12, market share, declining enrollment, enrollment, school choice, budgets, funding, competition
     K 12 Insight
By: Great Bay Software     Published Date: Apr 12, 2018
"Healthcare organizations have significantly more to consider than the average business when it comes to network and device security. Concern over code modification, key compromise, password-based vulnerabilities and man-in-the-middle attacks have caused hospital CIOs and CISOs to rethink their security strategies and investments. The threat to these devices has even been assigned its own term: medjacking, a shortened form of “medical device hijacking.” Download this white paper for five best practices to mitigate threat and attacks that can put lives, patient trust and the growth of the healthcare organization at risk. Access the white paper today!"
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     Great Bay Software
By: Key Private Bank     Published Date: Apr 05, 2018
When it comes to building portfolios for wealth creation, Key Private Bank experts believe our clients are best served by a disciplined approach that incorporates both active and passive strategies. We understand the debate over which methodology generates better outcomes has been going on for decades, but with the right team by your side you’ll reap the benefits of a method that’s time-tested. Learn the whys and hows of both passive and active investing, and what to do to maximize their benefits, your portfolio and wealth when you read our latest whitepaper. © 2018 KeyCorp. E92127 180314-372281
Tags : investment, investing, investment portfolio, passive investing, active investing, passive or active investing, active vs passive investing, investment strategies
     Key Private Bank
By: Payscale, Inc     Published Date: Apr 04, 2018
By now, it’s well-accepted that a comprehensive, up-to-date compensation plan is a must for successful business. A tight talent market means organizations are focusing more than ever on strategies to retain and hire top employees, compensation being a big one. Unfortunately, putting together a strong compensation plan is no easy task. It requires in-depth thought, cross-team collaboration and real effort
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     Payscale, Inc
By: Magento     Published Date: Apr 03, 2018
Getting customers to buy multiple items — and spend more money on each order—is a great way to increase sales and revenue. Here are five easy-toimplement strategies to get your customers to spend more in your online fashion store.
Tags : order, value, average, conversion, store, sales
     Magento
By: Sprinklr     Published Date: Apr 02, 2018
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media
     Sprinklr
By: F5 Networks Inc     Published Date: Mar 30, 2018
Some organizations have carefully crafted strategies for cloud technology adoption; but for most, their journey to the cloud has been an ad hoc affair. Many have deployed applications in a number of different clouds: public clouds, private clouds, and even combinations of the two. While public and private clouds demonstrate how effective they can be in enabling companies to deploy applications quickly, hybrid cloud strategies prove the value of hosting applications in both cloud and on-premises environments. Similarly, SaaS offerings transform the way businesses interact with customers, partners, and vendors.
Tags : cloud, public, private, technology, organizations, strategies, business
     F5 Networks Inc
By: Lookout     Published Date: Mar 30, 2018
Learn best practices for enabling productivity and reducing risk with modern-enterprise mobile security strategies, including important implementation, deployment, and adoption tips for IT managers.
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     Lookout
By: SpyCloud     Published Date: Mar 30, 2018
Because of widespread password reuse, Account Takeover (ATO) attacks have become an extremely lucrative business for cybercriminals. Organized crime rings are performing ATO attacks at a massive scale by leveraging botnet-infected armies to attempt credential-stuffing attacks against various web and mobile applications. Cyber criminals exploit compromised accounts for financial gain by pilfering financial or personally identifiable information (PII) directly or by selling access to these accounts on underground markets. Download our report to understand: The Underground economy driving these attacks The tools criminals are using to automate ATO Remediation Strategies to prevent ATO in your organization
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     SpyCloud
By: Anaplan     Published Date: Mar 29, 2018
Disruptive innovation, new business models, and globalization have accelerated the rate of change for every business. To stay competitive, organizations are revising their business models, product sets, and other critical aspects of their operations on a much more frequent and continuous basis. These organizations realize that real-time strategic planning and performance management are not just “nice to have” but “must have” capabilities. Yet many organizations still struggle to implement these capabilities. As a result, they’re unable to quickly revise their strategies, implement plans, and monitor results.
Tags : strategic, planning, innovation, business, globalization, organizations
     Anaplan
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