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By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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     Adobe
By: The Economist Group     Published Date: Oct 10, 2019
Small and medium-sized businesses (SMBs) around the world are major drivers of today’s economic growth, representing over 90% of the business population, 60%–70% of employment, and 55% of GDP in developed economies.Their leaders are hard-working, passionate entrepreneurs who face unique challenges, which change and evolve as their businesses grow. This report examines the obstacles SMBs encounter on the road to success, offering insights on the decision-making and actions of business leaders who run them.
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     The Economist Group
By: Dell EMC     Published Date: Oct 10, 2019
Security leaders have been in front of boards and executive committees long enough to know that security metrics that simply portray statistics from monitoring tools, or count the number of malware attacks, add relatively little value to strategy and budget decisions. Protecting sensitive customer and company data shouldn’t be just a compliance obligation, it should be a business imperative. This is exactly why the right technology partners will help push security, risk, and compliance objectives forward. In March 2019, Dell commissioned Forrester Consulting to evaluate the evolving security trends and technology needed to protect and enable employees. Our study found that empowering employees while adhering to security protocols improves employee productivity. Forrester conducted an online survey of 887 senior business and IT decision makers to explore this topic. Learn more about Dell solutions powered by Intel®.
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     Dell EMC
By: Adobe     Published Date: Oct 10, 2019
The 2019 Digital Trends: Advertising in focus report, produced by Econsultancy in partnership with Adobe, explores the key trends in advertising set to dominate the agenda over the next year. This report explores attitudes to technology and innovation, including how advertisers risk losing the balance between creativity and measurement, and the challenge posed by walled gardens that restrict access to data.
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     Adobe
By: The Economist Group     Published Date: Oct 10, 2019
Small and medium-sized businesses (SMBs) around the world are major drivers of today’s economic growth, representing over 90% of the business population, 60%–70% of employment, and 55% of GDP in developed economies.* Their leaders are hard-working, passionate entrepreneurs who face unique challenges, which change and evolve as their businesses grow. This report examines the obstacles SMBs encounter on the road to success, offering insights on the decision-making and actions of business leaders who run them.
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     The Economist Group
By: AWS     Published Date: Oct 09, 2019
Businesses are often challenged with the complexities of protecting their physical, virtual, and cloud workloads while also meeting their part of the Amazon Web Services (AWS) Shared Responsibility Model. IT security leaders are inundated with too many security tools that aren’t built for their specific environments. Additionally, these responsibilities often entail large amounts of manual processes and people to administer them. As such, there is a need for a solution that provides a secure environment for you to transact your business without slowing you down. Trend Micro™ Deep Security™ is optimized to support the broadest set of platforms and environments (on-premises, virtual, on AWS, or containers) while delivering multiple threat defense techniques to help DevOps teams rapidly detect security incidents, fulfill compliance requirements, and securely deploy containers. In this webinar, you’ll learn real customer use cases that have successfully leveraged Trend Micro Deep Securit
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     AWS
By: KPMG     Published Date: Oct 09, 2019
BPO providers’ investment in automation is transforming the way they execute business processes. Could rethinking your BPO contract help drive a similar transformation in your own organisation? Listen to this webinar now to discover: • The current automation trends in BPO – myths and realities • Why you should factor emerging disruptive technology into any new contracts • How to engage the market in a transformational deal • How to contract and price for transformational BPO.
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     KPMG
By: AWS     Published Date: Oct 07, 2019
Businesses are often challenged with the complexities of protecting their physical, virtual, and cloud workloads while also meeting their part of the Amazon Web Services (AWS) Shared Responsibility Model. IT security leaders are inundated with too many security tools that aren’t built for their specific environments. Additionally, these responsibilities often entail large amounts of manual processes and people to administer them. As such, there is a need for a solution that provides a secure environment for you to transact your business without slowing you down. Trend Micro™ Deep Security™ is optimized to support the broadest set of platforms and environments (on-premises, virtual, on AWS, or containers) while delivering multiple threat defense techniques to help DevOps teams rapidly detect security incidents, fulfill compliance requirements, and securely deploy containers. In this webinar, you’ll learn real customer use cases that have successfully leveraged Trend Micro Deep Securit
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     AWS
By: Look Listen     Published Date: Oct 04, 2019
Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. We’ll get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn: How the new director of marketing data position and GDPR compliance can build customer trust. What it means for customer centricity now that MarTech and AdTech are finally coming together with AI and machine learning. How to adjust your business purpose to create customer loyalty as the attention economy shifts to the emotion economy.
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     Look Listen
By: Mimecast     Published Date: Oct 02, 2019
Forrester Research provides insights into the key trends that are impacting your business today. The Information Archiving Now Tech report is an invaluable tool for anyone actively considering or comparing Information Archiving solutions. No matter where you sit in your organization, this is a must-read to help you build a modern, secure archive that’s purpose built for e-discovery, compliance and end-user productivity. With a credible, side-by-side comparison of leading products, you can make a more informed investment that best fits the diverse needs of your business.
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     Mimecast
By: Mimecast     Published Date: Oct 02, 2019
Often, e-discovery solutions focus on the middle of the electronic discovery reference model (EDRM) and only concern themselves with review and production. Certainly, the majority of e-discovery cost is at the review stage and often the focus is on making that process as efficient as possible. The less you collect then the less you must review. A focus on best practices on the left?hand side of the EDRM can sow great rewards to be reaped later. Organizations that wait until they are sued before they start preparing for litigation lose no matter what the case outcome is. Sponsored by Mimecast, this paper from IDC details how e-discovery trends are changing to accommodate more in-house control and key recommendations on building a next-generation solution.
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     Mimecast
By: Mimecast     Published Date: Oct 02, 2019
Often, e-discovery solutions focus on the middle of the electronic discovery reference model (EDRM) and only concern themselves with review and production. Certainly, the majority of e-discovery cost is at the review stage and often the focus is on making that process as efficient as possible. The less you collect then the less you must review. A focus on best practices on the left?hand side of the EDRM can sow great rewards to be reaped later. Organizations that wait until they are sued before they start preparing for litigation lose no matter what the case outcome is. Sponsored by Mimecast, this paper from IDC details how e-discovery trends are changing to accommodate more in-house control and key recommendations on building a next-generation solution.
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     Mimecast
By: Cisco EMEA     Published Date: Oct 01, 2019
Small businesses are the backbone of every country’s workforce and arguably the hardest working. They create the most jobs and deliver growth – usually without the tools, resources, and support that larger enterprises take for granted – particularly in their use of technology
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     Cisco EMEA
By: Panasonic     Published Date: Oct 01, 2019
Manufacturing in North America is on the rebound. Part of this is driven by strong economic growth in most global markets, and part by the fact that manufacturers in North America continue to innovate. Looking to the future, manufacturers will be investing in a wide range of disruptive technologies that fuel this innovation. This report examines the trends, attitudes and behaviors toward these disruptive technologies that are determining the present and future of Manufacturing.”
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     Panasonic
By: Oracle     Published Date: Sep 30, 2019
We know. There’s a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable. At Oracle, we get it. Which is why we created a series of guides about what’s trending in modern marketing. They’ll get you up to speed on pivotal trends in less time – with less effort – so you can get back out there. Because sitting on the sidelines isn’t really your thing.
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     Oracle
By: Pure Storage     Published Date: Sep 27, 2019
For most enterprises, 60 to 73 percent of enterprise data goes unused for business-intelligence (BI) and analytics efforts, according to Forrester.1 Data that is out of sight or out of date creates a competitive blind spot for businesses today. With customer demands, economic changes, and new trends and technologies evolving at a dizzying pace, staying relevant — not to mention competitive — requires that businesses access all available BI to be ?exible and agile. Businesses must have quick access to data that is comprehensive, accurate, current, and consumable in real time. A traditional infrastructure, where the online analytical processing (OLAP) platform and the online transaction processing (OLTP) platform are separate, makes ?exibility and agility difficult to achieve. When a business has accurate, current data in hand, it can make real-time data-driven business decisions so that it can stay relevant and competitive, or even be a disruptor in its industry. One way that a busines
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     Pure Storage
By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Will this trend continue? To predict the future let’s first review how we got here.
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     Group M_IBM Q4'19
By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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     Group M_IBM Q4'19
By: Oracle     Published Date: Sep 27, 2019
HR has never been more in the spotlight. So it’s never been more important to not just store your data, but use it to transform ways of working. This trend-led research report explores how HR leaders need to become data leaders, using connected data to drive innovation, productivity and growth. Discover insights from those leading the way, and delve into the links between transforming culture and significant growth. Read our report for HR leaders now.
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     Oracle
By: Juniper Networks     Published Date: Sep 26, 2019
Businesses in the Asia-Pacific (APAC) region manage many disparate security tools, frequently without a centralized information management platform. They also suffer a deluge of threat alerts, although only a small percentage of these require further investigation.
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     Juniper Networks
By: Oracle     Published Date: Sep 26, 2019
To the marketer who’s always on We know. There’s a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable. At Oracle, we get it. Which is why we created a series of guides about what’s trending in modern marketing. They’ll get you up to speed on pivotal trends in less time – with less effort – so you can get back out there. Because sitting on the sidelines isn’t really your thing. Download this whitepaper to get started.
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     Oracle
By: Oracle     Published Date: Sep 26, 2019
To the Marketer Who Goes Nonstop. You don’t try. You do. And when you get that feeling, some might call it a spark of genius, you know anything’s possible. At Oracle, we know greatness comes from great inspiration. Packed with powerful info, the Spark Series will get you up to speed on pivotal marketing trends – like advertising accountability – lightning fast. Think of it as a catalyst that will put your strategy into motion. Because if anyone’s going to stay one step ahead, it’s going to be you.
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     Oracle
By: Oracle     Published Date: Sep 26, 2019
To the marketer who’s always on We know. There’s a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable. At Oracle, we get it. Which is why we created a series of guides about what’s trending in modern marketing. They’ll get you up to speed on pivotal trends in less time – with less effort – so you can get back out there. Because sitting on the sidelines isn’t really your thing.
Tags : 
     Oracle
By: Oracle     Published Date: Sep 26, 2019
To the Marketer who goes non- stop. You don’t try. You do. And when you get that feeling, some might call it a spark of genius, you know anything’s possible. At Oracle, we know greatness comes from great inspiration. Packed with powerful info, the Spark Series will get you up to speed on pivotal marketing trends – like B2B content marketing – lightning fast. Think of it as a catalyst that will put your strategy into motion. Because if anyone’s going to stay one step ahead, it’s going to be you. Download this whitepaper to learn more.
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     Oracle
By: Oracle     Published Date: Sep 26, 2019
This series of guides is for the marketer who is always on and needs to know what is trending in modern marketing. It will get you up to speed on pivotal topics in less time (and less effort) so you can get back to work.
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     Oracle
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